The Owner Seat (formerly The Valisights Podcast) is where fitness & wellness owners step out of the whirlwind and into the numbers. Host Albert Ramos, Fractional CFO for fitness & wellness brands, sits down with studio owners, franchisors, and finance leaders to break down cash flow, unit economics, and the messy middle of growth. Book a call with Albert Ramos: https://calendly.com/albertramosjr-strategointel/30min
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The Society Pod is a podcast for entrepreneurs, marketers and leaders, hosted by Jessica Yarmey. Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym and Club Pilates. In 2020, she shifted her focus from driving demand for franchised brands to building brands. She built her first fitness franchise, KickHouse, from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is launching a brand new fitness conc ...
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#37: Usage-Based Pricing Is Coming for Fitness & Franchise Profit - with SpendPilot's Cat Neuman
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47:15Today on The Owner Seat, host Albert Ramos goes straight at the finance problem that’s about to wreck margins for a lot of operators in 2026: Usage-based pricing + AI spend + “I’ll check it at month-end” finance. Our guest is Catherine Neuman, Co-Founder of SpendPilot — the ambient finance layer built to stop reactive chaos and give owners real-tim…
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#36: He Left a 6-Figure Job for Kettlebells, Kids & A Calling - with Don LaTorre
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43:28Today on The Owner Seat, host Albert Ramos goes inside the real transformation story most founders never talk about: the moment your health, your family, and your identity collide — and you either change… or you drift. Don LaTorre is the Founder of Layman’s Fitness — an online coaching business helping busy parents lose weight with simple, sustaina…
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#35: You Either Have Strong Unit Economics or You Don’t - with Pete Moore (Go Halo!)
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1:09:04Today on The Owner Seat, Albert Ramos sits down with Pete Moore, and they go inside the deal discipline that separates real fitness and wellness brands from the ones quietly headed for a valuation haircut. Pete Moore is the Founder & Managing Partner of Integrity Square — the advisory and investment platform that’s helped shape the modern HALO econ…
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#34: The Yard LIVE Case Study: Should You Open Location #3? Learn From Joseph Cicero First
1:11:19
1:11:19
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1:11:19Today on The Owner Seat, Albert Ramos sits down with Joseph Cicero to talk about what it really takes to scale a brick-and-mortar fitness brand without the façade — just utilization, discipline, and the emotional grind most owners never admit out loud. Joseph is the Founder of The Yard, a strength-forward training model with two high-performing stu…
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Leading a Technology Revolution in Fitness with Rook Founder, Marco Benitez
33:11
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33:11In this episode, Marco Benitez discusses his innovative company Rook, which simplifies data integration for fitness brands through wearable technology. Where developers used to have to integrate in multiple directions, Rook aggregates API's and offers a single integration for consumer data. Marco emphasizes the significance of data in understanding…
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#33: How a Global Tech Exec Bet It All on StretchLab - with David Ramos
1:10:43
1:10:43
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1:10:43In this episode of The Owner Seat, Albert Ramos sits down with David Ramos — President & Owner of StretchLab First Coast and a mission-driven tech executive who’s led global platforms at Aetna/CVS, Rakuten, and high-growth startups… and then chose to build a local, family-owned wellness portfolio in Northeast Florida. David has lived both sides of …
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#32: The Truth About Franchising and Why Most Owners Burn Out— with Tanner Holmes
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1:01:02Today on The Owner Seat, Albert Ramos sits down with Tanner Holmes to go inside what multi-unit, multi-brand franchise ownership actually looks like — not the Instagram version, the real one. Tanner Holmes is a multi-unit, multi-brand franchisee, investor, and Area Developer across Illinois and Wisconsin, building a portfolio under Impact Brands LL…
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#31: Before You Buy A Franchise: Pause Studio, SWTHZ, Orangetheory & STRONG Pilates with Ali Orleski
1:17:56
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1:17:56In this episode of The Owner Seat, Albert Ramos sits down with Ali Orleski — Operating Partner at Momentic Studios, former VP of Franchise Development at Pause Studio, and former national operations leader helping scale Orangetheory Fitness Canada with FSO. Ali has opened 137+ boutique studios across two continents and now sits at the center of a m…
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#30: Climbing Mt. Rainier Taught Me More About Private Equity Than Wall Street Did - Casey Minshew
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30:28Today on The Owner Seat, we go inside the dealmaking model that’s reshaping lower middle market M&A — with someone who’s mastered it. Casey Minshew, Managing Partner at Equity Launchpad, has acquired legacy industrial businesses like H&M Plating and Mercer Controls — and rebuilt them with bolt-ons, culture transformations, and CapEx-forward growth.…
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#29: Inside the Launch of YourFitPrint — How Gyms Are Entering the Longevity Market w/ Devon Baldino
1:03:22
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1:03:22Today on The Owner Seat, host Albert Ramos, Fractional CFO of Stratego, breaks down how YourFitPrint is transforming local gyms into full health hubs and why this shift will define the next decade of boutique fitness. Our guest Devon Baldino is the Executive Director of Vendor Relations & Women’s Health + Founding Board Member at YourFitPrint. She’…
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#28: The Next Revolution in Boutique Fitness: Women, Culture & The Courage to Evolve - with Beth Potter
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54:41In this episode of The Owner Seat, Albert Ramos sits down with Beth Potter — Franchise Owner of True Movement®, former VP of Sales at Walla, and former Chief Experience Officer at Studio Grow. Beth has spent over a decade inside the heart of boutique fitness — helping studios all over the world design businesses that actually scale and feel good to…
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#27: The Day I Died — and What It Taught Me About Building a $5M Business (Without Losing My Soul) - with Travis Pomposello
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1:15:17In this episode of Season 2 of The Owner Seat – formerly The Valisights Podcast – Fractional CFO Albert Ramos sits down with Travis Pomposello, a creative leader who’s lived multiple professional lives at the very top of media and then chose to completely redefine what success looks like. Travis is the former Chief Creative Officer at Paramount Glo…
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#26: How Groe Solutions Is Redefining Fitness, Readiness, and the Future of AI - with Alan Thompson
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45:05In this episode of Season 2 of The Owner Seat – formerly The Valisights Podcast – Fractional CFO Albert Ramos sits down with Alan “The Train” Thompson, Founder & CEO of Groe Solutions, to unpack what happens when you combine Marine Corps discipline, data science, and human performance. Groe Solutions is a fast-rising B2B SaaS company working at the…
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#25: The Fitness Rollup Nobody Saw Coming: How SupaFitGrow Is Building an AI Empire - with Benji Donhardt
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51:17In this episode of Season 2 of The Owner Seat – formerly The Valisights Podcast – Fractional CFO Albert Ramos sits down with Benji Donhardt, Co-Founder & CEO of SupaFitGrow, to talk about what happens when you combine M&A, AI, and an operator’s mindset to rewrite the rules for fitness growth. SupaFitGrow is building one of the most aggressive roll-…
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Unlocking Growth Strategies for the Fitness Industry with Albert Ramos
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41:40Albert Ramos is a financial strategist and fractional CFP specializing in the fitness and wellness industry. In this episode, we discuss the importance of financial literacy for fitness brands, key metrics for growth, and various funding strategies available to entrepreneurs. Albert emphasizes the need for effective matchmaking between investors an…
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#24: Your Tech Stack Is Strangling You — How To Turns AI Agents into Profit - with Ryan Seifert
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#23: From WeWork to Preql: Why Finance Has a Logic Problem - with Leah Weiss
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1:41:16In this episode of The Valisights Podcast, host Albert Ramos sits down with Leah Weiss, Co-Founder & CEO of Preql and Co-Founder of Data Culture, to tackle one of the most overlooked challenges in AI-driven finance — why good AI still fails when the data logic underneath is broken. Leah’s background bridges enterprise scale and startup speed — from…
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#22: Inside the $4.2B Resort: Why Finance Transformation Starts with People, Not Platforms - with Val Correa
1:06:33
1:06:33
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1:06:33In this episode of The Valisights Podcast, host Albert Ramos sits down with Valquir “Val” Correa, Vice President of Corporate Finance at Baha Mar — one of the most ambitious hospitality operations in the world — to explore how AI, automation, and people-first leadership are transforming the future of finance. Val oversees finance for a $4.2 billion…
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Revolutionizing Health Tracking with SPREN founder, Jason Moore
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37:04Jason Moore is applying his self proclaimed nerd brain-power to solving one of the biggest problems facing the fitness industry: There are too many apps and wearables tracking slices of fitness information. No tool offers a comprehensive solution to tracking a fitness journey. His company, SPREN, is a health technology platform that utilizes smartp…
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#21 - Why the Best CFOs Are Leaning Into AI and Winning — Chris Ortega Explains
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39:47
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39:47In this episode of The Valisights Podcast, host Albert Ramos sits down with Chris Ortega, Founder & CEO of Fresh FP&A, to talk about the future of finance leadership, the rise of fractional CFO services, and why clarity — not complexity — is the real superpower in finance.Chris has spent over 20 years leading FP&A, corporate finance, and global tea…
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Special Edition: Inside Coach360: How Kathleen Ferguson Is Revolutionizing The Future of Fitness
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38:30In this special edition of The Valisights Podcast, host Albert Ramos sits down with Kathleen Ferguson — the driving force behind Coach360 to explore how coaching, media, and technology are reshaping the wellness and fitness industries. Kathleen has built Coach360 into a dynamic media platform and staffing solution that connects, develops, and eleva…
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#20 - Why Carl Seidman Says Static Spreadsheets Are Dead (and What Comes Next)
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55:03In this episode of The Valisights Podcast, host Albert Ramos sits down with Carl Seidman, CSP, CPA — Microsoft MVP, FP&A educator, and one of the most trusted voices in modern finance. Carl has trained more than 100,000 finance professionals on Excel, cash forecasting, dynamic modeling, and advisory skills. As the founder of Seidman Financial, a fa…
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The Alchemize House $4M Seed Round Capital Raise - with Rave Reid (Co-Founder)
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44:46
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44:46In this episode of The Valisights Podcast, host Albert Ramos sits down with Ravyn Reid, Co-Founder of Alchemize House — the wellness-focused social club redefining how we connect, gather, and celebrate. What started as a rooftop experiment in Sayulita, Mexico has evolved into a global movement — with Alchemize House hosting alcohol-free wellness ev…
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#19 - From Voice Commands to Boardroom Decisions – AI-Powered FP&A Has Arrived - with Kendra Mathias
43:46
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43:46In this episode of The Valisights Podcast, host Albert Ramos sits down with Kendra Mathias, Finance leader at Amazon, global speaker, and passionate advocate for building high-performing finance teams that think beyond the numbers. Kendra has spent more than 15 years managing multi-billion-dollar P&Ls, scaling forecasting processes, and delivering …
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Chaos Season: Navigating Work, Family & Fitness with Kelsey Willhite
38:52
38:52
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38:52It's not uncommon in the fitness industry for great brands to launch with a good class offering but a limited ability to grow revenue. In this conversation, I connect with Kelsey Willhite who's an expert at moving the needle on critical metrics in the fitness industry: booking rates, conversion rates and of course revenue generated. In our conversa…
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#18 - Technology Won’t Save You: Why Broken Processes Always Break AI - with Kristy Barber
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54:43
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54:43In this episode of The Valisights Podcast, host Albert Ramos sits down with Kristy Barber — Finance & Operations Consultant, process improvement strategist, and the voice behind Fintigrated, her fast-growing newsletter that tackles the realities of entrepreneurship and finance. Kristy’s background blends finance leadership with hands-on operational…
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#17 - If Your FP&A Isn’t AI-Powered Yet, You’re Already Behind - with Bryan Lapidus
53:58
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53:58In this episode of The Valisights Podcast, host Albert Ramos sits down with Bryan Lapidus, FP&A thought leader and Director of FP&A Practice at the Association for Financial Professionals (AFP). Bryan is at the center of the conversation on finance transformation, skills-based career models, and how AI is redefining FP&A as a true strategic partner…
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The Current State of the HALO Sector with Fitness Industry Advisor & Investor Pete Moore
41:30
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41:30Pete Moore has had a front row seat to many of the mergers and acquisitions in the HALO Sector over the past 15 years. In this conversation, we discuss the current state of fitness and the HALO Sector, from dollars entering the space to consumer trends to the nomenclature of “wellness” and “community.” The list of brand name drops is long: Soul Cyc…
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#16 - How to Build a Sustainable CFO Practice (Without a Full-Time Job) - with Tom Schultz
1:08:45
1:08:45
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1:08:45In this episode of The Valisights Podcast, host Albert Ramos sits down with Tom Schultz, seasoned CFO with 25+ years of experience — including 18 years as a fractional CFO serving 48 companies across industries. Tom is also the author of So You Want to be a Fractional CFO and the founder of the Fractional CFO Success Community, where he’s helping s…
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#15 - Scaling Internationally? Here’s How CFOs Lose Margin Without Noticing — with Alice Fu
24:39
24:39
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24:39In this episode of The Valisights Podcast, host Albert Ramos sits down with Alice Fu, National Account Manager at Corpay, global payments expert, commercial real estate investor, and advocate for empowering underrepresented entrepreneurs. Alice’s career spans over a decade in financial services, software, and private equity — with a unique perspect…
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Special Edition: Beyond The Ledger: The Real Reason Your Studio Isn’t Scaling? - Trey Moser
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1:05:55
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1:05:55In this Beyond the Ledger edition of The Valisights Podcast, host Albert Ramos sits down with Trey Moser, founder of Moser Ventures and the sharp, no-BS operator behind some of the fastest-scaling fitness and wellness brands in the country. Trey has advised 100+ fitness studios, franchisors, and coaching platforms on leadership, compensation, syste…
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How To Succeed In A Franchise System With April Porter
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39:57April Porter brings her experience as a multi-unit franchisee to her new coaching concept, SecretSOS, a business intelligence platform aimed at helping franchisees and small business owners maximize their potential. April discusses her journey from owning kickboxing gyms to founding SecretSOS. We dive into common mistakes franchisors make, the impo…
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#14 - Most Forecasts Fail Where It Matters Most - And How AI Can Help - with Marco Villarreal
1:00:54
1:00:54
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1:00:54In this episode of The Valisights Podcast, host Albert Ramos is joined by Marco Villarreal, Fractional CFO at The CFO Centre and one of the leading voices in strategic modeling, data-driven decisioning, and applied finance.Marco has spent his career building models that actually hold up — across international M&A, cross-functional decision-making, …
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#13 - Learn to Influence, Not Just Analyze – How CFOs Can Lead with Impact, with Wassia Kamon
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50:04In this episode of The Valisights Podcast, host Albert Ramos sits down with Wassia Kamon, CPA, CMA, MBA — strategic CFO, speaker, and host of The Diary of a CFO — for a candid, practical conversation on why influence is now the most undervalued skill in finance. With leadership experience spanning tech, manufacturing, financial institutions, and no…
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Lessons in Leadership & Franchising with Allison Beardsley & Eric Tepper of The Red Light Method
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45:19In this episode Allison Beardsley and Eric Tepper share their unique journeys in the fitness industry and their current project: growing Red Light Method. Bringing complementary personalities to the organization, Allison and Eric are building a fast growing fitness franchise in the trendy recovery segment of fitness. We discuss the importance of bl…
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Special Edition: Beyond the Ledger: This Is What Fitness CEOs Keep Getting Wrong About Innovation - Justin Campbell
1:23:41
1:23:41
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1:23:41In this Beyond the Ledger edition of The Valisights Podcast, host Albert Ramos sits down with Justin Campbell, Head of Digital Strategy at Gym Tech and Principal at WELLconnected Fitness, to challenge the assumptions that are quietly killing innovation in the fitness and wellness industry. Justin’s background spans arena football, TRX, WaterRower, …
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#12 - Why Storytelling Is Now a Non-Negotiable for Finance Leaders with Soufyan Hamid
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49:19In this episode of The Valisights Podcast, host Albert Ramos sits down with Soufyan Hamid — founder of The Finance Circle and a global leader in financial storytelling, influence, and human-centered FP&A. With experience spanning Deloitte, Proximus, and years coaching thousands of finance professionals, Soufyan delivers a clear message: storytellin…
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#11 - Most Controllers Will Fail in a CFO Role – Unless They Do This - Duke Heninger
1:23:52
1:23:52
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1:23:52In this episode of The Valisights Podcast, host Albert Ramos sits down with Duke Heninger, creator of The CFO System and fractional CFO to over 30 scaling companies, to unpack one of the most important transformations in modern finance: how overworked controllers become strategic CFOs — or burn out trying. Duke’s story is familiar to many in the fi…
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#10 - Agentic Workflows and the Next Evolution of Finance – with Glenn Hopper
1:13:17
1:13:17
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1:13:17In this episode of The Valisights Podcast, host Albert Ramos sits down with Glenn Hopper — Head of AI R&D at Eventus, author of AI Mastery for Finance Professionals, and host of FP&A Today — to unpack what finance leaders really need to know about AI agents, agentic workflows, and the next evolution of the Office of the CFO. Glenn isn’t here for bu…
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Special Edition: Beyond the Ledger – Men’s Mental Health, Hormonal Health, and High-Performance Leadership with Angelica Jackson
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56:00In this Special Edition of The Valisights Podcast, host Albert Ramos honors Men’s Mental Health Awareness Month by exploring the often-overlooked connection between hormonal health, mental well-being, and the pressure of leadership. Our guest is Angelica Jackson, a board-certified physician associate specializing in functional medicine, anti-aging,…
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#9 - The 5 Elements® Every SMB Needs to Understand — Ed Patton’s Framework for Financial Intelligence
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48:10In this episode of The Valisights Podcast, host Albert Ramos sits down with Ed Patton, Founder and CEO of PattonTrender, to unpack one of the biggest challenges facing SMBs today: financial confusion. With decades of experience advising small and mid-sized businesses, Ed has developed a breakthrough framework — The 5 Elements® of Financial Fundamen…
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#8 - Why Most CFOs Fail the Business Test – David Strong on AI Strategy, Cash Flow, and Leading Like an Owner
1:03:15
1:03:15
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1:03:15In this episode of The Valisights Podcast, host Albert Ramos sits down with David Strong — a seasoned C-suite executive, founder, board advisor, and Managing Partner at Strong Capital Partners — for a masterclass on how today’s CFOs must evolve. With over $1.15 billion in capital raises, exits, and M&A behind him, David brings a rare “owner’s eye” …
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Building a Multifaceted Career in Fitness and Podcasting w Future of Fitness Host, Eric Malzone
31:32
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31:32In this episode, I chat with Eric Malzone about the multifaceted nature of his career in the fitness industry, his journey into podcasting, and the lessons learned along the way. We discuss the importance of networking and how podcasting helps nurture your network. Eric shares insights on the art of improv in conversations, and the value of being p…
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#7 - The Death of Legacy Finance – Julia Kozlov on Agentic AI and the Rise of the Systems-Built CFO
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1:13:06
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1:13:06In Episode 7 of The Valisights Podcast, host Albert Ramos sits down with Julia Kozlov — a sharp, systems-minded Fractional CFO and strategic advisor leading the charge in the AI-powered finance movement. Julia unpacks how agentic AI is transforming the finance function from backward-looking reporting to forward-driving leadership. She shares why mo…
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Creativity and Community: The Heart of the Hawaii Fluid Art Franchise w Founder Maya Ratcliff
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32:23
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32:23NOTE: My audio didn't record correctly but Maya's sounds great and she shares so many gems, I didn't want this episode to go to waste! Thank you for powering through listening to my bad audio! Maya Ratcliff is the founder and CEO of Hawaii Fluid Art. She shares her unique journey from corporate banking to establishing a successful art-for-everyone …
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Special Edition: Beyond the Ledger – Why Modern Leaders Fail Without EQ, Clarity, and Career Ownership – with Sean Barnes
1:24:43
1:24:43
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1:24:43In this special edition, Beyond the Ledger, of The Valisights Podcast, host Albert Ramos sits down with Sean Barnes—President of WSS Solutions, executive coach, keynote speaker, and host of The Way of the Wolf Podcast. Together, they unpack what it really takes to lead in today’s fast-paced, AI-disrupted world. From middle management’s role in orga…
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#6 –Static Finance Is Dead – Brian Kalish on Agentic AI and the Strategic Evolution of FP&A
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57:18
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57:18In Episode 6 of The Valisights Podcast, host Albert Ramos sits down with Brian Kalish — founder of Kalish Consulting, former AFP Executive, and one of the most connected thought leaders in global FP&A. Brian unpacks how Agentic AI and hyperautomation are reshaping the Office of Finance, why static reporting is dead, and how finance leaders must evo…
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#5 - Your Pricing Model Is Broken – Irene-Marie Seelig on Winning Premium Clients with Value-Based Proposals
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40:00In this episode of The Valisights Podcast, host Albert Ramos sits down with Irene-Marie Seelig, Co-Founder and CEO of AccountGroove, for a tactical conversation on pricing psychology, workflow automation, and building a modern, scalable firm. Irene shares how she went from custom software development for brands like Adidas to launching a proposal-t…
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#4 - The New CFO Playbook: AI Strategy, ESG Pressure, and Talent Wars – with Stefan Boehmer
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54:16In this episode of The Valisights Podcast, host Albert Ramos sits down with Stefan Boehmer, VP of Finance for Körber Supply Chain North America, to explore how finance leaders are navigating the intersection of AI, sustainability, and leadership transformation. Stefan shares how Körber is embedding ESG principles across their global operations—whil…
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#3 - From Experiment to Execution: How CFOs Can Build AI-Ready Finance Teams – with Anna Tiomina
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59:45In this episode of The Valisights Podcast, host Albert Ramos sits down with Anna Tiomina, Founder of Blend2Balance, to explore how finance leaders can move from experimenting with AI to implementing real, time-saving automations. Anna shares her journey from CFO to AI strategist, and how she helps finance teams overcome digital transformation block…
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