Best Apostrophe Podcast Network Podcasts (2023)

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Under the Influence with Terry O'Reilly

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Dynamic Duos: The Famous Partnerships in Advertising (From AOP 2011) 32:43

5d ago32:43

32:43

This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and…

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Backstage at the Vinyl Cafe

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We May Not Be Big, But We're Small - World's Smallest Record Store 32:55

6d ago32:55

32:55

“He had, intentionally, set his bar low. Really low. And now someone was telling him he wasn’t even big enough to be small.” Today’s episode turns out to be a bit of an ode to record stores. Jess talks about her experience working at the record store Sam the Record Man and in our story, World’s Smallest Record Store, Dave’s young employee teaches h…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Walt Disney, Part 2 43:21

8d ago43:21

43:21

In Part Two of Rejecting Walt Disney, Disney plays around with his ‘mouse’ idea – but is quickly deterred. Suits are afraid the public is afraid of mice – especially 10-foot-tall mice. Disney plays with sound, then colour. Then, he has his craziest idea of all: feature-length cartoons. Get to know Apostrophe: Instagram Twitter Threads YouTube Hoste…

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Backstage at the Vinyl Cafe

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Back to School - School Lunch & Best Things 48:35

13d ago48:35

48:35

“Just one day, she wanted one of them to come home and say ‘Gee, lunch was good.’” On today’s episode, two stories about back to school: first a hilarious (and occasionally gross) account of a school lunch bag; then, in Best Things, a story from when Stephanie starts university and meets her boyfriend Tommy for the first time. And longtime Vinyl Ca…

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Under the Influence with Terry O'Reilly

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Speed Bumps: The Magical Ingredient in Marketing (From AOP 2011) 25:37

19d ago25:37

25:37

This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised. Hosted on…

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Backstage at the Vinyl Cafe

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There's Something About Mary - Mary Turlington has Lice & Defibrillator 56:31

20d ago56:31

56:31

"The best time to share bad news is almost always never.” Welcome back to Season Two of Backstage at the Vinyl Cafe! We’re thrilled to be back and ready to kick off the new season with two Stuart McLean stories about Dave’s neighbourhood nemesis: the indefatigable Mary Turlington. This week Stuart tells two barn burners about Mary. First up, hypoch…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Walt Disney 38:23

22d ago38:23

38:23

The Walt Disney Company is worth $147B today. With over 800 films to its name, multiple television networks like ESPN and ABC, Pixar, Marvel, streaming, resorts and theme parks worldwide, it's the second-largest media conglomerate in the world. But before Mickey, before poisoned apples and before roller coasters, Walt Disney was rejected. He was fi…

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Under the Influence with Terry O'Reilly

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Rejecting Mad Men 34:14

26d ago34:14

34:14

In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company. Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Rejection Podcast – where we tell stories of how the worl…

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Backstage at the Vinyl Cafe

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Season 2 - Starting September 8th 2:11

27d ago2:11

2:11

Charge your AirPods. Get your dog ready for her walk. Because we’re back next week with Season 02 of Backstage at the Vinyl Cafe. Join us for a new season of hilarious Vinyl Cafe stories and back stories. Here's a sneak peek... Hosted on Acast. See acast.com/privacy for more information.

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We Regret To Inform You: The Rejection Podcast

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Rejecting The Eiffel Tower 41:13

1M ago41:13

41:13

The Eiffel Tower is the most-visited paid monument in the world. 300 million people have climbed its stairs – or its elevators – since the landmark first opened in 1889. You’ve seen it in countless movies, you’ve marvelled at its 20,000 lights. But did you know back when the tower's design was first revealed to the public, 300 of France’s most-resp…

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Under the Influence with Terry O'Reilly

51
The Sound of Persuasion (From AOP 2011) 28:24

1M ago28:24

28:24

This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commer…

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We Regret To Inform You: The Rejection Podcast

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ENCORE: Rejecting Leslie Jones 32:01

2M ago32:01

32:01

This week it's our mid-season break, and that means an encore presentation of one of our most-loved episodes: Rejecting Leslie Jones. Chris Rock once described Leslie Jones as “about as funny as a human being can be.” She was a regular cast member on Saturday Night Live for six years, she’s a Ghostbuster and a three-time Emmy nominee. But before la…

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Under the Influence with Terry O'Reilly

51
Genericide: When A Brand Name Becomes Generic (From AOP 2011) 27:22

2M ago27:22

27:22

This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now b…

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Backstage at the Vinyl Cafe

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Bonus Episode: The Long Suffering Story Editor 28:42

2M ago28:42

28:42

If you’ve listened to the podcast you’ve heard me talk about Stuart’s Long Suffering Story Editor, Meg Masters. I welcomed Meg into the Backstage at the Vinyl Cafe podcast studio for a chat recently and asked her the questions on all our minds: Why did Stuart call you Long Suffering? And just how badly did you suffer? So, on today’s bonus episode: …

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We Regret To Inform You: The Rejection Podcast

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Rejecting Nina Simone 32:50

2M ago32:50

32:50

Nina Simone is ranked #21 on Rolling Stone’s list of the 200 Greatest Singers of All Time. She was inducted into the Grammy Hall of Fame, the Rock and Roll Hall of Fame and released over 40 albums in her lifetime. But back when Simone was an 18-year-old pianist, she was rejected from music school. She faced doubt, racism and abuse at every turn. Th…

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Under the Influence with Terry O'Reilly

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The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011) 27:26

2M ago27:26

27:26

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Alan Ruck 40:37

3M ago40:37

40:37

Alan Ruck has several iconic roles under his belt. Cameron Frye in Ferris Bueller’s Day Off. Stuart Bondek in Spin City. And most recently, the eldest Roy boy Connor in Succession. But would you believe that after Ferris Bueller, Ruck couldn't land a part and wound up taking a job at a local Sears warehouse? This week, it's a much requested post-su…

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Under the Influence with Terry O'Reilly

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The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011) 29:21

3M ago29:21

29:21

This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest busines…

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Backstage at the Vinyl Cafe

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Bonus Episode: Postcards from Canada - Nelson & Danceland 32:41

3M ago32:41

32:41

In today’s bonus episode, two Postcards from Canada. When people think about the Vinyl Cafe, they often think about the concerts we did across Canada, in big towns and small. Stuart opened many of those concerts with an essay about the place and over the years it has added up to quite a collection. Here are two of our favourite ‘postcards’: one fro…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Simon & Garfunkel 36:57

3M ago36:57

36:57

Simon & Garfunkel is one of the greatest musical duos of all time. But before “The Sound of Silence” filled the airwaves, the pair’s debut album was a total flop. So much so that the partnership effectively split. Then their producer called – he'd remixed their best song. Hosted on Acast. See acast.com/privacy for more information.…

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Under the Influence with Terry O'Reilly

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Ask Terry 2023 27:50

3M ago27:50

27:50

It’s our final episode of the season already. And as always, we throw the show open to our listeners. And answer your questions. We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercials, why the biggest companies have the dullest ads and we’l…

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Under the Influence with Terry O'Reilly

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Hiding in Plain Sight: The Surprising Influence of Marketing 27:57

3M ago27:57

27:57

So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it. It’s marketing hiding in plain sight. Like the concept of jaywalking – born of marketing. How marketing created the 10,000-steps-a-day health goal. And how marketing was the inspiration for…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Hayley Wickenheiser, Part 2 40:22

3M ago40:22

40:22

In Part Two of Rejecting Hayley Wickenheiser, the results of the 1998 Canadian Olympic hockey games are brought to parliament. Pro teams come calling, then name-calling, then calling again. And Wickenheiser takes a shot at spinning her rejections into gold. Hosted on Acast. See acast.com/privacy for more information.…

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Under the Influence with Terry O'Reilly

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Bookmarks 2023 28:54

4M ago28:54

28:54

This week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling. We’ll tell an amazing story about the…

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Backstage at the Vinyl Cafe

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Bonus Episode: Bloopers 19:33

4M ago19:33

19:33

Something special for you for our first bonus episode. From one of my absolute favourite Vinyl Cafe radio shows, from 2011, this is Stuart and I in studio talking about bloopers! We laughed so hard recording this show. Hosted on Acast. See acast.com/privacy for more information.

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Under the Influence with Terry O'Reilly

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The Allure of the Bad-Ass: Advertising Antiheroes 28:27

4M ago28:27

28:27

20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century has a different take. Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad. Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid t…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Hayley Wickenheiser 31:35

4M ago31:35

31:35

Hayley Wickenheiser is widely considered one of the greatest female hockey players of all time. She’s the longest-serving member of Canada’s national team with seven World Championships and four Olympic gold medals to her name. But before becoming Canada’s women's all-time leader in international goals, assists and points, Wickenheiser was told hoc…

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Under the Influence with Terry O'Reilly

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Nooner Nookie: The Allure of Marketing Freebies 28:10

4M ago28:10

28:10

For over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup company who gave a man a free boat. A hotel who gave a c…

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Backstage at the Vinyl Cafe

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Summer - A Letter from Camp & The Waterslide 53:39

4M ago53:39

53:39

"This waterslide was the waterslide to end all waterslides” We are taking a break over the summer, so in honour of our final episode of Season 1 we’ve got two Vinyl Cafe stories for you about summer. If you listen carefully you’ll hear something unusual in the first, A Letter from Camp, when Stuart inserts a personal story from his own days at his …

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Under the Influence with Terry O'Reilly

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The Phrase That Pays: Marketing Contests 27:18

4M ago27:18

27:18

Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. Including one about a city that held a contest to name a n…

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Backstage at the Vinyl Cafe

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Is Everybody Here? - Field Trip & A Trip to Quebec 1:04:15

4M ago1:04:15

1:04:15

“The Pensionne du Quebec was lit up like a party ship” Sam is apprehensive about Dave signing up to escort the school field trip to the art gallery. You’ll understand why. On this week’s episode, laugh along with audiences from across Canada with two stories about Sam’s school trips: Field Trip is one from the early days, while in A Trip to Quebec,…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Jim Carrey 44:57

4M ago44:57

44:57

Jim Carrey is Ace Ventura. He’s the Grinch. He’s Bruce Almighty. He’s Truman Burbank. Need we say more? But in 1989, Carrey was getting routinely crucified on stage, rejected for parts and was nearly starving to death – living in a bachelor apartment with a baby basket on the floor. Then one day, he wrote himself a check for $10M for “acting servic…

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Under the Influence with Terry O'Reilly

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Canadaland Goes Under The Influence 40:14

5M ago40:14

40:14

Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers. Hosted on Acast. See acast.com/privacy for more information.

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Backstage at the Vinyl Cafe

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Mother's Day - The House Next Door & The Pot 57:22

5M ago57:22

57:22

"Coming into Dave and Morley’s house is, quite frankly, a bit of a feat. You have to really want to get in.” In time for Mother’s Day, this week’s episode is all about Morley – the beating heart of the family and the calm to Dave’s chaos. In The House Next Door, Morley fantasizes about a life very different from her own; and in The Pot, meditates o…

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Under the Influence with Terry O'Reilly

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Billboards Are Always in Bloom 27:36

5M ago27:36

27:36

Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We’ll talk about a car maker that used tiny billboa…

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Backstage at the Vinyl Cafe

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I Know an Old Lady Who Swallowed a Fly - The Fly & Code Yellow 50:20

5M ago50:20

50:20

“What are flies attracted to?” We’re talking hypochondria on the podcast this week with two stories revealing Dave’s undeniably hypochondriacal tendencies. Jess lets us into the secret of how Stuart was able to portray this trait of Dave’s so authentically. We start with an old favourite: The Fly. Then in our second story, Dave goes to visit a frie…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Pedro Pascal 35:26

5M ago35:26

35:26

Pedro Pascal is the man of the moment. In 2020 he was named one of Entertainment Weekly’s Entertainers of the Year, and in 2023 he became one of the highest-paid actors on television. But only 10 years ago, Pascal was struggling to make rent, rejected for parts and told he was aging out of Hollywood – quick. Until one afternoon, when he picked up a…

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Under the Influence with Terry O'Reilly

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Brand Envy (2023) 30:09

5M ago30:09

30:09

This week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200 years. One restaurant has been topping their ice cream cones with a unique swirl for over 80 years. Another company teamed up with a certain debonaire spy 60 years ago. And a fourth brand has made a fortun…

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Backstage at the Vinyl Cafe

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Hero Dave - The Yoga Retreat & Dave's Truck 50:31

5M ago50:31

50:31

“Dave chose Happy Hour: Three honey-mint-refresh-colonic cocktails.” The Yoga Retreat: a place of well-being, calm and reflection. Usually. But not always; or not for Dave and Stephanie, at least. This week, Stuart McLean tells two hilarious stories about Dave’s good intentions gone awry. And Jess shares some road stories, including a memorable att…

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Under the Influence with Terry O'Reilly

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Hitting the Road with Marketing Mobiles 29:14

5M ago29:14

29:14

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters Peanut Nutmobiles. We’ll take to the skies to tel…

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Backstage at the Vinyl Cafe

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Sam and Murphy - The Science Experiment & Macaulay’s Mountain 54:41

5M ago54:41

54:41

“I found my father’s old chemistry set…” This week’s episode is about good friends and friendship: two stories about Sam and his best friend Murphy. In the early days of their friendship they get their hands on a vintage chemistry set, with explosive results. And on their first trip to Cape Breton the friends find adventure in the form of an abando…

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We Regret To Inform You: The Rejection Podcast

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Rejecting Missy Elliott 41:13

5M ago41:13

41:13

Missy Elliott is the reigning Queen of Rap, credited with changing the face of hip-hop with her debut album Supa Dupa Fly and five consecutive platinum albums that followed. But before selling 30 million records, Elliott was rejected by producers, dropped by a major label and told she didn’t fit the “image” the industry was looking for. Join us thi…

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Under the Influence with Terry O'Reilly

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Johnny Wants the Jet: The Loopy World of Loopholes 27:41

6M ago27:41

27:41

There are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is marketed can give customers a loophole they can take advanta…

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Backstage at the Vinyl Cafe

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Connection - The Laundry Chute & London 50:30

6M ago50:30

50:30

“It’s time for Stephanie to see more of the world.” Stuart McLean talks about connection – to place, to each other and to history – with the stories London and Springhill (aka The Laundry Chute). And Vinyl Cafe producer Jess Milton describes a remarkable moment from the reading of that Springhill story at the Savoy Theatre in Glace Bay and their ow…

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Under the Influence with Terry O'Reilly

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Hard Days & Golden Knights: The World of Brand Twins 28:08

6M ago28:08

28:08

Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns and Rosé. We’ll explain why there used to be the Saskatche…

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Backstage at the Vinyl Cafe

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Let’s celebrate! – The Birthday Cake & Morley’s 40th Birthday Bash 53:01

6M ago53:01

53:01

“Surely Mary wouldn’t miss one of those little buttercream shrubs…” Today’s Backstage at the Vinyl Cafe is all about birthdays. Jess shares some behind the scenes stories of ways she and Stuart celebrated birthdays on the road; and we have two hilarious Dave and Morley stories about birthdays that have gone awry. In The Birthday Cake, Dave is left …

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We Regret To Inform You: The Rejection Podcast

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Rejecting Milton Hershey (Hershey's Chocolates) 41:57

6M ago41:57

41:57

The Hershey Company has the largest market share of any chocolate brand in North America. But before its founder Milton Hershey sold his first milk chocolate bar, he filed for bankruptcy – twice. By his 30th birthday, the struggling entrepreneur had lost two candy companies, and the faith of his family. Join us as we kick off Season 4 with the insp…

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Under the Influence with Terry O'Reilly

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Long Overdue: The Creative Boom of Library Marketing (Encore) 27:18

6M ago27:18

27:18

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.…

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Backstage at the Vinyl Cafe

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Faith – Morley’s Hairdresser & The Lottery Ticket 48:33

6M ago48:33

48:33

"Imagine. A million dollars. What would you do with a million dollars?” A couple of favourite Vinyl Cafe stories this week. Stories about faith. When Tommy’s grandpa dies the conversation turns to his unscratched lottery ticket and the faith he had in its possibilities. That was one of Stuart’s favourites. And Jess shares a personal story about the…

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We Regret To Inform You: The Rejection Podcast

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Season 4. 🤚🏽 0:59

6M ago0:59

0:59

We Regret To Inform You returns to your AirPods in one week's time. We've got some inspiring stories to share with you this year – here's a sneak peek at what's in store. Hosted on Acast. See acast.com/privacy for more information.

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