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The Focus Group Podcast

The Focus Group Podcast

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Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
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The Focus Group

The Focus Group, Tim Bennett, John Nash

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Tim Bennett and John Nash—memorable class clowns in high school, now revolutionary LGBTQ marketing and advertising executives—invite you to share in a friendship that spans 40 plus years. Drawing on their combined corporate and entrepreneurial experience, the conversation ranges from the professional to the personal, and everything in between. Entertaining banter, unique voices, and smart content. We’re all business. Except when we’re not.
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A focus group is a qualitative method of group meeting that has several advantages. Focus groups allow you to receive more diverse, nuanced and complex responses than surveys that do not allow as much exchange with participants. They are the ideal technique to obtain broader opinions. In spite of everything, the success of a focus group is built largely on the leadership skills of its facilitator. So, how can you animate focus groups? —————————————————————— 💙 If you haven't yet, don't hesita ...
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Le focus group est une méthode qualitative particulière dans la gamme des procédés de réunion de groupe qui présente plusieurs avantages. Les focus groups vous permettent de recevoir des réponses plus diversifiées, plus nuancées et plus complexes que les sondages qui n’autorisent pas autant d’échange avec les participants. Ils représentent la technique idéale pour obtenir des opinions plus vastes. En dépit de tout, les prouesses d’un focus group sont bâties en grande partie sur les aptitudes ...
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The Bulwark is ON LOCATION at the Democratic National Convention in Chicago, and we've got quite a lot to talk about! National Political Reporter Joe Perticone joins Sarah to recap the sights and sounds from the convention. They also walk through swing voters' reactions to the Harris-Walz ticket, and how plugged in they were to convention coverage …
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Shop Talk looks at a recent GLAAD Accelerating Acceptance study that shows LGBTQ acceptance has taken a recent decline. The study believes the proliferation of anti-LGBTQ legislation in local jurisdictions if part of the reason for the decline. But first, Caught My Eye looks at Time Magazines Kids of Year and a pay to attend wedding. Joe Gebbia, co…
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A woman eats a dozen donuts delivered by mistake to her door. Her neighbors asked if she had seen the delivery, so to make amends, she gave them a gift card for dinner. Then an out queer woman found out she was banned for life from flying American Airlines—they claimed she had public sex with a man on a previous flight. The woman took to social med…
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JD Vance's evolution on Trump over the years has left voters wondering what he really believes. But our guest this week can shed some light on that. POLITICO's Ian Ward joins Sarah to discuss his reporting on JD Vance and the "new right" more broadly. They also discuss Ian's reporting from inside Project 2025, and the role it may play in a future T…
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Shop Talk looks at all 50 states for you to decide your top and least favorite. But first, Caught My Eye looks at the French vaulter’s viral pole and a new Gen Z chewing gum trend to define your jawline. Also, an update on the Aldi brownies and other cooking chat. Audrey Geisel, President and CEO of Dr. Seuss Enterprises, is our Business Birthday. …
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Two contestants that billed themselves as business partners and set designers for plays on the 90’s game show, Supermarket Sweep, just celebrated 41 years together. A fan of the show was watching old reruns and tracked down the business partners and the story has gone viral. Then, the Harris/Walz Campaign is selling a camo style cap much to the cha…
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Sarah is on vacation this week, but we didn't want to leave you without some focus group reactions to Minnesota Gov. Tim Walz joining the Democratic ticket. Listen to how swing voters from around the country AND Minnesota voters who know Walz best are thinking about him and the presidential race more broadly. We'll see you next week.…
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Shop Talk looks at 17 things that were normal for many of us but would be considered bizarre now. But first, Caught My Eye looks at rawdogging and how explicit language has evolved. Also, what is the armrest etiquette on a plane? GLAAD leadership has come under fire for lavish spending according to the New York Times and Tim and John are not surpri…
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If you are already seeing Halloween merch in retail stores you are not alone. Retailers like Costco and Michaels are pushing the season and already have Halloween items on the shelves for purchase. Not a trend we like. But first, some countries award their Olympic medal winning athletes with hefty cash and gifts. And a new Gallup Poll says nearly 1…
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Kamala Harris is closing in on a vice presidential pick, and her shortlist looks...a LOT different than Joe Biden's shortlist did in 2020. New Bulwark managing editor Sam Stein joins Sarah to break down Harris's options and walk through his new reporting on scammy Democratic PACs. show notes By Sam Stein: Harris Camp Warns Supporters: Don’t Get Dup…
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Shop Talk looks at the eventual deorbiting of the International Space Station by 2030. But first, Caught My Eye looks at a funeral home mix-up and a five-dollar bet that yields over $2 million at The Venetian in Las Vegas. Henry Willson, creator of the beefcake craze of the 50’s and a well-known gay talent agent, is our Business Birthday. We’re all…
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Our favorite Christian victim, Kim Davis, is using her anti-LGBTQ marriage case to try and overturn marriage equality. Davis has the help of the far-right Liberty Counsel and hopes to get a hearing with the Supreme Court. Then, a United Airlines frequent flyer, Tom Stuker who logs about 1 million miles a year is about to hit the 25 million mark in …
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At the 11th hour, Kamala Harris is now the presumptive Democratic nominee. Longtime listeners will know that swing voters have had a negative impression of her--but luckily, it's just an impression! David Axelrod, former senior advisor to President Obama, joins Sarah to walk through where Harris goes from here. show notes The Bulwark in Dallas on S…
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Shop Talk looks at the demise of Diversity, Equity, and Inclusion programs (DEI), at John Deere and Microsoft. But first, Caught My Eye features Stuck at Prom, a scholarship contest for students who created Prom outfits out of Duct Tape from Duck Brand tape. Also, a Subway worker in Wisconsin refuses service to four Republican Convention attendees …
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Instacart looked at the most popular “unique” ice cream flavors that people were ordering by state. While vanilla is still the most popular flavor in the USA, flavors like green tea, orange sherbet, and moose tracks are most popular when it comes to ordering through Instacart. But first, the social hook-up app Grindr, calls the Republican Conventio…
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The Republican National Convention took place with the backdrop of an assassination attempt, and Donald Trump added a MAGA true believer to his ticket, in J.D. Vance. The Bulwark's Marc Caputo joins Sarah from Milwaukee to discuss the convention, the aftermath of the assassination attempt on Trump, and voters' reactions to the Trump-Vance ticket. T…
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Shop Talk looks at an article from the HuffPost about a traditional loving family, except their dad was gay. But first, Caught My Eye features a bust on a LEGO reseller in Oregon and the rules of ownership for the Tesla Cybertruck. Nils Bohlin, inventor of the 3-point safety belt, is our Business Birthday. We’re all business. Except when we’re not.…
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Saying she was kicked out of Hollywood and TV for being mean, Ellen DeGeneres has announced her retirement from all things entertainment. Her farewell is a Netflix special entitled “Ellen’s Last Stand…Up.” Then, the residents of the city of Barcelona are fed up with tourists and want them to leave. Aside from the crowds, the yearly swell has made t…
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Democrats' spin holds that the calls for Joe Biden to drop out are driven by the media, while base Democratic voters beyond Washington are committed to seeing Biden as the nominee, and there will be a backlash if he isn't. In a series of focus groups with black Democratic voters this week, we found the truth to be more complicated. Audie Cornish, h…
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Shop Talk looks at a new documentary that features gay comedians who showed the way even though they were not out. But first, Caught My Eye features a Disney World visitor that uses an old $8 day ticket to enter the park. Also, in more of a Public Service Announcement, penis cancer is on the rise. Harvey Ball, creator of the Smiley Face graphic, is…
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The world finally knows what many gay men have for years—there is such a thing as “gay water.” Cheers. But first, Delta Airlines has resorted to only serving pasta meals inflight until it can figure out how so many got sick on a Detroit to Amsterdam flight recently from spoiled food. Also, you may soon hear your favorite deceased celebrity voice an…
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Shop Talk welcomes Mark Pipkin to discuss the $2 bill. Mark is retired from the Federal Reserve and answers questions about the $2 and other currency facts. But first, Caught My Eye looks at a recent study that says almost half of US EV owner’s will go back to gas powered autos for their next vehicle. Lack of charging infrastructure and battery ran…
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Joe Biden's debate performance was a disaster...and voters noticed. Sarah Longwell and Tim Miller bring you the voters' reactions and a frank discussion about the risks and rewards of Biden stepping aside as the nominee...because something in this race has to change. show notes Puck News: Biden Plunges in Swing States in Leaked Post-Debate Poll…
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The famous Judy Garland song from “Meet Me in St. Louis,” “The Trolley Song,” has found new life 80 years later as an unlikely PRIDE anthem. But first, Tractor Supply Co. bowed to pressure from the right and will stop all diversity, equity, and inclusion efforts, (DEI), saying they “disappointed their consumers and have taken feedback to heart.” Co…
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We taped this show before Joe Biden's disastrous first debate, but its thesis still holds true: he's losing this race. To better understand why, we fielded a group of Hispanic voters who voted for Hillary Clinton and Joe Biden, and are now leaning towards Trump. Amy Walter of The Cook Political Report joins Sarah to break down why these voters are …
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Shop Talk looks at corporations that tout their inclusive LGBTQ efforts and perfect HRC score yet have given thousands of dollars to ant-LGBTQ politicians. But first, Caught My Eye reveals the struggle to save the SS United States and Trader Joes has another non-food product hit. William Lear, of Learjet, is our Business Birthday. Lear was granted …
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People on their deathbed share their single most-common regret: “I wish I’d had the courage to live a life true to myself, not the life others expected of me.” That’s according to Bronnie Ware, author of the book “The Top Five Regrets of the Dying.” But first, Amazon works to eliminate the plastic pillow material for shipments and America has their…
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Utah has been something of a bulwark (pun intended) against Trumpism, but even they haven't been immune to sliding into MAGA. And now, with Sen. Mitt Romney retiring, Republican voters are poised to pick a new U.S. senator there. The Atlantic's McKay Coppins joins Sarah to break down how Utah Republicans are different, and where they might go from …
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Shop Talk looks at three simple changes that IKEA enacted to help with employee retention. But first, Caught My Eye asks if you would cancel a family gathering based on a set of circumstances. Also, Heinz and KitKat hop on a viral trend with their KitKat’Chup candy bar. It’s not real, but it did the job on social media for garnering engagement. Shi…
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Back in the 80’s a new employee with P&G listed his then girlfriend as a beneficiary on his retirement account. After only two years together, they both moved on, but he never updated his beneficiary for the account and as a result, she has been awarded over a million dollars. Then, Wells Fargo has terminated several employees for using devices to …
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One of the Republican Party's biggest long-term problems is that their base is demanding behavior that swing voters won't tolerate, and few things have brought out this gap better than Donald Trump's recent conviction. The Washington Post's Isaac Arnsdorf joins Sarah to discuss what the MAGA base expects out of politicians these days, and how swing…
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Shop Talk visits with Jennifer Bobbi, aka Aunt Barbara, and David Beck, who jointly wrote and directed a new film to be released this month called Regarding Us. You can view the trailer and get tickets to a screening near you on their website, https://www.regardingus.com. But first, Caught My Eye highlights a Charleston, WV bakery called the Rock C…
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Now that we are a few years out of the pandemic, consumers seem to be less generous with tipping. Then, a couple in Queens finds a safe with $100k in it while magnet fishing. Finally, Out Leadership has released their 2024 State LGBTQ+ Business Climate Index. The index measures the impact of state government policies and prevalent attitudes on the …
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When Donald Trump's 34 felony convictions were handed down, we had focus groups ready to talk about them. PBS Newshour's Laura Barrón-López joins Sarah to listen to swing voters' reactions to Trump's conviction, and to the start of Hunter Biden's federal trial. show notes PBS Newshour: How Republican voters feel about Trump and the election after h…
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Shop Talk explores some recently uncovered tapes of Orson Welles being interviewed by author Peter Biskind. Welles goes off on his disdain for many of the Hollywood elite. But first, Caught My Eye alerts us to trash balloons being sent to South Korea by the North, which called them “sincere presents.” To date over 15 tons of trash, including used t…
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A lifeguard at the popular gay leaning ‘Ginger Rogers Beach’ in Los Angeles is upset that the rainbow flag will be displayed and is pressing legal action. The Boy Scouts have changed their name to Scouting America, allowing boys and girls to join. (The Girl Scouts aren’t too happy about it.) Finally, a billionaire, Robert Hale Jr. spoke at a UMass …
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We have five months to go until Election Day, and nobody's happy. So we're bringing you some catharsis. Jonathan V. Last joins Sarah to let out a primal scream and preview the home stretch of this presidential campaign through the lens of Trump '16/Biden '20 voters. This show is sponsored by BetterHelp. Focus Group Podcast listeners can get 10% off…
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