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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.
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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
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Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy! Find Gary’s books Day Trading Attention, Crushing It, #AskGaryVee, Twelve and a Half, Thank You Economy, and Crush it streaming now on Spotify.
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Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Social Media Marketing Talk Show

Michael Stelzner, Social Media Examiner

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Get expert opinions on the latest social media marketing news, from Social Media Examiner. This show shares only the news you need to know. You’ll gain quick insight that could provide you a competitive advantage. Watch the live show at SocialMediaExaminer.com/liveshow
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Social Media Marketing Happy Hour Podcast

Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!

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The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.
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Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandp ...
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Photography is a highly competitive industry and one of the keys to long-term success is having a consistent marketing strategy! Join Annemie & Dayna from This Can't Be That Hard for education and inspiration on strategies that work!
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The Big Technology Podcast takes you behind the scenes in the tech world featuring interviews with plugged-in insiders and outside agitators. Alex Kantrowitz, a Silicon Valley journalist who's interviewed the world's top tech CEOs — from Mark Zuckerberg to Larry Ellison — is the host.
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Join my weekly discussions and interviews on Personal Branding | Personal Development | Publishing | Providing inspiration and teachings on branding, social media and authoring. I'm your host Bernard Kelvin Clive.
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Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Social Media Entrepreneurs

Derek Videll: Social Media Marketing

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Ever feel like social media is wasting your business's time? Well, let's fix that! The online marketing world is ever changing, so allow me to stay on top of these changes and how to respond to them for you. This show will give you your social media marketing news as well as your plan of action. We'll mostly focus on how to grow on Instagram, but also cover Facebook Ads, YouTube, TikTok, and any emerging social media platforms as well. To hear social media updates first, watch out for my Ins ...
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Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.
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The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs. Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/p ...
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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Welcome to the Ashly Locklin show, hosted by Dr. Ashly Locklin. Ashly built a 7-figure business on social media in the midst of motherhood and is passionate about helping female entrepreneurs build wildly successful & profitable businesses online. On this podcast you’ll be given her best marketing, mindset, and sales strategies to help you love the process and scale your business to 6-figures & beyond.
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As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to ge ...
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Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Your hosts, Todd and Leah Rae Getts take you inside the businesses of ordinary people and show you how they started from ground zero with no influence, no email list or audience to sell to, and no business or marketing experience, and go from working 9-5 jobs to building successful 6 and 7 figure online businesses, and all the steps i ...
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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The Digital Marketing Podcast

Ciaran Rogers, Daniel Rowles and Louise Crossley

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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
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Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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Schooled In Socials

Kassaundra Foster, Social Media Tips for Teacher Business Owners

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Does marketing your teaching resources on social media have your head spinning? Schooled in Socials will teach you everything you need to make marketing your teaching resources on social media sustainable and profitable for your teacher business. Each week, Kassaundra Foster and her guests will share social media strategies that will help you grow and manage your community so that you can begin to take full advantage of social media marketing without all of the stress. You’ll learn how to pl ...
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We won't be boring. We promise. Big Shot Marketing & Design is a podcast that discusses marketing and design topics that are relevant for any business, no matter the industry. From digital marketing strategies to logo design and magazine ads, this podcast will help you push your business in new directions without making you fall asleep.
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Build a brand, make an impact and have fun with social media! The Social Sunshine Podcast focuses on social media marketing education and the stories of great social media creators. Learn how to stand out on social media from social media expert and host, Britney Crosson, owner of Fun Love Media and founder of Social Success, and her talented guests.
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Get ready for some high-energy, no-BS conversations with top marketing leaders and tech entrepreneurs from every corner of the world. We’re diving deep into Web3, Crypto, Blockchain, AI, Digital Twins, and the Metaverse. It’s all about real insights and actionable strategies to keep you ahead of the game. Supported by CoinDesk!
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Social Geek

Social Geek Radio

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Hello Geeks! Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends. Plus, every Wednesday morning, check out the Franchise News Podcast.
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The Simple Pin Podcast delivers weekly Pinterest marketing tips, updates, and stories of how business owners are finding success on the platform. Every Wednesday a new show airs to showcase how this powerful platform is helping millions of small business owners acheive their goals of sales and lead gen. Simple Pin Media delivers weekly Pinterest marketing advice using data-driven results. Keep it simple, be authentic, and pin with purpose. Learn more at simplepinmedia.com
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Hi! Welcome to Coffee Social! We’re spilling the beans on all things business, social media, and entrepreneurship. Your hosts Mimi Langley and Jonathan Howard will be leading candid conversations packed with their New York personalities, as they delve into social media marketing, YouTube and Instagram strategies, building confidence, and making money as solopreneurs. Join us for chats about the world of social audio (Clubhouse & LinkedIn), mastering content creation like a boss, nailing netw ...
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A podcast for entrepreneurs and those who hustle Elevate your entrepreneurial game with actionable advice and inspiring interviews from high-level entrepreneurs, business owners, and overall badasses in the game. Join our host, Alex Quin, as we make navigating the Entrepreneurial Journey a little bit easier with real-life stories and lessons from guests like Andy Frisella, Randi Zuckerberg, Grant Cardone, Chris Voss, Neil Patel, and Charlie Rocket. Whether you're just starting out or experie ...
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The Creator Club podcast, hosted by Katie Steckly, is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation. Plus, we make sure to keep you in the loop with all the latest social media news and trends so that you can stay ahead of the curve. Katie is a creative digital marketer, YouTube creator, and travel enthusiast. She is always down for seeing and trying new things, and she uses what she learned (the h ...
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PR 360

Global Results Communications

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PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis commu ...
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Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert fol ...
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to ...
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Welcome to our podcast hosted by ConversionWorx Media! A show that hosts special guests from in and around Northeast PA to share their stories, knowledge, and experiences in their work and personal lives.
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Welcome to THE podcast for independent food service professionals, restaurant operators, and anyone who lives-and-loves the world of food! From fast to fine, casual and convenient Dennis Knows Food serves up industry news, insightful conversations, marketing strategies and more - join host Luke LaBree on a journey to "put the foodie back in foodservice!"
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Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts. From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world. Through wo ...
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show series
 
What if I told you that AI could unlock your creativity and boost your productivity? If you've experimented with AI—but feel there's so much more you could be doing, I have time-sensitive news for you. You can get exclusive, FREE video training packed with actionable AI techniques—ones you can instantly put to work to help you become a better marke…
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This episode is for the entrepreneurs who’ve “made it” but have lost their spark. The ones who have found themselves in a Golden Prison, where the money is coming in but they don’t love what they do anymore and are wondering what their next steps are. This episode is all about restructuring, rebuilding, pivoting, and finding joy in your business be…
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We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influ…
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Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk.I also share my approach to consumer segmentation, which inv…
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“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintai…
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Send us a text Your first podcast episode will be nothing like your 50th! It’s true! And as proof, we’ve decided to upload our very 1st attempt at filming ep. 00. This episode is a hot mess. Mimi doesn’t even have her mic on, but the point is - we did it! We took action and now we're going into season 2 of our podcast better than ever! Take messy a…
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E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram. First, he gives an overview of who he is and what he’s doing. Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy. After, he recommends to var…
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Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | There is so much advice online about how to grow on social media - it can honestly be overwhelming if you’re trying to formulate a plan for becoming a full-time creator starting from zer…
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Liquid Death only launched in 2019 and has already cemented its place in consumer’s hearts and creatives’ bucket lists. It’s taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that’s turned a product into an entertainment property. In this episode we’re joined by Liquid Death’s VP …
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In today’s episode, Guest expert Carolina Millan walks you through the essential steps to start affiliate marketing in 2024. She covers how to become an affiliate marketer, offers a comprehensive guide to getting started, and discusses strategies for high ticket affiliate marketing. Additionally, she addresses common concerns about the safety and l…
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Send us a text Here is the best marketing campaign I've been running across nearly every type of industry in 2024! Book a time to chat with me here on how to do it specifically for your business! www.socialbamboo.com/30 $750 month coaching offer: www.socialbamboo.com/dwy ----- Hosted by Derek Videll Learn How to Run Profitable Facebook Ads Yourself…
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We’ve made it to the final episode in our Social Media Marketing Funnel series so you know that means we’re talking about conversion. Episode Highlights When should you focus on Conversion Marketing? Types of content to convert your audience The role Stories play in conversion Resources Mentioned You might also enjoy Episodes 67 and 68 If you enjoy…
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E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter. As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the biggest immediate financial impact, and all the lessons gained throughout the person’…
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Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover 1) The 'subprime' AI crisis 2) Will companies building on AI persist if prices increase? 3) OpenAI funding news update 4) Do the research houses not care about the business side, and only want AGI? 5) iPhone16 releases to mild enthusiasm 6) Huawei's trifold …
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What if I told you that AI could unlock your creativity and boost your productivity? If you've experimented with AI—but feel there's so much more you could be doing, I have time-sensitive news for you. You can get exclusive, FREE video training packed with actionable AI techniques—ones you can instantly put to work to help you become a better marke…
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In episode #2825, Eric Siu and Neil Patel discuss the potential downsides of YouTube shorts, the importance of long-form content for better engagement and revenue, the challenges faced by Bolt.com as it navigates a messy situation with investors and a decline in performance, and the advantages of business acquisitions over paid media. Don’t forget …
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Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs). John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collabo…
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Send us a text What happens when you combine blockchain technology, AI, and a passion for solving brand safety and monetization problems? Meet Anoir Houmou, the visionary founder and CEO of RECRD, a transformative Web3 video engagement platform. Anoir shares the riveting journey of RECRD's evolution, from tackling brand safety for advertisers to em…
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In this episode of Hustle Inspires Hustle, Alex Quin dives into the story of Nvidia, a company that began in 1993 focusing on improving video game graphics and went on to revolutionize several industries. Alex highlights Nvidia’s key milestones, from the launch of the first GPU, the GeForce 256, in 1999, to their current work in artificial intellig…
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E442: How to have more pictures of you or your company appear on Google Images. This video is especially applicable for people, where there can be lots of other people who have your name. Brand names are easier because they tend to be more unique. If you want to control the narrative of your brand, which people experience when looking you up on Goo…
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In episode #2824, Eric Siu and Neil Patel discuss the integration of AI in SEO workflows, traditional marketing strategies that remain effective, the importance of critical view of awards and recognition in marketing, the challenges of hiring in the current economic climate and the role of AI in enhancing business operations. Don’t forget to help u…
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Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands. In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its f…
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Send us a text Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth. Topics co…
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In today’s episode, Brock Johnson shares his 10 step formula for boosting views on your Instagram Reels in under 10 minutes. He covers effective strategies to increase your views and likes, discuss ways to make your videos go viral, and reveal some Instagram hacks to maximize your reach. This episode is designed to help you quickly enhance the perf…
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Episode 86: Building surface-level credibility is easy… just pay $300 for a press release and now you can put the “as featured on” badge on your website along with logos from Fox, NBC, ABC, CBS, and any other media source that published your press release. The problem is that doing this is cheap, easy, and anyone can do it - which means that its va…
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Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? To explore the best LinkedIn company page strategies, I interview Michelle J Raymond. Guest: Michelle J Raymond | Show Notes: socialmediaexaminer.com/632 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com…
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In this episode, I get real about the balance between patience and tenacity—two traits that seem like opposites but are both critical for success. I share some personal stories that shaped my understanding of how the positivity and negativity we surround ourselves with can make or break us. I also dive into the power of public accountability and wh…
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Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity parent company across multiple product categories including the brands Motherhood Maternity, A Pea In The Pod and Destination Maternity. She shares …
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What if you could transform the fear of rejection into a catalyst for growth in your business? Graphic designer Liz Mosley did just that. After realizing that playing it safe was holding her back from exciting opportunities, Liz embarked on a journey to reframe rejection as a stepping stone to success. Liz has been helping small businesses and crea…
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In this episode, we sit down with Alicia Burda and Willie Paulino, owners of Handyman 5000. We explore their business strategies, unique client stories, their approach toward sustaining growth, the significance of customer experience, branding, and the long-term benefits of satisfied customers. If you're into DIY handyman tasks, this episode is pac…
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This week on Social Media News Live, we’re thrilled to welcome back Lauren Gaggioli, a pro in organic content marketing and SEO, to discuss the essential tools every entrepreneur needs to thrive. Lauren breaks down the basics of building a solid business foundation, cutting through the clutter, and getting actual results without getting sidetracked…
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E441: A close friend had one of his best-performing 𝕏 posts of all time. But he didn’t consider going deep into the subject. However he should have. The subject matter was highly validated. This podcast is about all the ways in which a well-performing 𝕏 post can be the gift that keeps on giving. How to turn tweets / 𝕏 posts into well-performing: - …
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In episode #2823, Eric Siu and Neil Patel discuss the differences between 10x and 1000x marketers, the implications of smartphone technology on privacy, the future of data collection in health monitoring, effective copywriting techniques, and the critical understanding of customer lifetime value (LTV) in marketing strategies. Don’t forget to help u…
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In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024. Whether you're a seasoned marketer, entrepreneur, or just looking to enhance you…
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Gina Jacobs ('01 & '10) serves as Associate Vice President for the SDSU Mission Valley Development at San Diego State University. She has a leading role in shaping and executing the university’s strategy to develop the Mission Valley site. Gina shares her story of coming to SDSU to study Drama and Journalism, working at the campus newspaper and rad…
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Ryan Roslansky is the CEO of LinkedIn and host of The Path podcast. He joins Big Technology to discuss how AI will change our jobs and the future of tech products. Tune in to hear Ryan's perspective whether AI replace workers, which tasks are ripe for automation, and how LinkedIn is adapting its products for the AI era. We also discuss the importan…
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Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's fu…
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In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry. Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and priorit…
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In this episode of Hustle Inspires Hustle, Alex Quin dives into a forward-thinking discussion on the future of marketing, exploring how the industry will evolve by 2034. Based on a question from a Reddit user, Alex breaks down major trends like AI-driven hyper-personalization, extended reality (XR), voice and gesture controls, and AI-powered consum…
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I’ve seen a huge increase in the number of follow trains happening in the TpT community and we NEED to talk about it. Episode Highlights What is a Follow Loop? What is an Engagement Pod? How I know so much about these “strategies” The dangers of Follow Loops The dangers of Engagement Pods If you enjoyed this episode, please leave a review on Apple …
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In this episode we’re diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My guest, Aaron Weiche, CEO of LeadFerno, has done some eye-opening research on this very subject. Spoiler: Most of us are doing it wrong. Aaron’s here to share his insights on boosting response rates and…
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