I focuses on building “retention machines” for businesses. This involves going beyond just acquiring new customers to fostering long-term relationships and repeat purchases. His experience with on-site optimization, email automation, and customer reviews/loyalty programs demonstrates his understanding of the various levers that can be pulled to achieve this goal.
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WritersCast is the voice of writers. Host David Wilk interviews authors of new and forthcoming fiction, poetry and non-fiction books, talking with them about their work as writers, the stories they tell, the subjects they write about and the books they write. Writers reveal the thoughts and ideas behind their writing, and talk about a wide variety of topics of interest to their readers.
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Grant Trahant interviews early stage founders and product creators for insight on features and strategies they use to scale. Topics include no-code, sass, bootstrapping, content creation, solo entrepreneurship, freelancing, and tons more.
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The Podcast for anyone wanting to start, build, or grow their business.
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Welcome to the league of shadows. I talk about whatever I want and whoever I want so enjoy.
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Abraham Chang: 888 Love and the Divine Burden of Numbers
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888 Love and the Divine Burden Numbers: A Novel — Abraham Chang — Flatiron Books — Hardcover — 978-1-250-91078-3 — 400 pages — $29.99 — ebook $14.99 — May 7, 2024 I met Abe Chang several years ago when he was gainfully employed at Simon and Schuster as a sales rep. I was immediately impressed by his encyclopedic knowledge of pop culture and the pur…
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Publishing Talks Interview with Leah Paulos Press Shop PR
32:41
32:41
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Publishing Talks began years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and ec…
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Kevin Baker: The New York Game: Baseball and the Rise of a New City
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The New York Game: Baseball and the Rise of a New City — Kevin Baker — Knopf Publishing – 9780375421839 – Hardcover — 528 pages — $35.00 — March 5, 2024 — ebook versions available at lower prices I am guessing that anyone who knows me well will be aware that baseball has been a lifelong passion. I’ve written baseball poetry and stories, interviewed…
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Cold Victory: A Novel — Karl Marlantes — Atlantic Monthly Press – 978-0-8021-6142-0 – Hardcover — 352 pages — $28.00 — January 9, 2024 — ebook versions available at lower prices I have to confess at the outset that Karl Marlantes has become one of my favorite authors of recent times and his latest book Cold Victory, is yet another outstanding novel…
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Sarah Neidhardt: Twenty Acres A Seventies Childhood in the Woods
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Twenty Acres: A Seventies Childhood in the Woods – Sarah Neidhardt – University of Arkansas Press – Paperback – 320 pages – 9781682262276 – $29.95 – Published March 7, 2023. Audiobook and ebook versions available at varying prices. Twenty Acres is a wonderful, rewarding family memoir that will resonate both for elder veterans of the sixties and sev…
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The Power of Consistency in Marketing: Why Showing Up Matters
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In this episode, we tackle the often-overlooked importance of consistency in marketing. While big, flashy campaigns tend to steal the spotlight, it's the steady, continuous efforts that truly make a difference in the long run. Join us as we explore: Why consistent messaging keeps your brand top-of-mind with your target audience How regular engageme…
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Sell the Sizzle, Not the Steak: The Power of Benefit-Driven Email Marketing In email marketing, it's tempting to focus on your product's features. But to really connect with your audience, you need to sell the benefits. Don't just sell a fishing rod; sell the thrill of catching bigger fish. Don't just push a protein shaker; highlight the smooth, lu…
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Consistency across consumer touchpoints is non-negotiable for marketing success. The average consumer now engages with a brand 9-15 times before purchasing (up from 7-13!), and every interaction counts. (Source: Global Consumer Insights Survey 2024) 78% of consumers feel more connected to brands with a consistent tone, and 83% say consistent visual…
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Unlock the Secrets to Skyrocketing Your Email Subscriber Engagement!
3:24
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In this episode, I share three proven strategies to take your email marketing to the next level. Learn how personalization, interactive content, and automation can help you build stronger relationships with your subscribers and drive conversions. Don't miss out on these game-changing tips that will revolutionize your email marketing approach! Watch…
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Lee Klancher: The Farmall Century 1923-2023
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The Farmall Century 1923-2023: The Evolution of Red Tractors and Crawlers in the Golden Age of International Harvester – Lee Klancher – Octane Press – Hardcover – 9781642341393 – 384 pages (11.8 x 10.5) – $59.95 – October 26, 2023 This fantastic coffee table book is a massive, well-researched, detailed, extensively illustrated, and very readable hi…
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John Oakes: The Fast: The History, Science, Philosophy, and Promise of Doing Without
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The Fast: The History, Science, Philosophy, and Promise of Doing Without—John Oakes—Avid Reader Press / Simon & Schuster—Hardcover —9781668017418—320 pages—$30—February 13, 2024—ebook versions available at lower prices If you’re expecting to find a “how to guide to fasting” you will have to look elsewhere. John Oakes is far too good a writer and th…
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The Warner Brothers by Chris Yogerst, Foreword by Michael Uslan – University Press of Kentucky – Hardcover – 9780813198019 – 360 pages – $34.95 -September 5, 2023. eBook and audio book versions are also available at lower prices. My grandfather, Jacob Wilk, worked for Warner Brothers as their east coast representative for almost thirty years, and m…
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Publishing Talks Interview with Jane Friedman of Hot Sheet
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35:10
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Publishing Talks began first as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. O…
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Chris Jones: The Swine Republic: Struggles with the Truth about Agriculture and Water Quality
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The Swine Republic: Struggles with the Truth about Agriculture and Water Quality – Chris Jones – Foreword by Tom Philpott – Ice Cube Press – 9781948509404 – 400 pages – $29.99 – June 1, 2023 When I saw the title of this book, I knew I would want to read it. How could I resist? Ice Cube Press is an Iowa-based publisher that consistently publishes bo…
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Baron Wormser: The Road Washes Out in Spring
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The Road Washes Out in Spring: A Poet’s Memoir of Living Off the Grid – Baron Wormser – Brandeis University Press – 9781684581603 – 214 pages – paperback – $24.95 – March 7, 2023 – ebook versions available at lower prices Baron Wormser is a poet and prose writer whose work I have been familiar with for many years. Back in the 1970s, he and his wife…
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S.C. Gwynne: His Majesty’s Airship interview by David Wilk
31:56
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His Majesty’s Airship: The Life and Tragic Death of the World’s Largest Flying Machine — Sam Gwynne — Scribner — 9781982168278 — 320 pages — hardcover — $32.00 – May 2, 2023 — ebook versions available at lower cost Sam Gwynne is the author of the outstanding Empire of the Summer Moon, a book I really loved. In this new work, he tells the story of a…
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Publishing Talks: An Interview with Shouvik Paul of CopyLeaks
41:28
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics. Later thi…
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Maureen Owen and Barbara Henning: Poets on the Road
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Poets on the Road – Maureen Owen and Barbara Henning – City Point Press – 9781947951709 – Paperback – 176 pages – $18 – June 6, 2023 – ebook editions available at lower prices This is a special book by two very special poets. I know I am biased. They are both friends of mine, and Maureen I have known for almost fifty years. This terrific travelog d…
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Publishing Talks: Interview with Josh Schwartz of Pubvendo
28:03
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics. Later thi…
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Publishing Talks: Interview with Michael Wolfe
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Michael Wolfe Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and econom…
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Cornelia Maude Spelman: Missing: A Memoir
29:56
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Missing: A Memoir – Cornelia Maude Spelman – Jackleg Press – 9781737513445 – Paperback – 176 pages – $17.00 – July 15, 2022 – ebook versions available at lower prices Cornelia Maude Spelman is best known as a children’s book author. This memoir of her family was spurred by her meeting with and friendship with the late New Yorker editor William Maxw…
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Publishing Talks: Interview with Dan Harke of Mayo Clinic Press
23:54
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics. Some time…
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Beatrice Hitchman: All of You Every Single One
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All of You Every Single One: A Novel – Beatrice Hitchman – Overlook Press – 978-1-4197-5693-1 – Hardcover – 320 pages – $26 – January 4, 2022 – ebook editions available at lower prices This novel is an absolutely riveting book I truly enjoyed. And happily, it introduced me to the work of Beatrice Hitchman, who is a wonderful writer. Her story begin…
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Publishing Talks: Interview with Mark Hurst of Creative Good
44:25
44:25
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of fast-changing technology, culture, and economics. Alo…
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Robert Child: Immortal Valor: The Black Medal of Honor Recipients of World War II
29:03
29:03
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Immortal Valor: The Black Medal of Honor Recipients of World War II – Robert Child – Osprey – 9781472852854 – 288 pages – hardcover – $30 – January 11, 2022 – ebook edition available at lower prices It is remarkable to realize how few medals of honor were awarded for service during World War II – there were 432 Congressional medals given out of the…
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Publishing Talks: Interview with Jane Friedman
37:51
37:51
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Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. Later…
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Sarah Vogel: The Farmer’s Lawyer: The North Dakota Nine and the Fight to Save the Family Farm
34:20
34:20
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The Farmer’s Lawyer: The North Dakota Nine and the Fight to Save the Family Farm – Sarah Vogel – Bloomsbury – 9781635575262 – 432 pages – hardcover – $28 – ebook edition available at lower prices – November 2, 2021 Many Americans think of North Dakota and the other prairie states as being conservative culturally and equally unprogressive politicall…
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Betsy Dovydenas: If You Want to Know How I Got Brainwashed
27:03
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If You Want to Know How I Got Brainwashed: Story and Paintings – Betsy Dovydenas – City Point Press – 978-1-947951-40-2 – 224 pages – paperback – $24 – ebook edition available at lower prices In many ways, this is a simple story. A woman becomes involved with a small local church and soon finds herself taken in by their practices, inculcated into w…
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Publishing Talks: Interview with George Slowik, Jr. of Publishers Weekly
42:31
42:31
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics. Some year…
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Lan Samantha Chang: The Family Chao (A Novel)
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The Family Chao – Lan Samantha Chang – W.W. Norton – 9780393868074 – 320 pages – Hardcover – $29.00 – February 1, 2022. eBook versions available at lower prices. This is a beautifully written and thoughtfully composed novel about three brothers in a Chinese American family living somewhat awkwardly in a small town in Wisconsin. It has elements of t…
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William J. Peters: At Heaven’s Door-What Shared Journeys to the AfterLife Teach about Dying Well and Living Better
40:31
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At Heaven’s Door – What Shared Journeys to the Afterlife Teach about Dying Well and Living Better – William J. Peters – with Michael Kinsella – Simon and Schuster – 978-1-9821-5042-6 – Hardcover – 248 pages – $26.00 – January 18, 2022 – ebook editions available at lower prices William Peters is a therapist who had worked for many years with people …
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Web3 x Crypto x DAOs: How it Can Scale Impact Investing - Kianga Daverington // Managing Partner at Acre of America and ACRE DAOs
42:27
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In this episode I speak with Kianga Daverington, Managing Partner at Acre of America and ACRE DAOs, on using the application of distributed ledger technologies to scale impact investing. Kianga is the Managing Partner at Acre of America Partners LP, a Hudson Valley, New York impact investment firm focused on the application of distributed ledger te…
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Enrique Salmón: Iwígara: American Indian Ethnobotanical Traditions and Science
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37:15
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Iwígara: American Indian Ethnobotanical Traditions and Science, The Kinship of Plants and People — Enrique Salmón –Timber Press — 978-1-60469-880-0 — Hardcover – $34.95 – ebook and audio book versions available at lower prices This is a truly incredible and hugely inspiring book for me. Enrique Salmón, a member of the Raramuri tribe from Mexico, ha…
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Peter Quinn: Banished Children of Eve: A Novel of Civil War New York
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Banished Children of Eve: A Novel of Civil War New York – Peter Quinn – Empire State Editions (Fordham University Press) – 978-08232-9408-4 – 612 pages – paperback – $17.95 (eBook version is not available for this title) Historical novels based in New York City have always appealed to me. I am not sure why. Maybe it has something to do with the tim…
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Geoff Rodkey: Lights Out in Lincolnwood (A Novel)
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Lights Out in Lincolnwood – A Novel – Geoff Rodkey – HarperCollins – 9780063065925 – Paperback – 544 pages – $16.99 – ebook versions available at lower prices I have to admit that I did not expect to really like this book anywhere near as much as I did. I’ve certainly read my share of suburban based stories that wittily poke fun at modern life. But…
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Prince Constantijn Van Oranje // Special Envoy for TechLeap
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If you enjoy this podcast, please rate and review the show. It's a huge help. Thanks! Connect with me - Twitter - LinkedIn In episode I speak with Prince Constantijn Van Oranje, Special Envoy for TechLeap, on connecting startups, investors and community builders to create a thriving Dutch startup ecosystem. Prince Constantijn is Special Envoy for T…
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Publishing Talks: Interview with Jeff Deutsch of Seminary Co-op Bookstores
40:09
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics. Some time…
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Publishing Talks: Interview with Ben Fox of Shepherd.com
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent quite a bit of time over the years talking with people in the book industry about how publishing has evolved in the context of technology, cul…
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Susanne Paola Antonetta: The Terrible Unlikelihood of Our Being Here
36:21
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The Terrible Unlikelihood of Our Being Here – Susanne Paola Antonetta – 978-0-8142-5780-7 – 248 pages – paperback – February, 2021 – Mad Creek Books – $22.95 – ebook editions available at lower prices Sometimes one literally chances across a terrific book; it appears unbidden and takes over one’s complete attention. A surprise appearance in the dai…
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Ruben Harris // Founder and CEO of Career Karma
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In this bonus episode, I speak with Ruben Harris, Founder and CEO of Career Karma, on using Software Development Bootcamps to re-skill America and make high paying tech jobs accessible to all individuals and communities. Over the past couple of years, Ruben has worked with academics, organizers, politicians, and union leaders at Hustle, Honor and A…
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Elizabeth Yin // Co-founder of The Hustle Fund
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In this bonus episode, I speak with Elizabeth Yin, Co-founder of The Hustle Fund on changing the landscape of traditional venture capital and opening up access to aspiring founders. If you enjoyed this episode, don't forget to subscribe, review, and share this podcast! Elizabeth Yin is a co-founder and General Partner at Hustle Fund, a pre-seed fun…
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Nelson Johnson: Darrow’s Nightmare-The Forgotten Story of America’s Most Famous Trial Lawyer
36:02
36:02
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Darrow’s Nightmare: The Forgotten Story of America’s Most Famous Trial Lawyer (Los Angeles 1911–1913) – Nelson Johnson – 9781948122733 – 360 pages – April 20, 2021 – Hardcover – Rosetta Books – ebook editions available at lower prices One of the great personal joys that working in the book business enables is that I get to work with authors. I’ve d…
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Publishing Talks: Interview with Roxanne Coady of R.J. Julia Booksellers
42:31
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics. Some time…
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Adriaan van Rossum // Founder of Simple Analytics
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In episode 8 of the Tools for Scale podcast, I chat with Adriaan van Rossum, founder of Simple Analytics on creating a competitor to Google Analytics and building products without invading user privacy. Simple Analytics is a EU-based privacy first company that focuses on providing value for customers without invading the privacy of the users. Adria…
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Ross Benes – Rural Rebellion: How Nebraska Became a Republican Stronghold
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Rural Rebellion: How Nebraska Became a Republican Stronghold – Ross Benes – 9780700630455 – hardcover – University Press of Kansas – 256 pages – $29.95 – January 26, 2021 – ebook versions available at lower prices Ross Benes is a journalist and author who now lives in New York City. But he was born and raised in a tiny town in Nebraska. That experi…
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Rediscovering Earth: Ten Dialogues on the Future of Nature – conversations with Anders Dunker – OR Books – 9781682195086 – Paperback – 240 pages – $23 – ebook versions available at lower prices Thinking about how to think about climate, earth, humans on it, and the future, are major challenges for all of us who care about the future of our planet. …
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Mike Wiendels // Co-founder of Minimum Studio
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In episode 7 of the Tools for Scale podcast, I chat with Mike Wiendels, co-founder of Minimum Studio on creating a no-code low-code digital agency for building rapid MVPs. Mike is a product designer, visual developer and a co-founder at Minimum Studio, which was founded in 2019. With the studio, he helps founders build early-stage digital products,…
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Frank Figliuzzi: The FBI Way – Inside the Bureau’s Code of Excellence
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The FBI Way: Inside the Bureau’s Code of Excellence – Frank Figliuzzi – 9780062997050 – hardcover – HarperCollins – 272 pages – $27.99 – January 12, 2021 – ebook versions available at lower prices If you have been paying attention to the news for the five years since the US elevated Donald J. Trump to the presidency of the United States, with the h…
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In Episode 6 of the Tools for Scale podcast I chat with Julian Alvarez, co-founder of Vize, on navigating entrepreneurship and using technology to empower low skilled workers to find and search for better job opportunities. Julian is an entrepreneur, software engineer, podcaster, futurist, productivity aficionado, and a life-long learner. He is cur…
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Publishing Talks: Interview with Angus Yuen-Killick of Red Comet Press
46:31
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Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly about the future of publishing, books, and culture. I’ve spent time in conversation with people in and around the book industry talking about its evolution in the contexts of technology, culture, and economics. La…
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