We are in the throws of the digital revolution. During this time, it can be challenging to sift through all of the hype and find what works, what is still viable two years from now, and what contributes to your organization. Many IT organizations need help with confusing messages and conflicting technologies. We help organizations sort through the chatter and embrace digital transformation. The world of digital transformation is constantly changing, and you need to know what is viable today. ...
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The French Instinct, c’est un podcast unique spécialement conçu pour les niveaux intermédiaires et avancés qui désirent enfin comprendre ce que les Français natifs veulent VRAIMENT DIRE et se perfectionner en français de façon plus intuitive et authentique🌱 à travers du contenu inspirant 🌍, amusant, enrichissant et qui a un vrai sens💓! Tu t’immergeras dans le français quotidien et je t’aiderai à te perfectionner à l’oral en contexte. Moi c’est Katy, professeure de français langue étrangère e ...
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The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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Greg Sobiech speaks with high performing leaders to discover how brands create exceptional value and grow revenues for their through obsession and sacrifice. The leaders who succeed today are those who are relentlessly obsessed about a handful of the most important things. Being ‘obsessed’ means channelling all your team’s energy into what really matters. ‘sacrifice’ means deliberately choosing to do the ‘hard things’ because they will deliver greater value in the medium to long term. For ea ...
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127. Moche comme un pou... séduction sans complexes - Talking about human body in French Slang - B1-C2
10:28
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Dans cet épisode, on explore l’automne et ses paradoxes, là où imperfections et petits défauts deviennent de véritables atouts. Je joue avec les expressions idiomatiques françaises et l’argot autour du corps humain, de la laideur et de la séduction. Une immersion décalée en français familier, idéale pour les apprenants de niveau intermédiaire qui v…
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Building Your Sales Pipeline with Funnels
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In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have to be complicated! We break down what a sales funnel is, why it matters, and how you can create a simple yet powerf…
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🫧La causerie du mois -Ep125- Vos surprises interculturelles - French practice
11:59
11:59
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On plonge dans vos surprises interculturelles aujourd'hui! Un grand merci à celles et ceux qui ont pris le temps d’écrire et de participer en laissant un commentaire public pour réagir à l'émission, vos voix seront à l’honneur dans cet épisode. "La Causerie du mois", c’est notre moment pour connecter autour de vos expériences et vos réflexions. Alo…
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How to Tell Stories that Captivate People with Data w/ Peilin Corbanese VP Analytics at EXL
56:02
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Today, I had a conversation with Peilin Corbanese, a powerhouse in digital transformation and business strategy. Her accolades speak volumes about her knack for optimizing businesses through data, tech, and leadership. Peilin's mission? To drive performance by linking data to technology and cutting through the noise with relevant truths. She firmly…
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Creating Irresistible Tripwire Offers in Your Sales Funnel
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Are you looking for a way to turn more leads into paying customers? In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the essential elements of a great tripwire, where to place them in your funnel, and share practical tips on pricing and me…
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🫧Le kif du mois : choc culturel au Japon -Ep125- S'intégrer dans une autre pays
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Aujourd'hui je partage avec toi mon roman préféré concernant les incompréhensions interculturelles. Je t'accompagne vers la fluidité: https://thefrenchinstinct.eu . Clique sur le lien pour débuter ton parcours avec moi et commencer à comprendre ce que les Français veulent vraiment dire! Tu dépasseras enfin le niveau intermédiaire en apprenant avec …
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Digital Transformation for the week of October 13, 2024 including news from Cybersecurity, Artificial Intelligence, Edge Computing, Embracing Digital Transformation. Discover how the Pentagon's new Cybersecurity Maturity Model Certification is poised to transform defense contractors' cybersecurity practices, enhance military supply chain security, …
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Email Marketing Automation: Streamlining Your Workflow
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In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows that work for you, even when you're not online, so you can nurture leads, onboard new customers, and keep …
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Former President and CEO at Nestle Nutrition, on AI, Innovation and Failure.
59:03
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Today, I had a compelling conversation with Gary Tickle, the former President and CEO of Nestlé Nutrition North America. This guy is one of the sharpest marketers and leaders I've ever encountered. What struck me most was his emphasis on fostering a culture of experimentation within marketing teams. He put it bluntly: “We need to innovate and const…
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🫧Cap ou pas cap? Ta surprise interculturelle -Ep125- French practice for intermediate and advanced learners
6:39
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Cap ou pas cap de relever le défi ? Dans cet épisode, je te propose un petit défi : partage avec nous une surprise interculturelle, quelque chose qui t'a étonné d'une autre culture. Est-ce que tu as découvert un geste, une coutume, une façon de réaliser une tâche quotidienne qui t'a un peu déstabilisé? Comment participer : réagis en laissant un com…
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Avoiding costly DIY website mistakes with Mel Driver
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In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them. We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good photography and what to do if you're on a budget but still want to look pro. Find out more about Mel: meldriver.co Sh…
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Digital Transformation for the week of October 6, 2024, including news from Cybersecurity, Artificial Intelligence, and Edge Computing. Unlock vital strategies to safeguard your identity and boost your cybersecurity this Cybersecurity Awareness Month—don’t miss expert recommendations that could protect you from fraud and data breaches! Blog: https:…
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Digital Transformation for September 29, 2024, includes news from Artificial Intelligence, Cybersecurity, and Data Management. Louisiana's groundbreaking initiative to integrate artificial intelligence in schools is set to revolutionize education, cybersecurity vulnerabilities found in Active Directory, and new data management open source tools ado…
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125. Le c*l entre 2 chaises - 🥚L'art de manger un œuf à la coque - Comment s'intégrer en France?
15:46
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S’intégrer dans un nouveau pays, c’est souvent un parcours semé d'embûches. On sait pas toujours comment s’y prendre et on a parfois l’impression d’avoir le cul entre deux chaises. En plus la façon de faire, ça peut vraiment varier d’un pays à l’autre. Mais au fond, y a des trucs qui rendent tout ça beaucoup plus simple. Alors, c’est quoi la clé po…
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⭐ Dépasser le plateau intermédiaire : témoignage de Tom - How to go beyond intermediate level in French?
2:48
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Aujourd'hui je partage le témoignage de Tom, qui explique comment il a réussi à dépasser le plateau intermédiaire pour commencer à vraiment se perfectionner en français. Merci Thomas! Toi aussi tu peux te mettre en route vers la fluidité. Tiens-toi informé de la réouverture des inscriptions ici: https://thefrenchinstinct.fr/…
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The Tech Toolkit: Essential Tools for a Seamless Course Launch
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Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdown of the essential tools you need to set up a smooth and successful course launch. From landing page builders and e…
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🫧La causerie du mois: vos projets anti coup de mou -Ep123- French practice
12:29
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On plonge dans vos projets de rentrée, qu'ils soient professionnels, linguistiques ou simplement dédiés à votre bien-être. Un grand merci à celles et ceux qui ont pris le temps d’écrire et de participer en laissant un commentaire public pour réagir à l'émission, vos voix seront à l’honneur dans cet épisode. "La Causerie du mois", c’est notre moment…
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CRO at Charity Water Discusses Look In, Look up, Look Out
1:04:46
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Today I spoke with Ben Green, Chief Revenue Officer for Charity Water. Their mission is to bring clean and safe drinking water to every person on the planet. Whether you are in marketing - for a commercial minded - or mission driven organization - this conversation will be relevant. Ben shared with me his marketing philosophy, which he calls “Look …
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Don’t Rely on Facebook or Instagram to Build Your Business (and Don’t Use It as a Comms Tool)
27:08
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In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much. I’ll break down the key reasons why this …
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Embracing Digital news for September 22, 2024, including Ubiquitous Computing, Artificial Intelligence, and Cybersecurity news. This week, we find out how high-performance computing is merging with quantum and AI to tackle the most complex problems and cyberwar is going kinetic in the Middle East. Blog: https://embracingdigital.org/brief-EDW86-en V…
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🫧Le kif du mois: les congés sous un nouveau jour -Ep123- Everyday informal French
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Découvre une initiative audacieuse qui pourrait révolutionner le monde du travail. Aujourd'hui je te parle d'un modèle qui pourrait bien changer ta vision du boulot et des congés. Que tu sois salarié, patron, ou retraité, cette réflexion pourrait te surprendre! Je t'accompagne vers la fluidité: https://thefrenchinstinct.eu . Clique sur le lien pour…
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What Happens When You Decide to Give Your Business a Name No One Can Pronounce with Catharine Redden
1:02:43
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Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. You'll hear us talk about organic social media, why paid advertising isn't the enemy, what the number one most effective marketing tactic is and more. Tune in to listen 🎧 Find more ab…
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Digital Transformation for the week of September 15, 2024 including news from Cybersecurity, Ubiquitous Computing, and Artificial Intelligence. Stay informed and empowered as cybersecurity threats evolve—discover how the CISA's new checklist and other initiatives are shaping the safety of our electoral process and critical infrastructure just ahead…
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🫧Cap ou pas cap? Ton programme anti coup de mou -Ep123- French practice for intermediate and advanced learners
7:57
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Cap ou pas cap de relever le défi ? Dans cet épisode, je te propose un petit défi : partage avec nous ce que tu as prévu cette année pour éviter la baisse de motivation après les vacances ! Est-ce que tu te lances dans une activité sportive? Dans un projet d'apprentissage? Ou est-ce que tu as une routine ou une astuce pour prolonger ton inspiration…
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From Idea to Launch: A Step-by-Step Guide for New Course Creators
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Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from validating your idea, structuring your content, pricing strategies, and building a solid launch plan. If you’re read…
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Digital Transformation for the week of September 8, 2024 including news from Advanced Communications, Cybersecurity, and Artificial Intelligence. Taiwan's groundbreaking initiative to lead the 6G revolution by 2025, coupled with advancements in cybersecurity and artificial intelligence, showcases a transformative era for global communication and te…
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Digital Transformation for the week of September 1, 2024, including news from Ubiquitous Computing, Cybersecurity, and Artificial Intelligence. Discover how groundbreaking advancements in quantum computing and AI are not only reshaping industries and cybersecurity but also transforming political strategies as leaders navigate the evolving digital l…
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123. Coup de mou? Retour à la routine - Everyday French B1-C2
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Je t'accompagne vers la fluidité: https://thefrenchinstinct.eu . Clique sur le lien pour débuter ton parcours avec moi et commencer à comprendre ce que les Français veulent vraiment dire! Tu dépasseras enfin le niveau intermédiaire en apprenant avec plaisir et tu garderas la motivation pour aller toujours plus loin vers la fluidité. Est-ce que tu e…
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Advanced Audience Strategies for Facebook Ads
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Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this one’s for you. We’ll dive into custom audiences, lookalikes, and some cool tricks to get your ads in front of the rig…
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🚸Pré-rentrée!! Nouveautés à venir pour te perfectionner en français avec plaisir et authenticité
5:36
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Assure-toi d'être inscrit à mes mails pour ne rien rater des nouveautés et des surprises à venir :https://thefrenchinstinct.fr Au programme : - Rentrée du podcast le 6 septembre - Des nouveautés dans le podcast public - La réouverture des inscriptions à la communauté Premium fin septembreBy Katy Beauvais
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Digital Transformation for the week of August 25, 2024 including news from Cybersecurity, Artificial Intelligence, and Edge Computing. Uncover the significant implications of Georgia Tech's lawsuit over cybersecurity contracts with the DoD, as it challenges the future of academic partnerships and data management in a fast-evolving digital landscape…
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How a sales ecosystem can help your business grow with Stacey Walker
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In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business. We dive into the importance of developing a strong sales mindset, using storytelling to attract clients, and embracing connection-based selling techniques…
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The essentials ingredients for a thriving business
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28:23
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In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targeted traffic and harnessing the power of freebies, I’ll break down the essential elements that fuel sustainab…
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Digital Transformation for the week of August 17, 2024, including news from Artificial Intelligence, Cybersecurity, and Ubiquitous Computing. Discover how a groundbreaking AI-generated song is climbing Germany's music charts and sparking conversations about the future of creativity and artistry in our technology-driven world. Blog: https://embracin…
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Leveraging Social Media for Lead Generation Success
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In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation. Social media platforms offer more than just brand visibility—they can be a consistent source of high-quality leads when approached strategically. I’ll explore the best practices for choosing the right platforms,…
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Digital Transformation for the week of August 11, 2024, includes news from Data Management, Cybersecurity, and Artificial Intelligence. Discover how robust data governance enhances decision-making and AI technology, learn from the infiltration of a significant cybercrime organization, and explore AI's legalities and military use, all in the context…
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Head of Product Marketing, JP Morgan ONYX - on Ruthless Prioritisation and the power of Blocking out the Noise
57:57
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Today, I spoke with Jennifer Garcia, who currently leads Product Marketing strategy at JP Morgan Onyx and has previously held senior roles at Instagram and Google. With such extensive experience in big tech, I was curious about what drew her to financial services and how she proves the value of marketing in an industry historically less accustomed …
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Using the 4-ad stack funnel to attract leads and drive sales
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In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales. Whether you're just starting with paid advertising or looking to refine your current strategy, this episode breaks down the four key stages of the funnel: attraction, lead generation, launch event…
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Digital Transformation for the week of August 4, 2024, including news from Artificial Intelligence, Cybersecurity, and Ubiquitous Computing. Explore how AI is revolutionizing various industries while raising ethical questions, discover how off-the-shelf code may be fueling cyber threats, and understand the risks of over-reliance on single cloud ser…
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Digital Transformation for the week of July 27, 2024 including news from Cybersecurity, Ubiquitous Computing, and Artificial Intelligence. Explore vital insights on the looming cybersecurity crisis in U.S. corporations, the urgent need for effective hybrid-cloud strategies, the growing power demand by data centers challenging net-zero commitments, …
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Digital Transformation for the week of July 21, 2024 including news from Artificial Intelligence, Edge Computing, and Cybersecurity. CrowdStrike brings down the world, AI exhibits 17% more cancer detection accuracy than doctors and fuels life-like interactions with digital renditions of the departed, showcasing the power and versatility of the tech…
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Diversifying your marketing strategy: Why social media alone isn't enough
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In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lack of control can pose significant risks. Join me as I discuss the benefits of a layered, diversified appro…
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CMO, Save the Children - Soft & Hard Metrics that matter in Long term Marketing Planning
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Today I spoke with Jennifer Roberti, CMO at Save the Children. They are on a mission to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts. This episode is all about the need for marketers to have a long-term vision and th…
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Lead generation trends: What's working in today's market
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In this episode of The New School of Marketing Podcast, I dive into current trends and long used favourites in the world of lead generation. From the power of personalised content and interactive tools to the strong-hold of video marketing and the precision of Meta advertising. Whether you're a seasoned marketer or just starting out in business, th…
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Optimising your funnel for conversions: A deep dive
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If you’ve been struggling to turn your leads into paying customers, this episode is for you. I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and techniques to improve each stage of your funnel to get better results. The first step is to know where you're at ri…
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Digital Transformation for the week of July 13, 2024, including news from Edge Computing, Cybersecurity, Artificial Intelligence, and Embracing Digital Transformation. Discover how Rakuten's edge computing station could revolutionize IOT, global cybersecurity agencies warn of rising cyber threats from China, OpenAI and Microsoft join forces to push…
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Digital Transformation for the week of July 7, 2024 including news from Artificial Intelligence, Cybersecurity, and Data Management. Explore the revolutionizing potential of AI in public services, China's lead in AI patent race, the future of cybersecurity through collaborative efforts and stringent measures, the pivotal role of data management wit…
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Understanding sales funnels: A beginner's guide
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If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts. In today's episode I'm going to talk about sales funnels and break it down step-by-step for you. You'll walk away with knowing what sales funnel is and how to create one that con…
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Why you're not selling your online courses: Traffic vs. Conversion
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In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like. There are usually two issues at play, and they go hand in hand. So I'll be focusing on these two main issues: traffic and conversion. Understanding these can make a huge difference in your sales. So,…
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Digital Transformation for the week of July 1, 2024, includes stories from cloud computing, artificial intelligence, and cybersecurity. This week, listen to the US DoD, which makes adopting new technology easier, debate over fair use of data for AI training, and discuss the latest cyberattacks on Generative AI. Blog: https://embracingdigital.org/br…
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