A podcast from Startup CPG - highlighting stories from founders working towards a better food system and industry insights from experts to give you a better chance at success.
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Founder Feature: Sam Davis-Allonce of Hot N Saucy
35:44
35:44
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In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Sam Davis-Allonce, the founder of Hot N Saucy, a unique line of hot sauces. Sam shares her inspiring journey from being a chef in New York to launching her own hot sauce brand during the COVID-19 pandemic, driven by her culinary creativity and personal cravings. She delv…
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#153 - Buyer Spotlight: Tyler Killgore, GreenAcres Market
44:39
44:39
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In this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights…
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In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Todd Harris, co-founder and CEO of Plift, a hemp-infused beverage brand. Todd shares Plift's mission to provide a non-alcoholic, THC-infused alternative for social drinking, aimed at democratizing cannabis access and offering a healthier option to alcohol-use. Todd elabora…
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#152 Direct Store Delivery 101: Allison Taylor, Pint Size Hawaii, and Ahmed Chehade, Good Stuff
1:01:33
1:01:33
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1:01:33
In this episode of Startup CPG Podcast, Daniel Scharff is joined by Allison Taylor, Director of Business Development at Pint Size Hawaii, and Ahmed Chehade, Chief Operating Officer at Good Stuff Distributor, Inc. to delve into the intricacies of Direct Store Delivery (DSD) relationships in the retail sector. They explore the nuances between DSDs an…
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Founder Feature: Matt Jacobs and Kristen Doyle of Pedestrian Project
33:50
33:50
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33:50
In this bonus episode of the Startup CPG podcast, Grace Kennedy explores the journey of Matt Jacobs and Kristen Hogan Doyle, co-founders of Pedestrian Project. Join them as they share their inspirational story of founding a wellness brand focused on revolutionizing foot care. From identifying personal needs to collaborating with podiatrists and rig…
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#151 - Field Sales Part 2: Namik Soltan, GNGR Labs
48:35
48:35
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48:35
Join Daniel Scharff in this episode of the Startup CPG podcast as he sits down with Namik Soltan, CEO of GNGR Labs and the mastermind behind GNGR Labs' famous ginger shots. They explore Namik Sultan's entrepreneurial journey, from launching amidst COVID-19 to carving a niche with spicy ginger shots launching in the NYC and Northeast markets. They r…
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#150 - Field Sales Part 1: Sean Lynch, Halfday & Liquid Death
50:43
50:43
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50:43
Join Daniel Scharff in this episode of the Startup CPG Podcast as he dives deep into beverage with Sean Lynch, known as the head of sales during the blast off years at Liquid Death and now President at Halfday. Daniel and Sean have a discussion focused on the growth of sales at Liquid Death especially around the field sales team responsible for so …
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Fancy Foods 2024 Recap with the Startup CPG Team
37:44
37:44
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37:44
Welcome to another bonus episode of the Startup CPG podcast! Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive into the exciting highlights of Fancy Foods 2024. They explore the inaugural Startup CPG Pavilion, showcasing standout brands and innovative products. From trends like plant-based seafood to…
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#149 - Buyer Spotlight: Roberta Townes, GNC
48:13
48:13
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48:13
In this episode of the Startup CPG podcast, Daniel Scharff sits down with special guest Roberta Townes, a Senior Category Merchant at GNC, proud partner of the Startup CPG Community. Roberta shares insights into GNC's global impact and the strategic success stories of its diverse brand portfolio. They delve into the complexities of launching new br…
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In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Sarah Nathan, the visionary founder behind NOOISH, a pioneering brand revolutionizing the instant matzo ball soup market. Sarah brings a wealth of experience from both the consumer packaged goods (CPG) industry and the rich tapestry of Jewish culinary traditions. Together,…
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#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo
42:46
42:46
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42:46
In this episode of the Startup CPG podcast, Daniel Scharff is joined by Andrew DiLullo and Victor Vo from AdCrunch to dive into effective strategies for leveraging Meta (Instagram and Facebook) Ads to fuel growth for CPG brands. They discuss the profitability of Meta Ads, emphasizing the importance average order value (AOV) of $75, and much more. T…
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Data Spotlight: 4th & Heart, Max Dichter and Jamie Nguyen
22:56
22:56
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22:56
In this mini-episode of the Startup CPG podcast, Daniel Scharff dives into the world of data-driven decision-making with Max Dichter, CEO of 4th & Heart, and Jamie Nguyen, the Director of Finance and Strategy. 4th & Heart, the largest and fastest-growing ghee company in the US, is on a mission to highlight the benefits of ghee over traditional butt…
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Founder Feature: Maria Covarrubias of Cien Chiles
39:19
39:19
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39:19
In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Maria Covarrubias, the founder of Cien Chiles. Maria shares her inspiring journey from Guadalajara, Mexico, to becoming a chef in the USA, and the motivation behind creating her authentic, homemade-tasting salsa. They delve into her transition from a culinary career to l…
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#147 - Rising Star: Simon Solis-Cohen, Huxley
1:12:34
1:12:34
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1:12:34
In this episode of the Startup CPG Podcast, Daniel Scharff leads an engaging conversation with Simon Solis-Cohen, the founder of Huxley, launched in March 2024 which has roared on the scene with a lot of early success and accolades. Drawing inspiration from nature and national parks, Huxley's branding resonates with a wide audience, including Gen Z…
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Founder Feature: Justin Wolff of Junk Theory
42:21
42:21
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42:21
In this bonus episode of the Startup CPG podcast, Grace Kennedy delves deep into the world of clean, plastic-free beauty with Justin Wolff, the founder behind Junk Theory. They discuss Junk Theory's genesis and mission to end the plastic era in beauty. From strategic partnerships to sustainable packaging innovations, they explore every facet of bui…
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#146 - Buyer Spotlight: Darren Viscount, Bristol Farms
54:10
54:10
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54:10
Join Daniel Scharff and special guest Darren Viscount, senior natural living category manager at Bristol Farms, in this episode of Startup CPG Podcast as they explore the world of emerging health and wellness brands. Darren shares his passion for natural living products, which are influenced by his personal health journey and his overcoming of canc…
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Founder Feature: Spencer Hoddeson, Gay Water
40:09
40:09
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40:09
In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Spencer Hoddeson, the CEO of Gay Water. They delve into the inspiration behind creating Gay Water, a mission-driven brand that is aiming to increase representation for the queer community in the alcohol space. With a rich background in media and tech, Spencer shares his …
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#145 Distributor Trade Shows with Samuel Jacobson, HOP WTR
1:15:37
1:15:37
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1:15:37
Join Daniel Scharff in this episode of the Startup CPG podcast as he delves into the intricacies of exhibiting at distributor shows within the food and beverage industry with Samuel Jacobson, Senior Director of Key Accounts and Alternate Channels at HOP WTR. They explore the distinct dynamics of UNFI and KeHE shows, contrasting them with larger sho…
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Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she speaks with Jia Liao, the founder of Hotpot Queen, to explore her remarkable journey in the CPG industry. Discover how Jia’s brand brings the authentic, bold flavors of Sichuan cuisine to life with high-quality ingredients like wild mushrooms and fermented sauces. Hot Pot Qu…
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#144 - Buyer Spotlight: Kenny Hausmann, Fresh Thyme
52:42
52:42
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52:42
In this episode of Startup CPG Podcast, join Daniel Scharff and Kenny Hausmann, an 18-year veteran of the grocery industry, to discuss the accessibility of natural foods and the commitment to health and innovation. Kenny shares his career journey, from his early days in stores to becoming a category manager, highlighting his passion for health and …
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Founder Feature: JoLynn Henke and Peter Clarkson
39:34
39:34
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39:34
Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she interviews JoLynn Henke and Peter Clarkson, the co-founders of Protéger. From personal experiences to a commitment to full-body skin health, discover how JoLynn's mother's ALS diagnosis fueled their passion for safeguarding the skin and loved ones. Explore Protéger's innovat…
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#143 Qualitative Consumer Insights: Sara Schor, Schor Insights & Strategy
1:01:26
1:01:26
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1:01:26
This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) Join Daniel Scharff in this episode of Startup CPG Podcast as …
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1
Plant-Based Indian Food: Sabah Ashraf, House of Kajaana
45:51
45:51
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45:51
This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) Join Grace Kennedy in this bonus episode of the Startup CPG po…
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#142 - Buyer Spotlight: Christine McNerney and Jason Bidart, Thrive Market
1:06:04
1:06:04
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1:06:04
This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) In this episode of the Startup CPG Podcast, Daniel Scharff is …
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UPC Management: Jake Deleon, Fila Manila and Alex Sorenson, Blank Slate Kitchen
33:31
33:31
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33:31
This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) Join Grace Kennedy in this bonus episode of the Startup CPG po…
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