Best Andy Poulton Podcasts (2024)

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Episode 60: Password Roundup for 2023 7:18

4M ago7:18

7:18

2023 was another classic for Passwords. (No, not really, I'm being sarcastic). 2023 was like every other year with little imagination shown for passwords which is why the Top 10 is so much like previous years. It's no wonder people get hacked and have their data stolen. Anyway, tune in for my round up of the worst passwords for 2023 and some hints …

1
Episode 59: Interview with Andy Entwistle of Salient Sales and Training 19:50

7M ago19:50

19:50

Listen to my chat with Andy Entwistle of Salient Sales and Training. Andy is a top sales coach focusing on Ethical Selling and if you don't know what ethical selling is, then you need to listen to this, buy his book and then book him for some sales training. Buy The Persuasive Power of Ethical Selling - amzn.to/3NopJAO…

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Episode 58: 10 Golden Rules of Website Design 14:52

10M ago14:52

14:52

Let’s get past trends and fashions and take a look at 10 golden rules of website design which combine timeless principles with modern considerations to ensure your website is not only visually appealing but also user-friendly, accessible, and effective at achieving its goals.

1
Episode 57: The Importance of Cyber Security for SMEs in 2023 9:04

11M ago9:04

9:04

In today’s interconnected digital world, Solopreneurs, sole traders, small and medium-sized enterprises (SMEs) face an increasing number of cyber threats that can have severe consequences for their operations, reputation, and financial stability. Cybersecurity has become a critical aspect of business management for all businesses as they are often …

1
Episode 56: 10 essential Google Analytics 4 Metrics you need to understand 9:55

1y ago9:55

9:55

Google is replacing Google Analytics 3 with Google Analytics 4 and 4 is very different. To help you manage the transition (you have no choice BTW) here are the top 10 GA4 metrics that you need to understand. Understanding the information will help you learn how any improvements to your website are performing and will help you understand what visito…

1
Episode 55: Are you zooming or Teaming from a cave? 10:58

2y ago10:58

10:58

Do you know how good, or bad, your video calls sound? Have you ever recorded your calls and played them back? Are you happy with the sound quality or would you like to sound more professional? Have a listen to this to find out how to make your video calls sound more professional

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Episode 54: Help! I’ve got an invisible website, what should I do? 10:14

2y ago10:14

10:14

Help! I’ve got an invisible website, what should I do? 1/ Panic? 2/ Wait and Hope? 3/ Start Again? 4/ Call an expert? Have a listen and hear expert advice from Andy Poulton, your Chief SEO Officer. Also may contain references to Search Engine Optimisation

1
Episode 53: Pen Island and other Domain Name Nightmares 6:39

2y ago6:39

6:39

The Welsh Italian Pizza Company were in the press recently but it wasn't because of their Pizzas. It was something web related. Have a listen to learn about their domain name nightmare and other howlers and how not to make the same mistake with your website.

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Episode 52: Make your Business More Cyber Secure 20:13

2y ago20:13

20:13

In my previous pod I talked about the key Cyber Security threats that individuals and businesses of all sizes face. This time around I am going to review some of the key protective measures that you can take. Measures that will make your business harder to defraud, harder to hack and less likely to fall victim to Cyber Crime.…

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Episode 51: Cyber Security Threats to You and your Business 16:19

2+ y ago16:19

16:19

Could your business be at risk from Cyber Crime? You bet it could.....in fact, with Putin's invasion of Crimea the threats are likely to be much greater as the Cyber Criminals use the invasion as a distraction and opportunity Listen to my latest Podcast to find out how cyber criminals could impact your business…

1
Episode 50: Why every business with a website NEEDS SEO 9:11

2+ y ago9:11

9:11

Search Engine Optimisation is the the process that is undertaken in order to make your website search engine friendly. This makes it easy for all search engines to fully understand your business, your services and/or your products so that your website can feature in the search results when somebody is searching for the things you do, the services y…

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Episode 49: Top Tips for SEO in 2022 13:10

2+ y ago13:10

13:10

Christmas is just around the corner. Now is an ideal time to take a step back from working In your business (the day to day things that you do) and do a bit of work ON your business (business structure, systems, processes, marketing etc.). That makes it an ideal time for some top tips for your SEO for 2022.…

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Episode 48: You cannot be serious...... 7:14

2+ y ago7:14

7:14

You cannot be serious….…Yes you can and you must be. But serious about what? About your passwords, that’s what. The Top 10 most hacked passwords of 2021 has been released. And you won't believe what's at No. 1. Well, you might but you should be incredulous because it's just stupidity of the highest order…

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Episode 42: What does your Phone Number tell people about your business? 6:00

2+ y ago6:00

6:00

Does your business use a mobile number? Of course it does but do you have a landline number or have you ditched that and rely solely on your mobile (cell) phone? That could be a mistake and if you listen to my latest podcast you'll understand why I think that it is.

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Episode 41: October is National Cyber Month. What is National Cyber Security Month? 7:50

2+ y ago7:50

7:50

Threats of Cyber Crime from Cyber Criminals continue to increase and we all need to be increasingly alert and focussed on the threats, the impact they could have on our lives AND the things we can do to minimise the risk to ourselves and our businesses. National Cyber Security Month 2021 has the overarching theme “Do your part. #BeCyberSmart” and l…

1
Episode 40: New Password Guidance from the National Cyber Security Centre 6:25

3y ago6:25

6:25

15 Years ago Bill Gates predicted the death of the password. He was wrong, the password is still with us but it's even more insecure and new advice is to use 3 random words. But how do you choose 3 random words? Use What 3 Words, that's how. Have a listen to lean how

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Episode 39: Bye Bye Bounce Rate, Bounce Rate Bye Bye 8:28

3y ago8:28

8:28

When I’m asked to evaluate a website I always ask for access to Google Analytics, GA, (other analytics packages are available) so that I can get a feel for how the site is performing. After all, if it’s performing well then there’s probably little to gain from tweaking the website but if it’s not performing then the website needs to be fixed BEFORE…

1
Episode 38: The Internet is NOT the WWW 6:28

3y ago6:28

6:28

This is a pet peeve of min. Too many people, many who should know better, use the word "Internet" when they should use "WWW" and vice versa. This REALLY gets me because the two are very different. Have a listen to learn the difference

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Episode 37: To Carousel or not to Carousel, that is the question. 7:19

3y ago7:19

7:19

Carousels, (aka Image Sliders) the name given to those annoying sliding images that seem to feature on most websites these days. As you might have gathered, I’m not a fan but is my dislike subjective (taste) or objective (they don’t add anything). It’s objective, listen to my Podcast and learn why

1
Episode 36: How much did your last cup of coffee cost? 5:17

3y ago5:17

5:17

How could a cup of coffee cost £31,000? It's not about expensive beans, it's all about Cyber Crime

1
Episode 35: The 7Ps of Marketing 12:05

3y ago12:05

12:05

Proper Preparation & Planning Prevents Pretty Poor Performance was the first set of 7Ps that I learned. When I moved from IT Support Engineer and Consultant in to Internet Marketing I learned about a different 7Ps, the 7Ps of Marketing: Listen to learn about the 7Ps of Marketing and how they can improve your business.…

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Episode 34: There’s Google and then there’s the others 8:30

3+ y ago8:30

8:30

I want to tell you that there are other search engines available and there may be excellent reasons for using them. Here's a look at the top search engines around the world

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Episode 33: Ten Top Tips for SEO in 2021 9:30

3+ y ago9:30

9:30

Spend 10 minutes listening to my Podcast to learn how you can move your website higher in the search results

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6. Open your Third Eye Wide 13:15

3+ y ago13:15

13:15

In the final instalment, Dr. Giles Podan speeds up the procedure of opening up your third eye to complete your awakening. Created by Chris Hayward. Featuring Ellie White, Seb Cardinal, and Damien Slash. Title music by Matt Poulton. Special thanks to Kim, Dan, Andy, Beth, Anna, Steve, Emma, Lauren, Josie, Ellie, El Zee, and Paul for their Patreon su…

1
5. Meet your Spirit Guide 13:29

3+ y ago13:29

13:29

Advance your awakening by meeting and greeting your very own spirit guide. But who is your spirit guide? Allow Dr. Giles Podan to reveal their identity. Created by Chris Hayward. Featuring Ellie White, Seb Cardinal, and Damien Slash. Title music by Matt Poulton. Special thanks to Kim, Dan, Andy, Beth, Anna, Steve, Emma, Lauren, Josie, Ellie, El Zee…

1
4. Stare into your Void 12:06

3+ y ago12:06

12:06

In the fourth instalment, Dr. Giles Podan takes you out of your comfort zone in order to face the thing everybody fears deep down, the mysterious entity known as The Void. Created by Chris Hayward. Featuring Ellie White, Seb Cardinal, and Damien Slash. Title music by Matt Poulton. Special thanks to Kim, Dan, Andy, Beth, Anna, Steve, Emma, Lauren, J…

1
3. Let me vibrate you 10:49

3+ y ago10:49

10:49

In this instalment, Dr. Giles Podan will administer a special frequency to buzz you right up the ladder to eternal bliss. Created by Chris Hayward. Featuring Ellie White, Seb Cardinal, and Damien Slash. Title music by Matt Poulton. Special thanks to Kim, Dan, Andy, Beth, Anna, Steve, Emma, Lauren, Josie, Ellie, El Zee, and Paul for their Patreon su…

1
2. Burn Your Baggage 9:10

3+ y ago9:10

9:10

A really, really important part of spiritual awakening is letting go of your emotional baggage. But what is emotional baggage in the first place? Let Dr. Giles Podan guide you through the procedure, in the next instalment of your journey toward enlightenment. Created by Chris Hayward. Featuring Ellie White, Seb Cardinal, and Damien Slash. Title mus…

1
1. Enter Yourself 10:18

3+ y ago10:18

10:18

In the first instalment, Dr. Giles Podan will gently lower you into a deep relaxation in order to pull the trigger to activate your spiritual awakening. Created by Chris Hayward. Featuring Ellie White, Seb Cardinal, and Damien Slash. Title music by Matt Poulton. Special thanks to Kim, Dan, Andy, Beth, Anna, Steve, Emma, Lauren, Josie, Ellie, El Zee…

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Episode 32: Are you selling the Sizzle? 5:48

3+ y ago5:48

5:48

Are you selling your sizzle? I reckon that at least 7 out of 10 websites that I am asked to evaluate fail on one fundamental content presentation issue. Businesses love to talk about their cow (features) but rarely mention their “sizzle” (benefits). So, are you selling your steak or are you selling your sizzle?…

1
Episode 31: Passwords are not just for Christmas 8:25

3+ y ago8:25

8:25

Whether you are working from home, #WFH, working in an office or still out and about I know that as Christmas approaches the big wind-down starts to feature in our minds. Nothing wrong with looking forwards to Christmas but it’s important that you don’t allow your Cyber Security guard to fall too. Why not? Simply because the hackers and cyber crimi…

1
Is having a Responsive website enough? 10:57

3+ y ago10:57

10:57

Your website is Responsive, which means that it automatically re-formats itself depending on the device being used to access it - desk/lap tops, tablets, mobile (cell) phones etc. But is being responsive enough? Listen to this podcast to hear some of the common pitfalls and how you can avoid them.

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Podcasting for beginners. Recording, editing and distributing a Podcast. 6:17

3+ y ago6:17

6:17

Podcasting is simply the audio equivalent of blogging. It’s where you create an audio recording and share it across the internet. Find out WHY you should Podcast, HOW you can make your own Podcast and WHAT you should do with it once you have rec

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Boing, Boing, Boing. What’s the Bounce Rate? 13:55

4y ago13:55

13:55

The Bounce Rate is one of the most powerful metrics, a powerful insight into the minds of the people who are visiting your website. And yet all the Bounce Rate does is record the percentage of people who visit your website but leave almost straight away without doing anything more than viewing the page they landed on. Do you know the Bounce Rate fo…

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GOOGLE ADS, VS FACEBOOK ADS VS LINKEDIN ADS – WHICH ONE WOULD YOU CHOOSE 5:30

4y ago5:30

5:30

Google Ads, Facebook Ads, LinkedIn Ads are 3 of the top website advertising platforms - but which is the right one for your business and which one is the best?

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14 SEO Myths that could ruin your chances with Google 15:50

4y ago15:50

15:50

I started providing SEO services in 2001 and things were a lot simpler than they are now. Back then it was all about keywords. Keywords in the keyword Meta Tag, keywords in the Meta Title Tag and Meta Description Tags and keywords liberally scattered throughout the content. As things have changed, the number of SEO myths has grown and these are the…

1
Kick start your marketing with government support 6:22

4y ago6:22

6:22

Use this as a golden opportunity to pull ahead of your competition And it’s not difficult. You can take advantage of one of the government support packages to give your marketing activity a boost. The coronavirus Bounce Back loan is perfect for this.

1
Twitter and SEO 4:52

4y ago4:52

4:52

I am frequently asked whether Twitter can help with Search Engine Optimisation (SEO) and my answer is usually a pretty vague “it depends”. But listen to this podcast to understand how Twitter CAN support your SEO and digital marketing

1
Why marketing is like the space race 5:16

4y ago5:16

5:16

How do you know whether marketing option "x" is going to be better than marketing option "y"? You don't but if you approach your campaigns with a plan then you'll be well placed to find out which works better and which should be abandoned

1
Lockdown, working from home and video conferencing 4:49

4y ago4:49

4:49

For years, technologists have been promoting digital transformation but corona virus, lock-down and working from home has really pushed many businesses to take a fresh look. Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing t…

1
Marketing and the coronavirus. Why you shouldn't make knee-jerk decisions 8:40

4y ago8:40

8:40

Remember, In the middle of the storm it can be difficult to see anything but chaos but the storm will pass. Your best defence is to do everything that you can to still be standing when the storm passes.

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The SMOG Test 3:53

4+ y ago3:53

3:53

How easy is it to read the content of your website? Have you actually paid any attention to how many potential customers you may be losing because your website is difficult to read? Have a listen to learn WHY this is vitally important

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Why would anyone want to hack your website? 8:49

4+ y ago8:49

8:49

I am frequently asked by small businesses why a hacker or cyber criminal would target them? The answer's pretty simple, as a small business they probably don't have a cyber security expert and are an easy target

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Be smart, don't be like Tamara 4:25

4+ y ago4:25

4:25

and post a photo of you flying off in your private jet only to have your house burgled and £50m, yes MILLION, of jewellery stolen in a robbery

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Don't let the hackers steal all your cash and get fat this Christmas 4:51

4+ y ago4:51

4:51

Christmas is nearly here, people are beginning the big “wind down” and it would be so easy to let your guard down too. Well, let me tell you, the hackers and cyber criminals won’t – it anything they’ll be ratcheting up their activity because they know that our minds will be on other things.

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The Power of email marketing 4:34

4+ y ago4:34

4:34

Are you using email marketing for our business? If you are, well done. If you are not, why not? Give this a listen and if it sounds like something that might be of interest, then please get in touch.

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Budgeting for SEO 6:47

4+ y ago6:47

6:47

How do you budget for SEO? How do you determine value for money? Have a listen and get in touch with questions

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Do you think SEO is expensive? 3:53

4+ y ago3:53

3:53

How much is a Page 1 result on Google actually worth? Do you think SEO is expensive? Have a listen to see how it compares to TV, radio and print advertising to understand the true value of SEO

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What is “bad” SEO 9:02

5y ago9:02

9:02

The SEO practitioners who cheat are known as “black hatters” or “unethical” whilst the good guys are “white hats” or ethical. Which you choose is up to you, however the impact on your business, if you make the wrong choice, could be disastrous. How can you tell which is which?