Over half of businesses fail in the first 5 years, and SEVENTY PERCENT of businesses don’t make year 10! Si McMahon is on a mission to help business leaders and brand owners SUCCEED through sharing stories, advice and inspiration. Watch episodes and catch up on the blog at www.playfairmarketing.com/cib
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EP32: Hugh Massie, DNA Behavior “Change your spending habits”
50:12
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In this episode, we speak with Hugh Massie, the Executive Chairman and Founder of DNA Behavior. DNA Behavior helps exceptional growth-minded leaders build a people-centric organisation. Their unique DNA BeSci Tech platform enables the delivery of Employee Experience Behavior (“EX Behavior”) and Client Experience Behavior (“CX Behavior”) solutions a…
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EP31: William Gilchrist, Konsyg “CEOs should try frontline sales”
30:32
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In this episode, we speak with William Gilchrist, the Founder and CEO of Konsyg. Konsyg is a global provider of on-demand sales services for B2B tech companies. They allow leaders to focus on the core business while acting on behalf of the client to manage their sales functions. In this episode, William emphasises the importance of understanding th…
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EP30: Richard Godfrey, Rocketmakers “Win or lose with your customer”
34:21
34:21
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In this episode, we speak with Richard Godfrey, the Founder and CEO of Rocketmakers. Rocketmakers are a team of passionate experts who design, develop and deliver technology using the latest technology. In this episode, Richard discusses the company's software development services and their work with startups, scale-ups, and corporates. He shares h…
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EP29: Angélique Charbonnier, Yale EMEIA “Invest in the long term”
42:20
42:20
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In this episode, we speak with Angélique Charbonnier, the Director and Head of Marketing at Yale EMEIA. Yale EMEIA stands on trust, knowledge and heritage; making durable, quality products and is trusted by millions of people every day to keep what’s important to them safe. They have expanded from being a leader in mechanical lock engineering to in…
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EP28: Chaithanya Kumar, Incepteo “Find your niche and double down”
47:23
47:23
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In this episode, we speak with Chaithanya Kumar, the CEO of Incepteo. Incepteo Group is a facilitator of innovation, offering a range of digital and AI services, as well as a start-up venture studio with a growing collection of technology start-ups. In this episode, Chaithanya speaks on the importance of finding a niche in the service business and …
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EP27: Tom Happé, Trueleads Ltd “Build net worth from your network”
28:51
28:51
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In this episode, we speak with Tom Happé, the CEO & Founder of Trueleads Ltd. Trueleads Ltd specialises in revolutionising lead generation through advanced automation and intent data. In this episode, Tom discusses the importance of niching down and shifting the mindset of lead generation to focus on digital strategies. He also emphasises the power…
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EP26: James Longley, James Longley Group “The biggest risk is not taking chances”
23:09
23:09
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In this episode, we speak with James Longley, the founder of James Longley Group. James Longley Group transforms potential into profit, partnering with handpicked entrepreneurs to amplify their revenue. In this episode, James emphasises the importance of having a winning mentality and a desire to be the best. He discusses the challenges he faced an…
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EP25: Ton Knipscheer, European Co-Packers Association “Explore Different Opportunities”
41:08
41:08
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In this episode, we speak with Ton Knipscheer, the International Packaging Consultant and Executive Director of the European Co-Packers Association. ECPA is the resource for co-packing and co-manufacturing partners in Europe. They provide a valued resource for brand owners, manufacturers and retailers looking to outsource. In this episode, Ton shar…
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EP24: Abisola Ifasawo, Tegemea “A Journey of Self-Discovery”
32:17
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In this episode, we speak with Abisola Ifasawo, the Managing Director of Tegemea. Tegemea is a team of highly competent, organised and friendly virtual assistants. Tegemea provides reliable and comprehensive virtual administrative and business management support to professionals, entrepreneurs and small-medium sized organisations around the world. …
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EP23: Valentina Kovacic, Payara Services “Communication is key!”
38:52
38:52
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In this episode, we speak with Valentina Kovacic, Director of Marketing at Payara Services. Payara Services is a global open-source company that creates innovative infrastructure software. Payara is designed to provide a stable, scalable, and secure environment for running Java applications, making it an ideal choice for enterprise-level deployment…
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EP22: Joanna Hankinson, Plane Perspective “Keep in front of your customers and prospects.”
30:19
30:19
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In this episode, we speak with Joanna Hankinson, the owner of Plane Perspective. Plane Perspective is a high-impact, straight-talking Marketing Service. They believe that every size of business should be able to access the skills that will give them a competitive edge. In this episode, Joanna shares the importance of retaining existing customers an…
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EP21: Gavin Kirkwood, Kirkwood Asset Finance “Don’t let your pipeline run low”
29:31
29:31
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In this episode, we speak with Gavin Kirkwood, the Managing Director of Kirkwood Asset Finance. Kirkwood Asset Finance understands the critical role that access to capital plays in driving growth and success. That's why they are committed to providing tailored financial solutions that empower businesses to achieve their goals. In this episode, Gavi…
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EP20: Phil McQuillen, E.ON “Don't give up. Don't be afraid to ask”
25:25
25:25
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In this episode, we speak with Phil McQuillen, the Culture, Diversity, and People Leader at E.ON. He is also the Chair of the LGBT Plus and Friends Network. E.ON is one of the top energy companies in the UK. With over 25 years’ experience in renewable energy, they have helped the industry reach a place where environmentally friendly power sources c…
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EP19: Adrian McConnell, CO Research Trust “It's easy for people to pass the buck”
31:35
31:35
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In this episode, we speak with Adrian McConnell, Chief Executive of CO Trust Research. The CO Research Trust is a registered charity, established in 2005. Their key focus is research and they provide grant funding, advice and support to organisations wishing to carry out research and evidence gathering relating to safety. In this episode, Adrian hi…
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EP18: Catherine Bayfield and Keren Haynes, Shout Communications “Always keep your eye on the ball”
29:17
29:17
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In this episode, we speak with Catherine Bayfield and Keren Haynes from Shout Communications. Shout Communications is a broadcast and video production agency. In this episode, they highlight the importance of hiring and building a strong team, adapting to remote work and technology and staying resilient in the face of market challenges. http://www.…
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EP17: Brian Lavelle, Culimat “Personal brand is everything”
22:27
22:27
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In this episode, we speak with Brian Lavelle, Marketing Manager and International Sales Export of Culimat. Culimat is the leading outsourced sales & logistics platform for US manufacturers in Europe. In this episode, Brian highlights the importance of consistency in marketing and discusses the value of online activity and personal branding in stand…
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Your host Si McMahon visited the SME-XPO in London where he discussed the 5 biggest business challenges and provided useful tips to overcome them. Feedly: https://feedly.com/ Always-On Content Formula: https://www.playfairmarketing.com/landing-formula-download CONTENT IN BUSINESS PODCAST On a mission to help business leaders and brand owners succee…
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EP15: Spotlight Session: Patryk Luszcz, Regional Director, Profitroom “Take the risk, make the change”
33:23
33:23
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In this Spotlight Session, we speak to Patryk Luszcz, Regional Director of Profitroom. Profitroom is a comprehensive toolkit that offers unmatched booking conversion rates, cutting-edge marketing automation and an advanced channel manager, all seamlessly integrated into a user-friendly website builder. In this episode, Patryk shares insights on rec…
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EP14: Content in Business Best Bits & Tips - Q1 2024 Recap
30:53
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In this special episode of Content in Business, we take the best bits and tips from the last three months of 2024. It's an episode packed with inspiration. EP1: How You Can Become Content In Your Business https://www.playfairmarketing.com/podcast/ep1 EP2: Colin Durrant https://www.playfairmarketing.com/podcast/ep2 EP3: Welcome To The New SEO https:…
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Ep13: Spotlight Session: Jake Rudge, Metpro group “Be Curious"
26:54
26:54
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In this Spotlight Session we speak to Jake Rudge, the Marketing Manager at Metpro group. Metpro are a leading multi-service manufacturer & supplier of cable management products to Electrical Wholesalers and bespoke components for OEM businesses. Jake talks insights on maintaining brand consistency, leveraging different marketing channels like podca…
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CONTENT IN BUSINESS PODCAST On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration! Hosted by Si McMahon. ➕ Follow this podcast to stay updated! 📺 Watch this and other episodes on YouTube: https://youtube.com/playlist?list=PLIsCLD1IFFF1dXy4uahZmIXuAHI-_MqgA&si=4UO6JHzf4eu4CljZ 👍Inspired by Con…
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EP11: Spotlight Session, Richard Langford, Sharp Events Group “Look at the Big Picture!”
26:54
26:54
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In this Spotlight Session we speak to Richard Langford, Director of Sharp Events Group. Sharp Events Group are an event crew supplier for major sporting events and a bespoke building team, launched in 2019. Richard discusses the importance of flexibility, a can-do attitude, and delivering quality work to build strong client relationships. Links: ht…
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CONTENT IN BUSINESS PODCAST, BLOG AND NEWSLETTER! To supercharge your business, you need the tools, skills, and confidence to get customers to desire what you do. Si McMahon, business leader and podcast host provides advice on business and marketing - tackling the biggest challenges and unlocking the biggest wins. Links: The Miracle Morning Book - …
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Ep9: Spotlight Session: Phil Hall, Residential Living Recruitment "Believe in yourself"
32:18
32:18
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In this Spotlight Session we speak to Phil, Co-founder of Residential Living Recruitment. Residential Living Recruitment, is a boutique recruitment agency focused on the residential living space who harness 45 years of experience in the property industry to power the next generation of residential living workforce. In this episode, Phil discusses t…
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Ep8: Find Your Company and Customer Values
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Music: Love is the law- The Seahorses https://open.spotify.com/track/5hxttI33fq6Pj5jWabbEOz?si=Afi3FxIpTJabUpZKvW2xbQ Sonnet - The Verve https://open.spotify.com/track/6OgWHP8rRXiq7VMaryVaVo?si=5G8k0r79S5uA1S60ixbY2A Glorious day - Embrace https://open.spotify.com/track/7CPRFGwnOGJsL6YDGY0fke?si=-pdDhhGFR0WZtpuEzjV-cA Wake Me Up - Foals https://ope…
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Ep7: Spotlight Session: Samantha Eastcott, SCND HND | The Circular Studio “Be Flexible, Be Driven”
31:26
31:26
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In this Spotlight Session we speak to Sam, Founder and Managing Director of the Circular Studio. SCND HND: Is a circular innovation fashion brand creatively reusing and re-purposing textile waste. Inspired by her family’s heritage of self-sufficiency, the brand is centred on evoking timeless sophistication through British Craftsmanship, seamlessly …
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Welcome to the Content in Business podcast - the place to transform your business into what you always dreamt of. Every week we give you the advice and confidence to achieve your vision! Hosted by Rob Lyon and Si McMahon, and produced by Playfair. This is the place that you’ll come to listen to advice and debate on business and marketing, and how s…
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Ep5: Spotlight Session: Anna Smith, Beyond The Book "Stay true to your purpose!"
39:50
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In this Spotlight Session we speak to Anna, Co-founder and Recruitment Director of Beyond the Book. Beyond The Book opened its doors in 2009, 15 years ago as a specialist creative & Marketing recruiter. Retention of employees is very important to businesses, and they work really hard to introduce clients to the right people, with optimum chance of …
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Ep4: Spotlight Session: Paul Jenkins, ThePackHub "Be Prepared to Make Mistakes!"
21:13
21:13
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In this Spotlight Session we speak to Paul Jenkins, the founder and managing director of the Pack Hub, a packaging innovation consultancy. We discuss the journey of the Pack Hub, the importance of building a community and adding value, embracing mistakes and learning from them, the vision for the company, challenges in realizing that vision, market…
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Welcome to the Content in Business podcast - the place to transform your business into what you always dreamt of. Every week we give you the advice and confidence to achieve your vision! Hosted by Rob Lyon and Si McMahon, and produced by Playfair. This is the place that you’ll come to listen to advice and debate on business and marketing, and how s…
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Ep2: Spotlight Session: Colin Durrant, Okapi Technology "Go above and beyond!"
48:44
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In this Spotlight Session we speak to Colin Durrant, CEO of Okapi Technology. Okapi Technology is a company that provides IT tech support direct to the staff of businesses. We design and supply the IT infrastructure and strategy especially on the security side of things. We take accountability for all the IT and telephony needs of a business so tha…
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Ep1: How you can become content in your business... An Overview
41:10
41:10
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In this first episode of the Content in Business podcast, we explain why this is the place to transform your business into what you always dreamt of. Every week we give you the advice and confidence to achieve your vision! Hosted by Rob Lyon and Si McMahon, and produced by Playfair. You’ll be coming back every week to listen to advice and debate on…
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Watch the Trailer: Content in Business Podcast
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The Content in Business Podcast To create the business you always dreamt of, you need the tools, skills, and confidence to get customers who really care about, and desire what you offer. THIS IS THE PLACE THAT YOU’LL COME TO LISTEN TO ADVICE AND DEBATE ON BUSINESS AND MARKETING. Hosted by content marketing experts Rob Lyon and Si McMahon…
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