Best Red Evolution Ltd Podcasts (2024)

1
Following Google's Advice On Their Ads Platform? Just Flush The Money Down The Toilet Instead 54:42

5h ago54:42

54:42

Google perhaps means well, but their Ads Platform is now so complex, that following their advice will almost guarantee your bank account empties while your sales pipeline also remains empty. Anyway, Alex has got things to say about that. We also discussed the pressure agencies are under to deliver, why not assigning enough budget is a false economy…

1
If You Know Best, Don't Hire A Specialist, Plus Some SEO Fundamentals Unpicked 52:05

17d ago52:05

52:05

We got it wrong and an engagement went badly. In this episode we unpick that and discuss why hiring a specialist then telling them what to do is dumb. We also unpick a "12 Steps" type SEO help list we were sent and turn it into plain English.

1
It's Not Hard, But It's Easy To Get It Spectacularly Wrong, Guess What We're Talking About 52:48

1M ago52:48

52:48

In this episode, we discuss how easy it is to get online marketing wrong and how to avoid doing that. We also, as usual, wander off into politics and other inane nonsense. If you like listening to Alex and Dave make it up as they go, this is for you. If not, go metal detecting or something.

1
What? No Data? How To Position Content By Going Fishing 1:05:05

1M ago1:05:05

1:05:05

I some niches it's hard to find meaningful data to help with your content marketing initiatives. It's some thing we come across and in this episode, alongside the usual drivel, we discuss the techniques we deploy. It's way more enjoyable than this p**s poor introduction makes it sound.

1
Is Your Digital Marketing More Like Digital Land Fill? 47:09

2M ago47:09

47:09

This week, amoung all the usual drivel, we discuss the tendency for businesses to create what amounts to digital landfill in their desperate attempt to create "useful content". Also, Dave tells us why he's feeling down in the dumps and Alex, for once, rocks up semi-prepared, with actual notes.

1
If You Don't Trust Your Agency, Stop Wasting Their Time 50:18

2M ago50:18

50:18

Good agencies really want, and I mean REALLY want, the work they do for you to add tangible value. They want the content they create to rank in searches, they want the videos they produce to pursuade strangers to do business with you, and they want the creative work they do to present the best possible version of your organisation. If you don't thi…

1
Make Do And Mend Is An Awful Digital Marketing Strategy 46:55

2M ago46:55

46:55

This week we're chatting about what a pain it can be to inherit an awful website and digital footprint and have to make do and mend rather than start over and do it properly. We also talk about customer relationship management systems and why they are so great.

1
Tools Talking About Tools And Some Other Stuff 46:31

3M ago46:31

46:31

In this episode, we talk about some free tools you absolutely should be using, how to price something that can't be defined and social media moderation. We also talk about the Olympics and some politics, obviously.

1
This Week We Discuss Half A***d Briefs And Unreliable Data From Google 44:33

3M ago44:33

44:33

We often speak to clients who think they know what they need, but on close inspection don't. We discuss ways to avoid wasting time trying to create a brief when you're unsure what you need. We also discuss Google Search Console data and why it's so wrong - but still useful.

1
Expect And Embrace Failure If You Want To Succeed Online, Wait, What? 47:57

4M ago47:57

47:57

Success online requires stoicism. You're going to succeed sometimes, and you're going to fail sometimes. Expecting to fail and dealing with failure is just part of the digital marketing puzzle and something we're happy to admit to. We also discuss retainers, PPC, measuring less and lots of other things we deal with at the coalface of digital market…

1
If The C-Suite Are Not Engaged Your Digital Marketing Will Fail, So There! 49:14

5M ago49:14

49:14

In this episode Alex rambles on a bit but finally makes a good point - we think, you decide. We also discuss being consistent with your content. Then, weirdly, we get into some political chat.

1
So, Google's Been Telling Porkies, With Alex & Dave 41:30

5M ago41:30

41:30

The leaking of confidential documentation from Google has shone a light on the tech giant and suggested they have been economical with the truth about how their search engine works. In this episode, we chew it over looking for real world usable take aways. We talk about some other stuff as well.

1
How To Turn A #FFS Website Into A Lead Gen Website, With Alex & Dave 53:42

6M ago53:42

53:42

If you run a business your website should almost certainly generate enquiries or leads. If it doesn't, this episode of our podcast will give you the high-level guidance you need to turn things around. We've spoken about the component parts a lot, with this episode we've pulled it all together into a handy guide. We've also got a great blog post on …

1
We All Love A Full Service (Agency), Digital Marketing Chat With Alex & Dave 40:40

6M ago40:40

40:40

1
Fix Rubbish Web Pages And Grow Your Business, Digital Marketing Chat With Alex & Dave 35:08

7M ago35:08

35:08

If a web page that's been created to generate business gets visitors but doesn't generate enquiries, experiment with it. This is called conversion rate optimisation but in it's most basic form it's simply about altering a page until it resonates with your visitors causing them to take action. In this episode we talk about this, and other things, in…

1
Wanging On About Google & Stuff, Digital Marketing Chat With Alex & Dave 1:04:20

7M ago1:04:20

1:04:20

In this episode, Alex illustrates why being stuck on a long train journey with him might become tedious. To be fair, he does share some worthwhile insights about why Google might be treating your website with the kind of contempt normally reserved by Peggy Mitchell towards Pat.

1
Don't Let Your Web Guy Hold You To Ransom, Digital Marketing Chat With Alex & Dave 1:02:26

7M ago1:02:26

1:02:26

More rants and revelations from Alex and Dave. This week, we discuss, among many other things, businesses that let their half-wit web guy hold them to ransom. If that's you, then stop it, and here's how.

1
Coz Breaking Up Is Hard To Do, Digital Marketing Chat With Alex & Dave 52:24

8M ago52:24

52:24

In this week's show we discuss pointless metrics, breaking up, making up and swiping right with new clients. Or something like that.

1
Why So Many Businesses Have Bad Websites, And Other Stuff, Digital Marketing Chat With Alex & Dave 42:45

8M ago42:45

42:45

There's a danger that AI tools are flattering to deceive. Some people seem to think that the ease with which things can be produced is somehow correlated to the quality of those things. However, this podcast isn't about slagging off AI, it's about lots of things, including the way actual people, who are not qualified to make a judgement or decision…

1
Take Digital Seriously Or Don't Bother At All, Digital Marketing Chat With Alex & Dave 33:53

8M ago33:53

33:53

Once again we're a bit moany in this episode. We understand the top people, the so-called C-Suite, in an organisation are very busy and oh so important. But the thing is, digital output is the the face and voice of their organisations so if they're not involved and they don't understand the why, they're setting themselves up for online failure.…

1
HubSpot, WordPress, Craft etc Are Just A Bunch Of Tools, Digital Marketing Chat With Alex & Dave 45:53

8M ago45:53

45:53

We've just migrated our website to HubSpot and we love it. Other people swear br Craft CMS and some WordPress. But, like our podcast hosts, these are just a bunch of tools. Don't pick a digital partner purely because they can operate some software. In this episode, as usual, we discuss what's been happening this week at the coalface of digital mark…

1
Some Catharsis & Introspection, Digital Marketing Chat With Alex & Dave 44:16

11M ago44:16

44:16

After a pitch went wrong, Dave and Alex consoled each other and discussed the lessons learned.

1
Some Agencies Can Be Dickheads, Digital Marketing Chat With Alex & Dave 34:05

12M ago34:05

34:05

Sometimes businesses change agency, it's all part of the game. The way some agencies deal with this is silly. In this episode of the podcast we mention how an agency that took a client off us shot themselves in the foot and cost the client a lot of money.

1
Some Soul Searching And Waffle, Digital Marketing Chat With Alex & Dave 30:13

1y ago30:13

30:13

In this episode Alex and Dave talk about checking your strategic direction and understanding who you are and who you're for.

1
Telling Great Stories About Boring Products, Digital Marketing Chat With Alex & Dave 32:49

1y ago32:49

32:49

Selling seemingly boring products doesn't mean you're doomed to creating a boring website. In this episode Alex and Dave will bore you to tears talking about how not to be boring. It's not boring, honest.

1
More Tenderness, More Fakery, Digital Marketing Chat With Alex & Dave 35:48

1y ago35:48

35:48

In this week's coalface chat we discuss tenders from an agency perspective and Alex sort of rants on about something dull.

1
The Episode Where We Rant About Google's Abysmal Customer Support, Digital Marketing Chat With Alex & Dave 42:17

1y ago42:17

42:17

Google and most large organisations wax lyrical about how much they value customers while simultaneaouly being utter rubbish at supporting them. Discussing that got top billing this week as well as lots of other interesting coalface chat.

1
Episode 8: Unveiling Red Dot Technologies Pty Ltd: Innovations Shaping the Future 4:00

1y ago4:00

4:00

In the ever-evolving landscape of technology, companies that stand out are those that continuously push the boundaries of innovation. Red Dot Technologies Pty Ltd is one such Australian technology company that has been making waves since its establishment in January 2004 as Red Dot Technologies. In 2018, it evolved into Red Dot Technologies Pty Ltd…

1
Are You Being Brave Enough, Digital Marketing Chat With Alex & Dave 35:51

1y ago35:51

35:51

A great e-book thing dropped into our inbox so we discussed it along with another load of old nonsense about our week at the coalface of digital marketing.

1
Episode 7: Revealing the Evolution of Red Dot Technologies Pty Ltd: From Inception to Innovation 3:55

1y ago3:55

3:55

In the dynamic realm of technology, only a select few companies manage to steer through the ever-shifting currents and emerge as beacons of innovation. One such remarkable journey belongs to Red Dot Technologies Pty Ltd, an Australian technology company

1
Love Me Tender, Digital Marketing Chat With Alex & Dave 35:11

1y ago35:11

35:11

More from Alex and Dave as they discuss their week at the coalface of digital marketing. This week subjects include ITT's and viral videos.

1
The One Where Alex Eventually Shows Up, Digital Marketing Chat With Alex & Dave 31:52

1y ago31:52

31:52

In this episode of the show, Alex shows us all what happens when you take the time to prepare.

1
Episode 6: The Future in Focus: Exploring the Potential of Red Dot Technologies 1:28

1y ago1:28

1:28

The future of technology is bright, and Red Dot Technologies is playing a leading role in shaping it. The company is developing cutting-edge technologies that have the potential to change the way we live, work, and play'.

1
More Rescues Than Thunderbirds, Digital Marketing Chat With Alex & Dave 33:57

1y ago33:57

33:57

In this weeks fireside chat about digital marketing, Alex and Dave discuss rescuing businesses from bad agency experiences and lots of other stuff. We like to think of it as inane chatter at it's absolute best.

1
Poor Wee Scammer, Digital Marketing Chat With Alex & Dave 31:25

1y ago31:25

31:25

More chatter with Alex and Dave as they discuss their week at the coalface of digital marketing. This week we start off with a tail about a poor wee scammer.

1
Episode 5: Exploring Innovation: Unveiling the Marvels of Red Dot Technologies 3:49

1y ago3:49

3:49

Red Dot Technologies Pty Ltd is an Australian technology company that specializes in the development and provision of innovative product solutions.

1
Episode 4: Red Dot Technologies 19:10

1y ago19:10

19:10

Red Dot Technologies Pty Ltd is an Australian technology company that specializes in the development and provision of innovative product solutions.

1
Digital Marketing Chat With Alex & Dave 37:40

1+ y ago37:40

37:40

This week, and for the next wee while we will try out a different format. We're simply going to chat about our week at the coal face of digital marketing. We'll cover stuff we did with some nice banter and explanations. We hope you enjoy it.

1
Episode 3: 3 4:14

1+ y ago4:14

4:14

In the dynamic landscape of technology, there are companies that stand out for their relentless pursuit of innovation and excellence. Red Dot Technologies Pty Ltd is one such Australian firm that has been making waves in the industry since its establishment in January 2004. With a dedicated focus on developing and providing cutting-edge product sol…

1
Episode 2: A Decade of Innovation and Evolution in Technology Solutions 3:55

1+ y ago3:55

3:55

In the fast-paced world of technology, only the truly innovative companies withstand the test of time. Red Dot Technologies Pty Ltd, an Australian technology firm, has not only weathered the storm but has thrived as a leader in developing and providing cutting-edge product solutions.

1
Episode 1: Red Dot Technologies Pty Ltd is 3:24

1+ y ago3:24

3:24

Red Dot Technologies Pty Ltd is an Australian technology company that specializes in the development and provision of innovative product solutions. The company was established in January 2004 in Australia as Red Dot Technologies. The business changed its name to Red Dot Technologies Pty Ltd in2018.

1
Are You A Digital Marketing One Trick Pony? 30:46

1+ y ago30:46

30:46

With so many channels available to market your business online it's easy to feel overwhelmed and stick with what you know. But that's a mistake and potentially a costly one. In this episode Alex and Dave discuss how to avoid being a marketing one trick pony. It's a great episode for marketers and business owners who are in a bit of a marketing rut.…

1
Simple Advice For Using Google Ads Profitably 29:52

1+ y ago29:52

29:52

The Google Ads PPC platform is a monster that can gobble up your budget and spit you out with absolutely nothing to show for it. But this is very easy to avoid, and in this episode of the show, we offer some very simple, easy-to-follow advice for getting a return on your PPC investment. This is a great episode for B2B brands, not so much for B2C's …

1
How To Avoid Blah Blah Content And, Instead, Win, Online 38:12

1+ y ago38:12

38:12

In this episode, which is episode 100, Alex and Dave have a moan about the garbage people post on their company websites and social media and offer some thoughts on how not to be one of those people. It's a gentle stroll through the subject with some useful, we think, insights.By Red Evolution

1
Heard The Cool Kids Talk About RevOps And Wondered WTH? We Explain It. 31:50

1+ y ago31:50

31:50

The term Revenue Operations, often shortened to RevOps, is well used in the USA and quickly gaining traction here in the UK, but what does it mean? If you Google it, you'll find lots of stuff, but it's all a bit woolly, so we decided to decipher the code and explain it as only we can. It's a great episode for anyone who wants a very simple overview…

1
A CRM Is A Very Simple Concept That Will Help Generate Revenue, Here's How 29:37

1+ y ago29:37

29:37

Ask business owners about their CRM and they will either extol the virtues or pull a face. People that pull a face have often tried and failed so in this episode we distil it right down and talk about why a CRM is a low or no-cost option for generating more revenue and should be at the heart of your marketing and sales operations.…

1
Why Your Website Might Not Be Delivering The Revenue It Should 41:30

1+ y ago41:30

41:30

If you are a B2B organisation, your website should be generating revenue, if it isn't, you're doing something wrong. In this episode of the show, we discuss how to make sure you're not missing the opportunity to increase revenue as a direct result of your website. It's a good listen if you're confused about your site's lack of performance.…

1
The Missing Link That Will Help Your Website Generate More Revenue 55:55

1+ y ago55:55

55:55

Alex and Dave take an irreverent look at the murky side of SEO and explain why the missing link or links are preventing your website from reaching its full potential. It's a relaxing and plain English chat that will give business owners and marketing managers the overview they need about this much-misunderstood and spammy side of web-based revenue …

1
Help, Our Website Was Built By A Have A Go Hero 32:37

1+ y ago32:37

32:37

We've rescued enough websites to know there are plenty of have-a-go types out there, and that's putting in politely. But why trust something as important as your website with one of these people or teams in the first place? In this episode, we muse on this general topic and discuss what to do if you're in this situation.…

1
Paying For Clicks Doesn't Make You A Bad Person 29:03

1+ y ago29:03

29:03

Google's ad platform is a great way to generate business. It's also a great way to waste your marketing budget. In this episode, we discuss doing the former and avoiding the latter.

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