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This show will deliver real, honest business tips about how to grow, scale and create sustainable revenue in your business. If you are looking to cut through the bullshit and get the honest and straightforward truth about what it takes to create a profitable business, this show is for you. Each episode is specifically crafted to speak directly to solopreneurs, entrepreneurs, small business owners, service-based online business owners, professionals, coaches, consultants, strategists, freelan ...
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You got into business because you're good at what you do... and now you're stuck marketing a business! If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. Hosted by Felter Unfiltered – the designer that non-designer's love!
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Are you a coach, consultant, speaker, author or online business owner seeking podcasting tips to grow your show and turn listeners into paying clients? This podcast about podcasting has everything you need! Welcome to the Podcast Growth Club, where we teach you actionable strategies to boost your downloads, attract new listeners, and convert them into clients for your online business. If you're looking to fill your inbox with new clients, land speaking gigs and grow your business with a podc ...
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show series
 
Is Your Podcast Reaching Its Full Potential? Let’s Fix That! In this episode of Podcast Growth Club, host Rayna Rokicki teams up with Lori and Laurie from The Next Perfect Step for a powerful podcast audit. They uncover game-changing strategies to set clear growth goals, attract the right listeners, and boost discoverability with smart keyword use.…
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Are you feeling overwhelmed by the ups and downs of entrepreneurship, questioning whether you're truly cut out for this journey? In today's episode, we dive deep into those moments of doubt and uncertainty that every entrepreneur faces. Michelle shares personal stories and practical advice on how to realign with your core values, recognize when som…
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Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings. Listen to this episode to find out: How to use free or low-cost offers to create higher-value…
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In today’s episode, we dive deep into the world of lead magnets and how they can transform your podcast audience into superfans—and ultimately, excited paying clients. Whether you're just starting or are looking to level up your podcasting game, understanding the strategic use of active and passive lead magnets is a game-changer. Discover the diffe…
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Looking to maximize your podcast downloads and really grow your podcast? In this podcast audit episode, I will share some Podcast Tips on how to grow your podcast using keywords, podcast guesting, and targeted ads. This episode will dive deeper into questions such as: How can I use key words and SEO to grow my podcast audience? How can I be intenti…
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Are you struggling to fill your client roster, wondering where to find the right clients who truly need your services? In today's episode, we explore how understanding why your clients choose you can unlock new opportunities for growth. Through an insightful strategy session story, we'll highlight practical steps to identify and attract your ideal …
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As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones. Listen to this episode to find out: How practicing selling and refining your …
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What if your listeners could become superfans—and even loyal clients? In this episode of Podcast Growth Club, I lay out a step-by-step roadmap to help podcasters make that transformation happen. I dive into strategies for creating high-quality content that solves audience pain points, positioning yourself as an expert, and engaging meaningfully thr…
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Are you constantly paralyzed by the need for perfection? Today's episode dives into the perfectionism trap that many entrepreneurs face discussing how the endless pursuit of perfection can stifle your business growth. You will hear actionable strategies to overcome this mindset and embrace "done is better than perfect", helping you take action, eve…
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Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to). Listen to this episode to find out: Why it's okay (and even normal) for branding to shift every few years What yo…
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I wasn't always a podcast expert. I learned all that I know through courses, coaches, research and real-world experience as a podcast producer, host of 2 shows (Podcast Growth Club and You Betcha She Did) and now podcast growth coach. After a collective 500,000 downloads, launching a dozen shows and some deep dive certifications, I created this Pod…
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Are you an overwhelmed solopreneur trying to market your vast range of resources? Discover actionable strategies to streamline your offerings and attract more members. In this episode of The Real Truth about Business, Michelle DeNio hosts live coaching for Sue Pats from New Beginning Success Collaboration. Sue reveals her struggle with marketing he…
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Are you struggling with whether discounts are attracting the wrong clients or increasing your conversion rates? In this episode we are taking a look into the strategy and psychology behind offering discounts exploring the common beliefs surrounding discounts, their potential benefits and drawbacks, and how the intention and energy behind your disco…
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Are you debating whether it's time to take the leap into video podcasting? If so, this episode is for you! Tune in as I break down three effective ways to leverage YouTube and video podcasts to expand your podcast audience. From boosting visibility to engaging with your listeners on a deeper level, I'll share actionable tips that will help you grow…
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Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business while still holding another job, including real-life examples and common mistakes to avoid. Listen to thi…
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Join my Free 3-day Organic Podcast Growth Challenge to get my best strategies for connecting your podcast with your ideal listeners. Click on OrganicPodcastGrowth to get access to this challenge. Tired of seeing little to no growth in your podcast? Sign up for a Free Podcast Growth Potential Discovery Call with Podcast Growth Coach Rayna Rokicki an…
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Are you constantly jumping from one strategy to another, fearing you’re missing out on the next big thing? It’s time to break the cycle! In this episode, we dive into the detrimental effects of FOMO on your business growth and how to reclaim your focus. Discover why sticking to one strategy is crucial for your success and how to shift your mindset …
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Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more! Listen to this episode to find out: Catherine's journey from architecture studen…
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Ready to use LinkedIn to grow your podcast and turn connections into clients? You betcha you are! In this episode of Podcast Growth Club, I sit down with LinkedIn expert Brenda Meller to uncover the secrets of leveraging LinkedIn for podcast growth and business success. Brenda dives into the most common mistakes podcasters make on LinkedIn and expl…
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Michelle DeNio helps Nicole navigate her transition from managing a team back to being a solo entrepreneur, and explores the strategies to effectively position herself as an expert in her field. Join us as we uncover the challenges and opportunities Nicole faces during this transition and the actionable steps she can take to continue growing and sc…
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In this conversation, Michelle DeNio discusses three major factors that can stifle business growth: overthinking, a non-scalable business model, and the tendency to wear too many hats. She emphasizes the importance of taking action, reevaluating pricing strategies, and delegating tasks to foster growth and efficiency in business operations.…
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How can you cultivate 1,000 true fans and take your podcast to the next level? In this episode of Podcast Growth Club, I'm revealing a strategic blueprint to help podcasters grow their audience and reach that coveted 1,000 downloads per episode milestone. I'll break down the three essential KPIs (key performance indicators) that every podcaster nee…
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You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe. Listen to the episode to find out: 6 tips so you're prepared – not scared – of o…
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In this podcast audit episode, I dive deep into the importance of staying aligned with your core purpose—or your "why"—when growing your podcast. While building a loyal following is crucial, it’s not just about growing an audience for the sake of numbers. I explore why focusing on the right kind of growth—the kind that leads to clients and business…
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In today's episode of "The Real Truth about Business," Michelle DeNio dives deep into the joys and advantages of being a solopreneur. If you're someone who thrives as a "party of one" and wonders if it's possible to scale your business without creating a big team, this episode is your guiding light. Michelle candidly shares personal insights, actio…
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Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future. Listen to the episode to find out: Why a website-in-a-day may not work for your business What the most important first step is to creating (or red…
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Can Facebook ads skyrocket your podcast growth and boost revenue? Absolutely! Especially when done right. In this episode of Podcast Growth Club, Rayna dives into the world of podcast marketing with FB Ads expert Megan Shields of Chimehouse Media. Megan shares her top strategies for attracting new listeners and monetizing your content, revealing th…
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In this episode of The Real Truth About Business, host Michelle DeNio chats with Dana Canetto, founder of Luminary Woman, during a live coaching session. Dana shares her journey and struggles with evolving her business and audience. Michelle provides actionable advice on how Dana can strategically position herself as a leader in relationships and l…
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In today’s episode, we’re diving into one of my favorite topics: pricing in alignment with your goals. It’s crucial for your success to ensure that your pricing strategies are in harmony with your big vision. Sometimes, setting the right price can be the difference between feeling stuck and achieving your revenue targets. Join me as I explore the p…
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Clear goals to grow your business start with clear goals when designing and building your podcast. Tune in as Rayna sits down with Heather Zeitzwolfe, a YouTuber from the Savvy Frugal Vegan channel looking to venture into podcasting. Heather shares her past podcasting experiences and her desire to do it right this time. They discuss Heather's goals…
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There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people. Listen to this episode to find out: How Kelley designed a niche offer that her clients couldn…
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Ever hear the word "data" and feel immediately overwhelmed? Don't worry, you're not alone. Data isn't just numbers and spreadsheets; it's valuable information hiding in plain sight that can drive your business growth. In today's episode, Michelle DeNio simplifies the concept of data and walks you through practical steps to uncover and leverage the …
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Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for what you can do to keep your business moving. Listen to the episode to find out: Practical tips to book more…
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Do you have a Podcasting Hobby or do you have a Podcasting Business? If you want to grow your business with a podcast, you are in the right place. The first step to doing this is to treat your podcast like a business and invest in it with the right mindset. In this episode, I am digging into the top mindset mistakes I see podcasters make and how to…
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In this episode of The Real Truth About Business, Michelle DeNio chats with Jamie Smith about branding her new book and speaking business separately from her established writing company. Jamie shares her journey as an entrepreneur living with chronic illness and how it inspired her upcoming book, "Destination Changes." Tune in for insights on brand…
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In today's episode of we address a crucial aspect of decision-making in your business: separating facts from emotions. Michelle dives deep into how emotions can cloud your judgment and the importance of making decisions based on data. Michelle shares real-life examples of her clients, illustrating how separating facts from emotions can drastically …
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Podcast Monetization with sponsors is possible but not likely for most podcasters. That being said, you can make meaningful income with your podcast, especially if you are using your podcast to grow your business. Tune in this week as Rayna tackles the 3rd biggest obstacle Podcasters face that cause them to quit and strategies to not only overcome …
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Are you struggling to decide whether to need more reach or revenue within your business? In today's episode I dive into the intricacies of increasing revenue versus growing brand awareness and visibility. Action Steps from this episode: Define Your Goal: Clarify whether you want to increase revenue or reach. If it's revenue, focus your efforts deep…
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Only 10% of the 4 million published podcasts out there are active. What caused the other 90% of podcasts to quit. In this Podcast Obstacle Series, I am focusing on the 4 main obstacles that cause Podcasters to quit and instead giving you strategies and tips to keep podcasting. As you know, podcasting is a long game and you have to stay in it to win…
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In today's episode, I sit down with Shruthi Sundaram, a soul purpose coach and intuitive business guide from India. This live focused action coaching session dives deep into strategies for enhancing lead generation and client conversion, particularly for those using platforms like LinkedIn. Tune in to learn practical tips on how to update your onli…
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In today's episode, Michelle DeNio sits down with Julie Costa, a business hypnotherapist, to discuss the transformative power of inner work for achieving professional and personal success. Julie shares her journey of overcoming burnout and feelings of unworthiness by shifting her focus from external solutions to embodying desired traits through dee…
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Did you know only 10% (approx. 400,000) of the 4 million podcasts out there have published a new episode in the last month? That begs the question: What caused the other 90% of podcasters to quit? In this 4 episode series, I am diving into the top 4 reasons podcasters quit and how you can overcome these obstacles. Podcasting is a long game and you …
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In this episode, we're discussing customizing your strategy to work for YOU. Finding a strategy that feels good, aligns with your strengths, and allows you to show up as your best self consistently is important. When you're not excited about your strategy or it doesn't resonate with you, it's nearly impossible to maintain consistency and get the re…
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Contrary to popular opinion, sponsors are not the best way for most podcasters to monetize their content. If you're a coach, consultant, speaker, author, or online service provider with a podcast and you want to fill your calendar with excited clients, then this episode is for you! Join us as I share one of my best strategies to help you leverage y…
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In today's episode, we're diving into a hot topic that's been making rounds lately: No Commitment Offers! Let's bust the myth that people aren't buying and discuss how consumer buying behaviors have evolved. Learn how to adapt your offers to appeal to today's buyers who value the flexibility and peace of mind that comes with no long-term commitment…
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Creating content week after week is hard, especially in the summer when schedules flux, the warm weather beckons and you feel a bit burnt out. If this is you, I get it. But before you think about quitting your podcast, tune into my Podcaster Pep Talk where I am giving you some key reasons to keep podcasting. If you are trying to grow your business …
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In a world dominated by digital communication, could snail mail be your secret weapon for business growth? Absolutely! On today’s episode of "The Real Truth about Business," Michelle DeNio discusses the power of sending cards and gifts through snail mail to strengthen relationships and stay top of mind with clients and contacts. Michelle shares her…
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One of the biggest challenges to growing your podcast is consistently gaining new listeners. How do people even find your show anyway? For many podcasters, the only way new listeners come to their show is through personal connection and networking. What if I told you there was an easier way to help new listeners find your show without knowing you f…
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In this episode we are diving into a topic that affects every entrepreneur at some stage in their journey - Lack of Focus. We'll explore how this issue impacts business growth and what we can do to combat it. From recognizing the signs of lack of focus to actionable strategies that can help you maintain your priorities, this episode is packed with …
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If you are experiencing little to no growth with your podcast, and are feeling frustrated and stressed getting new content out each week, you'll want to listen to this week's episode. Rayna is sharing 4 tips to help you gain new listeners through organic discoverability. Getting new listeners for your podcast by having them come across your podcast…
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