In this episode of Women at WIRC, Candice Rania, president of LEFF Design Build, discusses the transition of the company to an Employee Stock Ownership Plan (ESOP) from a sole ownership model. With LEFF two years into this change, Candice shares insights into the cultural transformation, operational logistics, and goals for the company's future. Sh…

In this episode of Women at WIRC, Editor Caroline Broderick interviews Alaina Money-Garman, CEO and co-founder of Garman Homes (garmanhomes.com), who was honored as Woman of the Year at the WIR+CC Conference (womensconstructionconference.com).Alaina believes that accepting projects that don't monetarily move the company forward pays dividends by mo…

In this episode of Women at WIRC, Custom Builder Online Editor Caroline Broderick interviews Ginger Curtis, founder and CEO of Urbanology Designs, about the emerging field of neuroaesthetics. Ginger shares her personal journey through significant life challenges, including her daughter's leukemia and her own battle with breast cancer. She discusses…

In this episode of Women at WIRC, Bree Jones, founder and CEO of Parity Homes, shares her transformative journey from Wall Street to affordable housing development. Driven by incidents of racial injustice and gentrification in her Bronx neighborhood, Bree purchased and renovated an abandoned building in the Bronx, providing a deeply affordable home…

LEFF Design Build Director of Operations Morgan Thomas is tired of ineffective, boring meetings. At LEFF, Thomas has learned—and taught—how to maximize everyone's time through engaging, productive meetings. After all, design-build remodeling thrives on communication, so you better do it correctly.On this episode, Thomas shares her background in con…

Stephanie Dailey of Steven Dailey Construction has more than 110,000 followers @stephaniebuildsit on Instagram—and most of that happened within the past year.On this bonus track for Women at WIRC, Dailey shares her Instagram growth story and actionable tips for contractors looking to up their social media game.00:00 Opening Question on Social Media…

Every business needs a story. Steven Dailey Construction's story is its people, its reputation, and its community. On this episode of Women at WIRC, Vice President Stephanie Dailey shares how the contractor shares its story to gain clients through its website, community involvement, social media, and more."We don't do any marketing. The most market…

On this episode of Women at WIRC, Bridget Bacon, development manager at Red House Design Build (https://redhousecustombuilding.com/), discusses the journey she underwent to systematize the pre-construction process at the Rhode Island-based remodeling company.Bacon identified issues all contractors have faced: slippage, a delayed design process, and…

Laura Burnes is the director of project planning and design at Adams + Beasley Associates in Carlisle, Mass. On this episode, Laura delves into her approach to leadership and project management, which relies on an emphasis of effective communication, in addition to sharing insights into the company's winning culture. Laura shares insights into conf…

Remodeling goes through ups and downs, depending on the economy. It’s inevitable. But not everyone can withstand those ups and downs. But Medford Remodeling can, as long as they follow their plans.The company uses its airtight systems, detailed analytic tracking, and thorough scale up and scale down plans to prep for contraction and expansion.On th…

On this episode of Women at WIRC, Alison McLennan joins us to talk about making the decision to strategically grow a remodeling business.Though McLennan co-founded the business, McLennan Contracting (https://www.mclennancontracting.com/), with her husband, she remained in a supporting role for the first 15 years of operation. But five years ago, wh…

Dolores Davis of CG&S Design-Build (https://www.cgsdb.com/) joins us on this episode of Women at WIRC. Dolores chats about her approach to transitioning out of the business through developing leadership teams. We talk about the best ways to get buy in from employees, why this approach works for her company, and what her role looks like as she trans…

Jessica Cargile is the Co-Owner & CFO of North Ridge Contracting Inc, a Custom Home Design/Build firm operating out of North Idaho, which she and her husband Dale own and operate together. That dynamic requires an ongoing effort to strike a healthy work/life balance, especially when running a business in challenging times.Learn more:North Ridge Con…

As head of marketing, operations, and investor relations at Togal.AI, Karlie Fike is introducing artificial intelligence to the home building industry as a tool that she says isn't meant to replace jobs, but to make them easier. "AI is not going to replace you, but the person using AI will be the one to replace you," says Fike.Learn more:Togal.AI: …

Repeat and referrals are everything for a remodeling company, and with a great customer experience comes a great reputation. On this episode of Women at WIRC, Heather Tankersley of Tankersley Construction shares how she and her crew go the extra mile to ensure superb customer service."One of the things we always talk about with with potential clien…

Today, we’re defining profitable growth with April Bettinger of Nip Tuck Remodeling (https://niptuckremodel.com). Keep listening to learn more about April, her business, and key elements to successful financial planning."that's really the mindset, I think that a lot of contractors don't have is that you can have 10% profit, no matter what you're do…

Welcome back to Women at WIRC, a podcast featuring influential women in the residential construction industry, brought to you by Pro Remodeler and Pro Builder magazines. On this episode, we talk to Allison Iantosca, owner and president of F.H. Perry Builder. Allison recently published her first book, Leading with HEART, a collection of essays from …

Welcome back to Women at WIRC, a podcast brought to you by Pro Remodeler and Pro Builder magazines. On this podcast, the editors talk to standout women in residential construction to highlight the vast experiences and expertise women in the industry offer.On this episode, we talk to lawyer Karalynn Cromeens. Listen to learn how to control the never…

Diana Pauro loves process. The founder of Rebel Builders in Newton, Mass. brought much of her passion for process from the construction industry in Argentina. One way she improves process at her company is through applying lean thinking.We welcome Pauro this episode who talks to us all about how she runs lean process meetings, which involve every t…

Welcome back to Women at WIRC, a podcast by Pro Remodeler and Pro Builder magazines highlighting standout women in residential construction. Today, we welcome a special guest, Emma Wilson. Emma is a 19-year-old foreman whose journey into carpentry was highlighted by Mike Rowe, and whose story garnered a lot of support online. This conversation show…

Anya Chrisanthon is the Chief Brand Officer at Anewgo. Anewgo helps home builders carry out their shopping journeys online with interactive digital content, data analytics, and sales conversion tools. Anya is a host of Anewgo of New Home Sales—a weekly podcast where she discusses the hottest innovative sales and marketing technologies for the home …

By asking the correct questions and listening at the correct times, you can filter out red flag clients fast. Allyson Anderson, owner of Chicago and Michigan-based Integro Builders, says it can be difficult for contractors to deny potential clients, but by doing so, contractors will save themselves time and money.On this episode of Women at WIRC, A…

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders. She is the author of the best selling children’s book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB’s workforce development team. She was recognized at The 2…

Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling. The iconic company is undergoing a rebrand, so Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision."It is a namesake brand, but we're in many ways a different company, and in many ways, the same company," says Sten.Join Sten and hundreds o…

Nancy Keenan has led expert design teams in the development of architectural and planning solutions across three decades and multiple continents. The president and CEO of DAHLIN Architecture | Planning | Interiors, Nancy is passionate about finding thoughtful, creative ways to infuse the soul of design and livability into residential projects while…

Santa Barbara-based Allen Construction focuses on sustainable construction, and they've made it a strong part of their company culture. On this episode of Women at WIRC, CFO Lindsay Helmick talks the benefits of a uniting core value, strengthening it within the company, and women's role in sustainability."Every year we'll survey what are people exc…

On this episode of Women at WIRC, Lena McNally of HIVEX Basement Finishing Co. shares her perspective of her family company's ownership transition and how she made the company her own.Changes include going from an all-encompassing home improvement company to a specialty basement contractor—a result of recognizing an opportunity gap in her market. T…

On this episode of Women at WIRC, Pro Remodeler's Director of Content Erika Mosse takes over with guest Jenny Rice, co-owner of Chicagoland-based Icon Building Group.Rice's work at Icon resulted in a 300% backlog increase in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division—which she st…

Stephanie Martin currently serves as the Controller of 84 Lumber Company. In this role, she is responsible for the controllership and financial reporting activities for 84 Lumber Company and its related entities. 84 Lumber is located in Eighty Four, Pennsylvania and is the nation's largest privately held supplier of building materials. As a female-…

From graduating high school early as Valedictorian to getting hired at the Kennedy Space Station because of her persistence, Kareena Gray has always strived for finding the best and most efficient way to do things. This has allowed her to shine in residential construction and project management, and she recently won a CoTY award for project manager…

Cindy Cipriani loved working with her father on remodeling projects when she was young, and that upbringing spun into business ownerships, with the most recent being co-owner of Ciprani Remodeling Solutions.Cindy also happens to have a professional background in grief counseling and personal coaching, both of which come in handy as a designer and d…

Nora El-Khouri Spencer didn’t come from a construction background, but her experience working in HR for Lowe’s gave her tools—literally—to start home repairs and eventually making renovations a side gig.Remodeling is where Nora’s strengths and passions were able to shine. She desired a way to become a “vessel of social change,” as she’s said, so sh…

Lindy Oliva, president of PulteGroup’s Houston division, entered the industry through a finance position, but it was embracing each opportunity that came her way that got her to where she is today. After years as a residential construction leader, Lindy has settled into her own leadership style and as division president, she adds to PulteGroup’s na…

Michelle Lamb, owner of Better Home Texas in Dallas, discusses how she made the “Baby at Work” policy for young mothers, designing a healthy company culture, and the best platforms to find specific hires.By Endeavor Business Media

Elizabeth Evans, CEO and founder of E2 Homes and E2 Roofing, grew her businesses, attended the Joint War College, and was promoted to Colonel all during the pandemic.By Endeavor Business Media

Sarah Lawson only wanted to improve S&H Construction (https://www.shconstruction.com/), the company she worked for as a project manager for nearly a decade. Having had experience owning her own construction business, she pushed her hesitations aside and drew up a proposal to become S&H’s new owner, as its current owners were nearing retirement.The …

Greta Bajrami, CEO of Golden Group Roofing, shares her journey to home improvement, tips for hiring the right team, and her vision for the future of roofing.By Endeavor Business Media

Jackie Graniczny and her brother grew up on the jobsite with their dad. She says construction is something she has always been around, but when she wanted to pursue her own career in design, she never expected to end up in construction, despite her upbringing.Now, her design skills and choice to carve her own path has brought her to where she is to…

Our guest today is Ana Borden, the founder and principal of AMB2 Architecture (http://amb2architecture.com/). A daughter of two immigrants, Ana always loved design and drawing. She has now found her niche in Historic Renovations and the complex restorations and retrofits required of the historical city of New Orleans. We’ll learn how she chooses th…

Welcome back to Women at WIRC, a podcast for and about the women of remodeling and construction, brought to you by Pro Remodeler and Pro Builder magazines.With the International Builder’s Show, IBSX, coming up virtually and our newest class of 40 Under 40 about to be announced, it’s been a hectic end to a hectic year. How do you get through it all?…

Even when Julie Schafer is not at work, she’s spending much of her free time working in the industry, primarily with her local Professional Women in Building Council. As chair of her local PWB last year, Julie started an after school program in collaboration with a non-profit to get elementary school-aged girls excited about the construction indust…

Welcome back to Women at WIRC, a podcast for and about the women of remodeling and construction, brought to you by Pro Remodeler and Pro Builder magazines.Hi, I’m Annie Cebulski, associate editor for Professional Remodeler. 2020 is coming to a close, and what a wild ride it’s been. But for our guest today, Tanya Donahue, owner and president at RI K…

Everyone’s journey looks different, but Rachel White’s path to the remodeling industry is truly unique. After getting a PHD in religious studies, she started off as a CLIENT for byggmeister in Newton, MA before working her way from project manager to CEO. We’ll learn how Byggmeister centers itself around sustainability, the company’s approach to di…

If there were two words to encompass Rachel Taylor, they would be determination and trailblazer. A former consultant and professional banana bread maker and current role as a self-made carpenter, Rachel has this remarkable ability to leap headfirst into new pursuits, pushing through the fear and self-doubt to rise above. After teaching herself how …

Holly Slevcove, project manager for the New Home Company (https://www.nwhm.com/), was a team member when TNHC won Professional Builder’s Builder of the Year in 2019. A risk-taker, she specializes in project management and land acquisition for residential home building, primarily focused on the Inland Empire and Orange County. How did she get from c…

Rachel Brown is the owner/CEO of Rachel Brown Homes, a custom home builder in Huntsville, Alabama. Her company was recognized for its high ethical standards by the Better Business Bureau of North Alabama. And fun fact: she was one of the WIRC Speakers for 2019. Speaking of which, you can register for the next WIRC conference now! https://www.cvent.…

I was lucky enough to spend the day with Sheila Lanier a few months ago. I was flying into Arizona a day early for our Women in Res conference, so I reached out to Homework Remodels to see if they’d let me be a fly on the wall for the day. It’s something that the Pro Remodeler team tries to do often, at various remodeling and home improvement compa…

Welcome back to Women at WIRC, a podcast celebrating the vast experiences women can have in the remodeling and construction industries, and the unique skills and approaches each woman brings to her role.Ashley Wainscott piqued my interest at the Women in Residential Construction conference last year when she introduced herself to the room. The fact…

Welcome back to Women at WIRC, a podcast for and about the women of remodeling and construction. Joining us today is Liysa Callsen, the chief communications officer for CJC Carpentry in Manitowoc, Wisconsin. Liysa and I met last year, when I was writing a profile of CJC Carpentry, the custom carpentry business that Liysa and her husband Carl own an…

Welcome to the second episode of Women at WIRC, a podcast from Professional Remodeler magazine for and about the women of remodeling and construction. Today we hear from Allison Iantosca, of F.H. Perry Builder, speak about how she grows her business, networks inside and outside the industry, and decides how to structure her days.To learn more about…