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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leadi…
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The 2024 Summit of the Forum on China-Africa Cooperation was held in Beijing. What were the key takeaways from the summit? How might the China-Africa partnership influence the international political and economic landscape? Is China setting a debt trap in Africa? Our guest shares her insights with China Trends.…
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In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Tou…
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In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of…
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In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Aliba…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discus…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strate…
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The 20th Central Committee of the Communist Party of China adopted a resolution on further deepening reform comprehensively to advance Chinese modernization at its third plenary session. What do these reform measures mean for foreign businesses in China? Our guest shares his insights with China Trends. Guest: Eric Zheng President of the American Ch…
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At the end of July, China welcomed visiting Italian Prime Minister Giorgia Meloni , marking the first visit by a European leader since the third plenary session of the 20th Central Committee of the Communist Party of China concluded. The visit comes at a time when China rolls out reform measures to achieve high-quality development and further openi…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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Why is China so successful in achieving its new energy transition? Warwick Powell, an Australian expert on green energy, believes China’s commitment to research and development is the key. Powell also suggested that China and Australia should enhance collaboration in new energy as the strengths of both countries are highly complementary. Guest: War…
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In recent years, Chinese micro-drama, a new type of video entertainment format, has gained popularity home and abroad. How’s the development of micro-drama in China? What are the tailwinds and headwinds as it expands globally? Let’s find out the answers with two insiders in this episode of China Trends. Guests: Ricky Ow Board of Directors, Viddsee …
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The rapid development of artificial intelligence (AI) is transforming industries and reshaping the global landscape. Innovations driven by AI technologies are enhancing efficiency, and creating new opportunities across sectors. How will the rise of AI transform industries? What are the development and potential risks of AI? And what is the developm…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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Washington has launched a fresh round of tariff war against Chinese products, including electric vehicles, lithium batteries, semiconductors, steel, and several other categories. How should we interpret these tariffs' impacts? Will high tariffs get the manufacturing industry back to America? Let’s find out more with Zheng Yun, a senior partner of R…
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In recent years, the United States and some other Western countries ramped up their efforts on China in the fields of science and technology in a fear of China’s rise. Will their efforts succeed? And how can Chinese high-tech firms make through the containment posed by the U.S. on them? Are there any negative impacts that the U.S. firms and custome…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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Accusations of "overcapacity" have been leveled against China for exporting new energy products at lower prices. How do we differentiate between legitimate market competition and dumping in the context of global trade? What might be the possible impacts of the EU's probe into the Chinese EV market? Given the Chinese government's investments in the …
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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Anthony Carty, a British scholar on international law, discovered that western history supports China’s sovereignty over the disputed islands in the South China Sea after conducting rigorous research on the national archives from Britain, France and the United States. In this episode of China Trends, Professor Carty has shared his insights on the S…
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Why is “China’s overcapacity” a fallacy, an excuse for protectionists? In this episode of China Trends, European entrepreneurs explain the benefits of China’s capacity. Competition should not be feared but welcomed. Guests: Maximilian Butek, Executive Director and Board Member of the German Chamber of Commerce in China·East China Titus von dem Bong…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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China and Europe have seen strengthened ties, featuring frequent high-level visits of European leaders to China. Since the beginning of the year, Dutch Prime Minister Mark Rutte and German Chancellor Olaf Scholz had toured to China. Why have China-Europe relations become so crucial? Thomas Pauken II., the host of China Trends’ had recently spoken t…
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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On the Chinese New Year’s Eve, the 30-day mutual visa exemption between China and Singapore took effect for ordinary passport holders. In the past few months, China has implemented measures to facilitate travel to and from the country, including signing mutual visa exemption agreements with more than 20 countries and providing unilateral visa-free …
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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Chinese carmakers exported 3.83 million passenger cars in 2023, up 62%, according to the China Passenger Car Association (CPCA). The massive growth was propelled by a surge in the exports of new energy vehicles (NEVs), which soared 77.6% to more than 1.2 million units last year. Join today’s China Trends and delve into an exploration of China's NEV…
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In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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This year marks the 45th anniversary of China’s reform and opening up. The Chinese government has lately reaffirmed the country’s commitment to further boosting reform and high-quality development with high-level opening up. How has a basic state policy profoundly changed China and also influenced the world? In this episode, we invite two guests to…
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In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited …
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In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fostering trade and investment between the UK and China. Calling in from the picturesque English town of Horncastle, Claire gives a detailed breakdown of …
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One of the world's largest mobility trade fairs, the IAA Mobility 2023, was held in Munich, Germany, at the beginning of September. About 70 Chinese firms participated in this event, the second largest number after the German participants. During the event, the New York Times used "China Speed" to describe the development of the Chinese NEV industr…
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In this episode of The Negotiation, we sit down with Denni Hu, a Shanghai-based journalist for Women's Wear Daily (WWD), a premier fashion industry publication. Our discussion with Denni covers a range of topics, including the latest fashion, consumer, and lifestyle trends in China. We delve into Denni’s career path, the expansion of luxury brands …
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In this episode of The Negotiation, we are delighted to feature Heidi Dugan, Chair of the Australian Chamber of Commerce in Shanghai (AustCham). Heidi joins the show at a critical juncture in Australian-China relations. After several years of frosty ties, Canberra and Beijing are taking steps to normalize the bilateral relationship—most notably by …
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The 6th China International Import Expo (CIIE) is to be held from November 5th to 10th in Shanghai, China. In this episode, we invite three guests from various sectors, who will share their unique CIIE experience as well as their views on this big event. Tune in to this episode for valuable insights and interesting points! Guests: - Eric Zheng Pres…
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In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China. The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals…
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Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what the future will bring. In this celebratory episode, we are delighted to host the co-founders of WPIC Marketing + Technologies, Jacob and Joseph Cooke.…
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We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agr…
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In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors l…
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In this episode of The Negotiation, we are excited to welcome MJ Park, Key Account Manager at WPIC Marketing + Technologies, to discuss the South Korean e-commerce market. With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea…
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