Best Allie Decker Podcasts (2024)

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Episode 428: Saving the World: Michel Paradis Reconstructs Dwight Eisenhower's Greatest Triumph 1:33:17

20m ago1:33:17

1:33:17

On June 5, 1944, Supreme Allied Commander Dwight Eisenhower addressed 150,000 soldiers boldly poised to invade France and liberate Europe. “The eyes of the world are upon you,” the general intoned. Eighty years later, Michel Paradis’ new book, “THE LIGHT OF BATTLE: Eisenhower, D-Day, and the Birth of the American Superpower,” shines a new spotlight…

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Episode 427: Dr. Jan Herzhoff, President of Elsevier Health, Implants AI into Medical Research 54:44

39m ago54:44

54:44

In the era of AI integration, its most profound impact may be on medical research and patient care. In exam rooms and on operating tables, AI has the potential to save crucial seconds and make life-saving diagnoses. At the forefront of this AI revolution in healthcare is Elsevier Health President Dr. Jan Herzhoff. He went Inside the ICE House to ex…

1
Episode 426: Digitized Dining: PAR CEO Savneet Singh Stirs the Pot on Food Service 1:04:19

2h ago1:04:19

1:04:19

The days queuing to order food are numbered. With the rise of phone-enabled delivery apps and contact-free menu kiosks, food service has evolved from a person-to-person transaction to a seamless digital experience. Leading the transformation is PAR CEO Savneet Singh. Savneet goes Inside the ICE House to discuss how PAR is revolutionizing the food s…

1
Kitchen Side Episode 200: The Long Game Magazine Pre-Launch 46:41

3d ago46:41

46:41

The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magaz…

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Episode 425: Shedding the "Media Stock" Label, Thomson Reuters CEO Steve Hasker Leverages AI Tech 53:56

5d ago53:56

53:56

Reuters News is widely recognized, but don’t confuse Thomson Reuters as a “media stock.” The brand, whose business predominantly revolves around content-driven technology for professionals, is a “tech stock,” integrating AI into its products and daily tasks. Leading the entirety of Thomson Reuters business, news and tech, is CEO Steve Hasker. Steve…

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Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison 1:20:48

10d ago1:20:48

1:20:48

In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing camp…

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Episode 424: Rob Henderson on the “Luxury Beliefs” that Shelter the Privileged While Harming the Proletariat 1:03:40

12d ago1:03:40

1:03:40

A product of the Los Angeles foster care system, Rob Henderson’s life starkly contrasted with the upper-class upbringing that many of his classmates at Yale University had. After enlisting in the military and attending Yale, Rob observed that his privileged peers often championed causes that served as status symbols on campus, while inadvertently d…

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Episode 423: The AI Cold War: C3.ai CEO Tom Siebel Delivers a Dispatch from the Front Lines 1:09:11

20d ago1:09:11

1:09:11

As AI gets integrated globally, superpowers vie to fully harness its strengths. To drive the technology forward in the U.S., the private sector stands on the front lines, building AI-powered solutions to streamline operations and efficiency. Leading the charge is Tom Siebel, Founder, Chairman, and CEO of C3.ai. Tom goes Inside the ICE House to disc…

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The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne 51:14

23d ago51:14

51:14

Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programm…

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Episode 422: BNY's Catherine Keating on the Task of Transferring $72 Trillion in Intergenerational Wealth 59:22

24d ago59:22

59:22

Over the next 20 years, $72 trillion in assets will change hands from Baby Boomer to thier heirs. The Bank of New York, established in 1784 under the stewardship of Alexander Hamilton, knows a thing or two about how to accomplish that task. As the nation’s oldest bank (and the first company listed on the NYSE), it has continually adapted, generatio…

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Episode 421: Stanley Black & Decker CEO Donald Allan Constructs A Trades Industry Resurgence 29:15

27d ago29:15

29:15

For the last 100 years, DeWalt has stood by its commitment of helping world-builders build the modern world. But currently, the trades industry is facing a 500,000 (and growing) workforce deficit. Celebrating DeWalt's milestone while working to build back the trades industry is Stanley Black & Decker CEO Donald Allan. He goes Inside the ICE House t…

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Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth 40:31

1M ago40:31

40:31

The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touche…

1
Episode 420: BMO’s Shannon Kennedy Navigates the Art of Managing Assets and Allies 53:22

1M ago53:22

53:22

Our ability to achieve success is deeply connected to the quality of relationships we nurture throughout our lives. Nowhere is this more evident than in wealth management. Shannon Kennedy, CEO of BMO Wealth Management U.S., has perfected the art of building strong relationships while growing her clients' wealth and assets. She joins Inside the ICE …

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Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs) 1:04:28

2M ago1:04:28

1:04:28

The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal e…

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Episode 419: Back Roads and Better Angels: Frank Barry’s Journey into the Heart of American Democracy 1:02:53

1M ago1:02:53

1:02:53

Driven by a desire to explore the ties that bind and the divides that separate 330 million Americans, Frank Barry embarked on a seven-month, 10,000-mile journey across the Lincoln Highway, witnessing firsthand the resilience and fragility of our democracy during the Covid-19 pandemic. Four years later, Frank goes Inside the ICE House to reflect on …

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The Future of SEO & Ways We Actually Use AI (Kitchen Side) 57:36

2M ago57:36

57:36

The conversation explores the use of AI in various tasks, such as writing, research, and productivity. The hosts discuss the benefits and limitations of AI, as well as its impact on industries like marketing and dentistry. They also touch on the future of SEO and the importance of focusing on goals and strategy rather than getting caught up in AI h…

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Episode 418: Miami-Dade Mayor Daniella Levine Cava Lays the Groundwork for Wall Street South 48:27

2M ago48:27

48:27

Everyone, it seems, is headed to the 305. The booming popularity of South Florida proves to be a ‘good problem’ for an elected leader. Leading Miami-Dade County’s burgeoning community and enhancing its reputation as “Wall Street South,” is Mayor Daniella Levine Cava. She goes Inside the ICE House to discuss the county’s culture of innovation, flour…

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From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland 46:43

2M ago46:43

46:43

Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, A…

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Episode 417: Amos Winbush III, CEO of bckers, Builds Large Influence for Small Business 58:13

2M ago58:13

58:13

Small and medium-sized business form the backbone of the U.S. economy, but 80% of their loan applicants get denied every year. Fighting to reverse the trend and raise crucial capital for millions of SMBs is bckers CEO Amos Winbush III. He goes Inside the ICE House to detail how bckers is advocating for the enterprises that keep local communities hu…

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Episode 416: Paysafe CEO Bruce Lowthers on the Digital Payment Revolution 52:42

2M ago52:42

52:42

Since the advent of regulated currency in the 7th century BCE, monetary transactions between two parties have progressed from coins and paper to plastics and, most recently, digital currency. But throughout the history of money, the method of storage has stayed constant: the trusty wallet. Leading the transformation to digital currencies is Paysafe…

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Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka 57:08

2M ago57:08

57:08

The conversation explores the impact of algorithms on our lives, from social media platforms to personal decision-making. It delves into the definition of algorithms and their role in recommendation systems. The discussion highlights the tension between convenience and personalization, as well as the desire for serendipity and authenticity. The con…

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Episode 415: To Make a Killing: Arthur Cutten's Journey from Market Magician to Crash Catalyst 55:57

2M ago55:57

55:57

Driven away from family disgrace and toward pursuit of wealth, Arthur Cutten grew fortunes as stocks doubled, tripled, and quadrupled in the Roaring 20’s, even as his market manipulations sowed the seeds for the 1929 crash. Robert Stephens, author of “TO MAKE A KILLING: Arthur Cutten, The Man Who Ruled the Markets,” unpacks the curious life of a se…

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Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues) 47:46

3M ago47:46

47:46

In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept…

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Episode 414: The Way of the Champion: Premier Lacrosse League Founder Paul Rabil Shoots and Scores 1:14:46

2M ago1:14:46

1:14:46

With Lacrosse poised for its Olympic return at the 2028 Games in Los Angeles, engagement with the sport has reached new heights. Leading the surge is Premier Lacrosse League Founder & President Paul Rabil, spearheading growth in PLL attendance, revenue, and excitement. Paul's journey from college star to entrepreneur of the pro game is the stuff of…

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Episode 413: Husky Dominance: UConn HC Dan Hurley on His Back-to-Back National Championships 52:56

3M ago52:56

52:56

Over the past six years, UConn Men's Basketball Head Coach Dan Hurley has revitalized Storrs, Connecticut, re-establishing it as the college basketball capital of the world. Now, with back-to-back NCAA Championships under their belt, UConn is poised to pursue a rare three-peat next season, a feat not seen since John Wooden and UCLA's seven-peat in …

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Episode 412: Cutting Down on Creepy Crawlers: Rentokil’s Cassie Krejci on Perfecting Pest Control 55:51

3M ago55:51

55:51

From advanced technology to eco-friendly approaches, Cassie Krejci, Head of Science and Innovation for Rentokil Initial, NYSE: RTO, is helping the pest-control industry advance toward the future. As the Rentokil Terminix Innovation Center readies for its grand opening, Cassie goes Inside the ICE House to discuss insect resilience, pest prevention, …

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Episode 411: CoreLogic's Selma Hepp Maps Mortgage Shifts and Housing Market Movements 37:54

3M ago37:54

37:54

ICE Experience 2024 gathered key figures from the mortgage industry to exchange insights and explore emerging trends. Against the backdrop of Las Vegas, Nevada, CoreLogic Chief Economist Selma Hepp took center stage Inside the ICE House, sharing her wealth of expertise and offering perspectives on affordability, inventory challenges, and the trajec…

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Episode 410: Boston Consulting Group's Joe Davis Defines "The Generous Leader" 59:39

3M ago59:39

59:39

Boston Consulting Group’s Joe Davis is on a mission to revolutionize modern leadership. He goes Inside the ICE House to discuss his new book, “THE GENEROUS LEADER: 7 Ways to Give of Yourself for Everyone’s Gain.” The book chronicles stories from Joe’s globe-spanning career at the pinnacle of management consulting, and how authenticity, empathy, and…

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Episode 409: American Petroleum Institute CEO Mike Sommers Drills Into Global Oil Dynamic and Energy's Role in Geopolitics 36:11

3M ago36:11

36:11

An industry underpinning millions of jobs and large slice of America’s GDP, the future of oil and energy are pivotal issues on the domestic and international agenda. At the recent gathering of the futures industry in Boca Raton, Florida, former U.S. Senator Kelly Loeffler and Mike Sommers, CEO of the American Petroleum Institute, sat down to discus…

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Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz) 51:08

4M ago51:08

51:08

The conversation explores the tragedy of the commons in relation to search and artificial intelligence. It discusses Google's defensive posture and the increase in large brands in search results. The conversation also delves into the history of content farms and the impact of the Panda algorithm. It highlights the challenges faced by challenger bra…

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Episode 408: Inspired Capital's Alexa von Tobel Funds the Next Wave of Problem-Solving Entrepreneurs 43:58

3M ago43:58

43:58

Inspired Capital's Alexa von Tobel is at the forefront of early-stage investing, with a focus on solving some of the world's biggest problems. She goes Inside the ICE House to discuss how her venture capital firm is backing the audacious and how they plan to deploy their recently-raised third fund. https://www.ice.com/insights/conversations/inside-…

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Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop) 50:54

4M ago50:54

50:54

In this conversation, Parthi Loganathan, the co-founder of LetterDrop, discusses his approach to SEO and content creation. He emphasizes the importance of understanding user intent and providing unique and valuable content. Parthi also highlights the concept of information gain and its role in standing out from competitors. He discusses the evolvin…

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Episode 407: He's not the Oracle of Delphi, but he is Larry Summers... 52:23

4M ago52:23

52:23

With the exception of Caesar's Palace, Las Vegas bears little resemblance to ancient Corinth, except that sometimes it beckons the great thinkers of the day. Against the backdrop of ICE Experience 2024, our gathering of the mortgage technology industry, former Treasury Secretary Larry Summers sat down with us at the Wynn to opine on the future of t…

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Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel 1:01:42

4M ago1:01:42

1:01:42

Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been …

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Episode 406: Ken Griffin in Boca: The Evangelist for Making the Migration to Wall Street South 49:38

4M ago49:38

49:38

On the periphery of FIA Boca, the annual gathering of the Futures Industry Association, Citadel Founder and CEO Ken Griffin felt right at home. In fact, he was. Growing up in Florida, Ken’s journey took him to Harvard, then Chicago, before returning to his roots by bringing the Citadel team, and their investing talents, to Brickell Bay Drive in Mia…

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Episode 405: The View from 11,000 Feet: Vail COO Beth Howard Leads a Mountain Team 44:59

4M ago44:59

44:59

Serving the thousands of daily visitors traversing Vail Mountain’s 5,000+ acres is no easy feat. But the team taking care of Vail Resorts’ (NYSE: MTN) flagship location, led by VP & COO Beth Howard, makes the day as smooth as the freshly groomed powder on all 278 trails. She goes Inside the ICE House to discuss the everyday grind of caring for Nort…

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Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic 54:00

4M ago54:00

54:00

In this conversation, Eve Alexander, a product marketing leader, discusses the evolution and strategic importance of product marketing. She highlights the need for product marketers to revisit and refine their story and positioning as the market changes. Eve also shares insights on differentiating in a competitive market, using competitive intellig…

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Episode 404: Novels from Negronis: A Sailor and a Marine Walk Into a Bar… 1:01:57

4M ago1:01:57

1:01:57

Admiral James Stavridis, former Supreme Allied Commander of NATO, and Elliot Ackerman, a five-tour Marine combat veteran of Iraq and Afghanistan, both had successful second careers as writers. When they teamed up to write novels meditating on an uncertain future, first with 2034 and now with 2054, they lit up the bestseller charts. Pulling back the…

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Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin 47:47

5M ago47:47

47:47

The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing. It begins with a conversation about cope creep and the fear of failure. The hosts explore the challenges of overcoming the status quo and making strategic decisions. They also discuss the paradox of choice and the impact of …

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Episode 403: Dr. Matt Provencher: A Navy Surgeon Heads for the Hills, and Keeps On Healing Patients 53:56

4M ago53:56

53:56

As an All-American Rower for the Navy Midshipmen, Matt Provencher dreamed of taking to the skies in an F-18 Hornet. Instead, the young officer found his mission in the operating room, the top orthopedic surgeon to Navy SEAL Teams 1, 3, 5, and 7. After serving as Team Physician to the New England Patriots, Dr. Provencher landed at Vail’s world-renow…

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Episode 402: Octopus Energy Founder & CEO Greg Jackson Powers a Tech-Enabled Green Energy Future 52:29

5M ago52:29

52:29

Greg Jackson, Founder & CEO of Octopus Energy, is at the forefront of transforming the energy sector with a customer focused commitment to affordability and sustainability. Prioritizing renewable sources and innovative technologies, he aims to provide consumers with premiere energy options. Jackson goes Inside the ICE House from London to discuss O…

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The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato) 46:27

5M ago46:27

46:27

In this conversation, Alex and David Baum discuss the problems and challenges in content operations (Content Ops) and the need for a new generation of software and tools to support the way people work today. They explore the disarray in content strategy, the gulf between content managers and writers, and the risks of an SEO-first approach. They als…

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Episode 401: Valediction: Outgoing Missouri Gov. Mike Parson Plants His Vision for Farming's Future 33:24

5M ago33:24

33:24

As a third-generation farmer, Mike Parson, the 57th Governor of Missouri, has a deep empathy for the challenges and opportunities facing farmers in the Show-Me State's agricultural community. As his time in office winds down and a return to the seat of his John Deere tractor draws near, Gov. Parson goes Inside the ICE House to discuss Missouri's ag…

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Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla 1:03:48

5M ago1:03:48

1:03:48

In this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consultin…

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Episode 400: A Story 400 Years in the Making: Prof. Kenneth Jackson Chronicles New York City 1:28:57

5M ago1:28:57

1:28:57

From its roots as New Amsterdam to its status as a global metropolis, New York City’s 400-year evolution has transformed the one-time Dutch colony into the beating heart of capitalism. To commemorate the Big Apple’s 400th year, Columbia University’s eminent Professor Kenneth T. Jackson graces us on Episode 400 of Inside the ICE House. Dr. Jackson e…

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Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion 40:26

5M ago40:26

40:26

In this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in…

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Episode 399: Brad Jacobs Unveils the Secret Sauce for "How to Make a Few Billion Dollars" 1:18:21

5M ago1:18:21

1:18:21

Drawing from an expertise in launching billion-dollar, NYSE-listed enterprises like United Rentals, RXO, Inc. and GXO Logistics, entrepreneur Brad Jacobs is a master at identifying untapped industries and propelling businesses to extraordinary heights. The author of the new book, “How to Make a Few Billion Dollars,” Jacobs shares his strategies for…

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Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero) 49:47

6M ago49:47

49:47

Tido Carriero, co-founder and CEO of Koala, shares his journey with David, from engineering to product to founder and CEO. He discusses the importance of marketing and solving customer problems, as well as the challenges of transitioning to a CEO role. Tido explains the concept of intent-based marketing and the shift in the market towards personali…

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Episode 398: DJ White Shadow's Star is Born: From Dorm Room Turntables to Lady Gaga Chart-Toppers 1:35:52

5M ago1:35:52

1:35:52

When fans tune into the Super Bowl this week, they come for the football, but stay for the ads. Those million-dollar spots are often much more intricate than a nickel defense and require the best in the business to help make them. An artist who regularly gets the call is Paul Blair, a.k.a DJ White Shadow. Paul takes us behind the scenes of his musi…

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How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein 52:04

6M ago52:04

52:04

In this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take…

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Allie Decker Podcasts

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