133 - Special Guest: SETH GODIN - The Practice (of making great radio!)


Manage episode 275379375 series 1256774
By David Martin & Kipper McGee, David Martin, and Kipper McGee. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice.



144 episodes