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Aakash Shah Podcasts

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Beyond the Shelf

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Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
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Varta Lab

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Welcome to Varta Lab, a delightful concoction of stories featuring Aakash Mehta, one of India's most obsessive storytellers on and off stage, and Navin Noronha, who is an okay person. Together they tell stories to each other from their life and welcome others to do the same. Fun times.
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Rowdy Moments At Comedy Shows And More w/ Noel Cordeiro 46:52

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Welcome to Varta Lab! This week on Varta Lab, Aakash & Navin are joined by fellow comedian and host of the Radical Measures Podcast - Noel Cordeiro! In the episode, they talked about : - Why his RMP co-host & fellow comedian Gaurav Pawar is funny literally ‘everywhere’ - Gaurav at open-mics & the ‘g***d mara’ story - When the client doesn’t underst…
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Convert More Customers With Personal Videos | Matthew Barnett (Bonjoro) 27:17

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Wyndly lets you live life without allergies: https://www.wyndly.com People like to feel like they're being engaged with on a more personal level. Bonjoro helps you get more leads and replies, and also drive next steps by including links to your site, calendar, or other resources. Matthew Barnett, CEO of Bonjoro, joins Aakash to discuss how he is he…
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Stage Fights & Music Festivals w/ Sidd Coutto 1:03:01

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On Varta Lab this week, Aakash & Navin are joined by songwriter & multi-instrumentalist - Sidd Coutto! Over the past two decades, Sidd has played multiple roles in numerous bands, notably, drummer of Zero, singer of Helga’s Fun Castle, frontman of Tough on Tobacco, multi-instrumentalist with Ankur & The Ghalat Family as well as Vir Das’ Alien Chutn…
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Build Healthcare Apps Quicker With Less Code | Reshma Khilnani (Medplum) 32:50

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Wyndly lets you live life without allergies: https://www.wyndly.com This episode discusses Medplum's platform and how they provide developers with a toolbox to tame the complexity of healthcare development. Their goal is to help you build a healthcare application quickly, easily, and compliantly. Reshma Khilnani, CEO and Founder of Medplum, joins A…
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Changing The Lives of Babies Forever | Vee Langer (BBy) 35:47

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Wyndly lets you live life without allergies: https://www.wyndly.com Vee Langer, Founder of BBy, joins Aakash to discuss how he is revolutionizing the way hospitals manage, store, and administer breast milk to our most vulnerable humans. Vee Langer started off this business being in debt after going to medical school. He saw how that there was an ov…
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Easy, Affordable Stem Cell Banking | Kathryn Cross (Anja Health) 20:02

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Wyndly lets you live life without allergies: https://www.wyndly.com This episode covers the benefits of Anja Health, and how they're helping to save lives by creating affordable stem cell storage, how it works, and how it can help you. Kathryn Cross, founder of Anja Health, joins Aakash to discuss how she has helped to create affordable stem cell s…
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Letting YOU Invest In Real Estate for Just $100 | Dillon Zhang (Steady) 22:28

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Wyndly lets you live life without allergies: https://www.wyndly.com This episode covers the journey of learning and making a passive income through real estate. You can invest as little as $100 and earn a passive income thanks to Steady. Dillon Zhang Forrest, CEO of Steady, joins Aakash to discuss how he built a product to help himself and others m…
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Music Love & A Blown Up Cooker w/ Nush Lewis 1:05:21

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This week on Varta Lab, Aakash & Navin are joined by Singer/Songwriter & Harpist, Nush Lewis. The first ever Harpist on the show, yay! With moody vocal lines, pensive compositions, combined with a unique production ethos, her musicality can best be described as minimal acoustic, with intricate melodic lines set upon ephemeral soundscapes.…
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Finding your niche within the food & beverage CPG industry with Kamaal Jarrett of Hillside Harvest 34:08

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For new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of Hillside Harvest, Kamaal Jarrett, about their line of Caribbean-inspired hot sauces. In this episode, we discussed why it is important for emergin…
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Curating the world's first eCommerce platform for health & sustainability-conscious shoppers with James Ren of Thrive Market 33:44

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As the world's first eCommerce platform for health & sustainability-conscious shoppers, Thrive Market has helped make healthier and more sustainable food & beverage, and grocery items accessible across the country. This week on Beyond the Shelf we spoke with the Director of Merchandising of Thrive Market, James Ren. On this episode, James shared wi…
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Innovations in plant-based meat alternatives with Aakash Shah & Damian Felchlin of High Time Foods 35:41

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Plant-based meat alternatives have been one of the fastest-growing trends in food & beverage for the past several years. However, with plenty of brands in the market, standing out takes careful planning and innovative products. This week on Beyond the Shelf, we spoke with Aakash Shah (CEO & Co-Founder) and Damian Felchlin (COO & Co-Founder) of High…
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Harnessing the power of the lupini bean with Isabelle Steichen & Allie Dempster of Lupii 42:21

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This week on Beyond the Shelf we spoke with Isabelle Steichen (Co-Founder & CEO) and Allie Dempster (Co-Founder & CMO) of Lupii. In this episode, Isabelle & Allie shared some insights into how they are utilizing the mighty lupini bean to create a line of protein- and fiber-rich plant-based products. We discussed some of the barriers that come along…
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The Real Khana Khazana Episode w/ Shubhra Chatterji 1:03:21

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On #VartaLab this week, Aakash & Navin are joined by Director & Screenwriter Shubhra Chatterji, AKA History Wali! Shubhra became a popular figure after she began hosting the show 'History On A Plate' on her Instagram Live. Her love for storytelling & food is what got her here on this god-forsaken podcast!…
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The Queen Of The Universe, Sushant Divgikar aka Rani KoHEnur 1:01:22

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On #VartaLab this week, Aakash & Navin are joined by THE Sushant Divgikar, aka Rani KoHEnur! Sushant Divgikar is an Indian model, actor, singer, columnist, psychologist, motivational speaker, drag queen, pageant director, and video jockey. And also the one from whom Navin gets all the gossip.By IVM Podcasts
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Using tech and coffee to foster community with Michael Sharon & Kal Freese of Taika 50:35

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Although coffee is one of the most popular beverages in the world, there's a lot that most consumers don't know about the powerful bean. This week on Beyond the Shelf, we spoke with Michael Sharon & Kal Freese, the Co-Founders of Taika - makers of a line of coffee and caffeinated beverages designed to address some of the common concerns about tradi…
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Memes, Peanuts & Andheri w/ Balram Vishwakarma 46:39

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This week on #VartaLabS4, we have Balram Vishwakarma joining us, who has come all the way from Andheri West for this episode. Balram is a writer, content creator, and the Janmdata of the popular meme page - Andheri West Shit Posting. Balram spoke to Aakash & Navin about a bunch of stuff, tune in to the episode to hear about all of them.…
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Creating unique and scalable beverage products with Tom Gibson & Scott Weddle of Flavorman 47:09

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Once dominated by a handful of national brands, the beverage category has grown exponentially in the past few years. This week on Beyond the Shelf, we spoke with the Director, Flavor Architect and COO of Flavorman, Tom Gibson and Scott Weddle. Flavorman helps beverage brands formulate and develop products, ranging from energy drinks, seltzers, RTD …
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Using functional ingredients to promote brain health with Jonathan Wolfson of Brainiac Foods 32:12

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Functional ingredients are not new to the food & beverage world - but over the past few years, an influx of consumers are showing a growing interest in food & beverage products that don't just taste great but also serves a functional purpose. This week on Beyond the Shelf, we spoke with the Co-Founder & Co-CEO of Brainiac Foods, Jonathan Wolfson. F…
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Why taste is key in better-for-you food & beverage products with Kristi & David Vartanian of TiDBiTS Candy 33:21

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Better-for-you variations of traditionally indulgent food & beverage products have the unique challenge of overcoming shoppers' misconceptions about the quality n and taste of "healthy" products. This week on Beyond the Shelf, we spoke with the founders of TiDBiTS Candy, Kristi and David Vartanian. On this episode, David and Kristi gave us some ins…
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How to balance education and entertainment in social marketing with Vasa Martinez of Perfy & growthbuster 34:50

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Most modern food & beverage brands utilize organic social marketing to some extent, but how many are actually getting the most out of their efforts? This week on Beyond the Shelf, we spoke with Vasa Martinez of Perfy, growthbuster, and Outer Aisle. In this episode, Vasa gave us some background into his extensive history in the food & beverage indus…
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What's changed in the protein/nutritional bar category with Jennifer Maxwell of JAMBAR 21:47

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Now seen as a very competitive market, the protein/nutritional bar category has gone through many ups and downs. This week on Beyond the Shelf, we spoke with the Founder and CEO of JAMBAR, Jennifer Maxwell. As an industry veteran, Jennifer walked us through how the protein/nutritional bar category has shifted since she first created the iconic Powe…
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Building the API for At-Home Health with Maitham Dib, Founder and CEO of Vital 19:41

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Maitham Dib, CEO and Founder on Vital, joins Aakash to discuss how he started building the API layer for at-home health. Wyndly lets you live life without allergies: https://ww.wyndly.com Maitham: https://www.linkedin.com/in/maitham-dib-7380696a Vital: https://tryvital.io/ Twitter: @aakashdotio [https://twitter.com/aakashdotio] Aakash: https://www.…
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Why brand education is important with Éva Pelczer of Del Maguey Single Village Mezcal 49:37

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In any new or up-and-coming categories within the food & beverage industry, a certain amount of brand education is necessary. This week on Beyond the Shelf, we spoke with the Director of Brand Education at Del Maguey Single Village Mezcal, Éva Pelczer. In this episode, Éva took the time to clarify what the difference is between mezcal and tequila, …
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Becoming a top-selling brand on Amazon with Alex French of Bizzy Coffee 40:16

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For many food & beverage brands, finding success on Amazon can be a hit or miss. This week on Beyond the Shelf we spoke with the Co-Founder and CEO of Bizzy Coffee, Alex French. Bizzy Coffee is a top-selling brand on Amazon, and they just recently launched their coffee products in brick-and-mortar grocery retailers. In this episode, Alex shared wit…
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