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We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast. Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your prof ...
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In this episode, Steve Larosiliere interviews JT Belknap from DFM Toolworks. JT shares his journey of starting a woodworking tool business. He discusses the challenges of entering a market dominated by overseas sellers and the importance of making their products in the US. JT talks about the initial funding and the use of credit cards and partnersh…
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Ken DeCost from Materia Millwork shares his journey of starting the company and the challenges of finding skilled cabinet makers. He emphasizes the importance of branding and creating a luxury image for the company. Ken also discusses upcoming projects and the value of attention to detail in their work. Steve provides advice on talent acquisition, …
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Chris Huguet: The Lumber Lab Woodwork Inc.
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50:33
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In this episode, Steve Larosiliere interviews Chris Huguet, founder of The Lumber Lab. Chris shares his journey from studying microbiology and neuroscience to starting his own woodworking business. He discusses the challenges he faced, including switching career paths and the impact of the COVID-19 pandemic. Chris highlights the importance of findi…
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In this episode, Steve Larosiliere interviews Derek Wyman from Cali Hardwoods. Derek shares his background in the lumber industry and the evolution of his family business. He discusses the unique wood species found in Northern California and the challenges of transitioning from custom furniture to lumber sales. Derek also talks about starting a ret…
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In this episode, Steve Larosiliere interviews Cam Read from Cread Wood and shares his journey of starting a woodworking business and the role of CNC machines in his work. He discusses how he got started during the COVID-19 pandemic and the support he received from friends and family. Cam talks about the expansion of his product line and building re…
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Jack Forsberg: Jack Forsberg Fine Woodworking
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In this episode, Steve Larosiliere interviews Jack Forsberg, a carpenter, cabinet maker, and designer. Jack shares his journey in the woodworking business and how he evolved from furniture making to specializing in historical renovation. He also discusses the Rust Fest, an annual community gathering he organizes, and the importance of social media …
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In this episode, Steve Larosiliere interviews Laura Basili, the Deck Diva. She shares her journey in the decking industry and the growth of her business, Brazilian Lumber. She discusses the challenges of marketing niche products and the importance of training the marketing team. Laura emphasizes the significance of personal development and staying …
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In this episode, Steve Larosiliere interviews Eric Marton from Shoreline Custom Cabinetry. Eric shares how he and his partner Jason Jarrold started their business after meeting through the Kijiji app. They took a leap of faith and invested all their money into the business. Eric talks about the importance of networking and word-of-mouth marketing i…
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In this episode, David Hoffman shares his journey from starting woodworking in 2019 to becoming a full-time woodworker. He began with small projects for his own home and gradually built up his skills and tools. David's obsession with woodworking led him to take on bigger projects, including his first kitchen job. He credits his success to his consi…
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In this episode, Steve Larosiliere interviews Nick Gonzalez from San Diego Custom Cabinets. Nick shares the history of his company and how he started in the cabinetry business. He discusses his early years' challenges and his strategies to get customers, including attending trade shows. Nick also highlights the competitive advantage of manufacturin…
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In this episode of the Woodpreneur Podcast, Steve Larosiliere interviews Mac Sheldon and John Henry from the Pantorouter. They discuss the origin story of the Pantorouter and how it evolved into a highly valued woodworking joinery machine. The Pantorouter solves the problem of joinery by providing a dedicated joinery machine that is safe and easy t…
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In this episode of the Woodpreneur Podcast, Steve Larosiliere interviews Mike McCormack from McCormack Builders. Mike shares how he started his custom home-building company and the challenges and successes he has experienced over the years. He discusses the importance of self-education and continuous improvement in the construction industry. Mike a…
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Ben Uyeda: Designer Architect and Content Creator
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Ben Uyeda, a designer and content creator, shares his journey from architecture to building a successful media company. He discusses the challenges of transitioning from client-based work to pursuing personal projects and monetizing through online platforms. Ben emphasizes the importance of aligning personal interests with financial opportunities a…
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Rohan Ward, a furniture maker and designer, shares his journey of starting and growing his business in Chicago. He discusses his background in woodworking and furniture design and the influence of his childhood and education on his craft. Rohan emphasizes the importance of personal branding and standing behind the quality of his work. He also talks…
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In this episode, Steve LaRosiliere interviews Zach Shrum from Centurion Wood Coatings. Zach shares his journey into the wood coatings industry and how he transitioned from owning a painting business to working for Centurion. He discusses the company's focus on industrial wood coatings and their target market of professional cabinet makers and paint…
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Brent Gentling: BYOT Bring Your Own Tools
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51:13
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In this episode of the Woodpreneur podcast, Steve Larosiliere interviews Brent from BYOT. Brent shares his journey of starting a YouTube channel focused on DIY home improvement and woodworking. He discusses how he transitioned from a full-time contractor to a content creator and the impact of COVID-19 on his business. Brent emphasizes the importanc…
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Dagan Koffler - Dagan Design Construction
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42:19
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Dagan Koffler, owner of Dagan Design Construction, shares his journey in the design and construction industry. He discusses how he got into the business, the challenges he faced, and the growth of his company. Dagan emphasizes the importance of building a strong team and creating a positive company culture. He also talks about the benefits of being…
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"I read a fair amount, like pretty much everybody. What I have is a great ability to see what other people are doing, to observe what people are working on, and to understand techniques or things that can work for us." Miles Janes Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Miles Janes …
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“Once you get into that design kind of mind frame, it just stays with you 100% You become a magpie of, you know, choosing things, and storing things away for free. “ Dan Bullen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Dan Bullen from Iluka London. Dan's journey began with a desire fo…
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Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cam Anderson from Blacktail Studio. Cam reflects on the changes and challenges he faced over the past few years, especially during the global pandemic. He made the daring decision to quit his full-time job as a life flight pilot to pursue wood…
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“I probably am exaggerating, all the clients we've gotten thus far have been primarily word of mouth and recommendation.” Tony Mcklem Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host, Steve Larosiliere, is joined by Tony Mcklem from Hollywood Decks, a leading outdoor living company based out of Northeast Florida. In this …
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“If we can really put heirloom pieces into people's homes, so that should anything happen—whether they need to move, sell, or pass things down to family—those cabinetry pieces could arguably be uninstalled, moved to new locations, and reinstalled, allowing people to carry them with them for decades.” -Katie Welcome to a brand-new episode of the Woo…
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"The best way for you to do that is to tell more stories. Optimize your bio and post more frequently. You could even revisit your old posts and turn them into videos. Essentially, you just need to post more videos." Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you unlock growth for …
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“When you start spending, you know, an infinite amount of time doing so, you might as well build it yourself in the first place. “ -David Vincenzi Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by David Vincenzi from Amelia Cabinet Company. David's journey begins with his father, an architect…
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"Imagine a thank you note with a poem or quote, to the client, or the GC. Right? Imagine your brand, with your, like, most famous quote, or like one of your quotes, or sayings or what have you." -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you learn how to carve your niche in carpe…
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“Instead of being in a classroom, I could be out in the field on-site doing stuff. And so I spent three years doing that. And from there, it just kept going.” Cody Hansen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cody Hansen from Plate and Nail. Cody's journey into carpentry didn't ju…
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“The reason for the appointment is to book another appointment. Never walk out of the appointment without booking another point. It could be if you sold the job, it could be an installation. It could be a remeasure.” Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I’m going to help you with unlocking gro…
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"I am still not afraid of change, because everybody tells me once you just go get another job like, well, I really like what I do. Working in closets is different from everything else; we work with different people. People who want to organize themselves are of a different caliber than those who are messy." -Eric Marshall "Welcome to a brand-new ep…
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How to Get Recurring Clients For your Wood Business
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"I would build a specialty website and potentially, you know, either through it or just have it, like, just build a community around parents that, and parents of special needs, and custom furniture just for them." Steve Larosiliere Embracing Authenticity in Marketing The conversation begins with a refreshing honesty about discomfort with traditiona…
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“It wasn't even about the money. It was just like, my brain was so screwed up, and it was always sick. I needed to pick a spot where I needed to be, so I had a drop dead date. And that helped a lot. But those people who just make the jump, they don't have to, like, that's pretty good stuff." Jeff Himstedt Welcome to a brand-new episode of the Woodp…
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Secret of Attracting More Clients for Your Wood Business
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"If you don't show up, if you don't show up on time, you're out. If you don't do this, you're out. Like, you're like, 'Yeah, this is how we feed our family.' Like, this isn't a game, right?" -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I’m going to help you with the secret of attracting more clients …
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“I came on full time in May. Working for my dad. He started making cabinets when he was in high school. Basically went to college and said, that isn't for him. He got into it full time in 1993. And it's been doing really good, and that's where we are right now. I’m working with my dad everyday and love it.” -Issac Hartman Welcome to a brand-new epi…
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Navigating the Ever-Changing Landscape of Woodworking Business
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“So for folks like for businesses like yours, it's about the same amount of exposure that you have, right? So this is a good way to look at is like, how many people are seeing your name and your brand?” -Steve Larosiliere Unveiling the Struggles of Entrepreneurship The conversation opens with a candid revelation of the struggles faced by many entre…
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“My first couple of years as I was doing that, Steve, I was running so hard that I had no idea what the hell made me money. What didn't make me money.” -Sinan Music Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Sinan Music from SMC Construction. Sinan shares insights into his journey, sta…
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How to Do Marketing for your Wood Business
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15:29
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“You need to stay in touch with every single one of your customers on a regular basis. Like friend him on Facebook, friend him on Twitter, on Instagram, just like, literally stay, stay on top of them.“ -Steve Larosiliere Exploring New Horizons: In today's segment, we had the privilege of conversing with Carrie, a seasoned artisan who shared her jou…
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Carrie Nelson: 4 Chicks Furniture & Wood Art
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47:46
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“I could figure out how to make something out of, and kind of just one thing led to another, and a friend of mine suggested that maybe I start doing this for other people.” -Carrie Nelson Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Carrie Nelson from 4 Chicks Furniture & Wood Art. Carri…
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Steve Solo: Masterclass On Personal Branding
1:11:41
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“You want to shift from social into marketing, your personal Facebook page is more than a social space. It's a marketing asset, this mindset shift is going to be crucial for you. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. Today's guest is none other than Steve Larosiliere himself! Today's workshop is all about p…
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“ We got to let people know who we are, and started talking to folks and we had some success doing, you know, like, we had some, we started talking to people and we just started to make connections. “ -Mathew Roth Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Mathew Roth from Hawthorn Bui…
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“I knew all the neighborhoods and what people were doing and I still do that like that is market knowledge is almost free. and you just have to spend the time on it. And it's invaluable. “ -Michael Barrett Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Michael Barrett from Barrett Homes, M…
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“The misconception is, you can't do it. And then there's others that believe they can't, and they're the ones that believe they can, or they're usually the ones that succeed. You just have to be willing to put in the time and effort.” -Matt Outlaw Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joine…
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“I started to see quite early on a real huge opportunity in this industry. Because there were a lot of makers, you know, small guys, maybe one or two man operations, maybe even grads type builders, that just finishing was not part of their MO and they needed to have somebody a good finishing partner, so that they could provide a finished product. “…
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“started out of our desire to build our home, and trying to come to terms with with a style that both my wife and I liked and agreed on. So once she found the look of timber framing, and just, we both agreed that that was something that we could get into and that we wanted to go after it. “ -John Page Welcome to a brand-new episode of the Woodprene…
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Kyle Hammill: Trails End Custom Construction
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“Carpentry was the name of the game. And that's what I wanted to do. So that's what I did. I took it full time and and it's been a blast ever since.” -Kyle Hammill Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Kyle Hammill from Trails End Custom Construction. Kyle's story is a testament t…
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“I was probably incredibly competitive on price, based on, what legitimate, established contractors were charging for some of the work right, like small kitchens, bathrooms, some basement stuff, things like that.” -Jimmy Moore Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jimmy Moore from…
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“ I went to college on the jazz guitar scholarship and I'm all right brain and ended up doing construction on the side to kind of help pay the bills you know, music is a really hard way to make a living. And remembering things led to another and I started stumbling into the really artistic aspects of woodworking. And so that kicked it off.” -Chad B…
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“I watched other contractors and they never really showed what work they actually did. You know, this, this constant thing on social media is so new. Nobody knew that before. And when I started, I was like, we got to show people how this is done.” -Drew Prince Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosil…
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“We've had what, three three major transitions in the business now. It's almost like I've had three separate businesses because, you know, we're doing woodworking. I tried to transition to concrete, almost specifically, I pushed on that pretty hard for a little bit.” -Chris Roth Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your…
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“All these coatings that are out there in the marketplace have been bought,most finishers don't understand what they're playing with. Yeah. If they did, they would be able to make it mostly by themselves.” -Robert Chickey Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Robert Chickey from B…
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“We want to do your kitchen and pantry and mudroom and all that. We want to be your one stop shop. And I feel like that's a great need for people who don't want to deal with 1012 contractors in their home at once. “ -Ty Hardy Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Ty Hardy from AG …
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Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I worked in high end cabinetry for a really long time. And like, so I was very much in that niche, though, like, I enjoy it. And the other side of it, I also enjoy design. So that kind of made sense for me to pivot in that direction.” …
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