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Grow Law Firm

Sasha Berson, Grow Law Firm

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The Grow Law Firm podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
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Grow Law Firm Podcast

Sasha Berson, Grow Law Firm

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Unsubscribe
Monthly+
 
The Grow Law Firm podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
  continue reading
 
The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers 👉 Sasha and Chris explore: — How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters — Common exceptions to the four-hour rule for certain practice areas like personal injur…
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Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital. Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm …
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Send us a Text Message. Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small l…
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Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small law firm — Finding fulfil…
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Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co). With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising.…
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Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake systems and client experience…
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Send us a Text Message. Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake syste…
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Welcome to episode 232 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and author. RJon started How to Manage a Small Law Firm from his kitchen table when he was flat broke in 2009 before embarking on the National Small Business Success CLE Tour…
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Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge 👉 Sasha and Elise explore: — Developing a book of business and lawyers' motivations to earn more based on the business they bring in — Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership — Und…
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Send us a Text Message. Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge 👉 Sasha and Elise explore: — Developing a book of business and lawyers' motivations to earn more based on the business they bring in — Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or …
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Welcome to episode 231 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Seann Patrick Malloy, Managing Partner of Malloy Law Offices. Seann started his personal injury law practice in 2013 and successfully grew it from a single employee to a team of 52. His firm operates in Maryland, D.C., and Virginia,…
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Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw 👉 Sasha and Brian explore: — The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning — How the first lawyer a potential client speaks to will establish the most rapport — Differentiating a law firm by clearly expla…
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Send us a Text Message. Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw 👉 Sasha and Brian explore: — The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning — How the first lawyer a potential client speaks to will establish the most rapport — Differentiating a l…
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Welcome to episode 230 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mary Ellen Murrah, the Chief Strategy & Marketing Officer at Vista Consulting Team. She joined the Vista Team in 2019. Mary Ellen spent more than 16 years managing and marketing a national, legal case management software company. Th…
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Send us a Text Message. Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop…
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Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop new compensation models…
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Welcome to episode 229 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with John M. Cooper, Founding partner at Cooper Hurley Injury Lawyers and a veteran of Virginia personal injury law practice, to delve into the complexities of railroad worker injury cases governed by FELA and the challenges of dealing w…
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Send us a Text Message. Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth han…
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Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth handovers — Different scena…
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Welcome to episode 228 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken interviews Vivek Rao, co-founder and CEO of Foundation AI. They highlight how well-organized data and technology can streamline document management in law firms, increasing efficiency, reducing costs, and enhancing client satisfaction. The convers…
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Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and empathetic respon…
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Send us a Text Message. Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immedia…
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Welcome to episode 227 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Lively, President of Cathedral Capital. Brooke emphasizes the importance of data-driven strategies like EOS and scaling up and highlights the crucial steps to prepare a law firm for sale, focusing on clean financials, efficie…
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Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, pai…
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Send us a Text Message. Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadca…
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Welcome to episode 226 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, President and CEO of Legal Soft. Hamid and Ken discuss how AI and automation transform the legal industry, improving client interactions and retention. They delve into the importance of leveraging technology for client …
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Welcome to episode 225 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jon Cumberworth. They discuss the vital role of a fractional COO in law firms, emphasizing the importance of clarity in vision and communication for team alignment. They delve into leveraging technology, AI, and offshore resources t…
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Welcome to episode 224 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Klein, Director of Business Development at ConsulTV. They discuss the benefits of Connected TV Advertising, offering a special deal for podcast listeners. David shares insights on tracking digital marketing campaigns and refle…
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Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time while helping them gene…
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Send us a Text Message. Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time…
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Welcome to episode 223 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development, and Matt Smyers, Senior Digital Advertising Advisor, at Consultwebs. They discuss essential strategies for optimizing Local Service Ads (LSAs) on Google, emphasizing the importance of quick …
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Send us a Text Message. 👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the…
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👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the number of leads and clo…
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Welcome to episode 222 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken was interviewed by Lawrence LeBrocq on his podcast Victim to Victory: The Personal Injury Playbook. Ken shares his fascinating journey into personal injury law, including how he got involved in the personal injury law field. Hardison's personal ex…
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Welcome to episode 221 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tom Conlon, the founder and CEO of North Street. Tom Conlon, the founder of North Street, is a seasoned professional with over two decades of expertise spanning design, web programming, copywriting, operations, and team leadership. …
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Welcome to episode 220 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks, a partner at Fasig Brooks in Tallahassee, Florida. Dana shared valuable tips on cash flow management and scaling a law firm while prioritizing client service. Dana Brooks, a resident of Tallahassee for over 30 years, ha…
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Send us a Text Message. Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT 👉 Sasha and Douglas explore: — Why small law firms often don't have access to technology training or know about useful tools that could help them. — How AI can help solos and small firms handle more cases and be more efficient against larger opponents. — D…
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Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT 👉 Sasha and Douglas explore: — Why small law firms often don't have access to technology training or know about useful tools that could help them. — How AI can help solos and small firms handle more cases and be more efficient against larger opponents. — Different ways AI is bein…
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Welcome to episode 219 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, the President/CEO of Roux Advertising in New Orleans. Eric discusses the importance of social media marketing for lawyers. They delve into strategies for building brand awareness, engaging with audiences, and utilizing …
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Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach 👉 Sasha and Dan explore: — The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities. — The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks t…
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Send us a Text Message. Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach 👉 Sasha and Dan explore: — The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities. — The concept of the Eisenhower matrix and the significance of focusing on both urge…
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Welcome to episode 218 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Mullins, CEO of Mullins Media Group, LLC. Chris emphasizes treating intake teams like sales teams to improve conversion rates and revenue. They discuss strategies such as mystery calls, call scoring, and training new staff to …
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Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool…
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Join Sasha Berson as he speaks with Ken Hardison from PILMMA. 👉 Sasha and Ken explore — Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers. — Ken emphasizes the importance of learning from others and being willing to invest in oneself. — He shares his belief in the power of betting on one…
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Send us a Text Message. Join Sasha Berson as he speaks with Ken Hardison from PILMMA. 👉 Sasha and Ken explore — Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers. — Ken emphasizes the importance of learning from others and being willing to invest in oneself. — He shares his belief in the…
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Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variat…
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Send us a Text Message. Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners 👉 Sasha and Jonathan explore: — The importance of networking and building relationships in the legal profession. — The follow-up process: the need for persistence and multiple interactions to secure new business. — The nonlinear nature of…
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Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners 👉 Sasha and Jonathan explore: — The importance of networking and building relationships in the legal profession. — The follow-up process: the need for persistence and multiple interactions to secure new business. — The nonlinear nature of relationship building a…
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Welcome to episode 215 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Andrea Belk Olson, a distinguished professional in customer experience improvement and founder of Pragmatic, a company committed to enhancing customer experience across various businesses. She shares her expertise through her Customer …
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Send us a Text Message. Join Sasha Berson as he speaks with Marcus Sheridan from IMPACT 👉 Sasha and Marcus explore: — The power of addressing customer concerns, fears, and issues through text and video content. — How creating valuable content can lead to increased website traffic, phone calls, and revenue. — The importance of lawyers becoming media…
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