How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.
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Mortgage Industry Mental Health Charter (MIMHC) - Jason Berry
30:51
30:51
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Alex is joined by Jason Berry, Group Sales Director at Crystal Specialist Finance and Co Founder of Mortgage Industry Mental Health Charter (MIMHC). Follow Jason on LinkedIn. Visit or sign up to MIMHC here. Visit Crystal Specialist Finance here. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and conten…
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Episode 10: 'Talking Ads' with Alex, Hannah, Steph and Tessa
24:29
24:29
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The team are back to share the adverts that have caught their eye this month, sharing what made them stop and look and how you could create similar promotions for your website or social media pages. From 'adulting' and cleaning to furniture and music lessons, they have selected a range of cleverly thought about adverts for you to store away neatly …
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Google Ads Admin: Essential Steps for Financial Services - Alex Curtis
16:22
16:22
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Key Topics Covered: 1. Advertiser Verification: Importance of proving your identity and business legitimacy to Google. Required documents: Incorporation certificate and passport/driver’s license. Common mistakes to avoid, such as mismatches between your business name and what’s listed on the FCA register. Tips for ensuring your identification docum…
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Google Ads For Brokers - Setting Up For Success - Alex Curtis
17:50
17:50
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Key Points Discussed: 1. **Definition of Conversions and Key Events**: - Historically, conversions were straightforward leads, typically tracked when someone filled out a form on a website. - Now, Google refers to them as events or key events, emphasizing the importance of tracking user interactions before and after a lead is registered. This inclu…
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Remarketing - Be Aware of Spam - Alex Curtis
9:41
9:41
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Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing …
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Episode 9: 'Talking Ads' with Alex and Tessa
22:26
22:26
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22:26
Alex and Tessa host this month's episode of Talking Ads with an array of adverts to share from food and drink to cars and dustbins. But, you'll find no rubbish here, just lots of useful ways to spruce up your website and social media! We recommend you view all the adverts before or during listening to this episode to engage in the discussion. Immer…
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From Lead to Application: Mastering High Conversion Rates - Rebus FS share their process
47:35
47:35
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In a world where influencers and bloggers often tout quick fixes and shortcuts, it's refreshing to hear a different perspective. Join us as we sit down with Lee & Neezam, two successful professionals who believe in investing more time with their clients to achieve outstanding results. They share their process from the moment a lead drops in their i…
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The Lead Ladies - Room 101 - Funmi Olufunwa Returns!
34:20
34:20
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Founder of Hoops Finance, Media Finance Expert and Financial Educator, Funmi Olufunwa joins The Lead Ladies on Room 101 after nearly a year on to share parental updates and more! Will Funmi stick to her previous pet peeves and keep them locked away or has she found a new perspective on school life? Follow Funmi on LinkedIn. Brought to you from the …
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The Lead Ladies - Room 101 With Rhys Schofield
38:21
38:21
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It's only the Former Metallica of Mortgages and Slayer of Meerkats! Yes, Rhys Schofield joins The Lead Ladies on Room 101 to reveal is pet peeves and he isn't holding back! This one is hardcore... Plus, Rhys shares his passion for Warhammer and Wrestling...very rock 'n' roll! Please note: Companies named in this podcast by Rhys Schofield represent …
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Episode 8: 'Talking Ads' with Alex, Hannah, Steph and Tessa
23:08
23:08
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The team are back this month with another eclectic mix of adverts to help get the creative juices flowing. From Smoothies and Satan to babies and dogs, it's another tail-wagging episode! We recommend you view all four adverts before or during listening to this episode to engage in the discussion. Immerse yourselves here. Brought to you from the tea…
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Martin Lightbowne, Managing Director and Business Protection Specialist of OnPoint Financial joins Alex on the podcast once again, this time to chat about his monthly protection masterclasses and more! Visit OnPoint Financial here. Follow Martin on LinkedIn. Sign up / find out more about the protection sales skills masterclasses here.…
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Alex is back for another solo episode this time to highlight the importance of why specific content is king. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.By Alex Curtis
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Episode 7: 'Talking Ads' with Alex, Hannah, Steph and Tessa
22:55
22:55
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In this episode, Steph makes her sparkling debut on the show and takes the trophy for the winning advert! From skincare to cars, tarantulas and more, the team hopes to inspire you with more ideas for your websites and social media platforms. We recommend you view all four adverts before or during listening to this episode to engage in the discussio…
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What are your buying habits like? How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday? And, what does all this have in common with generating leads to your website? In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website. Bro…
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Understanding the value of a click Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers. In this episode, Alex looks at the…
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Two Changes That Slashed Mortgage Lead Cost by Over 50%
12:33
12:33
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Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in website performance.By Alex Curtis
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Our 'What Network Should I Join?' Series continues with Lesley Sharkey, Recruitment Director at Stonebridge - a Mortgage and Insurance Network. Visit Stonebridge here. Follow Lesley on LinkedIn.By Lesley Sharkey, Alex Curtis
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Episode 6: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa
21:04
21:04
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21:04
This month's episode of Talking Ads is barking mad! From an airline for dogs to canine cuisine, it's no secret that animals win over our hearts every time. We recommend you view all four adverts before or during listening to this episode to engage in the discussion. Immerse yourselves here. Brought to you from the team at The Lead Engine who specia…
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JLM Mortgage Network - Sebastian Murphy and Rory Joseph
44:31
44:31
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Alex is joined by this week's guests, Rory and Seb, the Founders of JLM: A "boutique" mortgage network designed for "successful and aspiring firms and sole traders." Visit JLM Mortgage Network here. Follow Rory on LinkedIn. Follow Seb on LinkedIn. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and cont…
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Free Marketing Tools For Brokers - Alex Curtis
15:22
15:22
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This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include: 1. Descript 2. Google 3. Google Search Console 4. Google Ads Other tools mentioned: Semrush Canva Shutterstock Brought to you from the team at The Lead Engine who spec…
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In another episode of our, 'What Network Should I Join?' Series, Mat Rees, Chief Executive Officer at Beneficial joins Alex to talk about how they can support advisers with their unique network proposition and 'close-knit' company culture. Visit Beneficial here. Follow Mat on LinkedIn.By The Lead Engine
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Which Network Should I Join? Series - The Right Mortgage
17:14
17:14
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We caught up with some of the mortgage brokers at The Right Mortgage Annual National Training Event - 'Embracing Change' in Birmingham last month, to find out why they joined the network and what advice they would give to other advisers. Visit The Right Mortgage here. A big thank you to the advisers that took time out to chat with us (in order of a…
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The Lead Ladies - Room 101 With Dave Corbett
50:05
50:05
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The Lead Ladies are joined by this months guest, Mr Dave Corbett, Head of Protection at Mortgage 1st who has really ramped up the rants on Room 101 with his categorised list of pet peeves. 1. Miscellaneous 2. Youth of today 3. The industry With over 50 pet peeves to narrow down, a part 2 may be pending!…
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Episode 5: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa
22:38
22:38
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22:38
The 'Talking Ads' team are back for another round of show and tell this month including, a Miami Beach spring breakup video, a 'nod' to Carlsberg Instagram promotion, a catchy tune from a well known washing machine brand and a good old-fashioned billboard. We recommend you view all four adverts before or during listening to this episode to engage i…
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Rosemount Financial Solutions - Ahmed Bawa
32:56
32:56
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32:56
Our 'Which Network Should I Join?' Series continues! Alex is joined by Ahmed Bawa, Chief Executive Officer at Rosemount Financial Solutions (IFA) Ltd, who specialise in supporting mortgage advisers through their 'family-like' approach. From summer BBQ's to dinners and incentives, Ahmed explains what it's like to work with the network. Plus, we hear…
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On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.By Alex Curtis
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Episode 4: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa
25:43
25:43
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25:43
Alex, Cathy, Hannah and Tessa are back to share their favourite advert findings for this month, which are full of nostalgia, food and cameos. We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion. Immerse yourselves here: https://theleadengine.co.uk/talking-ads-february-24/ Brought to y…
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This week, Alex is joined by Jessica Bird, Managing Editor at The Intermediary, a leading news website and the only monthly print and digital magazine for the UK mortgage and property finance industry. Have you got a story you would like to pitch? Email jessica.bird@theintermediary.co.uk. ...Remember to quote FROZEN TURKEY! Follow Jess on LinkedIn.…
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We hear from the mortgage brokers using Mortgage Metrics, an alert system which monitors rates. Please note, this episode follows on from episode 312 featuring Lee Flavin, the Co-Founder of Mortgage Metrics. Mortgage Brokers in order of audio appearance: Justin Moy at EHF Mortgages. Matthew Jackson at Mint FS. Rohit Kohli at The Mortgage Stop. Riz …
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Libby Langley - Business Coach & Strategist
51:52
51:52
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Alex catches up with Business Coach and Strategist, Libby Langley, to chat about 'life in business' and much more! Visit libbylangley.com. Follow Libby on Instagram. Follow Libby on LinkedIn. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.…
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The Lead Ladies - Room 101 with Chris Needham
29:10
29:10
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29:10
The Lead Ladies are joined by their first guest of 2024, Chris Needham, Director: Mortgage & Protection Adviser from BR Needham Financial Services, sharing their views on new years resolutions and setting goals. Visit BR Needham here. Follow Chris on LinkedIn. Brought to you from the team at The Lead Engine who specialise in lead generation, web de…
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Which Network Should I Join? Series - Mortgage Intelligence
12:37
12:37
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12:37
Are you looking to join a mortgage network? Listen to this episode to find out what Advisers have to say about Mortgage Intelligence, including why they joined the network and tips for people wondering where to start. This episode follows on from Alex's interview with Nick Terry (episode 311), Head of Marketing at Mortgage Intelligence. Visit Mortg…
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Lee Flavin Co-Founder of Mortgage Metrics joins Alex on the Advisers Assemble podcast this week to talk about the "must-have alert system for brokers." Follow Lee on LinkedIn. Visit Mortgage Metrics. Watch a 30 second demo on YouTube. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing…
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Nick Terry, Head of Marketing at Mortgage Intelligence joins Alex on the podcast as part of our, 'What Network Should I Join?' Series. Follow Nick on LinkedIn. Visit Mortgage Intelligence here. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.…
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Episode 3: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa
24:10
24:10
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24:10
Happy New Year! Alex, Cathy, Hannah and Tessa are back for the first 'Talking Ads' episode of 2024! From comedy to Kentucky fried chicken, the competition for the most winning Ads continue... We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion. Immerse yourselves here: https://thelead…
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The Lead Ladies - Room 101 Christmas Special 2023
40:42
40:42
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The team at The Lead Engine join the lead ladies for a festive fun episode sharing their holiday season pet peeves. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.By Ben Chapman, Stephanie Duffin, Andraya Spencer, Cathy Manso, Daniel Yetton, Tessa Snart, Hannah Sturman
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Episode 2: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa
26:34
26:34
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26:34
Alex and Tessa are joined again by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman, on this second episode of 'Talking Ads' podcast series! What do adorable creatures, yellow shoes, Santa, and texting have in common? Alex, Cathy, Hannah and Tessa reveal the answer and discuss on how it could relate back to advertising financia…
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Alex catches up with Ash on life, work, podcasting and Christmas. Follow Ash on LinkedIn. Listen to the Mortgage Mavericks Podcast. Listen to the Mortgage Marketing Mastery Podcast. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.…
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Which Network Should I Join? Series - HLP Conference Event 2023
20:39
20:39
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20:39
In this episode, we ask mortgage brokers why they joined HLPartnership (HLP) and the advice they would give to other advisers looking to join a network. Click play to hear more. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.…
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'Talking Ads' With Alex, Cathy, Hannah and Tessa
28:36
28:36
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28:36
Alex and Tessa are joined by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman to bring back and revamp the 'Talking Ads' podcast series! On this episode, Alex, Cathy, Hannah and Tessa share the reasons why the advert they have chosen, stands out to them, (by) breaking down the branding and message behind this. This month, the t…
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HLP Conference Event Birmingham 2023 Guest Speaker - Alex Curtis
25:38
25:38
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Following the HLPartnership Mortgage and Protection Network annual conference in Birmingham this month, Alex shares his first ever moment as a guest speaker at this kind of event. He introduces The Lead Engine and explains what you need to do to generate leads for your website.By Alex Curtis
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Masterminds - Alex Curtis, Pete Everitt and Bob Gentle
1:02:31
1:02:31
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Alex is joined by his Mastermind pals, Bob and Pete who meet fortnightly to chat about work, share ideas and as solo business owners, explain why the group is so beneficial. Follow Pete on LinkedIn. Listen to Pete's Podcast. Follow Bob on LinkedIn. Listen to Bob's Podcast. Brought to you from the team at The Lead Engine who specialise in lead gener…
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The Lead Ladies - Room 101 Halloween Edition With Sally Mitchell
44:27
44:27
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44:27
This month, The Lead Ladies are joined by Sally Mitchell, Business Manager & Senior Mortgage Broker at The Mortgage Mum for the first Halloween edition of Room 101. From the history of Halloween, costumes, horror films, trick or treating and pumpkin picking to firework night and dare we mention this early on...Christmas. The ladies cover all the bu…
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Alex and Tessa are back with another lead gen update, this time starting with some top marketing tips, followed by the latest Google data and trends. Plus, Alex tests Tessa's search volume knowledge with the higher or lower game. This episode is brought to you by the team at The Lead Engine.By Alex Curtis, Tessa Snart
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Which Network Should I Join? Series (Alternative) - Fort Advice Bureau (FAB)
3:29
3:29
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Following our conversation with Roger Lane and Tony Nunn at Fort Advice Bureau about the company's business proposition, we hear from mortgage broker's Aston and Jake, who share the reason's why they joined the FAB team. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial…
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Tessa is joined by Daniel Edmondson, National Account Manager at Advise Wise, an award-winning sourcing platform for the later life lending sector. Talking points: - Who and what is Advise Wise? - Why would an adviser choose to use your service? - How does Advise Wise make adviser's processes easier? - How many users do you currently have? - What d…
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Craig Skelton, Principal at CS Financial Group, Business Coach, Podcast Royalty and friend of the show is back on the podcast, this time to gives us an update on My Brand My Way. An alternative option for anyone looking to go self-employed and start their own mortgage broker business, included as part of our What Network Should I join? Series. Talk…
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Which Network Should I Join? Series (Alternative) - My Brand My Way
6:09
6:09
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Ahead of our next episode with Craig Skelton, we hear the reasons why Ross McMillan at Blue Fish Mortgage Solutions and Leigh Rowland at Mortgages Made Easy made the decision to join My Brand, My Way to help and support their mortgage broker businesses. Follow Leigh on LinkedIn. Follow Ross on LinkedIn. Brought to you from the team at The Lead Engi…
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The Lead Ladies - Room 101 With Stephanie Leather
24:58
24:58
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Stephanie Leather from Entrust is back on the podcast but this time to share her pet peeves with The Lead Ladies on Room 101 and they have plenty to talk about! From men's aftershave to middle lane drivers that hog the road, this might be their most varied episode yet... Follow Stephanie on LinkedIn. Brought to you from the team at The Lead Engine …
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Alex and Tessa are back with another led gen update, discussing the latest mortgage market data and trends for this month so far. Talking points: - Quotes from brokers about September affecting lead flow - taken from Newspage. - Google trends data on interest from consumers in mortgages on Google - keep up to date on our website. - The higher or lo…
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