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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>


Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Under the Influence with Terry O'Reilly
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Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Hosted on Acast. See acast.com/privacy for more information.
377 episodes
Mark all (un)played …
Manage series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
377 episodes
All episodes
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Under the Influence with Terry O'Reilly


This week, it’s our annual Brand Envy episode. We look at four brands that I admire. One is a cosmetics empire started by a woman in an era when women couldn’t even vote. One is a band I have a soft spot for. Another is a family-owned business that has lasted 88 years. The fourth is a TV show that broke records. And they all have one thing in common – they succeeded against all odds. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we talk about Pet Marketing. The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object. We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra. We’ll flip through IKEA’s CAT-alogues and DOG-alogues. And we’ll explore Dolly Parton’s “Doggy Parton” fashion line. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, it’s our annual “Bookmarks” episode. We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes. So we save them up for this show. We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wicked typo. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we look at how the marketing industry seizes pop culture moments. We’ll talk about a website that got national attention by making a bold prediction about a TV show. How A1 Steak Sauce caught the funniest – and luckiest break. And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 A Moment I'll Never Forget: The Power of PSAs 27:20
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This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Interview with Author & Arkells Frontman Max Kerman 46:17
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Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have melt-downs. And sometimes professional actors just break down in a fit of the giggles. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Two Minutes For Looking So Good: Star Athlete Endorsements 28:23
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This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a powerful Nike commercial Serena Williams did about women in sports. And we’ll talk about what it took to put quarterback Joe Namath in pantyhose. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Orchestrating Elections: Political Campaign Songs 25:20
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This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Recorded Live in Toronto: Wicked Brand Fails of 2024 27:02
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Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024. We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem. We’ll look at a seasonal candle that fired up accusations of white supremacy. And we’ll try and figure out how a children’s doll package ended up listing the URL for a porn site. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Putting the Motion in Motion Pictures: Movie Theatre Marketing 27:06
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Today, movie theatres have to compete with home theatre systems and streaming services. This week, we look at how cinemas are transforming to attract more movie goers. To survive, theatres now offer restaurant meals and full bar menus. They offer loyalty programs and special theme nights. And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen. It puts the motion in motion picture. Hosted on Acast. See acast.com/privacy for more information.…
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