show episodes
 
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
 
The road to success is littered with speed bumps. Every celebrated actor, writer, musician, artist, inventor and entrepreneur has faced debilitating career rejection on their journey to the top. We tell their fascinating stories and break down exactly how they achieved their remarkable goals. Because hidden inside each rejection is a unique insight. And we’re here to find it. At its heart, this podcast is about persistence and inspiration. From the creators of Under the Influence: Executive ...
 
From the scorched sands of the Kalahari Desert to the rock and roll stage in Las Vegas to living with remote tribes in the world’s jungles, mention the word ‘survival’ and Les Stroud is the name at the top of the list. Appropriately recorded only in outdoor settings, ‘Survivorman’ himself is the perfect podcast interviewer to sit with and pull deep and inspiring life stories from artists and motivated individuals who continue to forge new pathways while surviving life itself. Our GDPR privac ...
 
Canada doesn't really have a 'star system' like our neighbours to the south. In fact, many of our celebrities have had to leave the country to find the work and recognition they deserve. Well, THE CANADIAN STAR SYSTEM aims to change that. Each week, host Steve Patterson (CBC Radio's The Debaters) and his producer/co-host Diana Frances (Canadian Screen Award winning comedy writer) interview a well-known Canadian celebrity who then shines the spotlight on someone THEY think should also be a st ...
 
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show series
 
This week, we thought we’d do something a little different. The Apostrophe Podcast Network has several shows on its roster. And if you aren’t already a listener, we’d like to introduce you to our flagship series Under The Influence with Terry O’Reilly. Under The Influence gives listeners a rare backstage pass into the hallways, boardrooms and recor…
 
This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got b…
 
Kentucky Fried Chicken is the most popular chicken chain of all time, with 25,000 locations in 145 countries. But before the world first tasted Colonel Sanders’ secret recipe of 11 different herbs and spices, the Colonel was broke. At 65. Driving around the South pitching his recipe to restaurant owners and weathering over 1000 rejections. Then he …
 
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete again…
 
This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most in…
 
When RENT premiered in 1996, it became a runaway smash hit. The venue sold out for months on end, lines stretched around the block, "Rentheads" pitched tents in order to secure rush tickets, celebrities were photographed under the marquee. But, what many people didn’t know was that over the previous 15 years, writer and composer Jonathan Larson fac…
 
In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car …
 
Chrissy Metz is Kate Pearson. No, really. When the script for This Is Us crossed her desk, she couldn’t believe the similarities. Naturally, she was cast and the series became a runaway smash hit - catapulting Metz to stardom and an Emmy nomination. But before landing the role, Metz was an agent in Hollywood watching her clients land part after par…
 
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. Hosted on Acast. See acast.com/privacy for more information.…
 
You voted, we posted. We asked you, our listeners, which episode you think new WRTIY listeners should hear first. And, we have to say, we fully stand by your choice. For our mid-season encore episode, we bring you the story of the incomparable Amanda Gorman: Overnight, Amanda Gorman became a household name. She is the youngest inaugural poet in Ame…
 
This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. Hosted on Acast. See acast.com/privacy for more…
 
Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says ab…
 
Rolling Stone named South Park one of the greatest television shows of all time. The animated series has earned four Emmys and a cult-following, catapulting its creators, Trey Parker and Matt Stone, to billionaire status. But 25 years ago, South Park was rejected. Told by executives it was too crude, too controversial and no adult would ever watch …
 
Just before the pandemic some of the biggest names in Bush-crafting and primitive survival met in Alberta Canada and the Bushcraft symposium. Les Stroud was the main keynote speaker and while he was there, they asked if he would host a panel discussion with Dave Wescott, Mors Kochanski, David Halladay and Andre Bourbeau. Our GDPR privacy policy was…
 
Misty Copeland made history as the first Black female principal dancer with the prestigious American Ballet Theatre. But along her incredible journey to the front of the stage, Copeland was told she had the wrong body for ballet. That she was too curvy, too short, too old, that her skin colour ruined the “aesthetic." Join us this week as we tell Co…
 
This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers. Hosted on Acast. See acast.co…
 
On this week’s episode, Steve and Diana chat with the star of the new hit CBC comedy Son Of a Critch - Newfoundland’s own, Mark Critch! Mark explains how weird it was to play his own father while doing voice over for a character based on his own childhood, what it felt like to recreate his family’s living room, and the surreal comedy advice he got …
 
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter. Hosted on Acast. See acast.com/privacy for more informatio…
 
This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Frankenstein, one about the waffle iron that inspired Nike and a very funny story about a presidential campaign billboard that mistakenly featured the wrong candidate. Hosted on Acast. See acast.com/privac…
 
This is part two of my interview and morning coffee and jam session with the artist known as Aradia. And again – it’s really more or a chill morning with coffee and a couple musicians kind of moment – not so much an interview. Aradia is a self-produced multi-instrumentalist singer/songwriter that brings something with originality and depth to the w…
 
Rocky Bleier is a four-time Super Bowl champion. In his time with the Pittsburgh Steelers, he rushed nearly 4000 yards and scored 30 touchdowns. But just a decade earlier, Bleier was drafted in the 16th round, to a bad team, given no playing time. Then, the day he thought he was about to get cut, he was drafted to serve in the Vietnam War. Hosted o…
 
This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by a church, another became one of the best-selling toys of all time and one found a way to cut through late-night TV. And all lasted for decades. Hosted on Acast. See acast.com/privacy for more informat…
 
In this episode, Steve and Diana go on an EPIC journey with none other than legendary comedian and weed aficionado, Tommy Chong. What do they talk about? WHAT DO THEY NOT TALK ABOUT?! Grab a seat and buckle up because this chat goes everywhere from growing up poor in Alberta and going to church for entertainment, to hustling at pool, to the rise of…
 
This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll talk about a burger chain that dared show moldy food in its advertising and a rule-breaking stunt involving the NRA that you won’t soon forget. Hosted on Acast. See acast.com/privacy for more informat…
 
The global online dating market is expected to reach $11B USD by 2028. With websites like Match.com and eHarmony and apps like Tinder and Hinge, today’s singles have the world at their fingertips. But back when Hinge was in its infancy, founder Justin McLeod was rejected by investors - then users, then the Apple App Store, then Vanity Fair magazine…
 
This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us? Hosted on Acast. See acast.com/privacy for more informati…
 
This is Part One of my interview - well, mostly morning coffee and jam session with the artist known as Aradia. Aradia is a self-produced multi-instrumentalist singer/songwriter that brings something with originality and depth to the world of alternative pop. Her progressive building arrangements echo elements of Robyn, Marina, Blondie and Roosevel…
 
This week, Diana and Steve chat with the songwriter’s songwriter of songwriters, none other than Mr. Ron Sexsmith! Ron talks about how Elvis Costello helped launch his early career, how the town of Stratford inspired the cover art for his new album ‘Hermitage,’ and of course - he and Steve wax poetic about the beauty of a ‘good pun.’ Ron shines the…
 
In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of our other podcasts titled, "We Regret To Inform You: The Rejection Podcast." This episode is about how the Rubik's Cube faced endless rejection as a toy - before finally finding success. Now over 450 mil…
 
Cyndi Lauper has sold over 50 million records worldwide. She’s a singer, songwriter and activist whose first album She’s So Unusual landed her on the list of top female debut artists of all time. But before going six-times certified platinum, Lauper was ridiculed for her eclectic look and fired from bands time after time. She was broke, working at …
 
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section. Hosted on Acast. See acast.co…
 
This week we head east to celebrate Canada’s Queen (and Princess Warrior) of Comedy - Mary Walsh! As a founding member of the legendary sketch groups CODCO and This Hour Has 22 Minutes, Mary muses on why Newfoundland produces so many great comedians, how she’s been playing old characters since she was young, and the origin story of Marg Delahunty. …
 
This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly. Hosted on Acast. See ac…
 
Chris Rock once described Leslie Jones as “about as funny as a human being can be.” She was a regular cast member on Saturday Night Live for six years, she’s a Ghostbuster and a three-time Emmy nominee. But before landing her big break, Jones was a struggling comedian. By the time she turned 45, she had yet to make a steady paycheck in comedy and c…
 
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond camp…
 
This week we keep Season Two rocking and rolling along with legendary Canadian musician, radio host and storyteller, Randy Bachman! Randy regales Steve and Diana with rock star quality stories from the road, how The Guess Who got their start (hint, that wasn’t their original name!) how Vinyl Tap came to be on CBC Radio and its new, syndicated home …
 
This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories. We’ll tell a surprising tale about Coca Cola and the Civil War. We’ll delve into the bootlegger background of NASCAR. And we’ll tell the story of how the Lamborghini supercar began with a tract…
 
450 million Rubik’s Cubes have sold worldwide. A Rubik’s Cube has been handled by 1 in 7 humans on planet earth. The colourful toy has inspired people in the arts, in mathematics, in engineering and pop culture. But when inventor Ernő Rubik first started showcasing his creation at toy fairs, he was rejected - by toy companies, distributors and inve…
 
Hap Wilson - the legend of Temagami, Ontario. An incredibly talented artist, author and outdoor adventure guide. But everything he does is rooted in his love of the natural world and his desire to protect it. Les and Hap sit sipping scotch and talk activism and canoeing. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy…
 
To kick off Season Two of the podcast, Steve and Diana chat with one of Canada’s brightest, energetic and positive personalities - star of the new CBC comedy ‘Run the Burbs’ - Andrew Phung! Andrew explains how including his Vietnamese/Chinese parents into his love of comedy made them his biggest fan (to the point where his Mom will tell people on a…
 
Realtor-slash-amateur magician, Phil Dunphy, is one of the funniest dads on one of the highest-rated sitcoms. Modern Family aired for 11 seasons, bringing in millions of viewers and 22 Emmys. But before landing the role of Phil, actor Ty Burrell was rejected by Hollywood for 20 straight years. Told his features were too big, he was too off-beat and…
 
This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better. From sneaking a full-grown lion into a hotel room, to convincing women to throw panties at Tom Jones to spending $8 million dollars on a single stunt for a movie - wild publicity stunts were catnip to the press. Hosted on Acast. See acast.com/pr…
 
Through the podcast Under The Influence, host and advertising guru Terry O'Reilly gives you a backstage pass into the intriguing, often insane, baffling and always surprising world of advertising and how it shapes all of our lives. Sitting outside by a fire with Les Stroud and Terry, we get a rare opportunity to go behind the scenes, with our backs…
 
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