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The ultimate playbook for winning a presidential campaign. MSNBC’s Chris Matthews and campaign veterans who have had front row seats to presidential history dive deep into the six most important lessons learned from presidential campaigns that win. Chris and his guests tap into their experience, historical insight, passion for electoral politics, and love for our country to explain why these lessons matter, and how they’ve separated winners from losers.
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It's the oldest, worst, and most effective part of American politics: go negative. Voters say they hate it, but it works. There's no way to frame your opponent's weakness any better. Chris deconstructs history's hardest hits—and how they were so effective—with Andrea Mitchell, senior Washington correspondent for NBC News and host of "Andrea Mitchel…
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When Jack Kennedy phoned Coretta Scott King to express concern over her husband’s arrest in 1960, it was a risky move in a tense civil rights era. It also helped propel him to victory against Richard Nixon. So, be like Kennedy and jump on that galloping horse of history as it flies by. You don’t get a second chance. Chris is joined in this episode …
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Maybe Iowa didn’t go as planned, but there's a still a chance for your campaign. In a crowded field, great politicians know how to play from the back. They know how to turn a loss into a win. Bill Clinton did just that when he called himself the "Comeback Kid." We break down that moment—and how it helped propel him to the White House—with Republica…
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The country is always listening. Put another way: Don't say something you don't want every voter to hear. On this episode, Chris Matthews remember the candidates who forgot this lesson—and paid the price—with Susan Page, Washington Bureau Chief for USA Today, and author and historian Michael Beschloss. For a transcript, please visit https://www.msn…
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Lesson two: see something, say something. When unscripted moments flare up in a campaign, voters want to see candidates who can show some spontaneity. They want to know that their nominees can live without their talking points—that the lights are on and somebody's home. Chris Matthews dissects the most memorable campaign turning points with Peggy N…
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Lesson one: win Iowa. An astounding number of Democrats and Republicans won their party's nomination after winning first in the Iowa caucuses—but America's first battleground hasn't always been a priority for campaigns. Jimmy Carter was the first to realize that a win there could propel a candidate into the national spotlight. Chris Matthews examin…
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Host Chris Matthews and campaign veterans who had front row seats to presidential history go through the archives to uncover what has always separated winners from losers. We see these six lessons play out every four years, regardless of party. Campaigns that ignore them do so at their peril.By NBC News
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