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Video Creators is the premiere YouTube growth agency for YouTube Creators and entrepreneurs, founded by Tim Schmoyer in 2013. It's a place where you'll learn cutting edge YouTube growth strategies and the fastest path to building a highly engaged community of subscribers and customers. Our success stories include brand new creators to Fortune 500 companies alike, helping them grow from 0 to 100,000 to 1 million subscribers and beyond. To date we've helped our clients organically grow by over ...
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Talking Small Business

Kat Schmoyer & Megan Martin

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This is Talking Small Business with Kat Schmoyer & Megan Martin. A podcast for creatives who like to keep it real about what it actually takes to grow an online business. We’re competitors turned biz besties who chat daily… and now we’re bringing you into the conversation! Every Monday, we'll bring you candid conversations on topics specific to small business - topics like email marketing, social media, passive income, goal setting and more! We aim to provide actionable, heartfelt biz strate ...
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Creators are constantly burning out on YouTube - and for good reason. YouTube is a lot of work and the successes don't come quickly. We want to encourage you to grow through the hard times and be able to discern when to push through and when to take a break. Recognizing the signs of burnout early on is helpful. If you catch it early, you can start …
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A lot of creators come to us with the "sprint mentality." They want to blow up their channel with their next video. And although we strongly preach that YouTube is a marathon and not a sprint, there are things that you can do now that can help your channel grow faster. So if you are needing some practical strategies and tools to see a quicker boost…
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Shorts are not really a new thing anymore. They have been out for a couple years now. But the process of integrating them into our channels has definitely been a rollercoaster. Are things going to be different in 2024? Should everyone be using shorts in their content strategy? Are even more changes coming? Let’s get into it. Links in this Episode S…
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There has been a rise in successful channels that many would consider “unoptimized." Have you noticed this? One example of this is Sam Sulek . He is a fitness creator who is blowing up even though he breaks all the rules of YouTube with his thumbnails, video length, and low production value. It's leaving so many people to wonder, "How is this worki…
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A new year means new goals for your YouTube channel. Maybe your goals are subscriber based or maybe they are focused on producing a certain amount of content. But regardless of what they are, we have found that the biggest thing that can make or break your channel happens before you even hit record. Success on YouTube really all boils down to your …
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What would happen if everyone who viewed your channel page hit subscribe? Wouldn't that be amazing! Well, we aren't sure we can guarantee every single one of them will subscribe, but there are things you can do to get a whole lot more of them to! And that's what we are talking about today: One of the most overlooked strategies to turn viewers into …
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It can be frustrating trying the same thing over and over and not getting any traction. We've been there and it can bring such a helpless feeling. But don't worry! We are here to help you find your authentic voice and start seeing results. When we think about some of the great YouTubers out there a specific format comes to mind. We have Ryan Trahan…
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So many creators are overlooking a huge opportunity that could greatly enhance their growth on YouTube. What are they missing? It's a little something called, CTAs or "Call to Actions." It seems simple, but using these well can make all the difference in turning a passive audience into a thriving community. Let's get into it. https://get.vidiq.com/…
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As I'm sure you know, the creator journey is a bumpy one. There are roadblocks and challenges that can be super frustrating to come up against. We've totally been there and want to help. Maybe you’re struggling with thumbnails, growth or you just feel like Youtube and the algorithm is against you. These are just a few of the roadblocks we'd like to…
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It’s almost 2024 and we know that you want to take your channel seriously and reach your goals. We want that for you too! So today, we want to unpack our predictions for 2024 and give you everything you need to know to be successful on YouTube next year. Links in this Video Dry Creek Wrangler School: https://www.youtube.com/@DryCreekWranglerSchool …
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A lot of creators we talk to have the goal of making a full time income. This is a great goal and totally possible. But unfortunately, many creators think they can do this by just relying on AdSense. The reality is that in order for this to be possible, you would need a HUGE channel and most of us just aren't there. But there is good news! There ar…
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Everybody talks about how to create your next viral hit, but what’s often overlooked is the importance of getting these viewers to come back to your channel. Today I'm going to walk through how to see who is new or returning and what you can do to ensure that you get those new viewers to come back and again and again. This will lead to long-term mo…
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As creators, sometimes we feel like we are doing everything right, but just can't seem to get our channel to grow. (Been there? I know I have.) Well, what if I told you there might be somethings holding you back, that you’re not even aware of? Today we’re going to uncover some of the most common pitfalls we see every day with creators and teach you…
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Ever wonder how some creators become the go-to channel in their niche, amidst a sea of YouTube channels? In October, I attended VidSummit where thousands of creators attended and it got me thinking: With the amount of creators on YouTube accelerating, how do you stand apart and become an authority in your niche? Is it possible? I say that it is and…
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I've been there: Feeling overwhelmed, alone, and uninspired. Thankfully, we can help with that. Recently at Vidsummit, I got the opportunity to sit down with Rob Wilson, Ingrid, and Sam and we had a very open conversation about what if feels like to be a YouTube creator and how having a coach can help you to work through roadblocks and feel confide…
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Going viral on YouTube is the dream, right? A million views overnight, subscribers pouring in, comments flooding your notifications. But the big question is why do some YouTube videos go insanely viral while others barely get noticed? It's seems so random and unfair. Well, virality isn’t just pure luck. There’s a science to it and today I'll dive i…
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We see this happen all the time. Your favorite creators suddenly go silent, disappearing from your feed without a trace. Burnout is real and something we are all in danger of. Have you felt the pull of burnout yourself? If so, you’re in luck because we have some tips to help you avoid it and find long term success on YouTube. Links in this Episode …
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Mr. Beast has it. Ryan Trahan’s got it. Casey Neistat definitely has it. ...What is the thing that they have? Viewers that hang on their every word. The question becomes, "How are they doing that???" Is it luck or is there a simple strategy behind it all? Listen and find out. Links in this Episode: Primal Branding: https://www.primalbranding.co/ Yo…
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The wave of "challenge content" has dominated YouTube for years. From the "Cinnamon Challenge" to the "Last One Out of the Circle Wins $10,000", creators have jumped on the bandwagon to attract viewers and gain viral fame. But, times have changed. More and more, people are seeking genuine, authentic content. They want to connect with creators on a …
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You probably started out with the idea, "If I create it, they will come." Buuuuut, they aren't coming. At least not as many as you hoped. A lot of people come up with reasons for this such as, "The algorithm is against me!" or "YouTube is trying to squash small channels!" We are saying this with all love in the world, but the brutal truth is that t…
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Creators want to pivot their channel due to many different reasons. Have you ever been there? Maybe you feel tired of your niche, bored of your content, or are just maturing in your journey as a creator and ready to move in a new direction. Pivots come with a lot of fear and anxiety. Is this a good idea? Will I break my channel if I do this? We are…
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I've been saying it for years. If you want to succeed on YouTube, you need to master the art of storytelling. YouTube thrives on captivating stories. This is what sucks you into a video and prevents you from being able to look away. Have you heard of the phrase "open loops?" It's a psychological phenomenon that you can use in your videos to keep yo…
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Wouldn't it be great if you always had amazing content ideas? You could just pop a coin into a machine and a great video idea would pop out any time you wanted. Well, what if I said this can be your reality? Ok, well, not the candy machine, but you can have a never-ending stream of YouTube video ideas. I'll tell you how. Links in this Episode: Turn…
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YouTube began as social media. It was a place of expression, connection and building community. But as monetization has come on the scene, it has become a major driver in how people approach their content and sometimes the only thing people think about while making content. Now with AI tools coming on the scene, the entry level to making content ha…
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If you’re serious about growing your YouTube channel, you can’t do it alone. We hear it all the time, “two heads are better than one,” and that's 100% true when it comes to YouTube strategy. Since teaming up with vidIQ, I have had the pleasure of getting to know so many interesting people. One of those people has been Vyyyper, the head of social me…
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Bigger isn't better. And broader isn't better either. If you cast the widest net, you will catch the most fish, right? It sounds good, but we have found that if you talk to everyone, you connect with no one. So many of the creators we work with are struggling with this. They can't come up with content ideas, connect with their viewers, or keep thei…
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How's your retention going? Are you struggling to keep your viewers engaged with your content? Are people viewers dropping? Are you getting less watch time and slow channel growth? If so, don't worry. I have a simple formula to keep your viewers watching from beginning to end. And that's what I will be sharing today. Links in this Episode: Creator …
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The one silver lining from the pandemic was that everyone learned how to connect with others live in Zoom. Sure, it was awkward at first to be live on camera. But, as time went on, it just became second nature and allowed for some genuine connections. If you haven’t transferred those skills to YouTube Livestreams yet, you are missing out on a poten…
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Viral videos may seem like the ultimate goal for any aspiring YouTube creator. It's like hitting the easy button to explode your channel right? But what if I told you that in the long run, focusing on creating a viral hit can actually be counterproductive and even harmful to your channel's growth? Today, I'm going to reveal the hidden truth about v…
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In the vast ocean of creators, it can often feel like a daunting task to stand out. We begin to wonder if we can even make a mark for ourselves amongst all these YouTube giants. Today I am going to discuss one of these YouTube heroes, Ryan Trahan. He has exploded on the platform and broke out from the sea of creators all around him. But, how did he…
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Have you ever felt like you don't quite fit in on YouTube? Do you doubt that you're skilled enough to be successful, so you hesitate to even create? If so, don't worry. You aren't the only one who has struggled with imposter syndrome. It affects so many creators and leads them to feel embarrassed and give up on their dreams. I've totally been there…
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Has this ever happened to you? You see an amazing video on YouTube that is getting a zillion views and you think, I should just do that! It works for them, it should work for me, right? Right?? Actually.... no. That's now how it works. Imitating successful channels on YouTube can be tempting, but this approach can actually hinder your growth and be…
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The YouTube hamster wheel has gotten the best of many of us (myself included.) We want to grow, get more views, get more subs, make more money, etc. But, it all comes at a price. And many people never get there because they focus on the wrong things. A couple weeks ago, I was able to sit down with Justin Brown from ​Primal Video ​and talk about jus…
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Do you have a product or course that you promote with your Youtube channel? How are your sales? If people aren't buying, it’s likely because you are trying to bombard your audience by asking them to buy the product in every single video. It makes sense to make the pitch every time, but unfortunately, it overwhelms the viewer. Plus, you haven’t prov…
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Do you realize that your title and thumbnail could literally make or break your video? It doesn’t matter how incredible your content is, the story you told, or the fancy video editing you’ve done. All that work will go to waste if the title and thumbnail fail to do their job. We aren't trying to scare you here. But we know how much effort you are p…
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There is SO much misinformation out there on the YouTube Algorithm. It’s not some big, bad, beast we’re trying to trick or bribe into surfacing our content on YouTube. The algorithm is not out to get you (even if it feels that way sometimes.) Believe it or not, it's primary goal is to surface your content to the highest number of the right people. …
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We know, we know. You want to create the best content, for the right person so you can grow your channel and business. But your channel isn't growing, and you don't know why. Well, we do. There is a GOOD chance that you are looking at the creation process backwards. This mistake has probably not only been causing you frustration, but also confusing…
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First impressions on YouTube are everything. Without clarity, your audience will fail to connect with you and your mission. If they don't instantly know what you are about, potential subscribers will quickly abandon your channel and keep looking for their people. If that's you, we can help with that. This podcast is all about turning confusion into…
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I give you my opinion on YouTube all the time. But, today I want to give you the insider, tried and true opinions of one of the great YouTube experts of our day. If you have been feeling like you're struggling, this conversation is a literal blueprint for your content and how to win at YouTube today. Links in this Episode Roberto Blake on YouTube R…
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Did you know there are two hooks in every video? Crafting these hooks are INCREDIBLY important if you want to keep your viewers watching. If you're losing viewers, this might be a reason why. Links in this Episode Example of Loop - https://youtube.com/shorts/H8GSF_1Vsp0?feature=share Example of How Music Matters - https://www.tiktok.com/@nrecaps.tv…
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After helping thousands of channels over the years with their YouTube strategy, we see the same mistakes from creators over and over and OVER again. Today, we want to share what those mistakes are and how to avoid making them yourself. Links in this Episode: https://www.youtube.com/c/AnAlaskaHomestead https://www.youtube.com/@KetoFocus https://www.…
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Making videos is fun. But what isn't fun is figuring out WHAT to talk about. And the longer that you've been creating, the less fun this can be. Well, today we are going to put the fun back into ideation. Creator Spotlight: https://www.youtube.com/c/ JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and d…
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Data can be your best friend or your worst enemy. Data tells a story, but if you don't understand what it's telling you, it can be frustrating at best and misleading at worse. At Video Creators, we have a passion for analytics and we want to help you understand them so you can make the right decisions for your channel. Links in this Episode: Creato…
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Viewers abandoning your content is terrible for your channel. If people leave your content early, they are sending a HUGE negative viewer signal to the YouTube algorithm saying, "People don't like this!" And because of this, your video gets surfaced to less people. Nobody wants that! Thankfully, there are a lot of things we can do to avoid this pro…
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Maybe you've been using YouTube shorts for awhile or maybe you haven't even bothered with it. But, shorts have changed a lot in the past few months and we want to talk about how you can best leverage them for channel growth. And if you aren't making shorts yet, you're missing out. Today, we will tell you why. Links in this Episode Creator Spotlight…
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If you're treating your YouTube Channel like a business, something that goes hand-in-hand with that is an email list. Do you have an email list for your channel? Do you know how to grow it? Do you need convincing that it's a good idea to have one? We will discuss all of that today. Links in this Episode Three Bucket Strategy Video: https://youtu.be…
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Part of being a YouTube creator is finding that balance between what we think is good and what the data actually tells us is good content. We want better content and better results, but we have a tendency to do things that irritate our viewers. Because of these things, no one clicks or people abandon our content quickly which makes the YouTube algo…
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We surveyed our audience and regardless of size, everyone seemed to be dealing with the issue time. Across the board, everyone felt like they needed more time to get everything done and achieve their goals on YouTube. Do you feel that way? Well, we feel like this thinking is flawed. Today we are going to talk about that and give you a different per…
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When we joined with vidIQ, we knew that eventually the information in our courses would get merged inside of vidIQ. We are totally ok with that because we are creating some really exciting things with vidIQ that is going to help a lot of people. But, it looks like the first course to go is Video Labs. Because of this, registration for Video Labs wi…
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