Viraj Phanse is a Product Manager at Oracle and has been playing the role of a PM for past several years. His expertise in strategy and product management roles has brought him many accolades. He got inspired to create a bigger impact which working as a software developer back in India; something which I can relate with. His skills are shining now …

Prof. Bob Williams - Provides seminars on leadership, business and market planning and strategy, career path consulting and executive coaching. Currently teaches Management, Strategy and Marketing at the undergraduate level and MBA level at The College of William and Mary. Specialties: Branding, strategic planning, managing and leading high tech co…

Professor Dawn Edmiston talks about her time at Discovery and how the Titanic expedition was monetized through marketing. Find out what Discovery did about starting the an e-commerce website. Learn more about her at http://www.themarketingprof.com/. "If you could digitize it, you could monetize it" a quote which professor Edmiston used very often t…

Marketing with Mavericks with - Ken White is the associate dean of at MBA school of William and Mary - Raymond A. Mason School of Business, ranked top 30 in the USA. He talks about "ad equivalencies" which are the costs saved from an earned article instead of a similarly sized ad at the same place. He also talks about a maverick stunt he pulled off…

Humanity has to invent things, humanity has to be inspired by something, AI cannot replace humans. Creative aspect of marketing will become more and more informed by data and more and more enable by technology but it will always be founded by someone with a pulse - having an amazing idea. Insight into marketing with GEICO - revolutionized insurance…

#ML #AI Data collection, Data Analysys, and Personalization are three in continum that marketer are called upon to do. He talks about how influencer marketing is a major part of the Integrated Marketing Communication. Marketing is as much art as much it is science.