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Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers. So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me. Each e ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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The One CA Podcast

Civil Affairs Association

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One CA Podcast is here to inspire anyone interested in traveling to work with a partner nation’s people and leadership to forward U.S. foreign policy. ​ We bring in current or former military, diplomats, development officers, and field agents to discuss their experiences and give recommendations for working the ”last three feet” of foreign relations. The show is sponsored by the Civil Affairs Association.
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Relationship Hope

Heart Sponsored by Ëlabba DIGITAL

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Relationship hope is an audible channel only designed to share relationship experiences about my life, my friends and people around me. The purpose of this channel is to help others by sharing real-life experiences with the world. I believe all the events that happened to me and my loved ones throughtout our lives can impact positively in other people's life and make a difference. Additionally, we can learn all from each other and grow towards a more joyful and healthy relationship in life i ...
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The Christian Faith is more mysterious and, quite frankly, weirder than we think. But the way we talk about it is often insipid and inaccessible, using tired words and ideas from the 16th century that nobody uses anymore. Freestyle Theology is a space for us to wonder freely out loud, to take our faith seriously in *this* time and place, and to wander down all sorts of fascinating rabbit holes. Get ready for another out of the box conversation about Christianity with Brad Melle and friends! ...
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A devastating double murder is discovered in Seminole County, Florida. Clemente Aguirre-Jarquin, a young, illegal immigrant, is quickly arrested and convicted of the crime in what appears to be a clear-cut case… but does the evidence support this, or could it have simply been a rush to judgment that led to an innocent man’s life on death row? Join us as we venture down this true crime story of murder, deceit, and injustice on the first season of Secrets, Lies & Alibis. Check out our website ...
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In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations. ================================================================= Be…
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In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows. ================================================================= Best Moments:…
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Welcome. Today, we bring Dr. Stanislava Mladenova to discuss the NATO CIMIC Foresight Conference. Book: Rambo Meets the Red Cross. Found at: https://rowman.com/ISBN/9781538187722/When-Rambo-Meets-the-Red-Cross-Civil-Military-Engagement-in-Fragile-States --- One CA is a product of the civil affairs association and brings in people who are current or…
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season. ====================================================…
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In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts. ============================…
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights. ================================================================= Best Moments: (01:36) Guy's journey into the email marketing industry (05:27) Dif…
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In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries. ================================================================= Best Moments: (01:41) Best time to send ema…
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In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations. ================================================================= Best Moments: (00:59) Introduction of…
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Welcome to One CA Podcast. Today, Brian Hancock talks with Master Sergeant Andrew Gonzalez about how the Marine Corps modernization is shifting Civil Affairs' roles and duties in the force and how those changes impact their work in the Pacific. MSgt Andrew Gonzalez joined the USMC-CA community in October 2015 as an E7. CA activations of note includ…
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience. ================================================================= Best Moments: (02:03) Using …
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In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances. ==============================…
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In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth. ================================================================= Best Moments: (02:0…
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In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows. ================================================================= Best Moments: (01:05) Work…
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Sponsored by Comcast Xfinity, it's not the best choice, it's the only choice! Our adventure came to an early end due to the Exalted Demake combat engine so far being a bit out of tune. We discuss what problems we faced and brainstorm some possible fixes for what we’ve experienced. Once the system gets another balance pass we will probably come back…
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In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind. =======…
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Welcome to One CA Podcast. Today, Brian Hancock talks with Master Sergeant Andrew Gonzalez about how the Marine Corps' modernization is shifting Civil Affairs' roles and duties in the force and how those changes impact their work in the Pacific. MSgt Andrew Gonzalez joined the USMC-CA community in October 2015 as an E7. CA activations of note inclu…
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Fan TC Con 4 Q&A Special; in case you didn't know, Adam is show runner of Fan TC Con - The Isle of Wight's Own Comic Con. The event was held on Saturday 19th October 2024 and the Q&A sessions were hosted by 'Daddy of the podcast', Paul Wilson. This bumper episode features full interviews with Star Wars actor, Ross Sambridge, Star Trek actor, Rosaly…
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor. ================================================================= Best Moments: (01:09) Jay's upcoming role as an adjunct…
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In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers. ================================================================= Best Moments: (00:54) Introduction to domain frequency and its impact on marketing (01:38) …
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices. ================================================================= IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by…
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In this webinar, Drysen Carsten discusses the importance of video marketing for brands, focusing on three essential types of videos that can enhance customer experience and build super fans. He emphasizes the significance of understanding the customer journey, the role of personalization in video content, and the effectiveness of explainer videos. …
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In this conversation, Drysen Carsten speaks with Rachel Fishback from People of Ag about her journey in the agricultural sector, focusing on media marketing and the swine industry. Rachel shares her background in agriculture, her passion for video content creation, and the importance of showcasing the advancements in agriculture. They discuss the e…
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In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format. ================================================================= Best Moments: (01:57) Question about running B2B ads on Facebook (03:33) Effectiveness of Facebook for …
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In this conversation, Drysen Carsten speaks with Oli Bridge from Bonjoro about the power of personalized video emails in marketing. They discuss Bonjoro's unique approach to customer engagement, the challenges faced with their done-for-you video service, and the importance of personalization in building trust with customers. The conversation highli…
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Sponsored by phlogiston, the fire essence of oil. Our Atrocity of Exalted guinea pigs take a break from being murderhobos and decide to investigate the source of cheap wagyu steaks and lobster rolls. Will they find out if one person can really eat all he can eat? They also investigate the source of a miracle drug that has been hitting the streets a…
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In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers. ================================================================= Best Moments: (00:59) Perrier's marketing challenge due to contamination issues (01:50) Qantas Airlines' i…
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fit…
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Welcome to the One CA Podcast. Today, Commander Jörg Grössl from the NATO Civil-Military Cooperation Centre of Excellence will discuss the center’s contribution to the maritime domain. From research, I found that 80 percent of the world’s population lives near a coast, and 90 percent of world’s trade is carried by ships. So, we are bringing in Comm…
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In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument. ======================================================…
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape. ================================================================= Best Moments: (01:47) Micki’s background in reality TV and transition to marketing (0…
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In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits. ================================================================= Best Moments: (01:07) Work question from Davie in Dubl…
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Sponsored by muffled sounds of gorilla violence, the best gorilla joke of 1897! Our Atrocity of Exalted guinea pigs rush in to save people from a vampire bar. A big fight breaks out that involves not only placed explosives but also an entire truck. Will an unholy knight of the Sabbat, along with armies of shovelheads, be able to put a scratch on ou…
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In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference. ================================================================= Best Moments:…
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Today, Brian Hancock hosts Col. Jeffrey Fiddler to discuss his work helping manage the DOD response to the Gaza relief mission. --- One CA is a product of the civil affairs association and brings in people who are current or former military, diplomats, development officers, and field agents to discuss their experiences on the ground with a partner …
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expandin…
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In this conversation, Drysen and Holly Sauer discuss the intricacies of lead generation, focusing on Alleyoop's unique approach to outsourcing sales development representatives (SDRs) and business development representatives (BDRs). Holly shares her journey from a non-sales background to leading in the lead generation industry, emphasizing the impo…
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In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and off…
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In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success. =================…
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In this conversation, Drysen Carsten discusses key marketing strategies that brands can implement to enhance customer engagement and retention. He emphasizes the importance of understanding the customer journey, building trust through personalized interactions, creating effective explainer videos, and implementing onboarding campaigns to keep custo…
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In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture. ================================================================= Best Moments: (00:1…
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In this episode, Drysen discusses the critical role of customer experience in business, particularly in the wedding entertainment industry. He shares his personal journey from starting a DJ company to partnering with his wife, a photographer, to create a powerful combined service. The conversation emphasizes the importance of building strong relati…
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Sponsored by chaos response, the new Sabbat war tactic! Our Atrocity of Exalted guinea pigs get a new quest from Luna - to find Dr Fun D. Mental’s rogue domain guardian, an animatronic knight endoskeleton. They go looking for it in the orange grove that’s just infested with zombies. Will the new threat be able to handle our murderhobos, or will Dev…
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In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings. ================================================================= Best Moments: (00:58) Companies pushing for return to office (01:4…
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In this episode, Mariah Yager is interviewing David Luna and Jack Gaines as they discuss how adversaries use criminality to achieve their foreign policy goals while removing U.S. influence and capability. The interview is based on a presentation at SMA (Strategic Multilayer Assessment), an online Pentagon forum. Link to the show and resources: http…
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In this episode, Drysen Carsten discusses the importance of A/B testing in video production, particularly through the use of motion graphics and animation. He emphasizes how these tools allow marketers to experiment with different styles, colors, and messages to find what resonates with their audience. The conversation also highlights the significa…
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience. ==============================…
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