The role of data in marketing decision-making to improve your marketing efforts

New School of Marketing

I’m guessing that this is going to be one of the least listened to episodes based on the topic. I’ve been in this business for over 9 years now and most people still don’t like numbers. Once upon a time I didn’t like numbers either, or rather, I thought I wasn’t good with numbers. Complex math gives me the shivers, but using numbers to inform me or to tell me a story is totally my thing.

So when I say that business, funnels and ads are all math, I mean the storytelling type. I’m not asking you to do complex math, or if you do want to do that I’m not your girl.

I like to look at data and decipher what it’s telling me.

When you start marketing your business you’ll get certain responses on what you’re doing, at least I hope you do. For example, when you post on social media you’ll start seeing like and receive comments. Or when you send an email to your list you’ll be able to see the percentage of people who opened your email and how many clicked on a link.

It’s this kind of data that you want to pay attention to.

So how can you use your data to make better marketing decisions?

Let's dive into this 🎧
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