PR Yourself with Leah Frazier is a fun and informative hub for business owners and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice on how to generate publicity genuinely and consistently for your business or brand ...
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Award-winning journalist and entrepreneur, Leah Frazier, presents the podcast Inspire N Intel to not only inspire people to live the best versions of their lives, but to equip them with the tools also to do so purposefully - in business, lifestyles, family, and more.
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Press Release vs. Media Advisory: How, What and When to Send
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Press releases and media advisories are often referred to interchangeably, when they are in fact, two completely different communication tools within PR. One is short, simple and succinct, and they other is more long-form with room for storytelling capacity. Knowing when and how to send them, could be the key to you obtaining the maximum amount of …
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Top 5 Social Media Trends for 2024 with Karlyn Ankrom of Oh Snap! Social
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We love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because …
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5 Things to Ask Before Hiring a Publicist or PR Firm
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Hiring a publicist is like Hinge or maybe even Tinder for PR -- or maybe not as bad. But here are the top 5 things you should ask a publicist or PR firm/agency BEFORE you hire them. All of this should be done in the courting phase...before things get serious...before you enter into a monogamous relationship...ok, ok, ok...you get the drift. Getting…
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The REAL Truth About Newswires Part Two with Mickie Kennedy of eReleases
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It wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for small business…
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Buying the IG or Twitter Verified 'Blue Check': Yes or No? with Dr. Jada Jackson
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It used to be that "blue checks" on social media next to profile names were only reserved for the elite — celebrities, influencers, journalists, and more. It was a thing to acquire or to obtain by all of us "regular folk." However, the blue check "verified" profile has been up for sale — where any and everyone can purchase a verified account. This …
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The Future Of PR and Artificial Intelligence with Aaron Kwittken of PRophet
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In this episode, Leah sits down with PR and Comms guru Aaron Kwittken of PRophet to discuss the intersection of AI with PR. What does this look like and how will it make life for PR industry pros better? In this discussion, Leah and Aaron dive deep into the future of artificial intelligence, and the rise of what Kwittken coins as the "communication…
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PR Yourself and Get Over Being Shy with Kayley Hamilton of KAYLEY Media
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So many times business owners and leaders shy away from the limelight and just want their businesses to be in the spotlight. Some individuals stay away from attention because they truly are shy and lack self-confidencec. Well meet Kayley Hamilton of KAYLEY Media -- a self-proclaimed shy girl turned top entertainment reporter for Entertainment Tonig…
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Have you ever had a publicist tell you to put your news on the newswire? Better yet, do you question whether or not to use a newswire service or not? Leah gives you the unfiltered truth about the advantages and disadvantages of newswires, her favorite newswire services, and how to get the best bang for your buck! Grab a paper and a pen -- or your s…
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How to Become a Non-Shady Thought Leader with Caitlin Copple Masingill of Full Swing PR
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Do you cringe every time you hear the phrase "thought leader" OR when someone or some "coach" tries to push you a "How to Make x Millions of Dollars in 6 days" program? Um yeah...me too. However, there is a space and a PR strategy to becoming a non-cringy thought leader AND it's one of the best tools to "PR'ing" your brand or yourself as a subject …
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This Year in PR Trends, It's All About Podcasts -- Still!
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If you haven't incorporated podcast pitching as a part of your PR strategy, then what are you waiting for? Season after season we boasts on the return of these gems, and people still consider them low priority on their PR pole. WHY? Join us in this latest episode as Leah talks with Brandy Whalen of Whalen Media and Kitcaster to discuss the ins and …
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Sure, the letters PR is in the word 'procrastination', but it doesn't make it right! In the world of pitches, media and news, timing is everything. For many small businesses and startups, you can't afford to pitch late or when it's down to the wire. Budgeting enough time for repetition, consistency and follow-ups is what will help you win the game.…
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Top PR Trends for 2022 with Dara Busch of 5WPR
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On this episode we link up with veteran communications and PR guru Dara Busch, Co-CEO of 5WPR -- an award-winning top PR firm that specializes in consumer practice spanning the industries of: Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods. …
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Sesame Place Enters Cancel Culture with Racist Antics
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On this latest episode of PR Yourself, we welcome back resident PR Yourself publicist guru Chandra Gore, to discuss the latest developments surrounding the public outrage against Philadelphia's Sesame Place. What should be deemed on of the happiest places on Earth for kiddos around the world, is now being coined racist, after videos have surfaced s…
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Not Everything is for the Gram! Legal and PR Issues with Social Media feat. Sammetria Goodson
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On this latest episode we attack a PR Piss-off of the week. Lately it seems as though EVERYONE has gone mad and are taking all of their business and entrepreneurial issues to the Court of Public Opinion - i.e. Instagram and Social Media, versus handling it in private. How much is too much to post on social media? How can the wrong post put YOUR bus…
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They Can't Steal My Joy: With 'Black Joy' Author Tracey Michae'l Lewis-Giggetts
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In this episode, right at the closing of May's Mental Health Awareness Month, we tap the shoulder of highly-acclaimed 'Black Joy' author Tracey Michae'l Lewis-Giggetts. In an inspiring story, Tracey discusses how she "PR'd" a simple guest essay on Black Joy for the Washington Post, into a globally renowned best-selling title -- from one of the top …
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DeVon Franklin Reveals Why 'It Takes A Woman' In New Audible Book
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We're back with another episode featuring Hollywood Producer and New York Times bestselling author, DeVon Franklin. The last time we caught up with him, he was dropping his 2021 hit book, "Live Free". This time, Franklin returns to give us the scoop on his new Audible Book "It Takes a Woman", that just dropped on April 21. Let's face it. DeVon is t…
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Go Ahead! Pitch It Afraid! Plus, The Art of Reinvention with Deborah Driggs
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On this latest episode, we keep it real on what's holding many of us back from success. Whether it's imposter syndrome, doubt or fear, why are YOU not pitching yourself for the opportunities, relationships, or deals that you want? Sometimes you have all of the resources you need, you need to just pitch it (or you) afraid! We then hear from former P…
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TikTok Made Me Famous with Shantaquilette Develle, Plus Spit Happens for Pastor Mike Todd
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In this episode of PR Yourself, we sit down with retiree turned TikTok star, Shantaquilette Develle of @HeyShantaQ, to discuss her rise to TikTok stardom as one of the top moms to follow on the app. She's now known by Tiffany Haddish, Steve Harvey and has even had her videos shared by Snoop Dogg. She discusses everything from journeying into the un…
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Do This ONE Thing and Watch What Happens to Your Brand with Ace of Spade's Jay Jay
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On this episode we make a triumphant return to the airwaves with social media influencer, blue check king, magician and Founder of the Ace of Spades Agency, Jay Jay. With 57 million views on YouTube and over a million followers on Instagram -- it's safe to say that Jay knows a thing or two about the type of content that can really grow a brand. Jay…
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Amazon Live is EXPLODING with views, engagement and content. We sit down with fellow publicist, journalist and content creator Chandra Gore to discuss how she's using Amazon Live to amplify her platform, sell her products and connect with a new and engaging audience. THIS IS HOT AND FRESH INFO! You don't want to miss this! Sign up for an Amazon Inf…
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The Moment I Knew We Had to Hire PR...with Fletcher's Corny Dog Heiress Amber Fletcher
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Often times businesses and brands ponder on when to hire a PR professional, or an agency or firm. Is there a sweet spot? How do you know when you need to go to the next level? At some point, you just can't do it all by yourself. On the show we talk to Fletcher's Original Corny Dog heiress Amber Fletcher, who candidly discusses the moment when she h…
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Are influencers out or are they still in? Vogue Business now predicts that there is the rise of "Genuinfluencers" - GENUINE influencers who don't want you to pay them anything (gasp), and who don't want to sell their audiences anything! Say it ain't so! Tune in as we ponder on this new wave of influencers AND as we interview Florida beauty influenc…
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Facebook is for Old People! Dr. Whitfield vs. Colleyville
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We're back for another #PRPetty episode as we discuss the latest in North Texas news involving a Black high school principal, Dr. James Whitfield, and the request by his school board to remove a picture of he and his Caucasian wife, Kerrie Whitfield, from his Facebook photo albums. The photos under fire are of him and his wife on the beach. The sho…
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PR Fail: Give DaBaby A Pacifier - While He's In Cancel Culture's Time-Out
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Here in PR Land we know that all it takes is one slip of the tongue and a little bit of loose lip yappin' to get your brand canceled forever. The heat was felt in the kitchen these past few weeks for 29-year-old rapper DaBaby as he insinuated homophobic language and HIV/Aids misinformation targeted towards the LGBTQIA+ community. This week on the P…
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In this episode of PR Yourself, we revisit Sha'Carri Richardson and her sneak attack promo with Kanye West and Beats by Dre, plus a behind-the-scenes discussion on Olympian gymnast Simone Biles' decision to withdraw from the team gymnastics competition at the Tokyo Olympics. Was this good or bad for her brand? And -- speaking of brands needling a l…
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Sha'Carri Richardson & Weed-Gate 2021: Sorry Not Sorry?
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It's the puff felt 'round the world as news burst of Dallas Olympic hopeful Sha'Carri Richardson failing a drug test, after earning her way into the 2021 Tokyo Summer Olympics to compete in the 100-meter race as one of the fastest women in the world. As some would say "it's just a little weed", or "The Olympic rules need to be reevaluated", or "rul…
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PR Yourself and Avoid Cancel Culture with Ed Zitron
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On this episode of PR Yourself, we sit down with Ed Zitron of EZ-PR to chat all things PR and media outreach, but things take an interesting turn when we get real about cancel culture: what is it, how brands get caught within its web, and how it can be avoided. Ed doesn't shy away from naming names and dishing out the game on what we're coining as …
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Sneak Listen: Lena Byrd Miles New Single "Watch Me"
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Enjoy this PR Yourself sneak listen, of gospel recording sensation Lena Byrd Miles' new single "Watch Me." Be sure to check out our previous episode interviewing Miles (Season 4, Episode 16) and show support for this incredible artist by downloading the full single on all streaming platforms today! For more on Lena, be sure to follow her on IG @Len…
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Lena Byrd Miles Exclusive Interview: Singing at DMX's Memorial, Going Gospel & Her New Single "Watch Me"
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We stalked Gospel singing sensation Lena Byrd Miles after her stellar performance with Kanye West's Sunday Service choir for DMX's Memorial Service. We needed to know all the details on this beloved Gospel artist, and how she booked the solo heard 'round the world. PR Yourself Podcast host, Leah Frazier -- along with her unofficial co-host Chandra …
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Started From the Bottom, Now She's Here: Designer Shavonne Dorsey Makes HSN
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After 17 years in the fashion game, grinding, and taking some time off following the passing of her father, Dallas Plus Size Fashion Designer Shavonne Dorsey re-emerges with a new outlook, new designs and new opportunity. The dedicated designer gives us an exclusive interview on her Shavonne Dorsey collection hitting HSN on May 13th and the gruelin…
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Live Free: Exceeding Your Highest Expectations with Hollywood Producer DeVon Franklin
1:01:13
1:01:13
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How many times have you heard the saying, "Get out of your own way."? In business and in life, it is a concept that can make or break our successes. We sat down with award-winning Hollywood producer, New York Times bestselling author and renowned motivational speaker DeVon Franklin to chat about his new book, Live Free: Exceed Your Highest Expectat…
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PR Success or Fail: Tashera Simmons PLUS Cinnamon Toast-Gate 2021, Surf with no Turf
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The PR Yourself PR Petty crew is back at it to discuss another round of PR hot news! We first pay homage to DMX and discuss the memorial service held at Barclays -- and then round it out with what everyone is buzzing about on the interwebs... DMX's ex-wife Tashera Simmons and his fiancee Desiree Lindstrom. Has Tashera PR'd herself to an even higher…
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PR Yourself Exclusive: New 2021 LinkedIn Features and #FoxRocks with Judi Fox
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Yep, you've guessed it. It's another episode about...LinkedIn! But this time we hear it straight from the expert, Judi Fox, on the new features that are dropping like Creator's Studio, integrated LinkedIn Events options and more. Judi is the LinkedIn guru behind some major celebrity profiles and knows a thing or two about how to make your profile p…
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Discovery TV Dish with Restaurant Recovery Star Brent Reaves of Smokey John's BBQ
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Leah's favorite Dallas BBQ joint (and the reason for her COVID weight gain) is the latest in spotlights for this season of Discovery TV's Restaurant Recovery. She sits down with Smokey John's BBQ Co-Owner Brent Reaves to discuss their latest appearance on the show, what the experience was like, and where they are "PR'ing" themselves at for the futu…
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Get It Babe! Go After Your Dreams but with Permission to Pause with Kellie Rasberry
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"The Kidd Kraddick Morning Show's" nationally syndicated radio veteran drops by the show to chat all things entrepreneurship and her venture outside of the airwaves, Emma Kelly and Me. Admitting to bumps along the way, Kellie keeps it real as to the unexpected feelings she's experienced with her small business and how she's pressed pause until furt…
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PR Yourself and Bet on YOUR Brand! with L. Michelle Smith
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There's no one else we'd bring on the show to talk the concept of branding yourself or your biz, than the master of it all -- executive and business coach L. Michelle Smith of No Silos Communications, LLC. The author of her latest book, No Thanks: 7 Ways to Say I'll Just Include Myself, stops by the show to chat all things on what makes a stellar b…
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Executions, Star Wars and Tiger King, Oh My! with Mike Deeson
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In this latest episode of PR Yourself, we sit down with 12-Time Emmy Winning investigative journalist Mike Deeson based out of Florida. As he chronicles his colorful career, one thing's for certain -- Deeson truly LOVED his job prior to recently retiring. "Find what you love to do and get paid for it," he says, as he details eyewitness accounts of …
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Rachel Hollis: Girl, Wash Your Mouth and Hire PR
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Rachel Hollis and her Privilege has done it again. In this latest #PRPetty Episode, we dissect the latest Rachel Hollis drama off the cusp of her viral TikTok video that reeked of...well...it just reeked. In the absence of any type of humility, the blogger turned best selling author turned business consultant has ticked off the masses in a way that…
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I 10X'D My Business by Cold Calling Multi-Billionaire Grant Cardone with Dennice Johnson of Hyphen
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One thing you can't or don't do -- is cold call Mr. 10X himself, Grant Cardone. It would be like saying "I'm going to ring up Oprah today" -- and then not expect to go through all of the red tape to get to her. But for Dennice Johnson of Hyphen, this story pans out differently. Without any formal education and with English as a second language, thi…
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Are YOU a PR Bug-A-Boo? Avoid Doing This And The BlackList
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Tune in to this week's PR Pissoff of the Week as Leah dives into an annoying habit that many DIY PR folks run into and develop, which may result in little to no coverage at all. If patience isn't your thing or you want your press piece published right here and right now, you may want to tune in close to this one. Support the Show. Follow PR Yoursel…
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Is Lil Nas X'd...Out? His Latest Stunt: PR Fail or PR Success?
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In this week's #PRPetty segment, PR Pro Chandra Gore of Chandra Gore Consulting joins us to discuss the latest round of buzz surrounding the "Old Town Road" artist, Lil Nas X. The entertainer is no stranger to shock value but his latest music video goes straight to hell...literally...well, visually. Was this satanic video a PR Fail or PR Success? C…
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Crowdfunding Decoded: Marketing First, Products Second with Crowdfunding Expert Samit Patel
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"The reasons businesses fail is because they're not generating enough sales." We sit down with crowdfunding expert and Clubhouse rockstar, Samit Patel to decode the myths and mystery behind crowdfunding -- should you do it? When should you do it? How do you do it? and more! From building a community before you launch to executing your campaign succ…
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PR Yourself...Even With Imposter Syndrome feat. Self Esteem and Confidence Expert, Jonny Pardoe
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We welcome a new "mate" on the show from across the pond who goes by the name of Jonny Pardoe. Leah puts Jonny in the hot seat as she fires off questions related to self-esteem building, confidence, and imposter syndrome, with the recognized expert. Jonny goes through the differences between each of the variables with tips on how to overcome them s…
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PR Yourself with Pinterest - "CEO is the New DIY" with Pinterest Marketing Guru Jana Osofsky
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First off, Leah met Jana at the Club...Clubhouse that is, and now even after "last call", Jana just can't get rid of her. Jana Osofsky is a marketing expert and creator of the Pinterest with Purpose e-course. She drops by PR Yourself to chat all the reasons why business coaches and consultants should be on Pinterest. The undervalued platform is NOT…
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Life After Trauma: Heal Yourself First, PR Yourself Last with Adrienne Rouan
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Adrienne Rouan visits the show in one of the realest PR Yourself episodes to date. Her life reads like a Lifetime TV Movie, that even if you were to see it, you wouldn't believe it. Facing a past riddled with trauma, the now keynote and TEDx speaker discusses her past, her PTSD diagnosis, domestic abuse and more -- as she unpacks what led to a care…
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PR Scum, Scams and Scammers with Chandra Gore
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In this impromptu #PRPetty episode, Chandra Gore returns to discuss the latest irritant in PR News -- PR scams and scammers. It's the $97 too-good-to-be-true media proposals that are falling onto your feeds on Facebook and Instagram. OR maybe you have received a secret DM from a "digital media company" promising to get you into Forbes, Entrepreneur…
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Free Your Mind: And the Money Will Follow: with the Money Mindset Expert Sean Croxton
1:03:42
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In this special bonus episode for PR Yourself, we're repurposing an important interview between our host, Leah Frazier and the Money Mindset Academy creator Sean Croxton, that took place during Global Entrepreneurship Week. At the root of all things evading success, can often be boiled down to mindset. How has your upbringing molded the way that yo…
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PR Yourself, but Here's "How Not to F*** It Up", with Startup Attorney Jessica Vittorio
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Texas Startup Lawyer and friend of the show, Jessica Vittorio visits PR Yourself to chat all things surrounding her hot, new book: "How Not to F*** It Up: Legal Basics for Entrepreneurs on the Go". We chat the "sexiest thing that entrepreneurs like to talk about, but legally get wrong" which is the area of fundraising: the good, the bad and the ugl…
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It's the Gorilla Glue For Me: A PR Case Study featuring PR Veteran Chandra Gore and Quiana McDaniel of The House of Dasha
1:04:03
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It's a special "PR Petty" PR Yourself episode with special guests Chandra Gore of Chandra Gore Consulting, PR Yourself Host Leah Frazier and House of Dasha owner Quiana McDaniel as they discuss the #GorillaGlueGirl case and the PR implications for Tessica Brown and Gorilla Glue. Connect with Chandra Gore on instagram @cgoreconsults and online at ch…
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How Much of Your Biz Should Feed the Social Media Monster? featuring Quiana McDaniel of The House of Dasha
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It's a free fall episode in the PR Yourself studio today as the unofficial co-host for the podcast, Quiana McDaniel, returns to fill in for the day. But on this day, Quiana has problems -- BIG problems. Facebook has completely shut down her Facebook page, which was one of the main ways she generated income for her business. We walk through the pros…
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