📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands In this episode, we're diving into a crucial topic: why the "one size fits all" approach doesn't work in sales. We'll explore the importance of understanding your buyer's level of education, the dangers of feature dumping, and how to truly add value during the sales…

In Episode 62 of the Why Make Podcast we introduce the 1st in our Mind of a Maker series, a new part of the Why Make Podcast, with our guest Steve Fishman. Steve is a North Carolina printmaker and a painter in many mediums, as well as being skilled with pen and ink and the mighty pencil. He is also a teacher and someone who really knows how to thin…

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands In this episode, we’re diving deep into a crucial topic: the pitfalls of over-relying on sales automation. We'll share why cutting corners with automation can harm your prospects, the importance of personalization, and why hard work still plays a vital role in succe…

In this episode, Luigi is joined by Paul Reilly to dissect the traits needed to be a prospecting great in both boom times and turbulent times. Join them as they cover: 💙 Their ongoing passion for selling this deep into their careers. 🎮 Two things you can do to take back control of your pipeline in a turbulent marketplace. 💁 Doubling down on serving…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands Discovery is not dead. Conversely, running the right first meeting can help power your deal through the entire buying journey. In this episode, Luigi is solo and providing you with a micro masterclass on running the perfect first meeting. Find out his six key steps, why they're…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode of "How to Sell," we dive deep into supercharging your sales cadence. We covered how customizing your inbound and outbound campaigns can skyrocket conversions, the critical role AI plays in personalizing communication, and actionable insights to break through th…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands The evolution of information parity has reshaped the role of the sales professional. Connecting at the right moment, sharing knowledge as peers, and guiding buyers are key tactics to becoming a trusted advisor instead of a seller. In this episode, Luigi is joined by the insight…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands Key Takeaways: 🔍 Macro Mindset in Prospecting: Embrace a broader industry perspective and leverage marketing tactics to enrich your sales prospecting efforts. 💡 Focus on Customer Problems: Prioritize understanding and addressing customer issues over showcasing product knowledge…

Episode 61 of Why Make? is the conclusion of our conversation with Carrboro, NC musician Jonathan Byrd, who, along with being an award winning song writer is also a story teller, a poet, a photographer, a painter, a teacher and now a student in Physics at North Carolina State University. Enjoy Part Two of our wide open discussion on a host of topic…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands Key Takeaways: 1. Personalization Techniques that Build Immediate Trust: Learn how to personalize your approach to each cold lead, creating a tailored experience that resonates with their unique pain points and needs, ultimately transforming skepticism into trust. 2. Proven Psy…

On Episode 60 of Why Make? our guest is Jonathan Byrd a Carrboro, NC musician, who, along with being award winning song writer, is also a story teller extraordinaire, a poet, a photographer, a painter, a teacher and now a student in Physics. Erik has known Jonathan for a long time and has watched his career blossom over the years. After discovering…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, Rachel Fox delves into cost-effective sales strategies tailored for startups operating on tight budgets. She shares a range of successful techniques that have aided her in generating more leads and boosting her conversion rates. Key Takeaways: - Cold calling is…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Modern sales and marketing methods 2. Crafting problem-focused messages 3. Effective communication channels Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast H…

I first heard about Emma Lake as it was formerly known, many years ago as this gathering of makers in the far reaches of northern Saskatchewan,Canada. I am not sure how I heard about it or in what context but I always remember it being presented as this other worldly event described with superlatives that somehow could not match reality. Furthermor…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Economic downturn's impact on sales 2. Developing a consistent daily routine 3. Adaptive strategies for changing personas Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About …

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. How many touches is too much in your outreach campaign? 2. The Number that might surprise you 3. How you should plan your outreach campaign for success Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with Da…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. The Significance of Sales Fundamentals 2. The Role of Insight and Intuition 3. Building Credibility and Personalization Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About Th…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Why you should stop using sales scripts 2. How to overcome the fear of reluctance 3. Why cold calling is the secret ingredient to building your pipeline Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with D…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: Ever wondered what it takes to sell with not just skill, but with heart? 💖✨ In our latest episode, we dive deep into the transformative power of passionate and ethical selling. From challenging early career hurdles to mastering the art of…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: The reasons that your target shouldn’t be to meet a quota of ‘yes’… But rather to get up to 15 No’s… Crazy right??? Make sure you have your pen and paper ready as we explore the ideology behind ‘going for the no’. Connect with your hosts:…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Mastering the Sales Mindset for Exceptional Success 2. High-Impact Sales Techniques from a Salesforce Top Performer 3. The Importance of Self-Education and Coaching in Sales Excellence Connect with your hosts: Connect with Luigi Presti…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Involvement of a wider team in decision-making 2. Role of the buying committee in the buying process 3. Authentic engagement in the sales process Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fa…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Implementing insights from early to late stages to engage and persuade stakeholders 2. Importance of not making assumptions about the client's knowledge 3. The strategy of revisiting insights to create urgency for the decision Connect …

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. The Misconceptions About Introverts 2. Helping Introverts Thrive in Sales 3. Mindset and Energy Management for Introverts Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About …

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Why you need to stop handling objections. 2. What an objection actually is 3. The importance of not responding when hearing an objection. Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on…

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. The power of reflection and why that's important to your own coaching success 2. Why you need to take responsibility for coaching yourself. Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca …

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Why you need to nurture deals that are not ready to buy today 2. Simple strategies to help you educate and nurture your pipeline, 3. Why calls to action are not always required when reaching out to your prospects. Connect with your hos…