Best Add More Value To Your Client Projects Podcasts (2024)

1
How to win without pitching, with Shannyn Lee 39:41

3d ago39:41

39:41

Welcome to episode 112. I’m joined by Shannyn Lee, Managing Director of Win Without Pitching ®, which is widely recognised by the creative industry as one of the best quality sales training programs because it's specifically tailored to agencies. This episode will be particularly valuable for you if your job at the agency is winning new business an…

1
How a workshop culture builds high performing agency teams, with Alison Coward 36:40

18d ago36:40

36:40

Welcome to episode 111. This episode will be particularly relevant for you if you're heading up the agency or you're in charge of an agency team. Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strateg…

1
Selling your agency in 2024, with Jonathan Baker 37:53

1M ago37:53

37:53

Welcome to episode 110. This episode is for you if you're an agency owner either interested in buying agencies to grow, or selling your agency at some point. It's also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Jonathan Baker, Practice Lead in M&A at Punctuation joins me and shares a lo…

1
Supercharge Your Sales System with this App 5:36

1M ago5:36

5:36

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
Sales System SOPS (A Non-Negotiable) 4:45

2M ago4:45

4:45

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
Sales System Health Checks And Why You Need One 3:30

2M ago3:30

3:30

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
Why the agency business model isn't working, with Michael Farmer 1:04:56

2M ago1:04:56

1:04:56

Welcome to episode 109. My guest is Michael Farmer, a management consultant who has been looking at the agency business model for over 30 years. He's identified three burning issues for creative agencies. 1. Work is increasing in volume and yet agencies fees are declining. But because agencies aren't measuring scopes of work, they don't often reali…

1
Kitchen and Bath Sales System FAQs 6:23

2M ago6:23

6:23

In this season of Elevated so far, we’ve been demystifying the idea of a sales system, why you need it, how you can use it and in the last couple episodes got into the nitty gritty on how to get your team to embrace the system. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bat…

1
How to Train Your Team on a Sales System 3:53

2M ago3:53

3:53

In today’s episode we're going deeper on a common sales system challenge: what training to provide to get your team to use the sales system. In the last episode we covered the overall “how” to get your team on the same page. In this episode we’ll further outline specific ways to help your team Learn, Experiment & Share when it comes to software and…

1
How to manage a remote agency team, with Gustavo Razzetti 42:38

2M ago42:38

42:38

Welcome to episode 108. Are you struggling to manage a remote agency team? If so, you're going to get a lot of value from my conversation with Gustavo Razzetti, CEO of Fearless Culture and author of ‘Remote, Not Distant’. He shared some very thought-provoking insights for agency leaders and agency teams, including · how remote working is only ampli…

1
How to Get Your Team to Use Your Sales System 5:15

3M ago5:15

5:15

How can you get your team to use your sales system? It's a common problem. Backing up a step, so far this season on Elevated we’ve covered why you need a sales system, how to use the sales system, the info and insights a sales system provides and some specific features of a sales system. But the elephant in the room is… how do you get your team to …

1
Unlocking Sales Power: How Your Email Signature Can Transform Your Kitchen & Bath Design Business 4:47

3M ago4:47

4:47

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
How to price to maximise profit, with Alfie Wenegieme 47:59

3M ago47:59

47:59

Welcome to episode 107. If you’ve ever wondered if you’re pricing your services in the right way, this one is for you. Alfie Wenegieme, Managing Partner at Cactus, joins me and he shares: 1. Why agencies don’t lose pitches on price alone 2. How agencies price to ensure a healthy profit margin 3. Typical mistakes agencies make when pricing 4. And so…

1
5 Ways a Sales System Benefits a Designer 6:17

3M ago6:17

6:17

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
Agency strategy and predicting the future with AI, with Nikolas Pearmine 41:23

3M ago41:23

41:23

Welcome to episode 106. If you’d like to know how one agency has been using AI since 2011 to predict the future for their clients, this chat will be interesting for you. It will also be insightful if you’re curious how the agency works with their global CPG and FMCG brands. ‌Nik Pearmine, Chief Strategy Officer at Black Swan Data, and I cover a ran…

1
Revolutionize Your Kitchen & Bath Design Business with Advanced Sales Systems 4:44

3M ago4:44

4:44

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
Mastering Client Engagement in Kitchen & Bath Design: The Power of Sales Systems 6:02

4M ago6:02

6:02

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
How to Sell, with Marcus Cauchi and Benjamin Dennehy 1:06:31

4M ago1:06:31

1:06:31

Welcome to episode 105, I have invited two of my most popular podcast guests back for a second time, sales trainer legends; Marcus Cauchi and Benjamin Dennehey. ‌Both have been sales trainers for years and have worked with many agencies and tech companies. They shared some golden nuggets to help you with selling your agency’s services. ‌I had to th…

1
Streamlining Client Engagement: The Power of Scheduling Links for Kitchen & Bath Designers 5:07

4M ago5:07

5:07

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
Paradise by the Dashboard Light? Getting Metric Visibility in Your Sales System 5:02

4M ago5:02

5:02

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
Mastering KPIs: Your Secret Recipe for Kitchen & Bath Success 4:11

4M ago4:11

4:11

KPIs are like the variables in your equation for reaching your revenue or other business goals. Whether you're aiming to boost revenue, enhance profitability, or refine your overall business operations, these key performance indicators act as your touchstone. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See ho…

1
Boosting Your Kitchen & Bath Business: The Magic of Sales Metrics 5:35

5M ago5:35

5:35

What exactly happens when one of your crucial KPIs starts showing signs of distress, or when you're thinking about increasing ad spend or investing more in marketing efforts? That's where additional metrics come into play, offering an in-depth view and helping you troubleshoot potential issues effectively. GET IN TOUCH 💡Learn how to hire and work w…

1
Agency project management and service delivery, with Joanne Reid 45:17

5M ago45:17

45:17

Welcome to episode 104. In this episode, I talk all things agency project management with Joanne Reid, Managing Partner for delivery at Cactus. We cover: - the challenges agencies face with project management - how Joanne assesses how well an agency's project management is working - how project management differs from account management and why she…

1
From Data to Dollars: How KPIs Turbocharge Your Kitchen & Bath Design Sales 5:16

5M ago5:16

5:16

By now you’ve heard me mention the importance of sales systems approximately a gazillion times (okay, not that many, but I talk about it a lot), and how they can transform your kitchen and bath design business into a well-oiled profit machine. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help yo…

1
How to escape the daily grind of agency ownership, with Karl Sakas 42:29

5M ago42:29

42:29

Welcome to episode 103. This episode will be particularly relevant to agency owners who want to become less hands-on in their agency and just step away from the day to day operations. I'm chatting to Karl Sakas, an agency growth consultant in the US and author of several books, the latest of which is called Work Less and Earn More a Practical Guide…

1
Maximizing Profit: Unleashing the Power of Sales System Data 3:55

5M ago3:55

3:55

Let’s talk about the art of using sales system data to drive your kitchen and bath design business forward. Systems are incredibly powerful, but sometimes the challenge lies in knowing what to do with all the information once you’ve got it. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your …

1
Bonus episode 5 of 5: How to get account managers adding value to your agency from Day 1 (and reduce churn) 5:38

5M ago5:38

5:38

Welcome to the final episode in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode, I share the key things you need to do to get your account managers adding value from day one and reduce churn. And this comes back to many of the things we've dis…

1
Bonus episode 4 of 5: How to get your account managers to ask better questions (and how it can increase client lifetime value) 5:23

5M ago5:23

5:23

Welcome to number 4 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Why do so many account managers miss out on new account growth opportunities in client meetings? Often it's because they haven't asked the right questions. Or maybe they've asked some of t…

1
Bonus episode 3 of 5: Do your account managers know how to run an effective client meeting? If not it could be hurting your agency 8:29

5M ago8:29

8:29

Welcome to number 3 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Agency owners often tell me they wish their account managers were more confident in client meetings, including being confident enough to suggest new ideas for new projects. But, as with ev…

1
Bonus episode 2 of 5: From 'order taker' to trusted advisor - raising the value of your account managers (and why it's vital) 9:30

5M ago9:30

9:30

Welcome to number 2 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode we're looking at how to raise the value of account managers by taking them from an 'order-taker' to a trusted advisor. You can't just expect clients to treat your account m…

1
4 Options for Building Your Sales System (and only 1 is a CRM) 5:46

5M ago5:46

5:46

In the world of business, having the right system is essential. But what if you're not ready for a full-scale CRM implementation? This episode explores alternative ways to power your sales system effectively. Discover your options, from spreadsheets to specialized CRM solutions, and find the perfect fit for your business's needs. GET IN TOUCH 💡Lear…

1
Bonus episode 1 of 5: Why your account managers need entrepreneurial skills (and how this will grow your agency) 6:59

5M ago6:59

6:59

Welcome to the first in a series of five bonus podcast episodes. I've created this podcast mini series to show you how you can develop an entrepreneurial mindset in your agency account managers, so they can: - help increase the lifetime value of clients - generate more referrals - help you maintain a healthy sales pipeline In this first short episo…

1
Sales Success Starts with Data: Mastering Lead Information Tracking for K&B 4:08

5M ago4:08

4:08

Tracking relevant information for a lead is essential in the Kitchen & Bath design business to ensure effective client relations and sales. Some additional key information to track includes: Project budget Type of project Lead owner Deal confidence GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can he…

1
How creative, strategy and account management work together in an agency, with Free Partners 45:47

5M ago45:47

45:47

Welcome to episode 97. My first ever podcast was with Kate Whittaker, head of corporate communications at DUAL Group, so working on the client side. During that episode she was explaining the exceptional agency who worked with her, particularly about their excellent client service, but also how they really understand her and her business. So for th…

1
Lead Qualification & Segmentation: Why it Matters to Kitchen & Bath Design Businesses 4:55

6M ago4:55

4:55

Unlock the power of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) in your Kitchen & Bath design business. Learn how to clearly define these crucial distinctions and why they matter in streamlining your sales process in this quick episode. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how…

1
How to improve performance and reduce stress, with David Meikle 51:37

6M ago51:37

51:37

Welcome to Episode 96. My guest is David Meikle, the author of ‘Tuning Up’, a book about improving performance and reducing stress in advertising and marketing. This chat will be particularly interesting for you if you're finding the pressure and stress of working in an agency unmanageable, or you're responsible for creating positive agency environ…

1
Data-Driven Decisions: How Sales Systems Empower Kitchen & Bath Design Business Owners 4:25

6M ago4:25

4:25

A robust sales system can offer the following benefits to owners of a Kitchen & Bath Design business: Streamlined Operations Enhanced Customer Relations Reliable Data. Increased Efficiency Better Financial Management Scalability Time Management Competitive Advantage ...And more in this episode! GET IN TOUCH 💡Learn how to hire and work with experts:…

1
A Powerful Competitive Edge: Your Sales System 4:25

6M ago4:25

4:25

Explore the power of a well-structured sales system from the client's perspective in the Kitchen & Bath design industry. With 30,000 more competitors in the market, your sales system can be a game-changer, offering clients a superior experience from start to finish. Discover how a smart sales system can: ✅ Qualify leads and provide relevant content…

1
Designing Success: Why Designers Need a Great Sales System 4:43

6M ago4:43

4:43

🎯 Dive into the world of sales from a designer's point of view! In this episode, we explore the critical role designers play in Kitchen & Bath design businesses and how to create a sales system that complements their creative strengths. Designers are passionate about crafting incredible spaces, and while sales is part of their job, it's not their c…

1
What's wrong with agency new business and how to fix it with Benjamin Dennehy 58:40

7M ago58:40

58:40

Welcome to Episode 95. This episode is particularly relevant for you if you’re responsible for agency new business. I'm joined by Benjamin Dennehy, UK's Most Hated Sales Trainer, and I hope by the end of listening to our chat it might just change your thinking about how you currently qualify prospects and sell your agency’s services, , particularly…

1
The Anatomy of an Effective Sales System 4:24

7M ago4:24

4:24

Ever wondered what makes a good sales system? Well, we'll tell you. In this episode, we reveal the key ingredients that transform an ordinary sales process into a powerhouse for your Kitchen & Bath Design business. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design busi…

1
Sales System Essentials: Building Blocks for Business Growth 4:43

7M ago4:43

4:43

Sales can be daunting, especially for those who started their businesses with expertise in fields other than sales. But here's the good news: sales is a skill that can be learned! In this episode, we're breaking down the structure of the sales process and introducing key terminology to ensure we're all on the same page. GET IN TOUCH 💡Learn how to h…

1
How agency leaders can help account managers to grow existing client business, with Jenny Plant 19:35

7M ago19:35

19:35

This episode is for agency leaders who are supporting their account manager to grow the existing client business. I’m going to share tips for ensuring the agency leadership team are providing the right level of support to their account management team in three key areas; 1. Providing the commercial context 2. Internal processes 3. Relationship risk…

1
Sales System Reality Check: Signs Yours Might Suck 5:00

7M ago5:00

5:00

Staying unaware of better alternatives can limit your business's growth. Join us as we delve into how a well-structured sales system can transform your efficiency, boost predictability, and enhance client relationships. Discover the 4 telltale signs your current sales system might need a makeover: 1. Lack of lead tracking 2. Scattered lead informat…

1
Unlocking Profit Potential: Keys to a Successful Sales System 4:51

7M ago4:51

4:51

In this episode, we're diving deep into the world of Kitchen & Bath businesses and the critical role that a well-optimized sales system plays in achieving remarkable growth and profitability. 🚀 Start by defining your current sales system and join us on this journey to unlock the full potential of your Kitchen & Bath business. Don't miss the next ep…

1
Season 5 Trailer 2:06

8M ago2:06

2:06

GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…

1
A creative director's perspective on account management, with Joey Tackett 45:29

8M ago45:29

45:29

Welcome to episode 93. If you’re working in creative agency account management you know how essential it is to have a positive relationship with your creative director built on trust. I asked Creative Director, Joey Tackett, to join me and discuss what’s most important to him about working with account managers so we can see account management thro…

1
How an SEO agency is automating their internal workflow using AI tools, with Dale Bertrand 39:41

8M ago39:41

39:41

Welcome to episode 92. This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. Dale Bertrand, Founder and President of Fire&Spark shares with me: • How AI tools have reduced his t…

1
How agencies are navigating the legalities of AI use, with Sharon Toerek 37:02

9M ago37:02

37:02

Welcome to Episode 91. This episode is for you if you're interested in how the AI landscape is changing for agencies and what you need to know from a legal perspective about your use of AI. I chatted with Sharon Toerek, Founder and Owner of Legal + Creative| Toerek Law. The topics that we covered include: - the ownership of the outputs - potential …

1
Master the Art of Consistency: Transform Your Business and Life with the ‘Get Results’ Framework 3:50

9M ago3:50

3:50

Likely you’ve heard the saying: We are what we consistently do. I find this to be annoyingly accurate. Consistency is required to build a business, lose weight, create a brand, get better at singing, gain trust and… to have a podcast GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen…

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