Welcome to the Acupuncturists Biz Hub! A place to talk all things in the Business of Practice. We're all trained as excellent practitioners, but we're not necesarily skilled in the ways of business. Join me as we dive into all the facets of running a clinic business together. If you love what you hear, I'd be super grateful if you took the time to leave me a 5star review to help more practitioners find this podcast
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Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners
Propel Marketing & Design
If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. Learn simple and actionable solutions to help your cl ...
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ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement | Enhancing Healthcare Blog with ChatGPT for Better SEO | Ep. 57
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In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, whi…
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Episode 25: Meet the 2024 Conference Speakers: Chloe Stubberfield
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Dr Chloe Stubberfield About Chloe Dr Chloe Stubberfield has been a practicing…
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Boost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57
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First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. By including high-quality videos on your clinic’s website, you enhance user exper…
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The Dangers of Using Canned Content for Marketing Your Clinic | What does Google think of canned website content? Should you use canned content for marketing?, Ep. 56
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The idea of using canned marketing content sounds easy, but is it a good idea? Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode. ⚡ NEW Webinar…
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Why Your Clinic's Website Isn't Ranking | Clinic Website SEO, Chiropractic Marketing, Local SEO, Ep. 55
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Ever wondered why your clinic's website isn't getting the attention it deserves on search engines? It's time to uncover the truth and propel your practice to the top! Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimize…
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Episode 24: Meet the 2024 Conference Speakers: Anna Pino
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Anna Pino About Anna Energy & Confidence are some of the key factors that dri…
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How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay], website marketing, SEO 101, clinic website tips, content marketing | Ep. 54
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Let's plan your next photo shoot! With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot. Here’s what you can expect to take away from this …
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Episode 23: Meet the 2024 Conference Speakers: Francesca Perino
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivation conversation from Western Australian Acupuncturist Francesca Perino. About Francesca: Having graduated from the College of Int…
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SEO 101: Getting Started with Search Engine Optimization | Clinic SEO, chiropractic SEO, marketing for chiropractors, SEO tips | Ep 53
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SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimizati…
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Online Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 52
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Navigating the World of Online Reviews for Local Healthcare SEO Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that …
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Episode 22: Meet the 2024 Conference Speakers: Michelle Grasek
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivation conversation from world renowned Acupuncturist: Michelle Grasek of Acupuncture Marketing School About Michelle: Michelle Grase…
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How to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 51
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Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns. Your “right audience” is called your buyer persona (am…
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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice | Ep. 50
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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you onl…
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Welcome to 2024 and another season of the Acupuncuturists Biz Hub Podcast! I’ve been doing some pretty special things lately and I’m so excited to tell you all about it in this episode! What you can expect in this episode: The mission of the Acupuncturists Biz Hub Recapping the 2024 Roadshow 2024 Big News incoming!! Want more? Follow on Instagram: …
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12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO | Ep. 49
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As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this epi…
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#1 SEO Website Tip for Clinics with Multiple Locations | Chiropractic Marketing | Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 48
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Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. This may sound basic, but many of…
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How to Optimize Photos for Your Google Business Profile | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings | Ep. 47
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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New SEO & Content Marketing Trends Clinic Owners Need to Know [Replay] | Clinic Marketing | Chiropractic, Physical Therapy, Acupuncture Online Marketing | Ep. 46
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Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. In this…
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First Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO | Ep. 45
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Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of…
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Starting from Scratch: Tips for Setting Up Your Clinic's First Website [replay] | Clinic Website & SEO | Chiropractic Marketing & SEO | Ep. 44
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Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your we…
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4 Online Listings that Will Help Your Clinic Get More Patients [replay] | Local SEO for Clinics | SEO for Google Business Profile, Bing Places, Apple Business Connect, & Yelp | Ep. 43
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Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients. Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set…
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Why Your Clinic Needs an SEO Campaign to Thrive [Rebroadcast] | Chiropractic, Physical Therapy, Acupuncture, and Clinic SEO & Website Tips | Ep. 42
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Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs. When you properly optimize your clinic's website, you get the attention you want from …
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Episode 20: Festive Season Tips for your Clinic
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As we approach the pointy end of the year, it’s time to make a plan for your festive season and the summer season. What you can expect in this episode: My 7 top festive tips to get ahead in the clinic this Festive & Summer Season Ideas for making the most of your opportunities to grow your clinic and sell your products this season Tips for running …
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The Anatomy of an Effective Blog Post [Rebroadcast] | Ep. 41
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This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effec…
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Blogging 101 [Rebroadcast] | Blog, blog SEO, writing for the web, Ep. 40
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This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details…
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Blogging Tell All: Answering All Your Questions About Blogging | Ep. 39
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In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape …
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How to Use Your Google Business Profile Listing to Generate New Leads [Replay] | Google Business Listing, Google Maps, Local SEO, Ep. 38
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Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Bus…
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Content Marketing: Is Content Still King? | Ep. 37
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Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court? We’ll explore recent Google algorithm updates and answer the question, what does…
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New SEO & Content Marketing Trends You Need to Know | SEO, AI, content marketing, GBP, Ep. 36
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Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. ⚡ Free Worksho…
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Thanks for your your patience! I’ve been working on something pretty special for you, my Chinese medicine friends and I’m so excited to tell you all about it in this episode! What you can expect in this episode: Announcing the Year in Review E-Course for Practitioners! Why you need it What’s a review anyway? How this self paced exercise is just wha…
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Create the Perfect Contact Us Page for Your Clinic’s Website [Rebroadcast] | Clinic Marketing | Clinic Website SEO, Ep. 35
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On this episode of the Propel Your Practice Podcast, we're going over how to create the perfect Contact Us Page for your clinic website. Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, …
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How Do I Improve My Clinic’s Website Rankings? [Rebroadcast] | Local SEO, SEO 101, Ep. 34
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This is a special encore presentation of one of our most popular episodes from our podcast library. The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question, and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface of how you can start…
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Episode 18: Guest Interview - Michelle Grasek
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About Michelle Grasek Michelle Grasek, MS, L.Ac. is the host of the Acupuncture Marketing School podcast. She’s a practicing acupuncturist and marketing strategist who’s been teaching marketing, both online and in-person, for 9+ years. In that time, she’s had the pleasure of teaching marketing to over 4,000 acupuncturists. It’s her mission to help …
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Creating Quick & Effective Blog Posts: The Template Approach | Ep. 33
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You're on a mission to expand your practice, and we're here to guide you! Today, we're revealing impactful secrets and tips about blog writing that are sure to skyrocket your online presence. What if you could whip up engaging blog posts with a simple template? We're not just talking about saving you time; we're talking about delivering value to yo…
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Episode 17: Business of Practice Conference Recap
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Welcome back from one hell of a weekend, a week and let's be honest, the past year. In this episode I’m recapping the Epicness that was the very first Business of Practice Conference. What you can expect in this episode: A recap on the weekend that was A highlight summary of each of the presentations An all in love fest for what we achieved. Want m…
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Google Posts: An Overlooked Google Business Profile Listing Feature | GBP, Google Maps, Local SEO, clinic SEO, Ep. 32
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Imagine boosting your clinic’s online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you’re about to learn all about this lesser-known resource and how it can help you elevate your practice. We’re going through Google Post’s recent changes, post types, and the best pr…
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Will Rebranding My Company Hurt My Clinic's SEO? | Local SEO, clinic marketing, SEO 101, Ep. 31
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Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change. You’ll learn that it’s not the act of rebranding but the management of the rebranding that really mat…
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Going Beyond Google Reviews to Improve Your Online Reputation | Local SEO, SEO 101, Ep. 30
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Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google review…
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How to Choose an SEO-friendly Company Name | SEO 101, clinic marketing, Ep. 29
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Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered. What does i…
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Episode 16: Do you know your bottom line?
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Do you know your bottom line? How’s your mindset around the fees you’re currently charging? Health and healing is an energetic exchange that must take place. In this episode I’ll be encouraging you to take the emotion out of it and recognise the numbers as being separate to your worth and value. What you can expect in this episode: Learn the differ…
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Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28
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Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query. We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when nee…
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Episode 15: Guest Interview - Kirsten Wolfe
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Kirsten Wolfe Kirsten is the principle Acupuncturist & the director of @MorningtonChineseMedicine, as well as the founder of The Fertile Life Method. Kirsten provides world cl…
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Episode 14: Guest Interview - Paul Carter
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Paul Carter Paul is a Registered Acupuncturist and Herbalist practicing in Hervey Bay, Queensland. Paul is a self-taught search engine optimisation (SEO) expert that figured o…
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Episode 13: Guest Interview - Chloe Stubberfield
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. PLEASE NOTE: There were some technical glitches recording the audio of this interview and so there are some delays, you may like to listen to this at 1.5x speed..you know my motto; …
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4 Online Listings that Will Help Your Clinic Get More Patients | Local SEO, clinic SEO, Google Business Profile, Bing, Yelp, Ep. 27
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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include (in this order): Google Business Profile Bing Pl…
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Episode 12: Guest Interview - Grace Jones
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Grace Jones Grace is the owner of Bloom Chinese Medicine, a thriving multi-practitioner Chinese Medicine clinic on the Sunshine Coast, Queensland. When Grace started out in pr…
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Why You Need to Invest Some Time in Your Apple Maps Listing | Local SEO, Ep. 26
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Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…
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Episode 11: Guest Interview - Dr Abbie Cloherty
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Dr Abbie Cloherty Dr Abbie (TCM) is an expert in cosmetic acupuncture, speaker, presenter and is the founder of Zhong Centre in Melbourne. She has trained extensively around t…
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3 ChatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO | AI, SEO, Ep. 25
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ChatGPT is on the lips of many business owners these days. And while it may sound like an easy win for your content marketing and SEO (search engine optimization) strategy, there’s a lot more to it than meets the eye. There are three common misuses with ChatGPT that we see clinic owners making, and we want to teach you all how to avoid them and cor…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Kai Yan Li Dr. Kai Yan is the successor of the 4th generation of Li’s Chinese Medicine. After graduating from Guangzhou Traditional Chinese Medicine University, she has worked…
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