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Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
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show series
 
Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning attendees into ambassadors, and much more.By Feathr
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Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of virtual events, starting to charge for things you made free in 2020, and much more.By Feathr
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Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more.…
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In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful.By Feathr
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In this episode with John Loftis, Event Marketing Manager at the Association of Certified Fraud Examiners (ACFE), we go deep on everything John has learned running 50+ virtual events in the last 10 months. From planning and scheduling and production to marketing and promotion and attendee engagement – this episode covers everything to do with virtu…
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Cynthia (Cindy) Simpson, M.Ed, CAE is Manager, Member Services with the National Society for Histotechnology. Cindy is responsible for all areas of membership, including development of recruitment and retention plans, analysis of data, and implementation of various engagement strategies. With over 25 years of association management experience, Cind…
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About Sheila: Over her nineteen-year career in Government Relations and Association Management, Sheila Johnston has perfected applying her personable nature to design unique marketing strategies and recruit and retain members to the California Pharmacists Association (CPhA). As Senior Vice President of Business Operations, Sheila manages membership…
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American Society for Nutrition (ASN) is the premier membership society for professional researchers and practitioners in the field of nutrition. The society’s mission is to advance the science, education, and practice of nutrition. ASN serves its more than 7,000 members around the world through its educational programs, scholarly publications, annu…
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