In this episode, Alejandro Leon and Adriana Velasquez discuss the nuances of Hispanic communications in honor of Hispanic Heritage Month. Adriana, born in Lima, Peru, and Alejandro, from Fort Lauderdale, Florida with roots in Columbia, share their experiences with bilingualism, cultural differences and how that all ties into marketing and communica…

In this exciting episode of Teaming Up, Sean Ryan connects with Ryan Nobles, who shares his journey through the world of journalism — detailing his career from local news in Utica, NY, to covering major political events for CNN and NBC. He reflects on the evolution of political reporting, the challenges posed by misinformation and the importance of…

In this episode of Teaming Up, Greg Surber, APR, is joined by Amy Baril to talk about their respective professional development organizations, how the two organizations collaborate in Richmond and the importance these organizations play in the personal and professional development of its members. Surber is the incoming president of PRSA Richmond an…

In this special bonus episode, we’ve compiled some of the soundbites from our interview sessions with the kids of Hodgers during our inaugural Bring Your Kid to Work Day. You’ll hear from kiddos between the ages of 2 and 16 talking about their favorite things and taking guesses about what exactly it is their parents do. Episode Highlights You’ll fi…

In this episode of Teaming Up, Amanda Christian is joined by Megan Wilson, creative director of Sweet Talk Strategy, to talk about the evolution of email marketing and why it’s a critical channel for communicators. The episode highlights the affordability of email marketing and positions it as a safer channel for marketing compared to social media …

In this episode of Teaming Up, Casey Prentice sits down with Brian Forrester, CEO and co-founder of Workshop Digital, to explore the evolving landscape of digital marketing and its connection to public relations. The episode highlights the importance of integrating brand storytelling, strategic execution and data analysis to create successful digit…

In episode 28 of Teaming Up, Michaela Mishoe is joined by Melanin Monroe, drag entertainer and event host, to discuss similarities between drag performance and PR. Our Pride Month episode delves into commonalities in our work and echoes a point we’ve made time and time again about authenticity. This is an episode you won’t want to miss. Episode Hig…

In episode 27 of Teaming Up, Paulyn Ocampo teams up with Lilie Malaeb to explore the intriguing world of cookies, both edible and digital. While munching on a variety of cookies from Crumbl, they delve into how digital cookies play a crucial role in advertising and the implications of upcoming changes in digital privacy. Episode Highlights: Underst…

In episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common misconceptions surrounding PR and the broad spectrum that the term covers. Each intern shares their unique journey, detailing personal misconceptions and h…

In episode 25 of Teaming Up, Jon Newman engages with Kelly O'Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro and micro aspects of workplace innovation, emphasizing the importance of observation and understanding human behavior to meet unmet needs. Episode Hi…

In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the art of storytelling through a local lens, circling around the significant yet often overlooked stories nestled within our communities. Episode Highli…

Episode Notes: In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications in 2023. They each came to the table with one marketing high point and one low, plus a few bonus picks. Then the pair looked ahead to 2024 briefly and…

Episode Notes: "Teaming Up" takes a creative twist in our latest episode, focusing on the fusion of strategy and creativity in communication. Aidan Newbold, THP’s Director of Creative Services, welcomed Christine Coffey, Creative Director of Karnes Coffey, to share her insights. Aidan and Christine dive deep into the world of creative projects, exp…

Episode Notes: Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand. We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that. Williams discusses her brand story and he…

Episode Notes: Back from summer vacation, Teaming Up is returning with a debate of sorts. It’s the battle of media relations vs. content marketing. We brought in one of our favorite independent practitioners, Jill Vaughan of JLV Communications, to pair up with Josh Dare to discuss these dueling tactics for our 20th episode. Over the course of their…

Episode Notes: On the heels of Pride Month, our next Teaming Up episode is focused on LGBTQ+ campaign development, particularly in the tourism space. We called on our client Richmond Region Tourism (RRT) for Episode 19, which was led by our very own Hannah Robinson, senior account executive, who has been working with RRT for the last three years. I…

Episode Notes: Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls. Teaming Up is brought to you by The Hodges Partnership, a strategic communications agency that specializes in storytelling through public relations, media relations, conten…

Episode Notes: Greg Surber is joined by research expert and long-time Hodges collaborator Erin Bishop from Brand Federation. They discuss all things research and touch on topics of key interest to Public Relations professionals.

Episode Notes In this episode, Lindsay O’Bar and Julia Loudy celebrate Women’s History Month by getting personal as they talk about women in the workplace. This episode references a few examples about Richmond and Virginia moments, but women (and men) everywhere will find a takeaway or two.

Episode Notes Paulyn and Michaela discuss some of the shiny objects that are grabbing our attention in 2023, including BeReal, ChatGPT, Twitter's turmoil, Reddit and TikTok shopping.

Episode Notes Casey and Andrew discuss everything public speaking, including specific tips and strategies for improving your own presentations.

Episode Notes Join Paulyn and Greg for this bonus segment from their episode on research and insights. In this segment, they discuss tools for research. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes The most effective PR and marketing campaigns start off with research. On the latest Teaming Up episode, Greg and Paulyn outline the four As of Hodges’ research process. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.…

Episode Notes Josh and Amanda pair up in the latest episode of Teaming Up. The two will discuss five case studies of well known brands who experienced a crisis on social media. They talk about what worked, what didn't and offer up some lessons learned for listeners. Subscribe or Follow in your favorite podcast app to get new episodes as they're rel…

Episode Notes We're taking a Summer break to rest, recouperate and celebrate our 20th anniversary. But look for new episodes this fall. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes In this Teaming Up conversation, Hannah and Cameron recognize Diversity Month and talk about the importance of DEI initiatives to a company's overall culture. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.…

Episode Notes In this Teaming Up conversation, Josh and Sean talk about national media relations myths. With a time-based format inspired by ESPN's Pardon The Interruption, the pair takes you through some common myths along with the realities in the trenches of national media relations. Subscribe or Follow in your favorite podcast app to get new ep…

Episode Notes In this Teaming Up conversation, Casey and Aidan talk internships. The two talk about their personal internship experiences, give hints for what students should (and shouldn't) do when looking for an internship, and give tips for employers for how to best run an internship program. If you're interested in applying to THP's internship …

Episode Notes In this Teaming Up episode, Amanda Colocho and Evans Mandes will talk about earned media, from adapting you pitch approach, to newsworthiness to how long standing relationships lead to earned media success. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video …

Episode Notes We've reached the end of the planned episodes, but Casey Prentice has some important news to share about the future of Teaming Up. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.

Episode Notes In this Teaming Up episode, Jon Newman and Tony Scida, our in-house podcast gurus will talk about everything from planning and production, all the way to how an organization can leverage their own podcast. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video v…

Episode Notes In this Teaming Up episode, Casey and Hannah talk about all the content things. The pair talk at a high-level about planning and managing content, a variety of different ways to produce original content and why it’s so important for marketers to market themselves. Subscribe or Follow in your favorite podcast app to get new episodes as…

Episode Notes In this Teaming Up episode, Amanda and Meg talk about a different take on media relations. The duo will talk about one of their shared clients and how they use a variety of media relations tactics, like sampling, market pitching and gift guide outreach to get products in hand – and product in print. Subscribe or Follow in your favorit…

Episode Notes Next in our Teaming Up series, Paulyn and Aidan talk about TikTok, everything from how the platform has experienced exponential growth and adoption over the years, to the types of content on the platform and how brands can authentically participate on the channel. Subscribe or Follow in your favorite podcast app to get new episodes as…

Episode Notes Next in our Teaming Up series, Hannah and Josh talk about media relations – then and now. The dynamic duo talks about media relations through the years, how technology has opened up our field and how important relationship building is to the work we do at Hodges. Subscribe or Follow in your favorite podcast app to get new episodes as …

Episode Notes In the inaugural Teaming Up conversation, Casey and Anderson talk about storytelling. The pair talks about what storytelling means to them, how they go about storytelling for their clients and they share some of their favorite storytelling moments at Hodges. Subscribe or Follow in your favorite podcast app to get new episodes as they'…

Episode Notes Teaming Up brings together The Hodges Partnership staffers in conversation on topics of interest to PR, social media and content marketing professionals. New shows of this limited series will release monthly. In this preview, THP CEO Jon Newman is joined by Account Strategist Casey Prentice to discuss the upcoming episodes. Subscribe …

Capital Contable

Actividad 5