The SowGrow Marketing Council is a membership organization comprised of executive-level marketing professionals who are interested in staying ahead of new developments and strategies in multiple areas of marketing. www.sowgrowpr.com/marketing-council
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Monthly updates for Medical Staff at Shady Grove Medical Center
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Direct marketing successes, SEO strategies, video marketing and more.
50:39
50:39
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In this episode of the SowGrow Marketing Council, experts share how direct marketing can differentiate your business, keyword strategies for website performance, the value of video marketing, public relations strategy and more. Experts tips from Stephanie Richards, SowGrow PR; Joel Alpert, MarketPower; Sherry Wheat, Telesales; Virginia Nava Hieger,…
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Writing project estimates, avoiding the SPAM folder, evaluating media coverage and more.
49:47
49:47
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49:47
In this episode of the SowGrow Marketing Council, experts discuss writing a project estimate, enhancing email deliverability, assessing media hit values, being an empathetic marketer, personal branding and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Mickey Mellen, GreenMellen; and Virginia Nava Hieger, Transformative…
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Optimizing Creative Ads, Email Marketing Sequences, Media Pitching and more.
41:39
41:39
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41:39
In this episode of the SowGrow Marketing Council, experts discuss optimizing creative ads and assets with heat mapping software to increase conversions, using email sequences to enhance marketing, personal branding, pitching similar stories to the media and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Stephanie Gustaf…
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Unraveling the Power of Branding, Communication, and Effective Marketing Strategies
46:42
46:42
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46:42
In this episode of the SowGrow Marketing Council, experts discuss consistency in branding, email marketing, telemarketing, public relations, social media marketing and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Sherry Wheat, TeleSales; Stephanie Gustafson, Digital RevGen; and Sarah Stewart, SowGrow PR. Learn more ab…
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Onboarding Culture, Authenticity, Strategic Planning & Email Deliverability
48:13
48:13
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48:13
In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, authenticity in branding, email deliverability best practices, boilerplates and more. Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, Management Consultant and author; Yanna-Torry Aspraki, EmailConsul; Lisa McGuire, Business Growth Advi…
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SGMC: Client communications, content curation engines, branding and more.
56:21
56:21
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56:21
In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, content curation engines, social media trends, email marketing developments, brand identity and media relations. Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, management consultant and author; Kurt Uhlir, Ethereal Innovations; Virgini…
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SGMC: Communication strategies, marketing analytics, packaging tenets and more
44:10
44:10
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44:10
In this episode of the SowGrow Marketing Council, experts discuss the perils of marketing jargon, best practices for marketing analytics, packaging design tenets and media pitching. Experts include Stephanie Richards and Sarah Stewart, SowGrow PR; Megan Yee, Talkdesk; Rebecca Brizi, management consultant and author; Kristen Moody, id8; Keith Finger…
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SGMC: Independent publishing tips, generative AI, media kits for sales teams and more
57:16
57:16
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In this August 2023 episode of the SowGrow Marketing Council Podcast, experts discuss generative AI use in marketing, the benefits of independent publishing, media kits for sales enablement, telesales for trade shows, interpreting and troubleshooting email open rates and more. Experts include: Stephanie Richards, SowGrow PR, Anita Anderson, Write Y…
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SGMC: Talking price, sales leadership, why you should publish and more
48:05
48:05
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48:05
In this April 2023 episode of the SowGrow Marketing Council Podcast, experts discuss managing pricing expectations with clients, growing sales leaders, publishing as a marketing tool and using featured columns to gain media coverage. Experts include: Stephanie Richards, SowGrow PR, Rebecca Brizi, author and consultant, Scott Siegel, Momentum CPG an…
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SGMC: Business jargon, review management, creating successful ads and more.
50:54
50:54
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50:54
In this February 2023 episode of the SowGrow Marketing Council Podcast, experts discuss common business jargon, brand messaging, review management, successful ad design, media pitching and more. Experts include: Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Rebecca Brizi, author and consultant, Dan Vasquenza, id8 and Brian Woodlief, Sq…
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SGMC: Sales strategy, branding, client management and social media engagement
45:51
45:51
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45:51
In this January 2023 episode of the SowGrow Marketing Council Podcast, experts discuss sales preparation, client strategy, social media engagement, branding and more. Experts include Scott Siegel, Momentum CPG, Sarah Stewart, SowGrow PR, Rebecca Brizi, management consultant and Joel Alpert, MarketPower. Thank you to special guest Mohua Thakurta fro…
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Branding strategies, social media marketing, earned media coverage and more.
37:17
37:17
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37:17
In this October 2022 episode of the SowGrow Marketing Council Podcast, experts discuss branding strategies, techniques to brainstorm with clients, social marketing that boosts online sales and identifying story topics editors will love. Experts include: Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Rebecca Brizi, management consultant …
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SGMC: Sales strategies, social media tips, marketing positioning, media relations and more.
56:45
56:45
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56:45
In this September 2022 episode of the SowGrow Marketing Council Podcast, experts discuss sales strategies, public relations, media relations, marketing positioning, social media marketing and more. Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Momentum CPG, Sarah Stewart, SowGrow PR, Rebecca Brizi, management consultant, Jeff Haws,…
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SGMC: Relationship Building in Sales, Crisis Communication Tenets, ROI in Email Marketing and more.
53:57
53:57
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53:57
In this August 2022 episode of the SowGrow Marketing Council Podcast, experts discuss relationship building for better sales, crisis communications tenets, ROI in email marketing, meme marketing, aligning clients' personality and marketing strategy, branding and more. Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advis…
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SGMC: Pitching to the media, Instagram SEO tips, color theory in branding & more.
45:41
45:41
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In this July episode of the SowGrow Marketing Council Podcast experts discuss tips for pitching articles to the media, color theory in branding choices, optimizing social media profiles for SEO, marketing strategies for business rebrands and more! Experts include: Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Kristen Moody, id8, Rudy F…
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SGMC: How to read an editor’s mind, using video marketing in the customer journey, crafting effective hashtags, and more.
53:12
53:12
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53:12
In this June 2022 episode of the SowGrow Marketing Council Podcast, experts discuss the importance of being patient and curious when creating a new marketing strategy, using video marketing in the customer journey, crafting effective hashtags and how to read an editor's mind, business coaching and more. Experts include: Stephanie Richards, SowGrow …
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SGMC: Updating crisis communication plans, sales success strategies, gaining media coverage, and more.
53:18
53:18
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53:18
In this May 2022 episode of the SowGrow Marketing Council Podcast, experts discuss how to update a crisis plan, sales success strategies, gaining media coverage, successful pitching strategies, social media marketing, best practices for website contact forms for email marketing, tips for engagement during one-on-one pitching and more. Experts inclu…
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Using Analytics to Fine Tune Social Content, the Evolution of Spam Filters, and Crafting a Successful Product Launch
44:41
44:41
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44:41
In this April 2022 episode of the SowGrow Marketing Council Podcast, experts discuss leveraging analytics to build successful social media content, the evolution of SPAM filters and their impact on email marketing, and key strategies for a successful product launch. Experts include: Sarah Stewart, SowGrow PR, Yanna-Torry Aspraki, Pleased to Mail Yo…
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Website Redesigns, Ongoing Education for Sales Teams, Effective Speaking Tips and more.
53:12
53:12
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53:12
In this March 2022 episode of the SowGrow Marketing Council Podcast, experts cover website redesigns, shifting from sales training to ongoing sales team education, leveraging emotion in your speaking, helping clients embrace change, writing tips, and more. Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Scott Siegel, Beacon S…
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Email Marketing Tips, Sales Forecasting, Brand Strategy, Social Media and more.
49:49
49:49
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49:49
In this February 2022 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for email marketing, sales forecasting, brand management, communications, social media marketing, and more. Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Yanna-Torry Aspraki, Pleased to Mail You, Justin Rubner, …
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Sales Leadership Strategies, Speaking Tips, Split Testing, Social Media Maintenance, Author Agreements and More!
42:29
42:29
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42:29
In this December 2021 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for effective sales managers, speaking tips, split testing benefits, social media maintenance for the new year, author agreements and more. Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Bryan Bebout, id8, Joel A…
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Branding Your Retail Space, Effective Client Meetings, Social Media Monitoring, Media Pitching and more.
32:48
32:48
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32:48
In this November 2021 episode of the SowGrow Marketing Council Podcast, experts discuss incorporating brand elements into business environments, elements to great client meetings, tips for social media monitoring, fueling a visibility mindset and time frames for media pitching. Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon S…
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Improving your sales meetings, humanizing your client‘s story, brand messaging, video marketing, effective speaking and more.
46:43
46:43
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In this September 2021 episode of the SowGrow Marketing Council Podcast, experts discuss the importance of review meetings in sales, how to humanize a story for your client, connecting with your audience when speaking, video marketing best practices, clarifying your brand message and more. Experts include: Stephanie Richards, SowGrow PR, Scott Sieg…
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Successful Brand Messaging, Travel Incentive Trends, New Business Launches, Instagram Stories and more.
45:59
45:59
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45:59
In this August 2021 episode of the SowGrow Marketing Council Podcast, experts discuss best practices for successful branding, how to host effective sales meetings, travel incentive trends, rebranding insights, crisis communications, Instagram stories, boosting launches with influencers and more. Experts include: Kriston Sellier, id8, Stephanie Rich…
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Effective Retail Packaging, Earned Media Tips, Sales Rep Training and More.
57:17
57:17
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57:17
In this July 2021 episode of the SowGrow Marketing Council Podcast, experts discuss trends in retail packaging, tips for gaining earned media, the importance of sales training, branding strategies, leveraging Google console, influencers and more. Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Kimberly Petty, Cindy Miller Com…
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Consumer behavior, email open rates, promotions, brand positioning and more.
1:00:09
1:00:09
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1:00:09
In this June 2021 episode of the SowGrow Marketing Council Podcast, experts discuss trends in consumer behavior, email deliverability changes that will impact open rates, employee engagement resources, sales compensation plans, how to ensure you get your promotional products on time, including product and service analysis in brand positioning, beco…
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Brand Audits, Sales Strategies, Email Deliverability, LinkedIn Tips and more.
58:12
58:12
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58:12
In this May 2021 episode of the SowGrow Marketing Council Podcast, experts discuss brand audits, sales strategies, email marketing, event marketing, social media marketing, public relations and more. Experts include: Kriston Sellier, id8, Stephanie Richards, Sarah Stewart, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Scott Siegel, Momentu…
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Influencer Marketing, Email Marketing, Sales Strategies, SEO Tips and more.
45:36
45:36
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45:36
In this March 2021 episode of the SowGrow Marketing Council Podcast, experts discuss websites for design inspiration, SEO strategies, influencer marketing, email marketing, crisis communication, sales strategies and more. Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Kimberly Petty…
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Launching a Podcast, Database Marketing, Customer Expectations and more.
41:41
41:41
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41:41
In this episode of the SowGrow Marketing Council Podcast, experts discuss how to launch and produce a podcast using PodBean, what customers want from businesses in 2021, creative database marketing, and developing mission-driven branding and a slogan that captures your business' story. Experts include: Jaime Green, id8, Stephanie Richards, SowGrow …
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Digital Marketing Strategies for Tradeshows, E Commerce, Pinterest, Email and more.
46:31
46:31
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46:31
In this episode of the SowGrow Marketing Council Podcast experts discuss digital tradeshow strategies, using social media marketing to fuel e commerce, cleaning your email list, using consistent keywords in your digital marketing strategy, how to save money on promotions, setting up a remote film studio, ad targeting on Pinterest and more. Experts …
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Finding B2B Influencers, Social Media Trends for 2021, White Paper Strategies and More
56:52
56:52
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56:52
In this episode of the SowGrow Marketing Council Podcast experts discuss finding and leveraging B2B influencers, monitoring your domain reputation, marketing to Baby Boomers on social media, workshops that promote alignment among new teams, writing a succession plan for leadership, effective white paper tactics, using Instagram reels for marketing …
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SowGrow Marketing Council Podcast January 2021
46:31
46:31
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In this episode of the SowGrow Marketing Council Podcast experts discuss digital tradeshow strategies, using social media marketing to fuel e commerce, cleaning your email list, using consistent keywords in your digital marketing strategy, how to save money on promotions, setting up a remote film studio, ad targeting on Pinterest and more. Experts …
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SowGrow Marketing Council Podcast December 2020
41:41
41:41
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In this episode of the SowGrow Marketing Council Podcast, experts discuss how to launch and produce a podcast using PodBean, what customers want from businesses in 2021, creative database marketing, and developing mission-driven branding and a slogan that captures your business' story. Experts include: Jaime Green, id8, Stephanie Richards and Sarah…
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In this episode of the SowGrow Marketing Council Podcast, experts discuss website redesigns, content marketing, best SEO processes for blogs, the growth of AR and VR elements in social media and e-commerce, using Facebook leads for tele sales campaigns and best practices for video interviews and conferencing. Experts include: Kriston Sellier, id8, …
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Marketing experts discuss unique wine branding programs using Instagram; email list management and cleaning; trends in content marketing for B2B brands; a review of ClipChamp; and how businesses can turn Zoom interviews into a marketing tool for their business.By sgmc
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Summaries of the Measles increase and approach, antibiotic stewardship and more!
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In this month’s podcast we review elements essential to accreditation readiness, review medical-Legal tips related to interpretive services and look at a snapshot of information about the rise of measles in Maryland. The podcast ends with a remarkable interview with Jessica Volz who directs the Forensic Medical Unit and Christina Berube of the Adve…
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In the March 2019 CMO Podcast, updates for the Medical Staff are included as well as a great interview with Dr Natalie Kontakos, Director of Palliative Care Services.
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February 2019 AHC SGMC Chief Medical Officer Podcast
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This episode gives quality updates relevant to the medical staff as well as gives updates on the medical staff lounge. Included are also a few patient letters of appreciation featuring several of the Shady Grove physicians.
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