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Bienvenidos y bienvenidas a Coaching Digital para espíritus knowmads, el podcast en el que cada viernes, a las 15:30 hora española, descubrimos el cómo, el por qué y el para qué de la comunicación en Internet y de las tecnologías digitales. Noticias, testimonios, herramientas, estrategias y recursos digitales que tratarán de ayudaros a llevar a buen puerto esa transformación profesional que queréis y necesitáis. Al micrófono y con todos vosotros, Teresa Sáez, de tesacu.com ¡Conectamos con la ...
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Digital Executive Coaching Podcast

Digital Executive Institute | Ken Chan

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Welcome to the Digital Executive Coaching Podcast with Ken Chan, where we empower mid-to-senior level executives with the latest tech tools, productivity hacks, and digital marketing strategies. Whether you’re transitioning from corporate leadership or starting fresh, we cover everything you need to thrive in the digital-first economy. Subscribe for expert insights on AI-driven productivity, digital marketing, and tech reviews tailored for solopreneurs aiming to scale their businesses.”, #AI ...
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In this conversation, Rob Bailey shares his journey of personal and professional growth, emphasizing the importance of simplicity in business systems and the power of effective systems in achieving efficiency. He discusses his transition from agency work to the SaaS model, highlighting the success of the Go High Level platform and the affiliate mar…
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solopreneur, Digital First Era, Canva, Melanie Perkins, Generative AI, Collaboration, Education, Digital Transformation, Creativity, Technology, Entrepreneurship Summary In this episode of the Solopreneur Show with Ken Chan Podcast, we explore the transformative impact of the digital first era, emphasizing the importance of adapting to new technolo…
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In this podcast, two industry veterans, Matt and Keaton, discuss the transformative potential of AI in content creation and how businesses can leverage it to thrive in the digital age. AI's Impact on Content Creation: The speakers delve into the transformative potential of AI in content creation and how businesses can leverage it to thrive in the d…
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Summary In this episode, Matt Coffy and SEO expert Josh Bachynski dive into the rapidly evolving world of SEO, emphasizing how artificial intelligence (AI) is revolutionizing the field. They discuss why traditional SEO strategies are becoming obsolete and why agencies must embrace AI to stay relevant. From the importance of fresh website launches t…
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The conversation explores the implementation of AI in businesses and the different paths that companies can take. The two primary paths discussed are bolting on an existing AI platform or building an in-house AI team. The conversation also touches on the idea of using AI to replace outdated systems and processes, such as using AI voice answering ag…
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Managing a business is never easy, and growing it is even harder. When it comes to growing your medical practice, half the battle is knowing the best lead-generation and conversion strategies and how to optimize them. The other half is avoiding the mistakes that could be tanking your campaigns from the start. In this episode we talk about the disas…
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You want aggressive action to prepare and rev up your AdSpend early to gain more traction for your practice. Our Best Models include the right offer and eCommerce maximization to bring in more customers. We talk about all these topics and how data is key to marketing your medical practice in this podcast episode.…
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An effective marketing strategy isn’t made overnight. But, finding the right plan and system for your Medical Practice is as simple as tweaking and fine-tuning what you already have. Learn how to use homepage discounts and offers, common Q and A’s, keywords, and other marketing tools to your advantage and immensely boost your online presence.…
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SEO Strategy is one of the top contributors when it comes to ROI for Medical Practices, which means more website visitors, a higher ranking, and sometimes more patients than you can handle! Getting the hang of it takes some patience and trust, but once you have the key, you’ll be dominating the organic searches, ranking number 1 in your local area,…
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Learn how to create Google Ads Campaigns that will let you play more but pay less. Google Ads allows businesses to reach anyone who uses Google to search for information, products, and services online that can potentially lead you to your specific audience. When used properly, you can take advantage of leads that already has the intent of looking f…
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Today’s digital marketing is about the content-driven customer experience. With the right funnel reporting and strategy, you can see where you are losing customers and what can you do to make it better. Take a peek on how our clients set up their funnels real-time and how they get more leads into their calendar ad drive bottom line profits.…
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In the process of pursuing a sales opportunity, you essentially work to remove barriers to the sale. When you remove a barrier, the opportunity moves to the next stage. Barriers include uncertainty about your product’s fit and value, lack of budget or the customer’s buying process. You can manage the sales funnel by developing sales metrics appropr…
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In this episode of the ProfitEngines podcast, Matt shares valuable insights from an 80s series and relates it to our society today. It's still best to see the positive in our environment despite the current battles we are fighting. As we go through this pace in our life, we should keep it together and guide ourselves until everything gets back to n…
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For all you know, you could be getting leads for half the price with better copy or a more engaging image or video. But until you test it, you’ll never know whether your control really is the absolute best. Use this less competitive time to experiment with different headline copy, images, videos, and even new ad formats, such as Stories ad placemen…
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Average Cost Per Clicks has dropped by over 50% across the board, which means that for those advertisers who do continue with their campaigns, they get to enjoy leads at significantly lower costs than before. In this podcast Matt and Erica discuss rather than pausing your campaigns altogether, a better strategy might be to try and leverage the mark…
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In this episode of the ProfitEngines podcast Matt reviews the outstanding results, one client has seen from running multiple Facebook ad variations. Psychiatry Networks is a physician-led, premier provider of mental health and telepsychiatry services. With more than 13 years of focused experience in telepsychiatry services, Psychiatry Networks deli…
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Your sales funnel, or conversion funnel, is the path that a lead (prospective patient) takes through the buying process that ultimately results in a conversion (paying patient). The shape reflects the fact that a large number of your leads will never complete the journey through the funnel. You’ll expose your practice and services to a lot of peopl…
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It’s tough out there today for small and growing practices. Not only do you have to juggle multiple hats to meet your organization’s operational needs, but you also have to do so while facing the fact that customer expectations have never been higher. Preserving your share of the market comes down to many things. It’s making sure your business stra…
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Even in today's environment, every successful marketing campaign works relentlessly toward lead conversion. Patients need to know more than just “what” you offer. They also need to know “why” it matters to them and why they should take the next step. This podcast explores the steps you can take that strategically designed to move the lead increment…
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ProfitEngines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics, and more. The show includes real true case studies from Matt’s Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.…
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Dedicamos este especial a TomatinaCon, las jornadas de ciberseguridad más molonas del verano. Se celebran anualmente en la localidad valenciana de Buñol, este año serán los días 27 y 28 de agosto. Siempre se celebran los dos días inmediatamente anteriores a la fiesta de la Tomatina, con la idea de que quien quiera disfrutar de esta fiesta tomatera …
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