Best Adagency Podcasts (2024)

1
Why Looney Tunes Got Covered by Adweek and AdAge 11:14

11d ago11:14

11:14

Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms li…

1
Ep. 348 – Three questions to improve your next one-on-one 13:56

14h ago13:56

13:56

Do you find it a struggle to engage in formal, one-on-one conversations at work? For many managers and subordinates, these scheduled exchanges can seem stale, fruitless and stiff. By approaching them as a pointed and personal conversation with specific questions in mind, we can make them memorable and impactful on both sides. The post Ep. 348 – Thr…

1
Ep. 347 – Do you do deep work? 15:20

4d ago15:20

15:20

Going deeper can be quite difficult, especially when there’s so much competing for our attention. Our value and impact are greatly diminished by impulsively skimming the surface and chasing the least important thing and most tempting text. In this episode, I share insights from three profound business books that might help you answer this question …

1
Rebranding in the Higher Education Space 24:10

7d ago24:10

24:10

Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotional materials across institutions. However, schools like GCU are tackl…

1
The Art of Purpose-Driven Marketing 21:03

9d ago21:03

21:03

Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. While the marketing world often looks to iconic examples like Nike's "Just Do It" as the pinnacle, for Grand Canyon University, "Find your purpose" stands as their go…

1
Commonalities in Brand Strategy Between Netflix, Amazon, and WarnerMedia 27:46

16d ago27:46

27:46

Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. Movement Strategy has achieved immense success as a social media agency, winning awards and working with industry giants. Their distinctive edge lies in their in-depth approach to brand character development, paving the way for prestigious partnerships w…

1
Ep. 346 – Defining your most pressing priority (MPP) 13:30

11d ago13:30

13:30

Are we spending enough time thinking about what’s critical for us today, this week, or this month? Are we talking about it in clear and concise terms? And are we actually getting our MPP done consistently. In this episode, I make the connection between deliberate preparation and predictable execution. The post Ep. 346 – Defining your most pressing …

1
# 59: Wareeysi aan la yeelanay Zeynab - Autism center in Garowe 36:54

12d ago36:54

36:54

Nala wadaag aragtidaada xalqadaan, mahadsanid! Waxaan xalqadaan idinku haynaa wareeysi xiiso leh. Waxaan wareeysanay Zeynab oo ah cilmi nafsi ka shaqeeysa Xarunta caruura baahida gaarka leh - Autism Somali Center ee ku taal Garowe. Dhageystayaasheena waxaan ka codsaneeynaa haddii ay jiraan dad jecel ineey cilmigooda ama si kale ku caawin kara nala …

1
How Brands Can Create Distinction in Their Messaging 17:46

19d ago17:46

17:46

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into…

1
Rebranding for Better Market Penetration 16:01

16d ago16:01

16:01

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to s…

1
Reimagining Go To Market for Lifestyle Brands 10:57

18d ago10:57

10:57

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency…

1
Challenges for Active Lifestyle Brands 31:12

23d ago31:12

31:12

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Similar to many industries, the active lifestyle space has been plagued by a sea of sameness in tactics and strategies. The differentiator for leaders in the space is a commitment to consistently reinventing the playbook and product innov…

1
Ep. 345 – Why does BLUF frequently turn into BLAB? 14:28

22d ago14:28

14:28

The term bottom-line-up-front (BLUF) is widely known in military and governments circles. Regardless of how many people are familiar with the acronym, most end up delivering the bottom line at the bottom (or BLAB). This isn’t what busy, attention-starved audiences really want yet are forced to accept. The post Ep. 345 – Why does BLUF frequently tur…

1
How to Shoot a Brand Film Now 36:14

24d ago36:14

36:14

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets a…

1
Building Empires on Brand Films 18:21

27d ago18:21

18:21

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling f…

1
How H&M Revolutionized Recruitment Campaigns 12:58

29d ago12:58

12:58

Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, …

1
Ep. 344 – How you might abuse a few minutes of free time 13:53

29d ago13:53

13:53

What would you likely do if given a few extra minutes while waiting for someone to arrive? Or standing in line? Or in-between meetings? In this episode, I discuss how our impulsive tendency to grab our smartphone or keep on consuming information is what makes us squander magic moments of quiet and settle for more noise. The post Ep. 344 – How you m…

1
Unveiling Differin's Brand Refresh Campaign 16:24

30d ago16:24

16:24

Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage…

1
#58: Xaaladaha/dabeecadaha autism ama neurodiverse 31:26

27d ago31:26

31:26

Nala wadaag aragtidaada xalqadaan, mahadsanid! Fasaxeena kuleelaha kadib waxaan idiin soo gudbineynaa taxano ku saabsan xaaladaha ama dabeecadaha neurodiverse ka ah. Waa maxay, maxaa sababa, sideen ku ogaan karaa inuu ilmaheeyga leeyahay. Intaasba waa su'aalo aan ka wada hadleyno. Heesta horudhaca iyo dhamaadkaba waxaan iskaleh Maslax Mideeye. Waa …

1
Reel Success: How Reels Elevate Your On-Site Presence 10:36

1M ago10:36

10:36

Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and…

1
The Significance of Short-Form Video for Modern Branding 11:24

1M ago11:24

11:24

Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to …

1
Ep. 343 – Three Lies about Collaboration 14:30

1M ago14:30

14:30

Professionals often overemphasize the value of collaborative work. Time spent together is frequently less valuable because we buy into underlying falsehoods without question or deeper critical concern. In this episode, I highlight three lies we believe that hurt how we work together and alone. The post Ep. 343 – Three Lies about Collaboration appea…

1
CGI's Role in Modern Marketing 13:27

1M ago13:27

13:27

Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative contr…

1
Reimagining Car Launches 13:50

1M ago13:50

13:50

Faruk Heplevent, founder of The Scope Studio, explores the power of CGI in modern automotive marketing. During a traditional photo or video shoot, you inevitably relinquish a significant degree of control. However, CGI promises a level of control and precision that was previously inconceivable, and it's poised to revolutionize the way car manufactu…

1
The Brand Power of Retail Pop-ups 20:13

1M ago20:13

20:13

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connec…

1
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity 29:36

1M ago29:36

29:36

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how su…

1
Learnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone 14:17

1M ago14:17

14:17

Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand wit…

1
Creating HIPAA-Compliant Web Solutions 13:50

1M ago13:50

13:50

In this episode of the Parker Web Partner Show, Darryl Parker talks with Jim Gorham from HIPAAtizer about providing HIPAA-compliant solutions for web developers and agencies. Jim shares his transition from being a pharmacist to the business world and explains the importance of HIPAA compliance in handling protected health information (PHI) on websi…

1
How General Mills Comprised Household Name Brands 18:02

1M ago18:02

18:02

Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? A…

1
Ep. 342 – Giving Bad Advice 14:04

1M ago14:04

14:04

What if your words of “wisdom” turn out to lead others to damaging results. Many people inadvertently and impulsively blurt out a “you should” or a “you shouldn’t” without really thinking through the recommendations, guidance and counsel they are dishing out. The post Ep. 342 – Giving Bad Advice appeared first on Just Saying.…

1
Changing the Way Brands Think About Checkout 23:56

2M ago23:56

23:56

Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. Checkout is often overlooked when it comes to personalization. While other parts of the website are tailored to individual preferences, brands have yet to fully embrace this idea for the checkout process. Today, Casey discusses changing the way bra…

1
Rebranding B2B Companies 20:01

2M ago20:01

20:01

Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. When Bold Commerce reached the growth limits within the Shopify ecosystem, they recognized the need for a rebrand to expand into the mid-market and enterprise space. Rather than following the traditional B2B marketing playbook, they took a controve…

1
Modernizing Business for Today's Consumers 17:09

2M ago17:09

17:09

Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Although the lottery isn't typically seen as a tech-forward industry, small changes like introducing a debit option three years ago have yielded transformative results. Despite strict regulations, innovative player…

1
How Arizona Lottery Impacts the Wider Arizona Community 22:01

2M ago22:01

22:01

Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity…

1
The Future of AI in the Advertising Business 20:13

2M ago20:13

20:13

Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Imagine a world where you no longer need to sift through search engine results or navigate various websites to find information or make travel plans. That’s the world advertisers are gearing up for as consumers continue to in…

1
How Brands Use Microsoft to Drive Revenue 20:07

2M ago20:07

20:07

Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage o…

1
Ep. 341 – Adages, Aphorisms and Epigrams 14:30

2M ago14:30

14:30

A few words can pack a punch. As you look to add tools and techniques to become an elite communicator, you need three flavors of a short saying in your toolbox. In this episode, I share three versions of concise sayings that can be memorable, impactful and brief. The post Ep. 341 – Adages, Aphorisms and Epigrams appeared first on Just Saying.…

1
How to Utilize Sonic Branding and The Modern Audio Landscape 11:40

2M ago11:40

11:40

Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of a…

1
Using Compelling Language to Define Your Brand 16:15

2M ago16:15

16:15

Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and i…

1
Ep. 340 – I don’t believe you 14:39

2M ago14:39

14:39

What really happens when your credibility is lost? Finding inspiration from a memorable audition scene in the movie “Walk the Line,” I isolate three different moments when people’s trust in us seriously erodes. In none of these instances should we lay blame on our audience, but need to take a look in the mirror to understand what we did to provoke …

1
Why Influencers Are Becoming Racehorse Owners 23:28

2M ago23:28

23:28

Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. While horse racing has a long history as a popular sport, it has faced criticism related to issues of horse welfare and integrity in the sport. However, efforts like Branch and Bramble's campaign are aiming …

1
How Patagonia Increased Traffic Thru Empathy-Based Marketing 20:28

2M ago20:28

20:28

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
The Importance of Out of Home 15:49

2M ago15:49

15:49

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying th…

1
Carhartt's Snap-Led Brand Lift 19:57

2M ago19:57

19:57

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segment…

1
Ep. 339 – Managing the clock like a pro 14:57

2M ago14:57

14:57

Time matters and when we lose track of it, we can devalue it and cause others to start to tune us out. Keeping track of time not only is what professionals do, but also what elite communicators know how to master. In this episode, I cite five distinct moments to zero in on the precious seconds and minutes that will set us apart. The post Ep. 339 – …

1
How to Use Advisory Boards to Rapidly Grow Revenue 28:05

2M ago28:05

28:05

In this episode of the Parker Web Partner Show, host Darryl Parker sat down with Nancy Mayer, author of The Advisory Board Playbook. Nancy discussed the intricacies of advisory boards, the impact they can have on small businesses, and practical steps for setting up and running an effective advisory board. She also provided valuable insights on how …

1
How GLI Takes Incredible Technical Things and Makes Them Understandable 9:31

2M ago9:31

9:31

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: …

1
GLI’s VR Lab Tour Marketing Campaign 17:12

2M ago17:12

17:12

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: Email /…

1
Ep. 338 – Five insights to run a tighter meeting 14:50

2M ago14:50

14:50

Poorly run meetings are often a bi-product of people repeating bad habits they have experienced over time. Creating meetings that drive collaboration and connection – either in-person or online – means following a few best practices. In this week’s podcast, I share five key considerations that will help you facilitate better discussions, no matter …

1
Employing the Right Audience-Targeting Solutions 23:15

3M ago23:15

23:15

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also e…

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