In depth business interviews with recognised experts on social marketing, social business and social leadership hosted by Anna Farmery.
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536 -Is Self Service Really Self Disservice?
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23:06
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How much do you think about why you are busy....busy doing work that companies used to provide to you, now through self service you do for them? Craig Lambert, Ph.D, staff writer and editor at Harvard Magazine, joins me to talk about Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day.By Anna Farmery
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Anna Farmery talks to Martin Reeves about how to match your strategic approach with your environment and effectively execute your strategy. We discuss What is the definition of strategy? What is the art behind winning in business? How there is more than technological change to consider in your approach to strategy. Is classical strategic thinkin…
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534 - Competitive Advantage of Connection Culture
27:18
27:18
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27:18
Anna Farmery talks to Mike Stallard on creating a healthy connection culture. Find how to create a strong culture at work by improving your connection skills.
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533 - Dominate Digital Disruption Before It Dominates You
23:32
23:32
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Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right? Ray Wang joins Anna Farmery to talk about Disrupting Digital Business - his new business book published by Harvard Business Press. Ray explains the 9C's behind creating sales success through understanding the basics of digital dis…
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532 - How To Ensure Everyone Understands You
28:41
28:41
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Anna Farmery talks to Heidi Grant Halvorson about why we are so often misunderstood. Heidi shares tips on how to ensure you are always understood by those people who matter
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531- Getting PR Right For Digital Marketing
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27:25
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How do we turn our digital communication into high business growth? That the question I put to Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and founder of the professional development site for PR and marketing pros, Spin Sucks Pro. What is the difference between content marketing and …
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Learn how to create a social movement from within your company.
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529 - Leading Digital Strategy For Business Growth
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29:45
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Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. For a FREE …
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Show 528 - Build a Website To Reflect Your Brand Personality
28:57
28:57
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How do you turn your website from a bland website to the land where your brand stands out....? How websites not only cost money but cost our business money! How to make a website visually effective. How to understand your brand personality to reflect in your website. How to profile your business. Why do entrepreneurs struggle to convey their brand?…
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527 - Effect of Smart Technology On Customer Experiences
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24:57
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Smart entrepreneurs understand that digital is stretching from a customer's purchase cycle to their full life - so what does business need to plan for with the increase in 'smart products'? Anna Farmery discusses the effect of smart technology with Max Burton, founder of Matter. Max believes in "participating in a future that melds technology w…
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526 Lessons of Frugal Innovation From Emerging Markets
27:31
27:31
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What can we learn from frugal innovation in the emerging markets? Is there a danger that abundance means that businesses ignore frugal innovation? Anna Farmery talks to Ted Talks speaker Navi Radjou about how doing more with less. Navi explains the frugal economy and how we can learn from the emerging markets to make the most from our technological…
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Kathleen Gage is a wonderfully inspiring lady. She helps people find their true message and helps them share it with the world. Kathleen joins me - Anna Farmery- to talk about how to find  out "not just who you are, but what you stand for, what you’re passionate about, and the difference you’re here to make in this world". We talk about how t…
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Anna Farmery discusses with Jeremy Miller how a listener, who is a plumber, can create more sales from his existing customer base. Anna and Jeremy give practical tip on how service providers can create more sales through a 3 step approach to make your service stand out from the crowdBy Anna Farmery
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Show 523 - The Rapid Growth Sales Process
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Matthew Pollard - a rapid growth 'guru' joins me - Anna Farmery - to talk about his rapid growth sales process. Matthew is described as a "true differentiation, niche marketing, and sales systemization powerhouse" So we need to learn some of his sales secrets! And as well as a fantastic discussion Matthew has given us, a 5 FREE Sales Works…
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Show 522 - What is the Experience Economy?
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29:13
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Heard about the experience economy yet don't really know what it is or how to incorporate into your business? No worries, today I am talking to Joe Pine who has been on the show before, talking about Infinite Possibility one of my all time favourite books to get you thinking how to create customer value through experience marketing. What is the…
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Podcast 521 - Feeding Your Leadership Skills
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25:03
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25:03
Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? Herminia Ibarra, Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD, joins Anna Farmery to talk about Act Like a Leader, Think Like a Leader.…
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Business can be hard, so how do we find the passion to grow our business? Tim Leberecht talks about the need for more business romantics exploring why he feels the time is right for a new business romantic movement.By Anna Farmery
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519 - Best Tips To Create Sticky Branding
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30:14
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Small business struggle to stand out from their competition....but there is a way small business can create a sticky brand that resonates with customers. On The Engaging Brand this week Anna Farmery talks to Jeremy Miller on what it takes to create sticky branding on the limited budget that small businesses work from. Â…
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518 - Why You Need To Manage Your Critical Knowledge
23:44
23:44
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Do you know what is your critical knowledge? Do you actively manage a culture of sharing critical knowledge? This weeks Engaging Brand podcast discusses what determines critical knowledge, how to find it and also how to develop the right business culture.By Anna Farmery
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Russell Glass of LinkedIn Marketing Solutions talks to Anna Farmery about how to use big data to increase sales and create a better customer experience on this weeks Engaging Brand podcast
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516 " How To Keep Your Eyes On The Persuasion Prize
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24:30
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How do we keep our eyes on the prize? Perception has a huge role to play and in this business interview Anna Farmery speaks with social psychologist Emily Balcetis about her research into emotions and how to keep our eyes on the prize.
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515 - How To Rediscover The Art of Marketing
26:32
26:32
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With the emphasis on digital marketing are we losing the craftsmanship of marketing? That is the question today Anna Farmery asks Tom Doctoroff who has written Twitter is Not A Strategy
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Podcast 514 - From Food Stamps to Successful Entrepreneur
23:55
23:55
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All entrepreneurs are born to be successful? Well in Chelsea Berler's case she was born into a world of food stamps and used that poor background to fuel her business ideas into a multi million dollar business by the age of 30! Anna Farmery interviews this female entrepreneur to find out more.... ÂBy Anna Farmery
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Show 513 - 7 Management Reward Principles
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29:45
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What if everything we have learned about management was wrong - David Long believes much of what we do is absolutely wrong. In this Engaging Brand interview we discuss what we need to do to appreciate and reward our employees.
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Show 512 - Never Too Old to Be An Entrepreneur
24:40
24:40
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Stuck doing the same old job and feel too old to break free from 9 to 5? Anna Farmery talks to Janet Graves about a new marketplace waiting for you to have the time of your life.
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