Creating a Purpose-Driven Brand: A B2B CMO's Guide For Aligning Marketing With The Company’s Purpose In this episode of Marcom Mode, host Kristin Jones interviews Sandy Skees, Executive Vice President at Porter Novelli, about building purpose-driven brands and implementing sustainable marketing strategies. As a global leader in purpose and impact p…

B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies In this episode of Marcom Mode, host Kristin Jones sits down with Susan Lindner, Founder and CEO of Innovation Storytellers, to explore the art and science of B2B storytelling. Susan shares her expertise on how marketing and corporate communications leaders can …

How to Become a B2B Tech Marketing Executive: Essential Skills & Career Advice with Sarah Lambert In this episode of Marcom Mode, host Kristin Jones sits down with Sarah Lambert, an experienced B2B tech marketing leader, to discuss how marketers can take control of their careers and advance to leadership roles. With a strong background in product m…

Scaling Health Tech Marketing: A CMO's Playbook for Driving Efficient Growth In this episode of Marcom Mode, host Kristin Jones talks with Alan Tam, a seasoned CMO in the health tech industry, about how marketing leaders can drive efficient growth for startups and scaleups. Alan shares his experience and insights from his roles as CMO at Reveleer a…