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What is Experiential Marketing?
Manage episode 234455891 series 2413860
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It goes by a lot of names…. “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. Experiential is still a (relatively) new channel, and it’s continuing to develop before our eyes. The addition of smart phones into the mix is adding a dimension to an already rapidly changing media. So, it’s no surprise that people can be confused when it comes to what’s involved in experiential.
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7 episodes
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Manage episode 234455891 series 2413860
Content provided by EMC Outdoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMC Outdoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It goes by a lot of names…. “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. Experiential is still a (relatively) new channel, and it’s continuing to develop before our eyes. The addition of smart phones into the mix is adding a dimension to an already rapidly changing media. So, it’s no surprise that people can be confused when it comes to what’s involved in experiential.
…
continue reading
7 episodes
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Similar to Advertising in Real Life with EMC Outdoor
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
Evan Davis hosts the business conversation show with people at the top giving insight into what matters.
…
continue reading
Your online home for leadership lessons for both the church and the workplace.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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