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Episode 21: Building a Brand with Briana Williams from LipLoveLine
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Episode Notes:
Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand.
We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that.
Williams discusses her brand story and her business evolution – from winning a competition on VCU’s campus just before the COVID-19 pandemic, to working with students in the Brandcenter to go through various exercises to find her voice, tone and brand story. She discusses her journey to date and talks about what it means to build a brand and be an entrepreneur in an industry that is saturated.
Other topics in the episode include:
- Starting a brand during a global pandemic
- The process behind developing a brand story
- Navigating a growing brand in a crowded space
- The considerations of solo entrepreneurship
We hope you enjoy the episode!
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