Best Project AD Podcasts (2024)

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380: eBike Shakedown Takeaways + 2025 Adventures 37:47

7m ago37:47

37:47

So, the ebike works… and my confidence is up! What were my takeaways from the shakedown ride and what are the kinds of rides I’m considering for 2025 and beyond for my electric wonder? Housekeeping Live Show! Friday December 6 at 9pm ET/6pm PT - topics TBA, and of course it’ll be the pod for the following week if you can’t make it live. Links and m…

1
379: eBike Project - Shakedown Ride 56:30

3h ago56:30

56:30

On this episode, I take my new ebike on its first shakedown ride to test its capabilities, from battery life to chain tension to, well… does this thing work? It’s a 40 mile round trip from my cabin in West Virginia to a campsite outside of Hancock, MD on the C&O towpath complete with terrain, headwinds, hills and riverside overnight! Housekeeping L…

1
Best of Pedalshift 137: Fall Touring (Live) 43:18

6d ago43:18

43:18

Originally recorded live from Hedgesville, WV, this episode of the Pedalshift Project includes the (semi-doomed) 2018 fall tour reveal and gear tips for your fall bicycle touring. Plus banter with you… because it was live! Originally podcast September 27, 2018.By Tim Mooney

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378: E-Bike Project - Shakedown Preview 20:37

13d ago20:37

20:37

On this edition, we preview a short but momentous little overnight adventure on my brand new ebike… we’ll discuss goals and strategies, plus recharge options and… hey, we’re getting back on the C&O again! eBike Project - Shakedown Preview The basics ebike full charged battery Two panniers and maybe the sleep kit on the handlebars No food, no stove …

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377: eBike Project - The Build 1:34:31

30d ago1:34:31

1:34:31

In this episode, follow an in-depth, step-by-step journey of transforming a surprisingly decent Ozark Trail mountain bike into the first Pedalshift e-bike (n=3 or 4 if you’re counting). This mega-pod takes you from the initial setup to final tweaks, including component replacements, brake and pedal adjustments, and install of a mid drive motor. I’m…

1
376: Oregon Coast Remix Takeaways 37:32

29d ago37:32

37:32

The remix is in the rear view mirror, but as always I like to look back and discuss takeaways from every trip. On this edition, ten takeaways from the Oregon Coast Remix, celebrating ten years of the pod! Oregon Coast Remix Takeaways Don’t Rush Tent Setup: I experienced a rough night at Bastendorf Beach County Campground due to improper tent setup.…

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Best of Pedalshift 010: Pacific Coast 2014 1:01:01

1M ago1:01:01

1:01:01

In the summer of 2014, I took 6 weeks to ride the Pacific coast from Victoria, BC to the US-Mexico border. I recorded a 2-5 minute audio entry every day for the Tour Journals podcast to share the more detailed aspects of the ride, but always intended to edit and condense it into a more manageable length to share here. Originally podcast December 22…

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375: Oregon Coast Remix - Part 6 34:47

2M ago34:47

34:47

Sometimes journeys have distinct ends and sometimes those endings are a little more flexible. In the penultimate episode of the Oregon Coast Remix we mash together my departure from Bandon and my return a week later a few hundred miles south on the Mendocino coast where MJ and I catch up on his ride and reflect on what’s going on with cycling on th…

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374: Oregon Coast Remix - Part 5 24:38

2M ago24:38

24:38

A short but challenging ride up and over the Seven Devils would be the last days of cycling for James and I on this adventure, but the remix theme gave us new things to try… a new brewery, time in a great town I usually skip, and one more new-to-us campground to rate! Oregon Coast Remix - Part 5 Morning Update from Bastendorf Beach County Campgroun…

1
373: Oregon Coast Remix - Part 4 28:31

2M ago28:31

28:31

If you can’t fuel your cycling, you can’t ride very far. At least that’s what grandma always told me (editors note: she did not). So, waking up in camp without much appetite doesn’t really bode well for making very many miles. But what if the solution were to just get on the bike and go? And would my reward be a night at my least favorite state par…

1
372: Oregon Coast Remix - Part 3 30:35

2M ago30:35

30:35

I always say day 3 is when bike tours click in, but don’t sometimes exceptions prove the rule? And don’t my bicycle adventures always find some way to go sideways? Everything seems to be going just fine as James and I cycle away from our beach camp, but what could possibly throw a monkey wrench into our plans this time? Oregon Coast Remix - Part 3 …

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Best of Pedalshift 161: Stealth Camping Tips 36:51

2M ago36:51

36:51

Stealth camping lets bike tourists keep costs down and ride more miles per day… but is it right for you? On this episode, we cover stealth camping upsides, downsides, tips, philosophies, risks, and some thoughts on the number one question… what to do if you get caught! Originally podcast April 19, 2019.…

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371: Oregon Coast Remix - Part 2 34:50

3M ago34:50

34:50

After a relaxing first night in camp, it was time to put in some real mileage over some real terrain. Fog and cool weather beckoned, but would it remain? And would our next new-to-us campsite with "beach" in its name live up to expectations? Oregon Coast Remix - Part 2 Morning in Camp • Coffee experiment failure: James’ protein powder mishap. • Chi…

1
370: Oregon Coast Remix - Part 1 46:23

3M ago46:23

46:23

A big day of travel from DC to Oregon and then on to the coast… it’s not hassle-free, but the coast and its cooler temperatures await for a grand adventure celebrating ten years of the pod. But wait… who’s that in Lincoln City? Introduction • Opening remarks from Tim in Washington D.C. • Packing and preparation challenges. • Importance of cable run…

1
369: Oregon Coast Remix Preview 32:50

3M ago32:50

32:50

Ten years ago, I embarked on one of my biggest adventures… cycling the entire Pacific Coast, from border to border. Since then, I’ve revisited sections of that ride time and again. And to be honest, I have some habits… tried and true places to camp and eat and even throw back a few. So to celebrate ten years of the pod, the Oregon Coast makes a lot…

1
Best of Pedalshift 263: Guide to the C&O – Section by Section 47:48

3M ago47:48

47:48

I’ve taken listeners on a bunch of rides on the C&O (including the current one!), so it's worth revisiting my guide to riding it. In the second of two parts, we go section by section from DC to Cumberland. It’s an audio guide to cycling the C&O Canal towpath whether you’re a first timer of a full on expert. Originally podcast November 18, 2021. Bes…

1
368: C&O But Slow Takeaways 29:17

4M ago29:17

29:17

10 takeaways from a bike trip that was supposed to be slow but ended up being quite different than anticipated... C&O But Slow Takeaways 10 takeaways from a bike trip that was supposed to be slow but ended up being quite different than anticipated: 1. Unplanned Higher Mileage Day: Despite the intention to have a slow and leisurely ride, the trip en…

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367: C&O But Slow - Part 4 32:25

4M ago32:25

32:25

After a rejuvenating zero day to avoid the storms, I had one more day of road riding to catch my train. A familiar route, but not exactly one with mindfulness paid to bikes. Would I catch the train home? Celebrate 10 Years of Pedalshift Quick housekeeping if you missed last episode’s live show news… I’m off to Oregon for the 10th anniversary tour: …

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366: Ten Years of Pedalshift [Live!] 57:37

4M ago57:37

57:37

June 8th, 2014 was the very first episode of The Pedalshift Project, and since then we've gone on quite the journey, mostly by bike. On this live episode, we got a bunch of listeners together to chat about highlights from the last ten years, the evolution of the show, and the reveal of the Tenth Anniversary Tour this summer. Recorded live June 8, 2…

1
365: C&O But Slow - Part 3 29:52

4M ago29:52

29:52

After leaving you all with a bit of a cliffhanger, the decision is made – my (formerly) slow and chill C&O ride now gets another 18 miles of riding to some sweet sweet roofed lodging at my cabin. But that means I cross into West Virginia where I encounter something I’ve never dealt with before. Explicit tag earned for this episode… Celebrate 10 Yea…

1
Midlife Fitness With Lynn Sederlöf-Airisto - 2.53 43:08

4M ago43:08

43:08

In Episode 2.53, I’m chatting with Lynn Sederlöf-Airisto, a certified Menopause Fitness coach who shares with us how you can feel better, function better, look better and live longer by lifting heavy things.By Dr. Peggy Malone

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AI in Advertising: Balancing Innovation and Authenticity 27:08

5M ago27:08

27:08

Summary In this episode, Joe Shelerud interviews Corey Brown from buffaBRAND Marketing about AI image generation and its potential impact on advertising. They discuss the various tools available, the importance of having a strong creative foundation, and the challenges of using AI to generate realistic and effective images. They also explore the fu…

1
Best of Pedalshift 262: Guide to the C&O - The Basics 38:21

5M ago38:21

38:21

I’ve taken listeners on a bunch of rides on the C&O (including the current one!), so it's worth revisiting my guide to riding it. In the first of two parts, it’s an audio guide to cycling the C&O Canal towpath whether you’re a first timer of a full on expert. Originally podcast November 11, 2021. Best of Pedalshift 262: Guide to the C&O - The Basic…

1
364: C&O But Slow - Part 2 1:06:17

5M ago1:06:17

1:06:17

After a surprisingly fast start for a planned slow tour, it was time to head down trail. But the muddy trail conditions of the night before don’t improve with more rain, and the forecast looks pretty wet and plans… well, they’re meant to change on a big bike trip! Celebrate 10 Years of Pedalshift Live 6/8 The march to the ten year anniversary of th…

1
363: C&O But Slow - Part 1 42:43

5M ago42:43

42:43

Starting with a semi-eventful train to Cumberland, the tour kicks off at an unexpected pace. But with rain already soaking the trail, and more on the way would the C&O reject my desire for a chill and relaxing start to my trip? Celebrate 10 Years of Pedalshift Live 6/8 The march to the ten year anniversary of the show commences… Live show to celebr…

1
362: C&O But Slow Preview 28:31

5M ago28:31

28:31

Finding my way back onto the C&O is hardly a surprise, but this spring’s ride is taking a page from my 2024 goals… try to take some of these tours a little more slowly. On this preview episode, we cover how I think it’ll go down. C&O But Slow Preview Celebrate 10 Years of Pedalshift Live 6/8 The march to the ten year anniversary of the show commenc…

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Best of Pedalshift 106: Beginners Series (2018) 17:56

5M ago17:56

17:56

Are you brand new to bicycle touring or like seeing things through the eyes of a first-timer? You’re in luck! On this episode, we revisit the 2018 Pedalshift bicycle touring beginners series, following James from NYC on his journey to his first bicycle tour. Originally podcast February 8, 2018.By Tim Mooney

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Maximizing Total Lifetime Value for Sustainable Growth 28:45

6M ago28:45

28:45

Summary In this episode, Joe Shelerud interviews Dan Brownsher from Channel Key. They discuss the current state of the e-commerce space, the challenges and opportunities for brands on platforms like Amazon, and the key factors that contribute to a brand's success. They emphasize the importance of high-quality products, brand building, and maximizin…

1
361: The Science of Cycling 32:27

6M ago32:27

32:27

Ever wonder why it's harder to cycle up a hill? Or why it's easier to ride on smooth asphalt with skinny tires instead of wide tires on gravel? Turns out, there's an answer: SCIENCE! On this edition, we delve into the (very) basics on what works against us while riding, and how we convert food into motion! The Science of Cycling Programming notes B…

1
360: Mindfulness and Bicycle Travel 28:39

6M ago28:39

28:39

When we talk about mindfulness in bicycle travel, we mean paying close attention to our experiences and feelings while we are biking. Sometimes this is a natural thing to do and doesn't require any added thought, and sometimes it's helpful to be intentional about it because it can often enhance your travel. On this edition, we talk about how bicycl…

1
Learn to Trust Yourself and Step Into Your Power With Gurds Hundal - 2.52 35:20

6M ago35:20

35:20

In Episode 2.52, I’m chatting with Gurds Hundal, a trauma coach and inner work expert who will remind you that you are powerful and that you can trust yourself on the path to a happier, healthier and more peaceful life.By Dr. Peggy Malone

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The Pedalshift Project 359: Urban Bike Touring 35:31

6M ago35:31

35:31

So much of our bike travel is out on the open road, or along some back country trail. But what about the cities? On this edition, we talk about how to make cities and suburban riding a fun and enjoyable part of your next urban bike tour! Urban Bike Touring Planning Your Urban Adventure - route planning in urban areas. - researching bike-friendly ci…

1
Best of Pedalshift 138: Bike Touring Canada 43:53

6M ago43:53

43:53

An interview with Jesse Herbert on his experiences biike touring Canada (and around the world), plus a ton of great ideas, hacks and tips on all things bicycle touring, from lightening your load to braving a chilly night in a hammock. Originally podcast October 11, 2018.By Tim Mooney

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358: The eBike Build Update 36:08

7M ago36:08

36:08

The big project for 2024 is building the ultimate custom e-bike. On this episode we update where I'm at with the project... have I narrowed things down or am I hopelessly lost in the paradox of choice? e-Bike Build Update Overview of the e-bike build vs. buy decision. Experiences and research done in Portland, Oregon, highlighting e-bike focused sh…

1
E-commerce Growth Secrets: From Lower Funnel to International Expansion 21:48

7M ago21:48

21:48

Summary In this episode, Keith from Made In discusses his journey in the e-commerce space and the strategies he implemented to scale the new-to-brand customer on Amazon. He shares insights on testing incrementality, maximizing lower funnel opportunities, expanding search terms, and utilizing Amazon Marketing Cloud. Keith also compares the Walmart M…

1
357: Space Coast Loop - Takeaways 31:45

7M ago31:45

31:45

With the 2024 Florida ride in the rearview mirror, it’s time to assess how it went. I did the ride a bit differently this time… was it the right call? Is there something I definitely want to do next time? And what will I never do again in the Orlando area? Space Coast Loop - Takeaways A Brompton can do just about any kind of touring you throw at it…

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Psychological Flexibility Leads to Better Health Habits With Ali Shapiro - 2.51 44:08

7M ago44:08

44:08

In Episode 2.51, I’m chatting with Ali Shapiro, a holistic nutritionist who is going to help you to get psychologically flexible in order to achieve sustainable change in your health and wellness habits.By Dr. Peggy Malone

1
AI's Creative Potential: Insights from the Prosper Show Hackathon 24:59

7M ago24:59

24:59

Summary In this episode, Abe from XP Strategy joins the Ad Project Podcast to discuss his experience participating in an AI hackathon at the Prosper Show. The hackathon involved creating a new product and all the necessary assets within a tight timeframe using AI tools. Abe shares the challenges and successes of the hackathon, including using ChatG…

1
356: Space Coast Loop - Part 4 54:16

7M ago54:16

54:16

The final day of the Space Coast Loop was supposed to be the easiest… a familiar route and a familiar destination, with maybe a quirk at the end. But would my luck avoiding mechanicals finally run out and would making a route change in the middle of the ride end up putting me in the middle of an interstate highway? Space Coast Loop - Part 4 An Earl…

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Getting Comfy in Your Midlife Empty Nest with Lisa Boate - 2.50 46:59

7M ago46:59

46:59

In Episode 2.50, I’ll catch you up on what I’ve been up to lately and then I’ll share a great interview where I chat with LIsa Boate who will help you to get comfy in your midlife empty nest. Midlife is a time where, very often, your children are growing up and leaving the nest. Not only are our bodies changing but on top of that, the roles that we…

1
A Strategic Dive into European Expansion with Jérôme de Guigné 22:07

8M ago22:07

22:07

Summary We are live from Prosper Show! In this episode, Joe is joined by Jérôme de Guigné to discuss the process of expanding internationally, specifically to the European market. They cover topics such as general benchmarks for international expansion, competition and cost per click, localization and AI tools, product packaging and customization, …

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Best of Pedalshift 157: The Ohio to Erie Trail 34:27

7M ago34:27

34:27

The Ohio to Erie Trail spans 326 miles diagonally across Ohio, linking up Cincinnati, Columbus and Cleveland and everything in between. On this episode, we chat about the trail and the experience biking across Ohio! Originally podcast March 14, 2019.By Tim Mooney

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Sponsored Display vs. DSP – Exploring Targeting Tactics, Creative Choices, and Data Insights 0:43

8M ago0:43

0:43

Summary In this episode, the Joe & Matt discuss the differences between Sponsored Display and DSP on Amazon. They explain when to consider using each platform and the various audience targeting options available. They also compare the pricing models and creative options in both platforms. The hosts highlight the advantages of using Amazon's DSP, su…

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355: Space Coast Loop - Part 3 48:39

8M ago48:39

48:39

Day 3 of the ride was a return to a familiar road route that kicked off this whole riding in Florida thing all the way back in 2019. But after two days of mostly idyllic trail riding, would competing for asphalt with cars and trucks be a rude awakening? And also, what direction are the prevailing winds in Florida again? Space Coast Loop - Part 3 Mo…

1
354: Space Coast Loop - Part 2 42:04

8M ago42:04

42:04

Day 2 of the Space Coast Loop, starts with another early morning, and nearly twice the mileage of the previous day. Riding on the Spring to Spring and East Central Regional Rail Trails promised to be great, along all the Spanish moss and unique wildlife central Florida has to offer. But ah those pesky headwinds coming off the coast I’m trying to re…

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It’s Time to Put Yourself First With Marie Sennett- 2.49 30:03

8M ago30:03

30:03

In Episode 2.49, I’m chatting with Marie Sennett who is here to remind you that it’s time to focus on you. It’s time to be selfish and remember that when you put yourself first, everyone around you will benefit.By Dr. Peggy Malone

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Retail Media Insights: Navigating Amazon Ads and Future Frontiers with Anders Hjorth 41:35

8M ago41:35

41:35

Summary Anders Hjorth, an expert in retail media, discusses his journey into the Amazon and retail media space and the rise of Amazon ads. He defines retail media as advertising in commerce and highlights the differences between retail media in Europe and North America. Anders also explores the challenges of allocating budget and achieving consiste…

1
353: Space Coast Loop - Part 1 1:05:12

8M ago1:05:12

1:05:12

Packing up and getting myself and my trusty Brompton to central Florida is a well-practiced mid-winter routine for me at this point. But this year, we’re mixing it up with a new route and (finally?) some actual camping in the sunshine state. But would the unfamiliar route and lack of decent conditioning through the holidays put the brakes on this a…

1
Goals and Word for the Year for 2024 - 2.48 25:50

8M ago25:50

25:50

In Episode 2.48 I review my 2023 goals and then I share my 2024 goals as well as my word for the year. I hope this will inspire you as you are thinking about your own goals for this year!

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Amplifying Authenticity and Value on Amazon - with Dom from Sproutbrite 33:49

8M ago33:49

33:49

Summary In this episode, host Joe Shelerud interviews Dom from Sproutbrite, an Amazon seller with a unique background in music and entrepreneurship. Dom shares his journey from a successful music career to starting his own business on Amazon. He discusses the challenges he faced, including financial setbacks and copycat competitors. Dom also emphas…

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