Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.
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Where curiosity meets expertise. Hosted by Dominic Monkhouse, Mind Your F**king Business is an immersion into the minds of those who dare to disrupt and innovate. With Dominic's insatiable appetite for knowledge and disdain for mediocrity, this is a haven for like-minded individuals seeking to escape the mundane. Every Tuesday, join us for a journey through the insights of industry trailblazers—from seasoned strategists and investors to pioneering entrepreneurs -------- Sign up to Mind Your ...
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309| Is Google Doomed? with Tim Cameron-Kitchen from Exposure Ninja
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Tim Cameron-Kitchen, founder of Exposure Ninja, discusses the impact of AI on search and the future of Google. He highlights the emergence of Chat GPT and TikTok as potential threats to Google's dominance. Google responded by integrating AI functionality into its search engine, including Search Generative Experience (SGE) and Perspectives. Tim's ag…
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NEW Google Algorithm Update + AI Overviews Hits the UK
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Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: https://exposure.ninja/dojo-30 Get a FREE review of your w…
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311 | The Importance of Creating Amazing Customer Experiences with James Ashford
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summary James Ashford shares his entrepreneurial journey and the importance of creating amazing customer experiences. He emphasises the need for systemization and continual improvement to deliver exceptional service. Dominic Monkhouse highlights the significance of sales in business success and the fear of rejection that holds many businesses back …
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Listen to This Podcast If Your Website Converts at Less than 2%
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Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today’s podcast is for you. Get the show notes: https://exposureninja.com/podcast/327/ Apply for a FREE website and marketin…
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End of Days for Google's Search Dominance? | Ft. Sam Hollis
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocke…
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310 | Adapting as a Founder During Growth with Renan de Villiers
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Renan de Villiers, CEO and co-founder of OSS Ventures, discusses his niche in B2B SaaS for manufacturing. He explains that manufacturing accounts for 25% of the world GDP and highlights the importance of software in factories. Renan shares his experience as a former factory director and how it led him to start a venture builder and investment firm …
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600% Lead Gen Boost in 4 Months in a SUPER Competitive Industry
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We boosted one of our clients website conversion rates from 1.4% to 7.6%. That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.) We did all of this using pay per click ads (PPC) in a highly competitive industry. In today’s podcast, we're going to break down the p…
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"Brat Summer" and the Power of Branding | ft. Claire Carlile
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In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goods How did that get there? Exploring the local Knowledge Panel beyond the NMX What the heck is “Brat Summer…
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1
How To Capture (and Convert) Leads at Events
30:53
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You come to our us because you want to learn how to run awesome digital marketing campaigns. But, there are other types of marketing out there that can work really effectively. One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows. Lots of companies exhibit at shows, but they approach it in a really haphazard way. …
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Will SearchGPT and Bing AI Change the Game or Flop?
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. Today we talk about: What’s going on in the world of Bing’s AI search? OpenAI reveals SearchGPT Timestamps 00:00 – Intro 01:15 – Story 1 – What’s going on in the world of Bing’s AI search? 13:17 – Story 2 – OpenAI reveals SearchGPT 27:15 – The Tas…
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E308 | Shifting from 'Me' to 'We': The Key to Effective Leadership with Kyle McDowell
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Summary 🎙️ Get ready for a transformative episode of the Mind Your F**king Business podcast with Dominic Monkhouse! This week, Dominic sits down with leadership guru Kyle McDowell, author of the revolutionary book, 'Begin With We'. Dive deep into their dynamic discussion on overturning traditional corporate hierarchies and embracing a principle-bas…
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1
THIS Part of Your Funnel (Probably) Sucks
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17:08
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In This Episode... You’ve spent a tonne of money on marketing. You’ve got: But…you’re not getting the conversions you expected. You’re not alone — I see this situation a lot. So, I’ve identified 3 key areas of the marketing funnel that tend to suck. And in today’s podcast, I explain how you can fix them and get your conversion rate back on track. T…
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Are YouTube Ads a Secret Weapon for SMEs?
55:46
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to stay in Chrome! For now… Google connects with smaller publishers Timestamps 00:00 – Intro 01:59 – Story 1 – Google up…
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307 | Managers are accidental, right? with John DiJulius
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Dominic Monkhouse explores the importance of intentional leadership and creating a strong company culture with John DiJulius from The DiJulius Group A recent survey of 4,500 UK workers by the Chartered Management Institute found that 82% of those in management positions are 'accidental managers', and have little training or qualifications. The prob…
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1
How to Differentiate Your Brand in an AI World | ft. Max Denning
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about: Hubspot's 2024 State of Marketing Etsy addresses anxiety over AI in new ad Apple Vision Pro demos are a masterclass in marketing Timestamps 00:00 – Intro 04:25– Story …
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306 | The Impact of AI on Innovation & Value Creation and the Importance of Regulation with Alex Osterwalder
47:30
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Summary The conversation explores three main topics: business model resilience, AI, and environmental sustainability. The accessibility and democratisation of AI tools have made a significant impact on innovation and value creation. AI has the potential to propose better value propositions and even replace human managers. The integration of AI tool…
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LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
56:51
56:51
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about: Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a…
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305 | The Power of Purpose and Action Taking Control of Your Own Life with Ken Rusk
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Summary Ken Rusk, the blue-collar entrepreneur, shares his insights on achieving success and living your best life. He emphasises the importance of having a clear purpose and maximising every opportunity. Ken believes that anyone can be an entrepreneur or an intrapreneur as long as they have a clear vision and take action. He also discusses the sig…
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When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time. To do this well in B2B you need to start by looking…
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304 | Deescalating Conflicts: The Power of Effective Communication with David Dye & Karin Hurt
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Summary One of Dominic's favourite recordings yet! The conversation with Karin Hurt and David Dye explores the topic of workplace conflict and the importance of having productive conversations. They discuss the fear and discomfort associated with conflict, the need for connection, clarity, curiosity, and commitment in resolving conflicts, and the p…
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How To Disrupt a $273 Billion Industry...with Basic Marketing
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28:08
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Every day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things: Is it possible? How to do it Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing. TIME…
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How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about: AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social Communities Decathlon’s No Tent Left Behind Campaign Times…
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E303 | The Importance of Having the Right People in your Team with Ruth Wageman
1:03:09
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Summary This conversation between Ruth Wageman and Dominic Monkhouse delves into the critical elements of crafting high-performing teams. Ruth and Dominic discuss the challenges of working with leadership teams and the need for clear purpose and interdependence. Ruth talks about the ‘Six conditions for team effectiveness’, which include the essenti…
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15 – Story 2 – The Needleless Haystack Get a FREE review …
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Nothing good in my life has ever come through a funnel | MYFB EP302 with Tom Schwab Interview Valet
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In this week's episode of MYFB, Dominic Monkhouse chats with Interview Valet's Tom Schwab about engaging with your customers to build a profitable business online. They discuss the different approaches to podcasting, whether as a guest or a host, and the importance of targeting a specific audience. They also touch on the changing landscape of podca…
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How to Bridge the Gap Between Marketing and Sales
29:42
29:42
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It’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I want the same for you. Sales and marketing think the other hate…
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1
Email Marketing Just Got a Whole Lot More Competitive
58:36
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomi…
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E301 | The Importance of Founder CEO Succession with Evgeny Shadchnev
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300 episodes on Dominic's catching up with guest #1 Evgeny Shadchnev, Executive Coach and Founder & ex-CEO of Makers Academy, to talk about that all-important decision: Do you stay on as founder CEO, or do you go and what happens next? Evgeny's new book "Startup CEO Succession: a Founder's Guide to Leadership Transition" is out now Summary The conv…
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2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years. In today’s p…
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Google's AI Overviews Fiasco | ft. Joe Glendinning
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overvi…
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The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs. We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Goo…
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HUGE Google Leak Confirms SEO Theories | ft. Lucy King
54:42
54:42
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak …
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E300 | Challenging the Traditional Sales Approach with the UK's Most Hated Sales Trainer, Benjamin Dennehy
57:19
57:19
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The 300th Episode! In this landmark episode of MYFB, Dominic Monkhouse talks with the man who's been called the UK's Most Hated Sales Trainer, Benjamin Dennehy, to discuss the art of selling and the common misconceptions about sales. This podcast is sixty-minutes that will change how you see sales. Benjamin explores the importance of self-confidenc…
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Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can g…
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The Future of SEO Changed AGAIN | ft. Annabelle Baugh
1:05:35
1:05:35
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Beach's Sunny Circles Timestamps 02:58 – Story 1 – Tim's AI Corner:…
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E299 | Mastering The Art Of Sales: Closing Big Deals with Tom Searcy
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This week on Mind Your F**king Business, we have the immense pleasure of learning from Tom Searcy, a renowned expert in B2B sales strategy and the mind behind Hunt Big Sales. With a rich background in operations and a track record of aiding companies in doubling their size by targeting large accounts, Tom brings a blend of practical experience and …
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How Google's AI Overviews Will Change SEO Forever
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29:09
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Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact. This is not a drill This is the change to Google that we have been talking about (and warning abou…
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What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
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In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push …
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E298 | Revolutionising Marketing: Bringing It In-House And Leveraging AI Tech with John Readman
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Is your marketing team making the most strategic decisions with their budget? Do your marketing efforts align seamlessly with the latest digital platforms? If you question whether your brand could benefit from an in-house marketing shift, today's episode of Mind Your F**king Business is essential listening. This week, we get to learn from John Read…
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Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen
52:56
52:56
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In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38 – Story 1 – Marketing Le…
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The Reason Your PPC Isn't Working | ft. Rebecca Pilkington
52:30
52:30
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In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube…
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Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast shar…
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1
All-in-One Guide to Content Marketing [REWIND]
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You Ma…
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Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
49:56
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab …
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E297 | The Strategic Problem of Change with Martin Reeves
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Martin Reeves, Chairman of the BCG Henderson Institute, delves into the nuanced world of strategy, addressing its complexities in both personal and business spheres. In an engaging discussion, he highlights the scarcity of truly exceptional strategies and underscores the necessity of evaluating success progressively over time. Through his conversat…
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May A…
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Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and pos…
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E296 | The AI Factor in Business: How to Strategise with Expert Asha Saxena
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Are you ready to demystify the complex world of artificial intelligence in the workplace? Are you unsure about how AI can transform your business strategy and operational efficiency? If you're grappling with these modern challenges, then this week’s episode of Mind Your F**king Business should be the top one in your playlist. This week we dive into…
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Why Your Landing Pages Don't Convert [REWIND]
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also En…
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How Formula One Teams Nail Event Marketing | The Dojo (Ep. 13)
1:02:01
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almo…
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