Best RevLocal Podcasts (2024)

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Ep 47 - How New Ranking Factors Impact Your Small Business's Online Visibility 14:30

1+ y ago14:30

14:30

Local search is a vital marketing strategy for any business, and it's essential to stay up-to-date with the latest changes to ensure that your business is visible to potential customers. In this episode of Marketing Revelations, Dan and Chelsea cover what local search is and discuss how to optimize your listing using important ranking factors like …

1
Ep 46 - AI Generated Content and How ChatGPT Can Help Small Business Owners 16:14

1+ y ago16:14

16:14

Whether you're looking to generate blog posts, social media updates, or even entire website content, ChatGPT can help you to achieve your goals. On this month's episode of Marketing Revelations, Dan and Chelsea explore the exciting world of AI generated content and how it can benefit small businesses. Be sure to check out our blog for all the lates…

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Ep 45 - We've Got Mail: Answers to Marketing Questions That Will Help Your Business 18:46

1+ y ago18:46

18:46

We've got mail! On this month's episode of Marketing Revelations, Dan and Chelsea answer your digital marketing questions with topics including service industry content tips, information overload, and how your business can keep up. You don't want to miss our game segment where we play Marketing Higher or Lower! Be sure to check out our blog for all…

1
Ep 44 - 6 Digital Marketing Trends to Prepare for in 2023 22:13

1+ y ago22:13

22:13

2023 will bring digital marketers new opportunities and new challenges unlike years past. On this month's episode of Marketing Revelations, Dan and Chelsea discuss 6 digital marketing trends that you can utilize to set up your business for success in the new year. The good news is, every strategy is easily accessible for your business to implement!…

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Ep 43 - Big Social Media Updates. How Will They Impact Your Business's Marketing? 23:07

1+ y ago23:07

23:07

It can be tough to keep up with social media's seemingly endless changes — especially when they all happen at once! Don't worry: we've got you covered on this month's episode of Marketing Revelations. This month, Dan and Chelsea dive into the biggest changes coming to all the most popular social media platforms, from Twitter and Facebook to TikTok …

1
Ep 42 - How to Use Simple Storytelling to Improve Your Marketing 17:19

2y ago17:19

17:19

Storytelling is an essential part of society. Often referred to as a universal language, the art of storytelling has been around for centuries. Learning how to use this art in marketing can help you connect with your customers and influence decision marketing. In this month's episode, join Dan and guest host Jason as they walk you through how to ta…

1
Ep 41 - What is SEO and Why It's Important for Your Business 25:47

2y ago25:47

25:47

Ever wonder why google gives you the results it does when you search? Maybe you're thinking, why isn't my site showing up on the first page? Well, it all comes down to Search Engine Optimization, also known as SEO. SEO is the strategy of boosting a website's performance to rank higher in search results. There are many factors to SEO, over 200 actua…

1
Ep 40 - Take Advantage of Video to Increase Your Brand's Awareness and Engagement 20:33

2y ago20:33

20:33

If you’ve ever wanted to know how to create marketing videos for your business or product, you’re in the right place. Video marketing might seem intimidating, but we’re breaking down exactly why it’s an important strategy to increase your brand's awareness and engagement online. With a little bit of time and effort, it's worth it to take the leap a…

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Ep 39 - The Latest Marketing News and How It Will Affect Your Business in 2022 24:07

2y ago24:07

24:07

Once Elon Musk closes the 44 billion dollar deal with Twitter, what new opportunities will be available for small businesses? In this Marketing Revelations episode, we explore Musk’s top changes he wants to make on Twitter and what streaming and social media platforms are doing to combat subscription fatigue.…

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Ep 38 - How to Make the Most of Your Business's Competitive Advantage 16:16

2y ago16:16

16:16

Capitalizing on your business’s competitive advantage could be the way to serious growth. In this episode of Marketing Revelations, Dan and Chelsea talk about what a competitive advantage is, why it matters and how to leverage it in your marketing. From analyzing competitors to looking inward at your own business, they cover it all in this month's …

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Ep 37 - Social Commerce and Why Your Business Should Be Taking Advantage of It 22:14

2+ y ago22:14

22:14

In today's episode, Dan and Chelsea break down social commerce and provide easy ways for small business owners to take advantage of this growing marketing tactic! Social commerce strategies are all about leveraging online sources that your customers already trust to advertise your brand or product. From influencers to social media ads, every indust…

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Ep 36 - How To Leverage Current Customers To Increase Your Businesses Profits 16:39

2+ y ago16:39

16:39

Did you know that generating new leads for your business is 5x more expensive than nurturing your existing clients into lifelong customers? Meanwhile, increasing the retention of your existing clients gives you the potential to grow profits by up to 95%. In this episode of Marketing Revelations, Chelsea and Dan talk about how to increase sales from…

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Ep 35 - Why Your Small Business Needs to Create a Loyalty Program

2+ y ago

—

If you’ve ever gotten something free on your birthday from a company, you’re likely part of a loyalty program with them! Loyalty programs are a customer retention strategy often involving incentives, discounts or freebies for participants. In this month’s podcast, we go over the different types of loyalty programs, their benefits, and backend consi…

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Ep 34 - It's Not Too Late! Retail Marketing For the Holiday Season and Beyond 22:49

2+ y ago22:49

22:49

Though we are only in October, marketing for the holiday season is in full swing. Don't panic. There's still time to get in on the action. Join Dan and Chelsea as they chat with RevLocal's E-commerce and Retail team lead and go over all of the current marketing trends. These three cover it all from hybrid shopping, push vs. pull marketing, product …

1
Ep 33 - To Leverage the Buying Power of Generation Z 26:39

3y ago26:39

26:39

Who is Generation Z and how do they shop? In this month’s podcast, Chelsea and Dan tackle these burning questions and more in this episode of Marketing Revelations. Did you know that, despite their age, Generation Z has immense buying power? By looking at who makes up Generation Z and how they interact with marketing, you are poised to make the bes…

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Ep 32 - We've Got Mail: Pulling Questions From the Digital Marketing Mailbag 14:56

3y ago14:56

14:56

You’ve got burning questions, and we have the expert answers! This month, we are pulling some of the most common questions we receive from podcast listeners through our email to clarify numerous digital marketing tactics, struggles and more. From showing at the top of Google search results to managing poor reviews, we are here to help! Make sure to…

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Ep 31 - Five Marketing Myths You Need to Forget About in 2021 24:00

3y ago24:00

24:00

No matter the reputation or relevance, there are always misconceptions or myths surrounding different industries, marketing included! And in this month’s podcast, we’re back to dispel any of the digital marketing and local SEO myths that may be holding you back from pursuing digital marketing for your business or simply bringing on a new service. W…

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Ep 30 - What Ways Do UX And UI Design Support Your Business Branding? 22:26

3y ago22:26

22:26

When it comes to improving a customer’s online experience with your brand, two terms should come to mind, UX and UI. While these terms are interconnected, they can commonly be misinterpreted as being the same. In this episode of Marketing Revelations, we’re joined by RevLocal’s Senior Creative Services Manager, Kenzie Lemaster, to discuss the roles…

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Ep 29 - How User Tracking is Changing With the End of Third Party Cookies 18:51

3+ y ago18:51

18:51

Have you heard the news? It’s all about the end of cookies and while they may not be the warm and sweet kind, they are impactful when it comes to tracking and ultimately, targeting potential customers. Specifically speaking, Google has announced the removal of third-party cookies to the search engine by the end of 2021. This extends outside of just…

1
EP 28 - How To Improve Your Marketing Campaign With These Simple Tips 15:53

3+ y ago15:53

15:53

There are a lot of complexities involved in running a marketing campaign, but it doesn’t mean your campaign has to overwhelm you and your business!It’s easy to get lost in marketing funnel benchmarks and over-hyped statistics when you are running a marketing campaign so this podcast can help you cut through the confusion to achieve your campaign go…

1
Ep 27 - Marketing Year in Review 12:42

3+ y ago12:42

12:42

2020 was a blur of changes in both the real and online world. That’s why we’re here to help recap exactly what you may have missed or forgotten when it comes to digital marketing updates and changes. In this episode of Marketing Revelations, our host, Dan discusses some of the major updates, especially pertaining to Google and GMB listings, with Lo…

1
Ep 26 - The 2021 Marketing Trends To Watch Out For 15:51

3+ y ago15:51

15:51

As you begin to plan for the new year, have you considered which digital marketing strategies will actually draw interest to your business? In this episode of Marketing Revelations, RevLocal’s Senior Director of Corporate Marketing, Melissa Evans, is joining Dan to chat about what your business needs to know as we head into the new year. Which tren…

1
Ep 25 - Why Local Marketing Matters to Multi-Location Brands 20:10

3+ y ago20:10

20:10

Because you loved our last multi-location podcast so much, we’re continuing our conversation this month! When it comes to multi-location businesses and franchises, local marketing truly does matter. In this episode of Marketing Revelations, Dan is joined by Emily George, RevLocal’s Senior Manager of Brand Partnerships, to learn about the puzzle pie…

1
Ep 24 - What You Should Know About Google My Business 32:59

4y ago32:59

32:59

We're back with another episode of Marketing Revelations! In this episode, Dan talks with Zac Herr, RevLocal's Local Search & Renown Manager, about Google My Business (GMB). If you aren't familiar with GMB, don't worry! This duo covers everything from what GMB is for businesses, the verification process, maintaining your GMB listing, the latest…

1
Ep 23 - How to Market Your Franchise or Multi-Location Brand 25:39

4y ago25:39

25:39

As a franchise or multi-location brand, taking a personalized approach is key when it comes to online marketing! But why is marketing so different for franchises and businesses with multi-locations compared to small and medium-sized businesses? In this episode of Marketing Revelations, Dan Flesch, our Senior Digital Media Producer and host of our p…

1
Ep 22 - How Much Do You Know About Medical Marketing? 15:38

4y ago15:38

15:38

When it comes to marketing for your medical office online, do you know the best strategies to utilize? The medical industry is unique because of HIPAA guidelines, so there are precautions you need to take when it comes to your digital marketing. In this episode of Marketing Revelations, Senior Digital Media Producer Dan Flesch talks with Brittany K…

1
Ep 21 - 3 Simple Things Businesses Need to Know 22:52

4+ y ago22:52

22:52

When it comes to marketing, there are several beneficial tactics that business owners aren't incorporating into their strategy. In this special episode of Marketing Revelations, RevLocal's President sat down with Christian Ward, the Chief Data Officer at Yext, to find out what business owners should include in their strategy. If you're ready to lea…

1
Ep 20 - Why Your Business Needs Video Content 12:31

4+ y ago12:31

12:31

As video content has continued to grow and become more accessible, business owners are starting to wonder whether they should introduce video into their strategy. The quick answer? YES! In this episode of Marketing Revelations, Megan and Kristen sat down with Dan Flesch, one of RevLocal's Digital Media Producers, to discuss the importance of video …

1
Ep 19 - How to Choose a Digital Marketing Partner 14:53

4+ y ago14:53

14:53

Choosing a marketing partner is an important decision no matter the size of your business! As Megan and Kristen discussed in this episode of Marketing Revelations, it's crucial that you evaluate yourself as a business before you choose a digital marketing partner. After you evaluate your business, you'll be able to understand your capacity and set …

1
Ep 18 - Your Digital Marketing Decade in Review 11:44

4+ y ago11:44

11:44

Digital marketing has come a long way during the past decade! As we enter a new year, we wanted to take a moment to reflect on how much marketing has changed. Here are five key points from this episode of Marketing Revelations that you don't want to miss: 1. Although Google My Business (GMB) was created in 2014, it's now one of the first steps in p…

1
SEO vs. Local Search 4:28

4+ y ago4:28

4:28

SEO and local search are extremely common terms when it comes to digital marketing, but what’s the difference between them? You’ve come to the right spot to learn! In this TechTalk, RJ and Matt break down SEO and local search, and how the technology behind them differ. Here are a few key points that are covered in this episode: -A.R.T. – Authority,…

1
Ep 17 - The 2020 Digital Marketing Trends to Watch For 17:46

4+ y ago17:46

17:46

In this episode of Marketing Revelations, our hosts discuss the trends we're expecting to see in 2020 and the impact they will make on business owners. This is a can't-miss episode of our podcast here is what they cover: - Voice search (Almost 20 percent of online searches will be completed through voice search in 2020) - Social strategies (Instagr…

1
Ep 16 - Building a Strong Culture Featuring Aaron Boggs 21:57

4+ y ago21:57

21:57

Culture is a huge part of your business, but how can you build and define a culture that your employees and customers want to be a part of? In this special episode of Marketing Revelations, Megan and Kristen sat down with Aaron Boggs, RevLocal's President, to discuss culture and why it's important for small businesses. Check out this episode to see…

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Ep 15 - How to Take Advantage of Off-Season Marketing 14:30

5y ago14:30

14:30

You know that marketing is essential for your business, but what should you do during the off-season? Before you decide to stop or reduce your marketing efforts, watch our latest podcast episode to learn how you can take advantage of marketing during the off-season. In this episode of Marketing Revelations, Megan and Kristen discuss these points: -…

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Ep 14 - What Is Market Share? 11:54

5y ago11:54

11:54

You've heard of market share, but do you understand what it means and how it can affect your local business? In this episode of Marketing Revelations, Megan and Kristen dive into what market share is, what the best options are for your business and some tips to keep in mind about market share. Check out the video version of the podcast on YouTube: …

1
Ep 13 - How to Measure Your Business's Success 13:03

5y ago13:03

13:03

How can you measure your business's success? Well, it depends on how you define success! In this episode of Marketing Revelations, Megan and Kristen discuss different ways your business can measure success and some things you should think about as you're planning your content for the year. Here are some important questions to consider as you think …

1
Ep 12 - What You Should Know About SEO and SEM 12:49

5y ago12:49

12:49

On this episode of Marketing Revelations, Megan and Kristen discuss what SEO and SEM mean, how SEO and SEM work together, and which is best for your business. Leave us a review, and if you have any questions or topic suggestions, send them to podcasts@revlocal.com. Subscribe to our podcast and check out our YouTube channel and blog for more informa…

1
Ep 11 - What You Should Know About the Customer Journey 13:12

5y ago13:12

13:12

What is the customer journey and why should your business pay attention to it? Megan and Kristen, the hosts of Marketing Revelations, discuss everything you should know about the customer journey in our latest podcast episode! In this episode, you'll learn about the different customer journey buying cycles, why your business should care about them,…

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Ep 10 - How to Get the Most of Your Social Media Marketing Strategy 11:01

5y ago11:01

11:01

We know you’re running your business’s social media, but have you thought much about the marketing strategy behind it? It’s not too late to be strategic with your social media! Here’s what our latest podcast covers: -Posting and ghosting. -Scheduling your posts. -Creating specific content for your social media channels. Do you have questions? Send …

1
Ep 9 - How to Create Branded Content for Your Small Business 9:53

5+ y ago9:53

9:53

Where do you begin when creating branded content for your small business? It's not as difficult as you might think! Our latest podcast covers these steps: -Start small and simple. -Show behind the scenes through video. -Use a smartphone to create a simple video. -Plan quarterly if yearly if overwhelming. -Measure the success of your content. Here a…

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Ep 8 - How to Create a Brand Identity for Your Small Business 10:38

5+ y ago10:38

10:38

How do you create a brand identity for your small business? Our latest podcast has the need-to-know details and covers these questions to get you started: - What makes your brand different? - What are your brand values? - How are you connecting with customers? Tips for identifying your brand: - Try creating a mission statement. - For visual learner…

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Ep 7 - Do You Need Organic or Local SEO to Be Successful? 10:59

6y ago10:59

10:59

By RevLocal

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Ep 6 - How Much Should You Really Post on Social Media? 11:05

6y ago11:05

11:05

Welcome to another episode of the Marketing Revelations Podcast! In this episode, our experts are talking about social media! It can be tough to know what you should and shouldn’t post as well as how often to post. Should you be posting multiple times a day to keep people interested or do you need to back off and post only a couple of times each we…

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Ep 5 - How to Run Online Ads Without Wasting Your Budget 12:34

6y ago12:34

12:34

Paid advertising can be tricky, and that's why it's best left to the experts. In this episode of the Marketing Revelations podcast, we'll be covering the ins and outs of paid ads as well as how to best run an online advertising campaign without wasting your budget!By RevLocal

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Ep 4 - How Should You Be Using Social Media? 6:10

6y ago6:10

6:10

Social media is a great way to reach your customers and clients where they're already spending their time, but what's the right way to market your business across the most popular social networks? Listen to our podcast episode to learn everything you need to know about social media marketing for your local business.…

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Ep 3 - The Power of Reviews 8:27

6y ago8:27

8:27

Online reviews can make or break your business’s online reputation. In this episode of the marketing revelations podcast, we’re talking about how to improve your online presence by managing your business’s reviews. Did you know that online reviews affect how much a customer will spend at your business, whether or not consumers will click your listi…

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Ep 2 - Do I Need Local Search? 10:18

6y ago10:18

10:18

What is local search marketing and how does it work? In this episode of our podcast, Marketing Revelations, our digital marketing strategists explain the difference between organic and local SEO as well as the importance of showing up in the map section of search results. Tune in to this episode of the podcast to learn all about local search market…

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Ep 1 - What is Digital Marketing? 11:13

6y ago11:13

11:13

What is digital marketing and how does it work? In the first episode of the brand new RevLocal podcast, Revelations, our digital marketing strategists answer this question and explain the types of services we focus on specifically. We also discuss the consumer buying process, how referrals translate to the digital world and why you need to think ah…

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