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When marketing, it's easy to fall victim to marketing overwhelm resulting in creative mental blocks, and causing us to overthink our marketing strategies. This podcast was designed to increase your marketing knowledge and keep you current on the ever-changing world of digital marketing so you can move forward with confidence. Mind Over Marketing brings you Marketing Minutes which are short episodes with quick tips and actionable items. In addition we strive to keep you inspired by inviting b ...
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Marketing Mastermind | Matt Creasey, Co-Owner of Powerhouse Podcasting
32:11
32:11
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Mind Over Marketing | Episode 11 Within the last few years, the number of podcast listeners have grown by over 60% and podcasts are becoming a great tool for businesses to increase their brand awareness, serve more people at once, and generate additional revenue. Matthew Creasey, co-owner of Powerhouse Podcasting in Bakersfield, California, walks u…
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Marketing Mastermind | Cindy Fernandez, Realtor® for Century 21 Jordan Link
31:22
31:22
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Host, Shannon Lackey, sits down with Top Real Estate Agent, Cindy Fernandez. Cindy is a powerhouse when it comes to marketing through social media and has leveraged modern technology to help drive business which has led to her being a top agent in Tulare County in California, the top agent at Century 21 Jordan Link, and ranked within the Top 250 ag…
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Marketing Minutes | Instagram Insights Updates
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4:18
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Mind Over Marketing Host, Shannon Lackey, shares some exciting news about Instagram Insights. Instagram has updated Insights to allow you to access more detailed data than before which will allow you to better analyze the performance of your social media content for Instagram and what changes you may need to make, or what practices you should conti…
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On the Mind Over Marketing podacst, you've probably heard us tell you just how important video marketing is for your business whether it's a professional video or something less formal like posting a quick story or going live on social media. Well, in this episode we share a few tips to help you get started on the path to successful DIY videos you …
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Marketing Mastermind | Joseph Hernandez, Owner of In Motion Pro
39:05
39:05
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InMotion Pro is a full service photo and cinema production company based out of Bakersfield, California. Host, Shannon Lackey, had the opportunity to sit down with the owner, Joseph Hernandez, to discuss how photography and video marketing has changed over the years and how businesses are successfully leveraging video marketing to grow their busine…
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Marketing Mastermind | Ernesto Osuna, Real Estate Agent
34:57
34:57
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In this Mind Over Marketing episode, Real Estate Agent, Ernesto Osuna joins the podcast to share how he leveraged Instagram in his marketing strategy to help generate leads through paid and organic strategies, such as videos and stories. With an authentic brand, consistency, and messaging that speaks to his community, Ernesto has seen a significant…
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Marketing Mastermind | Lauren Gonzales, Title Representative for Chicago Title
25:41
25:41
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Guest Lauren Gonzales, from Chicago Title, shares how she uses a multichannel marketing strategy to get results and how she focuses on creating content with her audience in mind. She also shares her personal journey of pushing through discomfort with getting on camera and completing her first live video, which has now evolved into a regular video s…
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Recently, we discussed how important knowing your audience is for your marketing. Now that we've learned about your audience, you'll have an easier time finding where they're searching for a business like you so you can be at the right place at the right time in the customer value journey. What's the customer value journey? It's the path the custom…
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Learn how to hone in on your target market, and to truly understand them, so you can design your marketing strategy to meet your clients where their at and take them where they want to be by addressing their needs.By Shannon Lackey
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In this episode of Marketing Minutes, learn about the foundations of establishing your brand identity which includes your logo, colors, tagline, typography, brand tone and voice, and how to project a consistent message with all communications to your audience.By Shannon Lackey
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Mind Over Marketing is about overcoming the mental hurdles associated with marketing. Like many people host, Shannon Lackey, is uncomfortable with hearing herself on audio but leads by example by facing her own fears with releasing the first episode, 10 Marketing Tips for 2021. Listen to learn some of the trends to watch for this year.…
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