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Creative Agency Account Manager Podcast

Jenny Plant - Account Management Skills Ltd

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This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
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This is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients. On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap. This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkee ...
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This season of Elevated is all about answering the question "What do Kitchen & Bath Design Businesses do with AI?" We'll cover improving your profitability and sanity using AI, automation, systems, and workflows. It's time to harness the power of technology to work for you and your business. In each bite-sized, weekly 5-minute episode, we'll explore how AI can help you earn more on every project, create economies of scale, add more value to your client projects, and make more money in custom ...
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Welcome to episode 117. This episode is going to be very relevant for you if you're responsible for pricing your agency's services. I first saw Tim Williams, Founding Partner of Ignition Consulting Group, speak at an IPA conference in London in 2016. He was talking to agency owners about why they needed to ditch the billable hour if they wanted a p…
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Is pricing your advisory services a struggle? In this episode, Adam interviews Shahrooz Niknami from Aco Tech Group about how he prices and packages his CFO advisory services. Niknami shares his evolution from hourly billing nightmares to profitable fixed-fee pricing models. You'll learn why hourly rates often lead to client disputes and leave mone…
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Welcome to another episode of Elevated, where we are exploring the practical and everyday use of AI for Kitchen & Bath design businesses. Today, we have a special episode that delves into a real-life case study of how AI is revolutionizing the way a designer works and interacts with his clients. GET IN TOUCH 💡Learn how to hire and work with experts…
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Are you an accountant, CPA, or bookkeeper looking to make more money by offering advisory services? In this episode of Escaping The Accountant's Trap, Adam Lean interviews Katie Ferro, founder of the "Profits and Prosecco" movement. Katie shares her journey from corporate accounting to building a thriving bookkeeping and advisory business. You'll l…
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Welcome back to Elevated, and our continuing exploration of the vast and ever-evolving world of AI and its impact on our lives. Today, we’re talking about AI tools, generators, and platforms that have been exploding in numbers and capabilities. With so many options out there, it can be challenging to choose the perfect one for your needs, which is …
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What exactly does it mean to offer CFO advisory services to clients? Many accountants and bookkeepers hear they should provide advisory but aren't sure what that entails. In this episode, Adam and his guest demystify the CFO advisor role. You'll learn the key difference between bookkeeping, tax compliance, and true advisory work. Discover why busin…
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As we explore the expanding world of Artificial Intelligence, it’s vital to acknowledge that while AI opens up a realm of possibilities, it also comes with its own set of limitations and challenges. Today, we get into some critical considerations to keep in mind to leverage AI both responsibly and effectively in your Kitchen & Bath design business.…
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Welcome to episode 116. This episode is for you if you are responsible for managing projects in an agency. This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management. Jack's Skeel’s book is called ‘UNMANAGED’ and Jack makes a very comp…
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Are you wondering what motivates business owners to bring on a CFO or advisor for their company? This insightful episode of The CFO Project podcast dives into the key reasons entrepreneurs decide to hire fractional CFO services. Host Adam Lean picks the brain of an experienced CFO advisor who has recently won several new client engagements. You'll …
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This season, we’ll be alternating episodes between learning about AI's potential in the Kitchen & Bath design businesses and taking concrete steps to harness that potential. Today, let’s get into a practical first step: how to begin using AI in your daily business operations. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelp…
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Looking to attract more bookkeeping and advisory clients through an online presence? In this episode of The CFO Project podcast, host Adam Lean picks the brain of KJ Johnson, known as the "Bookkeeping Side Hustle Kate." KJ shares her inspiring story of building a successful firm by leveraging video content on YouTube. You'll hear her practical tips…
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Walking into the world of Artificial Intelligence, or AI, doesn't require getting tangled up in daunting, technical details. Its inception back in 1956 has led to vast evolutions, compelling stories, and complex functionalities that you can explore with the help of search engines or directly by soliciting AI itself to educate you. But let’s focus o…
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Want to learn how to effectively price your services based on value rather than hourly rates? In this episode of The CFO Project podcast, host Adam Lean picks the brain of value pricing expert Mark Wickersham. Mark shares his invaluable insights on communicating the value of services like bookkeeping to clients, determining pricing for advisory off…
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Welcome to episode 115. If you're in agency new business or account management and responsible for contract renewals and account expansion, you're in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me. Tim is a powerhouse and working with huge enterprises in…
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This season of Elevated is all about answering the question "What do Kitchen & Bath Design Businesses do with AI?" We'll cover improving your profitability and sanity using AI, automation, systems, and workflows. It's time to harness the power of technology to work for you and your business. We'll explore how AI can help you earn more on every proj…
  continue reading
 
Are you looking to move your accounting firm beyond compliance work and drive more value for clients? In this episode of The CFO Project podcast, host Adam Lean discusses strategies for successfully adding advisory services alongside tax and bookkeeping offerings. Adam is joined by Tim Woodward of Blend Health, who recently made the leap into provi…
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Welcome to Episode 114. If you're an agency owner who wants to stand out in a competitive market, then today's guest has written an entire book about it. Gareth Healey, author of "STAND OUT OR DIE" joins me to share: - what he learned from scaling and exiting his business - his seven step framework for standing out in a crowded marketplace - and hi…
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Are you spending too much time on manual data entry and repetitive tasks in your accounting firm? In this episode, our hosts discuss how leveraging the right automation tools can free up your time to focus on higher-value advisory services. They provide practical advice on evaluating which processes to automate first by identifying where you're spe…
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Are you struggling to decide if you should niche down your accounting services or keep a broad focus? In this episode, the hosts dive into the pros and cons of niching from the perspective of experienced accountants and CFOs. They discuss how you can start out taking any clients when first building your business, then eventually niche into your ide…
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Welcome to episode 113. This will be particularly inspirational for you if you are currently a small agency owner with aspirations for huge growth. Jared Lopiccolo, CEO & Co-Founder of Noble Studios, built his agency from a single laptop to a multi million dollar agency. He shares some insight into what it took to achieve that growth and also his a…
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Welcome to episode 112. I’m joined by Shannyn Lee, Managing Director of Win Without Pitching ®, which is widely recognised by the creative industry as one of the best quality sales training programs because it's specifically tailored to agencies. This episode will be particularly valuable for you if your job at the agency is winning new business an…
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Welcome to episode 111. This episode will be particularly relevant for you if you're heading up the agency or you're in charge of an agency team. Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strateg…
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Are you an accountant, CPA, or bookkeeper struggling with imposter syndrome? In this episode of Escaping the Accountant's Trap, Adam Lean is joined by Nancy McClelland CPA, aka The Dancing Accountant, to tackle this widespread issue. Nancy shares her expertise on imposter syndrome - what it really means, how to know if you have it or are simply lea…
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Welcome to episode 110. This episode is for you if you're an agency owner either interested in buying agencies to grow, or selling your agency at some point. It's also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Jonathan Baker, Practice Lead in M&A at Punctuation joins me and shares a lo…
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Uncover the secrets to marketing your accounting and advisory services with expert insights from Matt Banker, owner of Benchmark Growth Marketing, in the latest episode of "Escaping the Accountant's Trap" podcast. Dive into the discussion as Adam Lean and Matt Banker address key questions on how to effectively market yourself in a crowded space and…
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GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
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GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
  continue reading
 
GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
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Welcome to episode 109. My guest is Michael Farmer, a management consultant who has been looking at the agency business model for over 30 years. He's identified three burning issues for creative agencies. 1. Work is increasing in volume and yet agencies fees are declining. But because agencies aren't measuring scopes of work, they don't often reali…
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In this season of Elevated so far, we’ve been demystifying the idea of a sales system, why you need it, how you can use it and in the last couple episodes got into the nitty gritty on how to get your team to embrace the system. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bat…
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In this episode of "Escaping The Accountant's Trap," host Adam Lean welcomes Roger Knecht, CEO of Universal Accounting Center, to delve into the transformative journey from traditional accounting to becoming a strategic advisor. The discussion opens with a look back at the evolution of Universal Accounting Center, from its inception in 1979 as a lo…
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In today’s episode we're going deeper on a common sales system challenge: what training to provide to get your team to use the sales system. In the last episode we covered the overall “how” to get your team on the same page. In this episode we’ll further outline specific ways to help your team Learn, Experiment & Share when it comes to software and…
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Welcome to episode 108. Are you struggling to manage a remote agency team? If so, you're going to get a lot of value from my conversation with Gustavo Razzetti, CEO of Fearless Culture and author of ‘Remote, Not Distant’. He shared some very thought-provoking insights for agency leaders and agency teams, including · how remote working is only ampli…
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In this engaging podcast episode, Adam Lean and Michelle delve into the intricacies of integrating CFO advisory services into an existing accounting firm. The discussion kicks off with insights on transitioning from traditional accounting practices to offering higher-value services. Michelle emphasizes the importance of breaking free from the "acco…
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How can you get your team to use your sales system? It's a common problem. Backing up a step, so far this season on Elevated we’ve covered why you need a sales system, how to use the sales system, the info and insights a sales system provides and some specific features of a sales system. But the elephant in the room is… how do you get your team to …
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Do you feel trapped doing mundane accounting work and want to break free to become a high-value advisor? Learn how to make the transition from compliance to strategic CFO directly from a fellow financial expert. In this episode of Escaping the Accountant's Trap, host Adam Lean interviews Lacey Harner, an experienced CFO, about escaping the trap by …
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GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
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Welcome to episode 107. If you’ve ever wondered if you’re pricing your services in the right way, this one is for you. Alfie Wenegieme, Managing Partner at Cactus, joins me and he shares: 1. Why agencies don’t lose pitches on price alone 2. How agencies price to ensure a healthy profit margin 3. Typical mistakes agencies make when pricing 4. And so…
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Do you dread having to sell and convince clients to say yes to your accounting services? Learn how to get clients to agree to your proposals without sleazy selling tactics. In this episode, host Adam Lean talks with Will Hamilton of SmartPath.co about shifting your mindset from "selling" to guiding clients. Discover how understanding your client's …
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GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
  continue reading
 
Welcome to episode 106. If you’d like to know how one agency has been using AI since 2011 to predict the future for their clients, this chat will be interesting for you. It will also be insightful if you’re curious how the agency works with their global CPG and FMCG brands. ‌Nik Pearmine, Chief Strategy Officer at Black Swan Data, and I cover a ran…
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Are you an accountant, CPA, or bookkeeper feeling trapped working long hours for demanding clients while being underpaid? Learn how to escape the trap and grow your accounting practice by optimizing your sales and getting paid your true value. In this episode, host Adam Lean interviews Michelle Weinstein, the Pitch Queen for Accountants, on strateg…
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GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
  continue reading
 
In this episode of the "Escaping the Accountant's Trap" podcast, host Adam Lean welcomes Chris Farrell, the CEO of Liscio, to discuss the pivotal role of creating five-star client experiences in breaking free from the accountant's trap. Chris, who evolved from an accountant to a CFO and now leads a software company catering to accountants, shares h…
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GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
  continue reading
 
Welcome to episode 105, I have invited two of my most popular podcast guests back for a second time, sales trainer legends; Marcus Cauchi and Benjamin Dennehey. ‌Both have been sales trainers for years and have worked with many agencies and tech companies. They shared some golden nuggets to help you with selling your agency’s services. ‌I had to th…
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Welcome to another episode of Escaping the Accountant's Trap podcast, where Jeff Prager, Co-founder of The CFO Project, shares transformative insights. In this session, we explore the shift from accountant to CFO business advisor, uncovering the challenges professionals face in the accountant's trap. Jeff discusses the disconnect between what busin…
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GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
  continue reading
 
Welcome to the Escaping the Accountants Trap podcast, where we unravel the complexities of breaking free from the accountant's trap that shackles many professionals in the field. In this episode, joined by Jeff Prager, co-founder of the CFO Project, we tackle the critical topic of scaling your accounting or bookkeeping practice. Through a comprehen…
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GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram…
  continue reading
 
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