I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference. It was an incredible experience to have so many talented speakers on stage and so witness so many connections being formed in the room. Many of us shared a similar message on stage, which was rea…

I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast. So let’s go back to basics, and look at…

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really? Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't. Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to…

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses…

There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today. If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode. Tune in to why you should never believe these 5 things about Faceb…

This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for …

The key to your online course success is in your pre-launch strategy. That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours. Tune in before you ever attempt a(nother) course launch 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook…

Facebook advertising audiences can be confusing, so let's look at what one of the common types of audiences means. Inside this episode I'll discuss what a lookalike audience is, how it's created and how you can use it in your business. It's a very powerful feature of Facebook ads that can help get you in front of more of your ideal clients. Inside …

Let's talk about funnels and the customer journey. Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business. If you've been puzzled by the word funnel, tune in and I'll explain it all. Connect with me Website: www.newschoolofmarketing.com…

In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a successful business and if you don’t do as they say your business will fail. Of course it’s the marketing mess…

Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today. Let's dive in and clear some of this up for you. Inside this episode I also mention my Free Lead Value calculator which you can find here. ----…

Launching a course can be a game-changer, but I know those initial steps can feel like standing at the base of a mountain. Fear not! In this episode, I'm your guide, sharing eight essential steps that you need to take right away. Whether you're a seasoned entrepreneur venturing into the world of online education or a passionate creator turning your…

Happy New Year and welcome to the first episode of 2024! I hope you have had a great festive season and are recharged for this year. I have big plans, so come along for the ride. In this first episode I discuss the top 5 marketing priorities to maximise your impact with minimal spend. We all know marketing can be overwhelming, time consuming and so…

It's the last episode of 2023! Wow, what a ride it was and I'm so grateful to you for being a part of it. Inside this episode I'm sharing 5 lessons with you that will, hopefully, demystify Facebook & Instagram ads somewhat for you. I've been running ads for over 9 years now and the more I speak to people the more I realise that there is still so mu…

Ever wondering how effective Facebook ads really are? Inside this episode I take an honest look at how Facebook ads can work for your business. In short, yes they work, but not as you may expect. Marketing always works, but it might not always work straight away. Tune in to this episode to learn more 🎧 Learn more about the Client Attraction Code th…

[⚠️ Trigger Warning - This episode has content that may be confrontational for some] This episode is a big one! I speak with fellow marketer Skye Cusack from BluSkye Marketing about lots of topics. We speak about: - Copywriting - Business ethics - Business for good - Self doubt - Mental health - Being an indigenous owned business and more Tune in 🎧…

It’s that time of year. I’m more than ready to wrap this year up but I have two busy weeks ahead before I’ll wind down. I’m not sure if you’re like me, but I have already started planning for 2024 and in this episode I want to talk about how Facebook advertising fits in with your bigger marketing picture. Everyone has their own take on planning, an…

To outsource or not to outsource your ads? It's a question I often get asked and I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok. Listen up, because inside this episode I’m going to give you some insights that might change your mind or at the very least you’ll learn to ident…

Inside this episode we unlock the gold to public speaking. Dr Kate Cashman is a speaker, award winning coach and educator helping entrepreneurs find their voice, get visible and grow their business. Kate shares her Courageous Speaking Method with us, as well as insights and lessons learned about public speaking from a TEDx speaking coach. We dive d…

As a business owner myself I’m always thinking about ways to market my business, as well as helping clients market their business. Since moving to Tasmania and becoming a mentor for the government supported Digital Solutions program I have learned that people in my local community really value face to face mentoring and workshops. Doing workshops h…

Inside this episode I talk about using email automation to streamline your marketing efforts and give your customers a better experience. I talk about the concept of email automation and its role in simplifying marketing tasks. You'll also hear about the benefits of automated email campaigns, such as lead nurturing and customer onboarding. Plus I h…

In the world of marketing, communicating the value of your products or services is a skill that can make or break your success. Customers are always looking for solutions that meet their needs, and they want to understand why your offering is the best choice. This is where value communication comes into play. In this episode, I'll get into the impo…

I really want to talk about growing your email list and attracting more leads for your business. It’s not the first time I’ve spoken about this but it’s so important for your business that I’ll keep bringing it up. I often talk about using Facebook ads to grow your list and attract leads but there are plenty of other options to attract leads. Let’s…

Let's talk about analysing your Facebook ads results. We'll talk about what to look at, what it means and I know that Facebook Ads Manager gives you a lot of data which can be quite overwhelming if you're not familiar with it or if you don't know what you're looking for. When you open up the dashboard, you'll be presented with the default columns t…

Today's guest is a wealth of knowledge on all things publishing. Susan Dean is a qualified business and life coach who ventured into publishing after hearing and delivering heartfelt stories. Susan now helps other publish their stories and loves waking up in her purpose built publishing house. Inside this episode we discuss: What a book can do for …

Today I want to talk about the one Facebook ad I will always choose over any others, and it’s quite relevant because I’m working on a client's launch right now. It’s literally the one ad I’d choose if I had a limited budget (which, let’s be honest, most of us have). If you run a business that relies on leads, you could most likely benefit from this…

I’m guessing that this is going to be one of the least listened to episodes based on the topic. I’ve been in this business for over 9 years now and most people still don’t like numbers. Once upon a time I didn’t like numbers either, or rather, I thought I wasn’t good with numbers. Complex math gives me the shivers, but using numbers to inform me or…

In today's episode I'm talking with Jody Milward, former Private Investigator and 2 x 7 Figure business owner. Jody is my personal ads mentor and we're talking about preparing the next generation of Paid ads managers. We dive into: - What made Jody want to train ads managers - Why women make good marketers - We hear a bit more about Jody's new prog…

Today I want to talk about unconventional and cost effective marketing tactics for business. We’re all well familiar with social media marketing and websites, but that’s not where marketing starts or ends. There are so many ways to market your business and I’m not advocating to use all of them, definitely not, but I do want to talk about less used …

I often talk about list building and having an email list and today I’m going to go deeper into it. In my opinion, and I have to add that this opinion is backed up by statistics, so in my opinion it’s crucial to have an email marketing list. Sometimes it’s called an email marketing database, or subscriber list. Whatever the term, it’s a list of peo…

In this jam-packed episode I speak with Renae O'Neill about being a mum and having a successful business. As I'm really only just starting the journey and Renae is further along in her motherhood journey I picked her brain on what's to come and got tips that I will no doubt implement along the way. We spoke about: Business in the early stages and h…

I’d like to chat about an underused tool today. Or maybe it isn’t in your business, but I want to chat about Facebook messenger. Are you using Facebook messenger for your business? And if you are, how are you using it? It’s quite a handy tool, but sometimes it feels like just another thing to check right? But it’s a great way for potential customer…

In this episode I want to talk about data and using it to make decisions in your business. Data is a super powerful asset but lots of people seem to either ignore it or aren’t sure what to do with it (so they ignore it, haha). Firstly, what are data driven decisions? Data driven decisions involve using quantitative insights to guide your marketing …

In this episode I’d like to talk about ROI and Facebook ads. ROI, which stands for return on investment, is a tricky one and one that everyone seems to talk about. Everyone wants to get a return, aka sales and money for their investments and rightly so. What does often baffle me though is that many people only look at ROI when an exchange of money …

Ever thought about Public Relations in the social media arena? No? Neither had I, so I was super excited to learn more about this when I met Deb Wallace at a local event. I invited Deborah on the podcast to tell you (and me) more about PR in the online space and how important it really is for brands to incorporate some PR principles. Tune in to lea…

You’ve probably noticed how busy the online landscape is. Especially now that Meta has added a new platform, Threads. If you haven’t yet jumped on and know what it is, it’s basically similar to Twitter. There’s no need for polished images or perfectly written captions. It’s a place where you can be yourself and simply have some banter, at least so …

Last week at an in-person event I jokingly said that I keep going on about how people need to have their foundations in place before they spend money on Facebook and Instagram ads, so that’s what this episode is about. I really want people to get the most from their ads budget and that only happens if you have all of your foundations in place. So, …

I just wrapped up another launch with a long term client and I’d like to share what worked for this particular launch and what I see working for launches in general. Inside this episode we'll look at the 4 types of Facebook ads that will maximise your launch success. Tune in 🎧 Links mentioned: Client Attraction Code ADvisory Buzzsprout - Let's get …

Today's episode guest is Jenn Donovan, a marketing thought leader, change maker, coach and mentor for small businesses. Jenn and I talk about why you need to make marketing a priority and how you're leaving money and opportunities on the table if you're not actively and strategically marketing your business. We also discuss: How small business owne…

Last week I was asked to speak at a local event, which was really awesome. I love hearing from other business owners and getting to know all of the amazing talent in the region. It was at this event that we got talking about Facebook and Instagram accounts being hacked and what you can do to protect yourself from that, so I thought it would be a gr…

I’m really excited about this episode, which is a bit odd because it’s not necessarily something new or something I haven’t spoken about before. In fact, I’m talking about it again because it came up in a recent mentoring session and I think some people skip this part or aren’t aware of it, or maybe not aware of the value of it. What am I talking a…

How do you know if your Facebook ads are going to work? How do you know what your audience is actually resonating with and going to take action on? It’s all a bit of a guessing game right? And what you might click on doesn’t necessarily mean that your audience is going to click on it. So what can you do? In marketing we use what’s called A/B testin…

In today's episode I speak with Dr. Hazel MacTavish-West about Seedlab Tasmania and Seedlab Australia, an international incubator for food and beverage producers. We talk about how the pandemic turned out one of the best things that happened to Seedlab Australia and about how the program attracted $4million dollars in support from Woolworths. We al…

The Facebook ads landscape is forever changing and sometimes ads work really well only to tank the next minute, so when I first learned about this strategy I was skeptical but hopeful. It's now a strategy I implement for all of my clients because it makes all other advertising campaigns perform much better. Tune in to learn the Facebook ad strategy…

Social media is a hungry beast that constantly needs feeding. Or at least that’s how I see it. I have long had a love/hate relationship with social media, on one hand I love it as it’s a tool to get in front of new people, build authority and generally be visible in your business. On the other hand though, I hate being at the mercy of the algorithm…

In this episode I talk with Tash Corbin about heart-centered, consent-driven marketing. We explore what it means, why it matters so much and what you can do to make sure that you're marketing 'the right way' in a noisy world. Tash Corbin is a business mentor, specialising in consent-driven, heart-centred marketing. She hosts the Heart-Centred Busin…

This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’. There were just so many assumptions that I pretty much rolled my eyes and cringed. And by no means …

Businesses change all the time, and sometimes we don’t really see this. Most of us only share the highlights and Instagram worthy content but building, and maintaining a business is hard. It’s very much an up and down roller coaster ride. Our lives keep changing too so it’s totally normal for our business to change. There are good times and bad tim…

As businesses continue to rely on social media to reach their audience, many business owners have explored boosting posts to increase their visibility. But, is this really an effective strategy? In this episode, I'll tell you why boosting posts may not be the best use of your social media marketing budget and how you can achieve better results with…

This whopper episode covers just about everything you need to know about starting and building a business in Australia. I talk to Chris Davis about what someone needs to know and do when they're starting a business in Australia. This is the longest episode I've ever recorded and it's so full of tips and advice for anyone who has a business so tune …