Best Alex Castrounis Podcasts (2024)

1
AI, Explained (with Alex Castrounis) 35:03

2M ago35:03

35:03

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in…

1
Accelerating Campaigns with Automation & AI (with Eric Mayhew) 29:10

5M ago29:10

29:10

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media. He joins host Noor Naseer to highlight how automation and AI can reduce low-value manual labor, mi…

1
Examining the Supply Side (with Ian Trider) 31:51

10M ago31:51

31:51

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital adverti…

1
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic) 31:12

1y ago31:12

31:12

What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. In this episode, industry…

1
Diving into DOOH Advertising (with Ian Dallimore) 50:12

1y ago50:12

50:12

After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and pr…

1
Reaching Black Audiences in Adtech 24:50

1+ y ago24:50

24:50

While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black, Kerel Cooper, is working to change that by building a publisher collect…

1
Getting Smart About CDPs and First-Party Data (with Cory Munchbach) 47:35

1+ y ago47:35

47:35

To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identif…

1
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq) 31:46

1+ y ago31:46

31:46

This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor …

1
AI Innovation in Industry with Manny Bernabe | AI with Alex 57:58

2+ y ago57:58

57:58

How do you quickly prototype AI use cases and prove their value? What should you know about AI as related to industry 4.0 and manufacturing? What are the common bottlenecks in AI innovation, and how do you overcome them? Join Manny Bernabe and Alex Castrounis for a discussion on these topics and more. SUBSCRIBE – YouTube: https://bit.ly/woaiyts | A…

1
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry) 33:46

2+ y ago33:46

33:46

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing i…

1
Keeping up with Cannabis Advertising (with Sam Hollander) 40:01

2+ y ago40:01

40:01

Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to shar…

1
Finding Mentorship in AdTech (with Matt Barash) 54:50

2+ y ago54:50

54:50

Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In…

1
How to Thrive as a Programmatic Consultant 41:46

2+ y ago41:46

41:46

After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights about what works best to grow her business. In this episode, Parker shares critical professional lesso…

1
Creating Inclusive Workplaces (with Corean Canty) 36:47

3y ago36:47

36:47

The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the COO of talent platform We Are Rosie about the current talent landscape and what organizations must bring to…

1
AI Methodologies with Kathleen Walch and Ronald Schmelzer | AI with Alex 56:00

3y ago56:00

56:00

What are AI methodologies and why are they important? How do methodologies play into AI best practices? What is the current state of AI methodology adoption? Join Kathleen Walch, Ronald Schmelzer, and Alex Castrounis for a discussion on these topics and more. SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s Newsletter: https://www.whyofai.com/…

1
AI Applied to Food and More with Daniel DeMilliard | AI with Alex 55:56

3y ago55:56

55:56

How is AI applied to make food products easily discoverable online? How can AI help people do their job better? What can AI do and not do? Join Daniel DeMilliard and Alex Castrounis for a discussion on these topics and more. | SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s Newsletter: https://www.whyofai.com/newsletter | LEARN – Artificial I…

1
Deep Learning Recommender Systems with Even Oldridge | AI with Alex 55:24

3y ago55:24

55:24

What are deep learning recommender systems and how do they work? How does NVIDIA win top industry RecSys challenges? How does NVIDIA's Merlin open-source framework help democratize recommender system development? Join Even Oldridge and Alex Castrounis for a discussion on these topics and more. | SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s…

1
Test Cookieless Targeting...Now! (with Angelina Eng) 43:58

3y ago43:58

43:58

Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in…

1
How to Lead a Digital Agency (with Mitch Joel) 50:16

3y ago50:16

50:16

Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For perspective on this topic, we speak with former digital agency president and partner Mitch Joel about his expe…

1
How to Pitch Digital Innovation (with Walter Geer III) 37:35

3y ago37:35

37:35

The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting aut…

1
Responsible AI and RAISO with Bijal Mehta and Mason Secky-Koebel | AI with Alex 56:08

3y ago56:08

56:08

What is responsible AI and why does it matter? How is the Northwestern University-based student group RAISO promoting responsible AI awareness? Join RAISO co-presidents Bijal Mehta and Mason Secky-Koebel, along with Alex Castrounis for a discussion on these topics and more. | SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s Newsletter: https:/…

1
Considering Cookie Loss & Privacy Law (with Pedro Pavon) 40:03

3+ y ago40:03

40:03

With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences. Staying up-to-date on new regulations and advertising implications is no easy task. But for Pedro Pavon, who oversees Privacy, …

1
AI's Impact on Work, DEI Strategies, + | Tiffany Prince Interview | AI with Alex 53:46

3+ y ago53:46

53:46

How does AI impact work related roles? What are effective DEI strategies to have? Join Tiffany Prince and Alex Castrounis for an informative discussion of these topics and more. Tiffany is the Chief Performance Officer of Prince Performance LLC and is an expert in the leadership development field. SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex…

1
AI and Design, AI UX + | Casey Hudetz Interview | AI with Alex 55:57

3+ y ago55:57

55:57

Join us to discuss AI and design, the UX of AI, and more with Casey Hudetz and Alex Castrounis. Casey Hudetz is a Sr. Experience Designer at Digitas and award-winning filmmaker. SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s Newsletter: https://www.whyofai.com/newsletter | LEARN – Artificial Intelligence Courses and Certifications at Why of …

1
NVIDIA Jarvis | Sid Sharma Interview | AI with Alex 51:43

3+ y ago51:43

51:43

What is NVIDIA's Jarvis Conversational AI framework and what can it do for you? Sid Sharma, NVIDIA's Head of Product Marketing in AI and Deep Learning, and I discuss these topics and more! SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s Newsletter: https://www.whyofai.com/newsletter | LEARN – Artificial Intelligence Courses and Certifications…

1
Quantum Computing, Ethical AI, Katacoda + | Mike Loukides Interview | AI with Alex 57:01

3+ y ago57:01

57:01

What is quantum computing? How does Katacoda work? O'Reilly Media's Vice President of Content Strategy, Mike Loukides, and I discuss these topics and more. SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s Newsletter: https://www.whyofai.com/newsletter | LEARN – Artificial Intelligence Courses and Certifications at Why of AI: https://www.whyofa…

1
Data Infrastructure Engineering, Data Teams + | Jesse Anderson Interview | AI with Alex 46:52

3+ y ago46:52

46:52

Do you want to build a successful data team and infrastructure? How about manage big data projects? Fellow author Jesse Anderson and I discuss these and other topics in this interview. SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s Newsletter: https://www.whyofai.com/newsletter | LEARN – Artificial Intelligence Courses and Certifications at …

1
AutoML, MLOps, RL, and More | Dean Wampler Interview | AI with Alex 54:26

3+ y ago54:26

54:26

What are the hottest topics and trends in AutoML, MLOps, RL, and more? Fellow author Dean Wampler and I discuss these and other topics in this interview. SUBSCRIBE – YouTube: https://bit.ly/aiwalexs | Alex’s Newsletter: https://www.whyofai.com/newsletter | LEARN – Artificial Intelligence Courses and Certifications at Why of AI: https://www.whyofai.…

1
Is it Time to Bring Programmatic In-House? (with April Weeks) 26:56

3+ y ago26:56

26:56

In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, Centro's EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand…

1
Can AI Reason and Make Deductions Like Children? | Casey Hudetz Interview 36:06

3+ y ago36:06

36:06

Can AI reason and make AI deductions at the same level as children? Award-winning filmmaker, UX designer, and notable speaker Casey Hudetz and I discuss AI and its current capabilities, where it’s heading, and its many limitations. We’ll also ask and try to answer the question of whether AI can reason better than a 3-year-old? SUBSCRIBE – YouTube: …

1
Committing to Professional Growth (with Jeff Smith) 29:08

3+ y ago29:08

29:08

These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to develop their careers and skills in uncertain times. Accomplished tech leader, speaker, and author Jeffrey Smith joins the podcast to discuss finding new…

1
Empower Your Media Buys through eLearning (with Christine Kim) 23:59

4y ago23:59

23:59

Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on the latest is hard to maintain. As the leader of industry-recognized adtech client education program Centro Certified, Christine Kim finds ways to do…

1
Dealing with Diversity (with Veronica Appleton) 26:57

4y ago26:57

26:57

In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI executive and educator Veronica Appleton provides a primer and shares her perspective on addressing DEI in the greater advertising and marketing landsc…

1
Create Cause-Based Campaigns 43:23

4y ago43:23

43:23

While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations. For some perspective on this topic, we speak to Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and …

1
The Art of the Subscription Box 38:43

4y ago38:43

38:43

The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-COVID world. Dustin McAdams, CEO of petcare subscription service PupJoy, joins the podcast to share what he's learned in his pursuit of offering the b…

1
Think Clearly Under Pressure (with Lola Wright) 24:27

4y ago24:27

24:27

Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional and personal lives. The real-life distance from colleagues and clients, increased connection via technology, and general state of uncertainty around the…

1
Create Ideas Worth Sharing (with Tom Goodwin) 32:24

4+ y ago32:24

32:24

With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe are faced with a new normal as they deal with abrupt changes to both their personal and professional lives. The silver lining for many marketing and advertising professionals is the opportunity to ref…

1
Leading Fearlessly (with Sean Finnegan) 45:42

4+ y ago45:42

45:42

Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share. Whether it’s climbing the ladder at an organization or founding a new business, Sean Finnegan has led teams of all sizes acr…

1
How to Be the World’s Best Ad Buyer (with Luke Lambert) 53:31

4+ y ago53:31

53:31

Whether you’re an ad buyer yourself, or just invested in the success of your company's media buying, you’ve probably wondered how the best of the best invest their media dollars. Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in progr…

1
Make Media Buying Better (with Tyler Kelly) 35:54

4+ y ago35:54

35:54

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago. Centro President Tyler Kelly has a different approach: He knows that the system is broken and is alread…

1
Selling the American Dream (with James Schwartz) 58:25

4+ y ago58:25

58:25

James Schwarz is tasked to do a whole lot more than sell the American dream. He’s helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He’s also working to attract and retain realtors by providing innovative marketing tools that help close deals. As VP of Marketing & Media Strategies at RE/MAX, Jame…

1
Growth Hack Your Ad Career (with Anas Ghazi) 58:09

4+ y ago58:09

58:09

Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role is the fact that he’s only been in the advertising and marketing industry for a total of 6 years. Anas speaks with us about his original career aspirations, his fascination, and dedication to harnessing t…

1
Waves of Change for Location Data (with Lawrence Chan) 46:58

5y ago46:58

46:58

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It’s understandable; targeting consumers at the right place and time can drive real world action, a key goal for many advertisers. With the urging of privacy advocates and…

1
How to Make Ads an Experience (with Ira Maher) 57:37

5y ago57:37

57:37

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering. As VP of Business I…

1
Innovate or Die (with Rishad Tobaccowala) 1:07:30

5y ago1:07:30

1:07:30

The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers? On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how t…

1
Innovate or Die Teaser (with Rishad Tobaccowala) 0:59

5y ago0:59

0:59

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

1
Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte) 48:32

5y ago48:32

48:32

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Centro’s expert, Laura Perritte. As National VP of Client and Media Services, Laura is a pro when it comes to maximizing client investments and pushing wo…

1
Getting Scrappy with Laura Perritte Teaser 0:54

5y ago0:54

0:54

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

1
Under the Influence (with Dalyn Ward) 57:49

5y ago57:49

57:49

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in the 2010s, influencers have become a valuable component of the social media marketing world. Once a niche space targeting younger audiences, influenc…

1
Inevitable Automation in Advertising (with Shawn Riegsecker) 25:30

5y ago25:30

25:30

This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around t…

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Alex Castrounis Podcasts

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