This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
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This season of Elevated is all about answering the question "What do Kitchen & Bath Design Businesses do with AI?" We'll cover improving your profitability and sanity using AI, automation, systems, and workflows. It's time to harness the power of technology to work for you and your business. In each bite-sized, weekly 5-minute episode, we'll explore how AI can help you earn more on every project, create economies of scale, add more value to your client projects, and make more money in custom ...
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Even Better Use of Meeting Recordings with AI
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Get in Touch! Send us a message. In the last episode, we explored how AI can help streamline your workflows through formatting shortcuts. In today’s episode we are looking at another powerful way AI can save you time and mental energy: extracting key information from meeting recordings. GET IN TOUCH 💡Learn how to hire and work with experts: https:/…
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What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt
52:19
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Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits. If you missed part one, I would really recommend you go back and have a listen (it’s episode 120). Simon and Carey just packed it full of insights and tips for agencies when it comes to strengthening th…
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Get in Touch! Send us a message. In the last episode, we explored some real-world examples of applying ethical AI use principles in your business. Today, we're examining another powerful way AI can help streamline your workflows and save you time: formatting. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See ho…
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Get in Touch! Send us a message. In the last episode, we discussed the ethics of using AI and how you can develop your guiding principles for using these exponentially evolving technologies and tools. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://…
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What your clients don't tell you (part 1) with Carey Evans and Simon Rhind-Tutt
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Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits®. I met Simon and Carey many years ago when I was working as client services director for Publicis life Brands. We were struggling with a client relationship, it was a very important client b…
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Get in Touch! Send us a message. This is Elevated, the podcast all about helping you build a better Kitchen & Bath Design business. I’m Brandy, your host, systems advocate and all around efficiency enthusiast. In this season we are examining the world of Artificial Intelligence as it relates to running your business. GET IN TOUCH 💡Learn how to hire…
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Changing Photo Context for a Better Website: A Client Story Using AI-Powered Image Editing Tools
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Get in Touch! Send us a message. Welcome back to Elevated, the podcast dedicated to helping you build a better Kitchen & Bath design business. In this episode, we're continuing our exploration of AI-powered image editing and diving into a real-life client story that demonstrates the practical application of these tools. GET IN TOUCH 💡Learn how to h…
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Adapt agency services for changing client needs, with David Huckerby and Natasha Jones
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Welcome to episode 119. Today's episode is for you if you're curious to understand how another agency works, particularly when it comes to how they manage their client relationships and how they sell their services. I’m joined by David Huckerby, the owner, and Natasha Jones, the Account Director of creative communications agency, Conteur. Conteur i…
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Master AI Image Editing for Kitchen & Bath Design: Step-by-Step Guide to Canva and Photoshop AI
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Get in Touch! Send us a message. In this episode of Elevated, we’re getting specific about AI image editing with the help of two popular tools: Canva and Photoshop AI. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brand…
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Transforming Visual Content with AI-Powered Image Editing
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Get in Touch! Send us a message. Welcome back to Elevated, the podcast dedicated to helping you build a better Kitchen & Bath design business. Today, we're exploring the world of AI-powered image editing and how it's revolutionizing the way we create and share visual content. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelp…
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How to productise your agency’s value, with Brian Kessman
54:06
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Welcome to episode 118. On the last episode, I interviewed the brilliant Tim Williams from Ignition Consulting group about pricing strategies and why agencies need to sell outputs and value and not hours, particularly given the rise of generative AI. If you haven't listened to that, I'd recommend you go back and listen to episode 117 because Tim sh…
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From Drafts to Masterpieces: How AI Helps Overcome Creativity Barriers
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3:29
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Get in Touch! Send us a message. Welcome back to Elevated, and our season of examining how to use AI in your Kitchen & Bath design businesses. In this episode, we're exploring a topic that can make or break any creative endeavor: getting started. We'll discuss how AI can help you conquer your fear of the blank page and unlock your full creative pot…
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AI Deskilling: Embracing the Shift and Unleashing Creativity
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Get in Touch! Send us a message. Welcome back to Elevated, and our continuing conversation about the practical everyday use of AI for Kitchen & Bath design businesses. In this episode, we're getting into a controversial topic: AI deskilling. But don't panic, because we're going to explore why it's not as dire as it may sound, and how it can actuall…
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Why time-based pricing doesn’t work for agencies, with Tim Williams
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Welcome to episode 117. This episode is going to be very relevant for you if you're responsible for pricing your agency's services. I first saw Tim Williams, Founding Partner of Ignition Consulting Group, speak at an IPA conference in London in 2016. He was talking to agency owners about why they needed to ditch the billable hour if they wanted a p…
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The Power of AI Meeting Note-Takers: A Real-Life Designer Story
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Get in Touch! Send us a message. Welcome to another episode of Elevated, where we are exploring the practical and everyday use of AI for Kitchen & Bath design businesses. Today, we have a special episode that delves into a real-life case study of how AI is revolutionizing the way a designer works and interacts with his clients. GET IN TOUCH 💡Learn …
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Picking Your Go-to AI Tool: The Ultimate Guide to Making the Right Choice
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Get in Touch! Send us a message. Welcome back to Elevated, and our continuing exploration of the vast and ever-evolving world of AI and its impact on our lives. Today, we’re talking about AI tools, generators, and platforms that have been exploding in numbers and capabilities. With so many options out there, it can be challenging to choose the perf…
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Understanding AI Limitations: Navigating Bias, Privacy, and Reliability in Your Business
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Get in Touch! Send us a message. As we explore the expanding world of Artificial Intelligence, it’s vital to acknowledge that while AI opens up a realm of possibilities, it also comes with its own set of limitations and challenges. Today, we get into some critical considerations to keep in mind to leverage AI both responsibly and effectively in you…
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Why agencies need to re-think project management, with Jack Skeels
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Welcome to episode 116. This episode is for you if you are responsible for managing projects in an agency. This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management. Jack's Skeel’s book is called ‘UNMANAGED’ and Jack makes a very comp…
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AI as Your Business's New Search Engine: Moving Beyond Google for Efficient Information Retrieval
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Get in Touch! Send us a message. This season, we’ll be alternating episodes between learning about AI's potential in the Kitchen & Bath design businesses and taking concrete steps to harness that potential. Today, let’s get into a practical first step: how to begin using AI in your daily business operations. GET IN TOUCH 💡Learn how to hire and work…
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Kickstarting Your Business with AI: A Beginner's Guide to Maximizing Efficiency
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Get in Touch! Send us a message. Walking into the world of Artificial Intelligence, or AI, doesn't require getting tangled up in daunting, technical details. Its inception back in 1956 has led to vast evolutions, compelling stories, and complex functionalities that you can explore with the help of search engines or directly by soliciting AI itself …
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Why selling to prospects and clients is different, with Tim Riesterer
48:41
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Welcome to episode 115. If you're in agency new business or account management and responsible for contract renewals and account expansion, you're in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me. Tim is a powerhouse and working with huge enterprises in…
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What do Kitchen & Bath Design Businesses do with AI?
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Get in Touch! Send us a message. This season of Elevated is all about answering the question "What do Kitchen & Bath Design Businesses do with AI?" We'll cover improving your profitability and sanity using AI, automation, systems, and workflows. It's time to harness the power of technology to work for you and your business. We'll explore how AI can…
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How agencies stand out or die, with Gareth Healey
48:16
48:16
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Welcome to Episode 114. If you're an agency owner who wants to stand out in a competitive market, then today's guest has written an entire book about it. Gareth Healey, author of "STAND OUT OR DIE" joins me to share: - what he learned from scaling and exiting his business - his seven step framework for standing out in a crowded marketplace - and hi…
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From laptop business to multi million dollar agency, with Jarrod Lopiccolo
43:03
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Welcome to episode 113. This will be particularly inspirational for you if you are currently a small agency owner with aspirations for huge growth. Jared Lopiccolo, CEO & Co-Founder of Noble Studios, built his agency from a single laptop to a multi million dollar agency. He shares some insight into what it took to achieve that growth and also his a…
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How to win without pitching, with Shannyn Lee
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Welcome to episode 112. I’m joined by Shannyn Lee, Managing Director of Win Without Pitching ®, which is widely recognised by the creative industry as one of the best quality sales training programs because it's specifically tailored to agencies. This episode will be particularly valuable for you if your job at the agency is winning new business an…
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How a workshop culture builds high performing agency teams, with Alison Coward
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Welcome to episode 111. This episode will be particularly relevant for you if you're heading up the agency or you're in charge of an agency team. Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strateg…
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Selling your agency in 2024, with Jonathan Baker
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Welcome to episode 110. This episode is for you if you're an agency owner either interested in buying agencies to grow, or selling your agency at some point. It's also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Jonathan Baker, Practice Lead in M&A at Punctuation joins me and shares a lo…
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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1
Sales System Health Checks And Why You Need One
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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Why the agency business model isn't working, with Michael Farmer
1:04:56
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Welcome to episode 109. My guest is Michael Farmer, a management consultant who has been looking at the agency business model for over 30 years. He's identified three burning issues for creative agencies. 1. Work is increasing in volume and yet agencies fees are declining. But because agencies aren't measuring scopes of work, they don't often reali…
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Get in Touch! Send us a message. In this season of Elevated so far, we’ve been demystifying the idea of a sales system, why you need it, how you can use it and in the last couple episodes got into the nitty gritty on how to get your team to embrace the system. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See h…
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Get in Touch! Send us a message. In today’s episode we're going deeper on a common sales system challenge: what training to provide to get your team to use the sales system. In the last episode we covered the overall “how” to get your team on the same page. In this episode we’ll further outline specific ways to help your team Learn, Experiment & Sh…
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How to manage a remote agency team, with Gustavo Razzetti
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Welcome to episode 108. Are you struggling to manage a remote agency team? If so, you're going to get a lot of value from my conversation with Gustavo Razzetti, CEO of Fearless Culture and author of ‘Remote, Not Distant’. He shared some very thought-provoking insights for agency leaders and agency teams, including · how remote working is only ampli…
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How to Get Your Team to Use Your Sales System
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Get in Touch! Send us a message. How can you get your team to use your sales system? It's a common problem. Backing up a step, so far this season on Elevated we’ve covered why you need a sales system, how to use the sales system, the info and insights a sales system provides and some specific features of a sales system. But the elephant in the room…
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Unlocking Sales Power: How Your Email Signature Can Transform Your Kitchen & Bath Design Business
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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How to price to maximise profit, with Alfie Wenegieme
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Welcome to episode 107. If you’ve ever wondered if you’re pricing your services in the right way, this one is for you. Alfie Wenegieme, Managing Partner at Cactus, joins me and he shares: 1. Why agencies don’t lose pitches on price alone 2. How agencies price to ensure a healthy profit margin 3. Typical mistakes agencies make when pricing 4. And so…
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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Agency strategy and predicting the future with AI, with Nikolas Pearmine
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Welcome to episode 106. If you’d like to know how one agency has been using AI since 2011 to predict the future for their clients, this chat will be interesting for you. It will also be insightful if you’re curious how the agency works with their global CPG and FMCG brands. Nik Pearmine, Chief Strategy Officer at Black Swan Data, and I cover a ran…
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Revolutionize Your Kitchen & Bath Design Business with Advanced Sales Systems
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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Mastering Client Engagement in Kitchen & Bath Design: The Power of Sales Systems
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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How to Sell, with Marcus Cauchi and Benjamin Dennehy
1:06:31
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Welcome to episode 105, I have invited two of my most popular podcast guests back for a second time, sales trainer legends; Marcus Cauchi and Benjamin Dennehey. Both have been sales trainers for years and have worked with many agencies and tech companies. They shared some golden nuggets to help you with selling your agency’s services. I had to th…
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Streamlining Client Engagement: The Power of Scheduling Links for Kitchen & Bath Designers
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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Paradise by the Dashboard Light? Getting Metric Visibility in Your Sales System
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Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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Mastering KPIs: Your Secret Recipe for Kitchen & Bath Success
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Get in Touch! Send us a message. KPIs are like the variables in your equation for reaching your revenue or other business goals. Whether you're aiming to boost revenue, enhance profitability, or refine your overall business operations, these key performance indicators act as your touchstone. GET IN TOUCH 💡Learn how to hire and work with experts: ht…
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Boosting Your Kitchen & Bath Business: The Magic of Sales Metrics
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Get in Touch! Send us a message. What exactly happens when one of your crucial KPIs starts showing signs of distress, or when you're thinking about increasing ad spend or investing more in marketing efforts? That's where additional metrics come into play, offering an in-depth view and helping you troubleshoot potential issues effectively. GET IN TO…
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Agency project management and service delivery, with Joanne Reid
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Welcome to episode 104. In this episode, I talk all things agency project management with Joanne Reid, Managing Partner for delivery at Cactus. We cover: - the challenges agencies face with project management - how Joanne assesses how well an agency's project management is working - how project management differs from account management and why she…
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From Data to Dollars: How KPIs Turbocharge Your Kitchen & Bath Design Sales
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Get in Touch! Send us a message. By now you’ve heard me mention the importance of sales systems approximately a gazillion times (okay, not that many, but I talk about it a lot), and how they can transform your kitchen and bath design business into a well-oiled profit machine. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelp…
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How to escape the daily grind of agency ownership, with Karl Sakas
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Welcome to episode 103. This episode will be particularly relevant to agency owners who want to become less hands-on in their agency and just step away from the day to day operations. I'm chatting to Karl Sakas, an agency growth consultant in the US and author of several books, the latest of which is called Work Less and Earn More a Practical Guide…
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Maximizing Profit: Unleashing the Power of Sales System Data
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Get in Touch! Send us a message. Let’s talk about the art of using sales system data to drive your kitchen and bath design business forward. Systems are incredibly powerful, but sometimes the challenge lies in knowing what to do with all the information once you’ve got it. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpboo…
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