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Rebranding B2B Companies
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Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. When Bold Commerce reached the growth limits within the Shopify ecosystem, they recognized the need for a rebrand to expand into the mid-market and enterprise space. Rather than following the traditional B2B marketing playbook, they took a controversial approach in messaging and created a new way to guide buyers through the checkout experience. Today, Casey discusses B2B rebranding. Show Notes
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