Andrea Bridges Smith public
[search 0]
More
Download the App!
show episodes
 
A Very Special Relationship is the natural-ish culmination of hundreds of years of British-American foreign relations. British comedian Matt Johnston from The Interesting Times and American comedian Andrea Bridges-Smith from The Fenix News Network join forces to ask each other, what the bloody hell is going on over on your side of the pond? If there's one thing both our proud nations have in common, it's that our politicians are nuts!
  continue reading
 
On WE’RE IN!, you'll hear from the newsmakers and innovators who are making waves and driving the cyber security industry forward. We talk to them about their stories, the future of the industry, their best practices, and more.
  continue reading
 
Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field. On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.
  continue reading
 
Loading …
show series
 
👀ON THIS EPISODEIn this episode of #MarketersTalking join Jess and Jane Portman of Userlist as they delve into the world of email marketing for SaaS businesses. Discover expert insights on segmenting users, overcoming common challenges, and leveraging content marketing for success in the industry. Whether you're a startup or an established company,…
  continue reading
 
Join us for an insightful discussion with Jess Bahr and Jonathan Baker, as they share valuable insights on navigating the world of agency mergers and acquisitions. From starting their own agency to successful acquisitions, learn about the key considerations, challenges, and joys in the M&A process. Discover actionable tips for preparing your agency…
  continue reading
 
Integrating security into the product development lifecycle is a tall order for any industry. It’s particularly challenging for healthcare, with its wide range of critical needs from HVAC systems to medical devices. Kevin Tambascio, director of cybersecurity data and application protection at Cleveland Clinic, juggles the need for constant vigilanc…
  continue reading
 
In this episode of #MarketersTalking join Jess and Kendall on how to create a thriving community around your product or platform. Discover the importance of engagement, value sharing, and community involvement for creating a loyal user base. Explore insights on leveraging social media platforms, empowering employees, and measuring community impact.…
  continue reading
 
This week we go inside Michael Cohen's testimony in the Trump trial, discuss red lines on Rafah, and end things with a bit of hope! Do you remember hope? It's that feeling like good stuff might happen? We used to have it a long time ago? Anyone? Check out Matt's channel @theinterestingtimesuk for more from Britain!…
  continue reading
 
Cybersecurity organizations tend to have unrealistic hiring expectations, according to Tennisha Martin, founder and executive director of the training-focused nonprofit BlackGirlsHack. That can make it hard for would-be candidates to stand out and contribute to solving urgent cybersecurity challenges. In the latest episode of WE’RE IN!, Tennisha un…
  continue reading
 
Join Leslie Greenwood and Melissa Moody as they discuss their journey of empowering women in business through Wednesday Women. Discover insights on building engaged communities, amplifying women's voices, and creating a supportive platform for women in leadership. Learn from industry experts about the importance of community building and strategies…
  continue reading
 
In this episode of #MarketersTalking join Jess and with Ashley from Composure Digital dive into the shift towards B2B influencer marketing on platforms like LinkedIn. Discover the importance of storytelling on your LinkedIn profile, utilizing visual elements effectively, and converting profile views into meaningful opportunities. Learn how to engag…
  continue reading
 
In this episode of #MarketersTalking join Jess and Andrea as they dive into the world of marketing and sales outreach strategies with a humorous twist. They share their experiences with ineffective sales emails and discuss the importance of adding entertainment value and personalization to engage audiences. Discover practical tips on modernizing sa…
  continue reading
 
First of all, let us very clearly state: WE ARE PRO-PUPPIES. Now that that's out of the way, election news from both sides of the pond, and we take a deep dive into campaign emails from the UK vs the US! They are...VERY DIFFERENT. For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesu…
  continue reading
 
A first-of-its-kind 2016 cyberattack on Ukraine’s power grid was a wake-up call for countries around the world to shore up protection of vulnerable energy resources. Mara Winn, Deputy Director for Preparedness, Policy, and Risk Analysis at the Department of Energy's Office of Cybersecurity, Energy Security, and Emergency Response (CESER), is in cha…
  continue reading
 
In this episode of #MarketersTalking join Jess and Greg Brooks, CMO at Search Tides, for a lively discussion on the evolving landscape of SEO. Discover valuable insights on understanding human behavior in search optimization, the impact of AI on content creation, and the shifting dynamics of e-commerce in today's market. Dive deep into the challeng…
  continue reading
 
This week, Trump's in court, Liz is prattling on about the deep state, and Nigel and Suella get the boot in Brussels! What does the next election hold? We'll give you a hint! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www…
  continue reading
 
Amy Chang, a resident senior fellow for Cybersecurity and Emerging Threats at the R Street Institute, has many tough problems to consider, from election security to adversarial AI attacks to the geopolitical implications of cyberwarfare. In a world rife with hot takes, she pursues a balanced approach to answering these weighty issues—nothing is an …
  continue reading
 
In this episode of #MarketersTalking join Jess and Tom, founder of Interview Valet, as they delve into the power of podcast interviews for business growth. Discover the importance of aligning podcasting goals with the right approach, whether as a host or a guest. Explore success stories from various industries and learn how podcasting can amplify y…
  continue reading
 
In this episode of #MarketersTalking join Jess and Larissa as they delve into the world of business success through customer-centric strategies and strategic thinking. Discover the importance of understanding your target audience, engaging with customers, and evolving your strategy over time. Learn how to transition from tactical to strategic think…
  continue reading
 
In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie sh…
  continue reading
 
In this episode of #MarketersTalking, join Jess and Mason as they delve into the essential steps for success in Account-Based Marketing (ABM) for 2024! Discover strategies for overcoming common ABM challenges, measuring program success, and building strong sales and marketing alignment. Learn how to kickstart your ABM program without the need for a…
  continue reading
 
Dr. Mark Kuhr, a former National Security Agency employee, faced a host of challenges when he co-founded Synack with CEO Jay Kaplan in 2013. As CTO for the security testing company, Mark has led Synack through dramatic growth while working to shift the mindset of some cybersecurity practitioners. For instance, the Synack platform, featuring access …
  continue reading
 
In this episode of #MarketersTalking, join Jess and Angela as they share their inspiring journeys into the world of consulting, discussing overcoming fears, seeking mentorship, and navigating the transition from corporate to consultancy. Learn about important aspects such as client relationships, financial planning, and staying authentic in the con…
  continue reading
 
In this episode of #MarketersTalking, join Jess and Kristin as they delve into the evolving landscape of marketing staffing solutions in 2024. Discover the benefits of hiring agencies, freelancers, or fractional teams for your marketing projects, and gain insights on the rise of fractional employment trends. Explore the nuances of each option, lear…
  continue reading
 
In this episode of #MarketersTalking, join Yuval as she delves into the best practices for email marketing to boost engagement and build strong relationships with subscribers. From personalized preference centers to data collection tactics, they share valuable tips on gathering first-party data, avoiding common marketing pitfalls, and establishing …
  continue reading
 
Brother, can you spare a...lot? We explore how American healthcare can be performed with a few basic office supplies, and we settle the question of whether Kate Middleton is a cyborg working with Obama to destabilize the globe! (Spoiler alert: no! That was easy!) For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.…
  continue reading
 
Join tech industry veterans Jess Bahr and Ian Block as they delve into the world of B2B marketing strategies powered by AI. Discover how AI tools like ChatGPT and Perplexity are revolutionizing idea creation, research, and strategy development. Learn about the impact of B2B influencers like corporate Natalie and sales bro on platforms such as TikTo…
  continue reading
 
Discover valuable insights on managing and optimizing your marketing technology stack from Jenny Maglio, the Director of Marketing at LMN. With over 20 years of experience, Jenny shares expert advice on streamlining tools, conducting audits, and maximizing efficiency to empower landscapers through software training. Learn how to assess your tech st…
  continue reading
 
On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the pow…
  continue reading
 
In the first episode of 2024, Jess and Pavel dive into their predictions for the AI landscape and discuss the exciting advancements we can expect in the coming year. From better utilization of AI by companies to the decrease in misuse of the term 'AI' for non-intelligent products, they explore the evolving AI landscape. They also debate the value o…
  continue reading
 
Join Jess and Pavel as they discuss the future of SEO and its exciting developments. Discover how artificial intelligence (AI) is transforming search rankings and the rise of voice search. Explore the potential of AI-generated content to revolutionize the industry and the fascinating meme culture surrounding AI influencers. Plus, learn about the im…
  continue reading
 
In this thought-provoking discussion, Jess and Pavel delve into the ever-evolving landscape of SEO and AI in search. As traditional search engines give way to AI-driven experiences like Arc Search, the importance of search engine optimization remains paramount. Explore the future of search user experience, the changing role of web pages, and the un…
  continue reading
 
In this episode of WE’RE IN!, Anthony Newman, executive director at Research and Education Networks Information Sharing and Analysis Center (REN-ISAC), highlights the need for protecting research infrastructure in higher education, dealing with credential dumps and monitoring the dark web for potential threats. He also discusses the challenges face…
  continue reading
 
Join Pavel and Jess in a deep dive into the evolving landscape of AI technology and its influence on consumer behavior. From Google's latest Gemini AI to the future of coding and AI-driven user interfaces, this engaging conversation covers a wide range of topics like sustainable fashion, spatial computing, and the intersection of AI and marketing p…
  continue reading
 
Join Aaron, a seasoned B2B marketer, and Jess, your host, as they delve into the importance of marketing leadership in driving business growth. Discover valuable insights on aligning marketing efforts with revenue goals, building strong relationships with the C-suite, and leveraging brand marketing to stand out in the market. Learn from Aaron's jou…
  continue reading
 
Join Jess and Gill in a thought-provoking conversation as they delve into the intricate relationship between AI technology and brand voice. Discover the challenges and opportunities of maintaining authenticity and consistency in brand voice in the digital age. Gain insights into the crucial role of brand voice in setting companies apart and the imp…
  continue reading
 
Join Jess in a deep dive discussion with Rachel Hernandez, Director of Marketing at Next Net Media, as they explore the ever-evolving world of SEO. Discover insights on the impact of AI on SEO practices, the evolution of content creation, and the importance of link building strategies for website authority. Learn about ethical link-building practic…
  continue reading
 
Learn how to prove and measure the impact of your social media efforts from a former lawyer turned SaaS CEO Emeric Ernoult. In this candid conversation with marketer Emeric, he shares hard-won lessons on shifting from a self-serve marketing model to a sales-driven approach. You'll discover:- The key mindset difference between marketing to inbound v…
  continue reading
 
In this insightful interview, Jess Bahr and Sarah Noel Block delve into effective content creation strategies for small teams, focusing on the 4 C's framework. Discover how to avoid burnout, streamline your workflow, and drive engagement through core content, original research, and collaborative efforts. Learn valuable tips on planning content cale…
  continue reading
 
Dennis Fisher, editor-in-chief at Decipher, reflects on his journalism career covering cybersecurity for more than two decades in the latest episode of the WE’RE IN! cybersecurity podcast. He began in 2000, covering email before transitioning to security. Soon his focus shifted to vulnerability reporting, including blockbuster bugs in Windows and I…
  continue reading
 
This week we take a fond look back at CPAC, a look ahead at our career prospects as House speaker, and sideways at Lee Anderson and some other politicians that have been behaving badly! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: …
  continue reading
 
Loading …

Quick Reference Guide