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The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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The From Grace To Grace Podcast

The From Grace To Grace LLC

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The From Grace To Grace Podcast is a thought-provoking LDS podcast where two friends, explore the rich tapestry of gospel topics. Through open-hearted discussions, we aim to navigate the diverse landscapes of faith, doctrine, and personal belief. Join us as we journey together, seeking to understand, respect, and find common ground within the Latter-day Saint community. Each episode promises to be a bridge between differing views, fostering a space of unity, enlightenment, and grace.
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Ask Rezzz

Jason Resnick

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You ask, I answer your web development and design business questions. 🚀 Struggling with a client? Want to build recurring revenue but unsure where to start? Feeling overwhelmed? Have a client that's always late? Want to get clients who respect you? This is the show for you 2 times a week.
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Welcome you to the Balance is Bullshit Podcast: The Real Stories of Blending Motherhood and Career, where you can bring your whole self, not just your best self. Join us as we throw the illusion of finding the perfect work-life balance out the window and embrace the real experiences of mommas/caregivers/those pursuing motherhood making waves in their careers. It’s not all rainbows and roses when investing in building a career and a family. We won’t just get the highlight reel; we hold space ...
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The Rhombus Podcast

The Rhombus Podcast

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The Rhombus began as a group text among 4 versatile yet like-minded women. Over time, it has evolved into a daily source of encouragement, laughter, and a safe place to discuss everything under the sun. We all approach life’s situations somewhat differently but appreciate each other’s unique perspective. What we have in common are our strong voices, a deep mutual respect for one another, and our love for God. It is our hope to inspire and encourage others by sharing our experiences and a lit ...
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Dear diary, This marks a significant moment in my life as I embark on a new path of my journey. I have decided to share my innermost thoughts and experiences through a podcast, transforming it into a digital diary of sorts. I want to invite you, everyone out there, into my world, where the boundaries between the external and internal aspects of our existence blur, and where the spiritual and physical dimensions harmoniously coexist. I have chosen the name "Ubique Perpetuum" for this podcast, ...
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By surveying attending students and students who decided to go elsewhere, your institution can give your admissions team additional data to help streamline their processes. But the research doesn’t stop there! Considering outside influencers like parents, coaches, and other trusted adults can bring a unique perspective of comparative analysis. We’r…
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Vanderbilt University is at the forefront of Generative Artificial Intelligence. AI is not going away, but it can be understood through intentional time and effort. By destigmatizing generative AI at your institution, you may just broaden your impact to set your students and staff one step ahead of the game. We’re joined by Jules White, the Senior …
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Our colleges and universities are educating the workforce of tomorrow, so it’s important that they understand the mechanics of strategic initiatives and corporate partnerships. We’re getting our conversation started with Bill Spiker, the President of The Ohio Foundation of Independent Colleges (OFIC). OFIC works with independent colleges and univer…
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Multicultural marketing means asking questions and being authentically involved in discovering and providing what different demographics need. It’s about making admissions information accessible to all despite language barriers or backgrounds. We’re getting our conversation started with Christian Ponce, the Associate Vice President for Marketing at…
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Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution's strategic plan. It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement a strategic plan. We’re …
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Lysa and her family are a few months into a huge move from California (with a full community filled with friends and family) to Texas (as their family of 4). They are on this adventure together in support of Lysas' career when she accepted a promotion to VP, Clinical Trials. In this episode we talk.. - What that move has been like - Having no shame…
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Send us a Text Message. Have you ever wondered how understanding the etymology of Jesus Christ's name can deepen your faith? We kick off this episode of The From Grace to Grace Podcast by exploring the profound significance of names and titles such as Savior, Redeemer, and the Anointed One. By delving into the roots of these names in Hebrew and Gre…
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Is community outreach in higher ed really as simple as wearing your name tag? Taking a look at community needs through data can present partnerships you may have never anticipated. From Missouri Baptist University, Bryce Chapman and Brittany Sansagraw share their institution’s innovative strategies toward hospitality and partnership. In this week's…
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Send us a Text Message. What happens when you mix high expectations, competitive environments, and the emotional complexities of faith transitions? Join us as we reflect on these profound themes with our special guest Katie, an electrical engineering student from the University of Utah. Katie’s journey from high school robotics competitions to navi…
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Now more than ever, students and families are shifting their focus toward the return on investment in higher education. With prospective students shifting their focus, higher ed needs to be flexible to keep up with changing times. Respecting students’ time and crafting strategies to meet different life experiences takes time, but it can be done. Ge…
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Prospective students come from all sorts of backgrounds, communities, needs, and wants. A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why. Shaping your content to satisfy the needs of your unique audience is key to leveragin…
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Send us a Text Message. Embark on a profound journey with us, Tyler and Sam, as we navigate the spiritual complexities of our earthly existence. We'll uncover the deep purpose behind our mortal experiences and the significance of our physical bodies, promising to leave you with a renewed sense of life's grand design. Our dialogue is not just theore…
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Michelle Vu is here! Michelle is a revenue leader, a mom of 2 littles, and an all-around awesome human. Like many of us, Michelle has a very full plate. As a mom and revenue leader, she decided to add an advanced degree to her experience. She so openly shares what it was like to make that decision, the tradeoff discussions with her partner, how she…
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Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations. Kathleen Stockham, Chief Marketing Officer at South Colle…
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With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop. But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher ed waters. We’re joined by Bridget Kurkowski, the VP o…
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Send us a Text Message. Embarking on a quest for truth can be daunting, but it becomes an adventure with the right navigator. Join us as we welcome Quentin, a dedicated scholar, who lights the path to discerning fact from fiction. Together, we tackle the intricate process of selecting reliable sources, especially in an age where misinformation is r…
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Shweta is the youngest of four children and the first child to be born in Canada to an immigrant family. She shares the cultural pressure she felt growing up and how it impacted her crafting her plan and checklist for her life. As you might imagine (because many of us can relate), her plan didn't exactly go as planned. She experienced abandonment a…
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It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year's plan may seem like the only option. We’ve got two words for you — “strategic communication.” In this episode, we take a look at starting with your scho…
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Authentic engagement means more than just editing a template and calling it a day. It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules. It’s about taking risks and trying new projects – not reverting back…
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Send us a Text Message. Have you ever pondered the cosmic ballet of chaos and order that shaped the very fabric of existence? Join us as we traverse the enigmatic creation narrative, grappling with the origins of evil in a world created by a perfect Deity, and examining the role of moral agency in the human experience. Our discussion takes a deep d…
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Do not sleep on this episode. Bookmark it. Save it. If you have to pause, come back. Debra Senra is a gift. This conversation made me feel seen and hopeful and reinforced how critical it is to show up authentically, own my vision, and say it out loud. It was a stark reminder that the right decision in work and in life can make someone else uncomfor…
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Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of. The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are. We’re joined by Olivet Nazarene U…
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ON THIS EPISODEYou'll hear two women who met in their 20s at college catch up on their crafted lives and relate to the tough stuff that contributed to the people and lives they lead today. I am honored to host Amanda Slavin. If you are an educator, a parent with kids either in the school systems today or that will be in the future, or just a human …
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With a marketing world that feels like it's shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution's way. Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team cohesiveness. It’s abo…
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Send us a Text Message. Embarking on a journey through the tumultuous process of faith transitions, Tyler Gordon and Sam Binns confront the emotional whirlwind that accompanies questioning one's deeply-held beliefs. Our episode today isn't just another tale of spiritual struggle; it's an intimate exploration of transformation, paralleling the scrip…
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Hannah and I cover all the things... How being the 5th of 6 children shaped her into the mother and professional woman she is Choosing the chemical engineer path Looking around the workplace on her first day, saying, 'Truly, how did I get here?' Navigating a male-dominated industry - from assimilation to respect and authentic leadership Deciding to…
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It’s time to switch from transactional to strategic. In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential. By developing and implementing a maturity model, your university can start elevating the student experience. Knocking down the silos and utilizing an integrated appr…
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If you have ever struggled with imposter syndrome or had to (too frequently) ask yourself the question, am I enough? You aren’t alone. Samantha and I have, too. Samantha breaks down why she no longer subscribes to the idea of imposter syndrome and how she intentionally tackles moments of self-doubt. Ever been out of work or taken a break from your …
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Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Strangers with experience can get the conversation started and completely transform your school's brand. We’re chatting with Brian MacDonald, the co-founder…
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Send us a Text Message. Are the choices we make in this life mere ripples from a pre-existing ocean of our eternal selves? My fellow spiritual seeker Tyler Gordon and I, Sam Binns, invite you to explore this profound question as we unravel the mysteries of our premortal life, where agency isn't just a concept—it’s our soul's currency. Discover the …
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Join me as I reflect on some of the recent conversations and reading. This week, I share my shifting thoughts on using 'You're a superwoman!' as a compliment. I came to this conclusion to support the person and because of the example 'being a superhero' sets for our kids. I don't want these '10 Minute Talks' to be one-way. I want to hear from you. …
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On November 30th, 2022, ChatGPT changed the world. Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university. Dave discovered that the months of work that went into creating it could all be done in min…
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Kesh Shannon is a colleague who started as a colleague but quickly became a friend and mentor. We are so lucky to hear from her today. She graciously shares how she infuses her family history into the way she parents, her career path, and how she broke through the glass ceiling that had her stalled, how she and her husband work together to decide o…
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The enrollment cliff is real, and it will be here before you know it. If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value. For the introductory episode in our weekly review series of Bart Caylor’s book, Chasing Mission Fit,…
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Are you sick of feeling like you can't figure out how to have ambition and health? Kristine joins us to chat all things from childhood trauma and limiting beliefs to defining your vision of success & embracing sh*t hit-the-fan moments; you will want to listen! Female Founder House: Subscribe now!By jessicagreenc
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Jaime has an immensely successful career and is a mom of 2 but it hasn't come without its struggles. Listen to learn more about how she had early conversations with her kids about working, embracing non-linear steps in your career, Jaimes' physical breaking point as a mom of 2 and how she turned this moment into a WIN for so many. Follow Jaime and …
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If you need energy and a dose of advice that will boost your confidence or at least bring down your fears? You need to listen to Tiffany. The authenticity she brings to her journey and pivots along the way has so much to offer. For more of Tiffany or HireGuide, follow her on LinkedIn!By jessicagreenc
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Send us a Text Message. Have you ever wandered off your spiritual path only to find your way back with a heart full of conviction? That's my, Tyler's, story—one of rediscovery and renaissance within the realm of faith. Together with Sam, whose unwavering commitment has only deepened through scholarly pursuit, we bring to you 'From Grace to Grace,' …
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Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean into the mission-fit …
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Send us a Text Message. Discover the power of perspective as Tyler Gordon and Sam Binns unite for an uncharted exploration of faith in the inaugural season of the "From Grace to Grace" podcast. We're not your typical scholars or scriptural masters; we're two guys with a passion for the gospel of Jesus Christ—Sam, a lifelong member, and Tyler, a ret…
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Personalized AI chatbots used to be a muse for science fiction writers. But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless. You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder and CEO of Element451, as he talks about the ca…
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It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too late to go for the challenge. We’re talking to Kirsten Turner, the Vice President of Student Succes…
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Teaching critical thinking is the first step to media literacy in the digital age. With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture. Being able to have challenging conversations with people with opposing views and critically analyze infor…
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Hey there, welcome back! 😊 In this next episode, I'm diving even deeper into something we've all pondered at some point: What does God really mean to me? It's a topic as vast and diverse as humanity itself, with everyone having their own take on it. Join me as I share my personal thoughts and reflections on the matter, inviting you to explore along…
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When was the last time you were at a college fair and students immediately walked away after seeing your price tag? It’s time to be transparent, intentional, and communicative about available resources. We’re challenging misconceptions and unlocking the value and opportunity of higher ed. Getting the ball rolling is Ken Sigler, the Director of Enro…
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Higher Ed marketing is not one size fits all. Each institution is unique and can’t be all things for all people. Finding what consistently works for your brand and sticking to it is crucial to brand growth. The first steps towards success are removing personal bias, having a goal, and understanding that it requires investment. Jay Rathell, Senior M…
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Join me in a deep dive into the essence of God, faith, and belief, as each one defines it. 🌌 In this episode, I'll explore my thoughts and ideas on the ways these concepts connect us all, no matter our background. I'll share my thoughts on how my understanding of these concepts has evolved into the here and Now, inviting you to reflect on your own …
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It’s hard to ask for help. Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education. Collaboration, shaking things up, and attempting different strategies can create waves and allow you to think differently. With over 35 years of experience in higher ed marketing, Bart Caylor, …
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The admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. By investing in “radical hospitality” and focusing on relationship-building with students, admissions teams can discover the clearest path possible. Acting intentionally to show students they matter is key to unlocking their true career path. …
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