Best The Revenue Maze Podcasts (2024)

1
When You Drank Enough Kool-Aid 30:01

1h ago30:01

30:01

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong. Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often…

1
Scaling for Success with Jan Cavelle || Ep 367 26:08

3d ago26:08

26:08

The ability to efficiently scale your business is one of the most technical skills business owners need to learn. The best way to learn? Listen to business owners who have already done it successfully. Our guest today is Jan Cavelle, a veteran business scaler and thought leader. Jan is an entrepreneur from the UK who has a few decades of running mi…

1
Facebook Marketing Is Dead - Do This Instead 32:46

2d ago32:46

32:46

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients. This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy s…

1
Leveraging Creativity to Boost Marketing ROI with Ruth Klein || Ep 366 26:08

2d ago26:08

26:08

In today’s episode, we welcome Ruth Klein, a seasoned expert helping high achievers and CEOs identify their unique differentiators to enhance their brand and profitability. Ruth shares her expertise in overcoming momentum barriers that high performers often face, from mental fatigue to the overwhelming sensation of burnout. She discusses how action…

1
078: Bridging the Tech Workforce Gap in Nebraska 34:21

3d ago34:21

34:21

Send us a Text Message. The conversation with Shonna Dorsey focuses on the technology scene in Nebraska and the initiatives being undertaken to support the growth of startups and the tech workforce in the state. One of the main misconceptions about Nebraska is that it only has large companies, but there are actually many great startups in the area.…

1
Client Theft: Stop Trainers From Stealing Your Members 28:15

7d ago28:15

28:15

Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. It's a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients? Sure, contracts are one way to handle it, but if your gym doesn’t have a soli…

1
Funding the Future with Tom Maze || Ep 365 25:38

7d ago25:38

25:38

Funding new businesses can feel like a high-stakes game. For some businesses, it's necessary to get off the ground, but it comes with great risk. It's why it's worth listening to someone who knows these waters if you're considering a funding option for the future of your business. Our guest today is Tom Maze of Alteza Capital. Tom is an expert in h…

1
Coach Up To Avoid This 11:43

9d ago11:43

11:43

Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart. In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym ow…

1
Taking Control of Your Marketing with Hannah Eisenberg || Ep 364 23:40

10d ago23:40

23:40

In today’s episode, we are thrilled to welcome marketing guru Hannah Eisenberg. We will dig into the transformative shift in how buyers research and make decisions, emphasizing the growing preference for a seller-free experience. Hannah shares some eye-opening insights on in-house marketing, equipping your team, and leveraging AI to stay ahead. If …

1
WTF Actually Are Systems 38:41

17d ago38:41

38:41

Starbucks coffee tastes the same no matter where you go. Ever wondered why? Because of their systems. And did you know that you can (and should) apply the same principles to your gym? Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can be…

1
How to Target Growth-Driving Customers with Jose Palomino || Ep 363 12:16

18d ago12:16

12:16

If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right? Strategy helps us identify exactly who that ideal client is and then b…

1
How To Train Your Fitness Director To Take The Reins 27:33

19d ago27:33

27:33

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business. To break this cycle, you need two things: create systems that guide your business find the right fitness director and train them properly Because the systems run the busine…

1
Doubling Down on Growth with Tyler Robertson || Ep 362 23:30

17d ago23:30

23:30

Today's guest is Tyler Robertson, Founder, and CEO of Diesel Laptops. Today's episode is not about diesel or laptops, but it is about solving business owners' problems that matter. We will discuss how Tyler has grown his business to be a real powerhouse in the industry and how he has navigated some challenging times to build a more cohesive team an…

1
077: The Power of Real Connection: Building Trust & Stopping Burnout in the Workplace 41:37

17d ago41:37

41:37

Send us a Text Message. Annie Thomas-Landrum discusses the differences between living in Alaska and the continental United States, as well as her journey from Kansas to Alaska. She shares her experiences of living in a place that is about 10 years behind in terms of development and the unique challenges of transportation in Alaska. Annie also talks…

1
3 Steps to 30K Monthly Recurring Revenue 27:23

21d ago27:23

27:23

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k? Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to s…

1
The 4 Goals that Actually Measure Growth || Ep 361 22:36

22d ago22:36

22:36

Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it. That's why today, we're digging into the 4 KPIs that every owner needs to watch, eac…

1
How To Hire Rockstar Staff 23:57

26d ago23:57

23:57

Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone. As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them. But you can break free from this cycle and build a team that not only …

1
Why Owners Need a Sounding Board with Phil Fraser || Ep 360 25:14

23d ago25:14

25:14

If you want to keep growing, you never want to be the biggest fish in the pond, right? You don't want to be the "lonely owner" who gets bogged down in their own echo chamber. Growth is best accomplished collaboratively, and that's why you need a sounding board. Today's guest is Phil Fraser. In today's episode, we are going to talk about something e…

1
Self-Inflicted Guilt 19:03

1M ago19:03

19:03

Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with. It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfec…

1
Designing Your Dream Team with Ken Rusk || Ep 359 25:38

29d ago25:38

25:38

Hard work. Trial and error. Life long learning. These are a few of the qualities that make entrepreneurs successful. While they take time to cultivate, entrepreneurs like Ken Rusk of Rusk Industries are turning their attention to the next generation to help instill these qualities. Ken is a successful entrepreneur who helps people figure out their …

1
The Key To Retention 23:17

1M ago23:17

23:17

In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places. So, what makes people leave one gym and stick with another? Considering today's inflation and rising living costs, it’s easy to guess that people c…

1
The Discipline of Now with Eric Twiggs || Ep 358 25:38

1M ago25:38

25:38

For entrepreneurs, there is a world of difference between the words "could" and "did". The key to that difference? Procrastination. It's time to let your best ideas come to life and help grow your business on purpose. Today's guest is Eric Twiggs, founding partner and president of The What Now Movement. In today's episode, we are going to talk abou…

1
076: Building Billion-Dollar Ideas in the Midwest | Liam Reilly & Chris Callen 42:16

1M ago42:16

42:16

Send us a Text Message. In this special episode of the Decentralized Opportunity podcast, we welcome two distinguished guests from different sides of the entrepreneurial ecosystem: Chris Callen, founder and CEO of Plot, and Liam Reilly, Principal at KC Rise Fund. Join hosts Wyatt and Tanner as they discuss the unique journeys of both guests, explor…

1
Small Group Training Is Not Semi Private 17:56

1M ago17:56

17:56

Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it. This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." Small group training sounds lik…

1
The New Rules of Digital Marketing with TJ Murphy || Ep 357 24:27

1M ago24:27

24:27

"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business. Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we w…

1
The Problem With Paid-In-Full Gym Memberships 21:01

1M ago21:01

21:01

Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’…

1
Leadership on Purpose with Michael Sonbert || Ep 356 25:15

1M ago25:15

25:15

Culture can be your greatest asset as an owner – it multiplies the value of every team member when it's done right. It attracts better employees and keeps them longer. But how do you do that as the leader of your business? Our guest today is Michael Sonbert, CEO of Rebel Culture. In this episode, we are going to talk about business culture because …

1
075: How Bioplastics Can Change The World | Alex Blum 52:19

1M ago52:19

52:19

Send us a Text Message. Guest: Alexander Blum, Founder of Applied Bioplastics In this episode of Decentralized Opportunity, Wyatt and Tanner sit down with Alexander Blum, the innovative mind behind Applied Bioplastics. Alexander's journey from adversity to making a significant environmental impact is truly inspiring. What's in This Episode? The Mag…

1
Your $40,000/Year Membership 18:38

2M ago18:38

18:38

What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work. Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep …

1
The Future of Business Collaboration with Charles Fry || Ep 355 23:55

1M ago23:55

23:55

In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction. Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk abo…

1
Announcing Growth Summit Chicago 41:14

2M ago41:14

41:14

In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level. If you join them, you’ll learn about the Growth Summit, its history, and how it evolved f…

1
How to Leverage Promotions with Swire Ho || Ep 354 23:16

2M ago23:16

23:16

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. …

1
074: Make Opportunity Happen | Maria Flynn 35:37

1M ago35:37

35:37

Send us a Text Message. Summary Maria Flynn, author of 'Make Opportunity Happen,' shares her insights on starting a business and the importance of finding examples and mentors. She discusses her background as an entrepreneur and the motivation behind writing her book. Maria also talks about the challenges she faced in writing the book and how they …

1
Small Changes That Lead To Big Results 19:56

2M ago19:56

19:56

Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. Simply put, change naturally brings unrest because clients love routine just as much as you do. So…

1
Creating Purposeful Alignment with Katie Burkhart || Ep 353 23:29

2M ago23:29

23:29

The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you. Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key t…

1
What Do You Believe In 17:37

2M ago17:37

17:37

Desperation is one of the worst places to make decisions from. But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. For example, you might think about swapping your quality t…

1
Pivoting Through Difficult Times with Sue Norma || Ep 352 21:45

2M ago21:45

21:45

More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion. Today's guest is Sue Nordman, CEO of Obsidian Manufacturing Industries. Sue is leading a company that…

1
Translating Military Skills for the Civilian Job Market | Tim den Hoed of Major Talent 47:51

2M ago47:51

47:51

Send us a Text Message. Today we learn about the unique world of veteran career transitions with Tim den Hoed, the visionary behind Major Talent. Tim's journey is not just about building a company; it's a testament to his unwavering commitment to empowering fellow veterans to excel in their post-military lives. Unveiling Veteran Career Challenges: …

1
Action Trumps Perfection 17:12

2M ago17:12

17:12

Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes? Of course, you have. But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions o…

1
Jumpstarting Your Lead Gen with Jack Reamer || Ep 351 25:26

2M ago25:26

25:26

At ValueProp, we help business owners get unstuck when they hit a plateau in their growth. On this show, we bring in experts who can speak to common points that owners get stuck on, like lead generations. Our guest today is Jack Reamer of SalesBread, an expert in getting leads and booking appointments with potential clients. Jack started SalesBread…

1
The Book That Rewired My Brain 28:39

2M ago28:39

28:39

Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner. If you're eager to make this dream a reality and experience the joy of financ…

1
Designing for Manufacturing with Tony Rogers || Ep 350 27:37

2M ago27:37

27:37

Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country. But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in De…

1
072: AI Ethics, Human Rights, and the Path Forward 45:42

2M ago45:42

45:42

Send us a Text Message. Join us in Episode 72 for a compelling conversation with Dr. Deepak Khazanchi, an esteemed professor at the University of Nebraska Omaha and an authority on ethics and human rights in the realm of AI. Explore the ethical considerations, the impact of AI on human rights, and the necessary guardrails for the responsible use of…

1
Bull$#!t Claims In The Industry 16:32

2M ago16:32

16:32

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust? They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money. And this is just one exam…

1
OWNER INTERVIEW: Keys to Connecting with New People with Richard Blank || Ep 349 25:39

2M ago25:39

25:39

Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business. You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle. Today's guest is Richard Blank of Costa Rica's Call Center. Richard is an e…

1
The Best Free Tool to Grow Your Gym to $30K a Month 15:20

2M ago15:20

15:20

The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it? Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common. People usually hit the gym with specific goals in …

1
How to Engage Your Talent to Keep It with Lisa Ryan || Ep 348 23:58

2M ago23:58

23:58

The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed. Our guest today is Lisa Ryan of LisaRyanSpeaks. Lisa is a specialist in recruiting engaging talent, especially in manufacturing. We will d…

1
071: The Value of Creativity in the Age of AI | Hunter Dorhout of CodeBuddy 41:43

2M ago41:43

41:43

Send us a Text Message. Join us in Episode 71 as we delve into the intricate world of artificial intelligence with Hunter Dorhout, a seasoned software developer and tech entrepreneur. Explore the practical applications and common misconceptions of AI in the tech industry, the balance between enhancing productivity and preserving creativity, and the…

1
The Risk of Too Much Coach Autonomy in Gyms 16:08

2M ago16:08

16:08

Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave. To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly. So, a…

1
Overcoming Supply Chain Challenges with Hugo Fuentes || Ep 347 24:33

2M ago24:33

24:33

For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn? We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains. In this episode, we will discuss what is still happeni…

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