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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Using the PANIC Button in Google Ads (Episode #414) 37:43

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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/T8QpL4lm3io Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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8 Important Questions from Listeners (Episode #409) 44:37

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jitpYbi_JDg Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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100% Impression Share (Episode #408) 36:31

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EFdsLxJoTmE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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What Has Changed in 20 Years? (Episode #407) 42:23

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/4_PgChU0BRk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406) 41:59

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rFuitxJ4cN8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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Answering Your Questions about Google Ads (Episode #404) 30:00

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Consent mode on websites and …
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Broad Match Keywords Are Cheaper (Episode #403) 39:19

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Why Your CPC is So High (Episode #402) 36:29

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/5lt1rUDR6Ig Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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5 Biggest Mistakes I See In Accounts (Episode #401) 43:24

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/IBaaVMfiHvA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 …
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How to Rebuild Your Account (Episode #400) 35:05

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/AtW7tlluOEo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Account Management - Foundations of Google Ads #10 (Episode #399) 43:00

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DrIl_ykaG5k Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Boundaries - Foundations of Google Ads #9 (Episode #398) 38:46

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/hJEC_OXQeL4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Policy Issues in Google Ads (Episode #397) 42:34

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EHSNkUZGJyM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Quality Before Volume - The Principals of Google Ads #8 (Episode #396) 42:15

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EINOefRZYX4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Metrics of Success - The Principals of Google Ads #7 (Episode #395) 43:12

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/VQF7GfwSnvU Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Bidding Strategy Comparison (Episode #394) 38:34

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/SNDiopxGzRA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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HUGE Question & Answer Show (Episode #393) 45:02

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/JZaC1PHiU-E Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Amazing New Ideas + Joey Bidner (Episode #392) 38:58

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/HGAe5gQZoS4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 …
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What I Learned in 2023 (Episode #391) 38:11

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/XvbwHg_HEjA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Risk Management - The Principles of Google Ads #6 (Episode #390) 43:01

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/C4uOJPL0uEE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Quality Score - The Principles of Google Ads #5 (Episode #389) 38:32

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/qyXcR-ZH8FA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388) 37:18

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/xs3r3Zthqhk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Pay Per Value - The Principles of Google Ads #3 (Episode #387) 34:49

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/yhPw8dBu8vs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Phases of Success - The Principles of Google Ads #2 (Episode #386) 34:16

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/cppiMJ5n2LA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://t.co/m…
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Strategic Relevance - The Principles of Google Ads #1 (Episode #385) 30:51

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jkfuN8i3eEs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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My 5 Most Controversial Opinions (Episode #384) 36:00

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DoLkIUGQfIQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383) 45:43

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/S5_fgAOuOf0 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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Below First Page Bid? (Episode #382) 39:18

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/hydG6_69-H8 Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharing Submit a Question - https://www.paidsearch…
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Let's Build a High Funnel Google Ads Search Campaign (Episode #381) 41:33

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/JCFUrkpCGsc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: In this episode Chris Schaeffer builds a basic Google …
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Answering 6 Questions from Listeners (Episode #380) 45:34

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com This Episode on YouTube - https://youtu.be/xD38qOhHujo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Six really good questions from listeners around the world a…
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The Cheapest Traffic on Google! (Episode #379) 38:36

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com This Episode on YouTube - https://youtu.be/hnyLZUau94U Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Answering questions from listeners and discussing how to ge…
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How to Prepare for the Upcoming Holiday Sales Season (Episode #378) 47:12

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com Joey Bidner at https://joeybidner.com This Episode on YouTube: https://youtu.be/Gu-seS8didI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: It's that time of the ye…
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When to Use Exact Match Keywords (Episode #377) 41:18

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/QMIu5P8Io_w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know when you should use exact match keywords? Let's ta…
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9 Very Important Questions from Listeners (Episode #376) 48:46

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/9oF65LaxWCQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Podcast listeners have sent in some very important questions a…
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What Does a Bad Search Term Look Like? (Episode #375) 38:47

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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/JBQXOv-f2qQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Let's talk about broad match keywords, how to change your bids…
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CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374) 39:04

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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/8Cn6AR2n4-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know if your Google Ads account is a sail boat or a race car? This week …
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